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Creating long-term value with sustainability
Sustainability International forum ROMA
Friday October 1st , 2010
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Four global trends that drive our strategyare becoming
increasingly relevant
The rise of
emerging markets and
the urbanization
Aging population
Increased consumer
empowerment andsustainable lifestyles
Climate change and
sustainable development 2
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Our ambition for 2015
Philips wants to be a global leader inPhilips wants to be a
global leader in
health and wellhealth and well--being,being,
becoming the preferred brandbecoming the preferred brand
in the majority of our chosen markets.in the majority of our
chosen markets.
We believe Philips is uniquely positioned forWe believe Philips
is uniquely positioned for
growth through its ability to simply make agrowth through its
ability to simply make adifference to peoples lives with
meaningful,difference to peoples lives with meaningful,
sustainable innovations.sustainable innovations.
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Our Vision 2015 outlines four keypriorities
Expand leadership positions while benefiting
from markets growing faster than GDP
Be the preferred brand in the majority of our
chosen markets
Lead in sustainability
Be seen by all stakeholders as making a
positive difference in peoples lives
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5Source: Ecological Footprint Atlas 2009
Clarifying Sustainability
UN Human Development Index = life expectancy + education level +
purchasing power
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Ecological footprint
Health and Well-being
Our Strategic Focus:
Sustainable health &
well-being space
Sustainability means for us
to improve peoples health & well-beingwhile respecting the
limits of natural resources
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Our ambitious new Sustainability
targets
By 2015:
Philips will bring care to more than 500 million
people
Philips will improve the energy efficiency of its
overall portfolio by 50%
Philips will double the global collection and
recycling amounts of our products, as well as
double the amount ofrecycled materials in our
products
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Emerging markets and urbanization
Can cities in emerging markets be built in a
repeatable template to meet the demands of
rapid urbanization - while keeping them
livable ?
How can the health & well-being of
populations within new cities be increased ?
Can we design buildings and develop
infrastructures with a sustainable ecologicalfootprint ?
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The Livable Cities concept
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Think tank approach
Thought leadership development
Members: city planners, architects, majors,
designers etc.
Philips Health & Wellbeing index
Livable cities award: simple solutions toimprove peoples health
and well-being in
cities
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Summary
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Sustainability has become a mainstream keybusiness driver
Acknowledging urbanization in all its
dimensions - particularly in emerging
markets is essential
Making cities livable is a concept to embrace
for driving sustainable development
Partnerships along the value chain of Greenbuilding design,
infrastructures are ofmajor
importance
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www.because.philips.com/livable-cities-award
