PHASE IV: COLOR THEORY

Hue, Value, and Intensity.

ColorColor

Color has the major Dimensions: Hue, Value and Saturation.

Hue: The particular wavelength of spectrum color (prism) to which we give a name. Hue is what we commonly call color.

HueHue

The Relative lightness or darkness of a color.

Tints: a color + White

ValueValue

Shades: a color + Black

(Also called intensity and chroma): the purity of a hue (or color). A pure Hue is the most intense

form of a given color.

SaturationSaturation

(The color wheel)Based on 12 pure hues originally discovered by Sir Isaac

Newton:

• Primaries: (R,Y,B) pigment hues which cannot be produced by intermixing other hues

• Secondaries: (O,G,V) mixtures of two primaries

• Tertiary: (RO, YO, YG, BG, BV, RV)

Pigment Color SystemPigment Color System

Warm: appear to advance

Cool: appear to recede

Color TemperatureColor Temperature

• Monochromatic: derived from a single base hue, and extended using its shades, and tints

• Polychromatic: random use of color • Analogous: colors that are adjacent to

each other on the color wheel • Complementary: colors that are across

each other on the color wheel

Color SchemesColor Schemes

Color TheoryColor Theory

Josef AlbersJosef Albers

The ability to create harmony with opposing and contrasting elements.

• Unity: a feeling of harmony between all parts of a composition

• Variety: a different form, condition or phase of something

• Connectors: visual elements and principles of organization

Unity & VarietyUnity & Variety

The infrastructure or architecture of any object.Directional ForcesDirectional Forces

The physical bulk of a solid body or material.MassMass