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PGRI Focus on Latin America
Oct 2012
Brian Roberts
A Proud Member and Sponsor of:
Introduction to Jumbo Interactive
A lottery retailer that adopted the Internet.. and took off.
..and sales took off!
Case Study 1 – Typical Small Retailer
Financials:Revenue Sharefor a limited time
Jumbo provides all lottery graphicsas well as a dynamic upcoming games tablefor inclusion on the e-Retailer’s own website
Jumbo tracks customers and manages the sale to ensure all rules are followed
Retailer builds own website and refers customers to there
Working very wellfor 12 years
MICROSOFT NETWORK
Very Large Portal / General Retailer
Very Heavy Traffic
Jumbo tracks each click…
Case Study 2 – Typical Large Retailer
Lottery results and Banner ads displayed around the website
Case Study 2 – Microsoft Network
..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed
Financials:Revenue share +Pay per new customer
Sells all Draw Games- Powerball- OzLotto- etc
Working very well for years
Case Study 3 - NSW Lotteries Official Website
Largest state lottery appoints Jumbo to manage all e-Retailers and website functions
State lottery provides branding and marketing
State lottery manages customers
Case Study 3 - NSW Lotteries Official Website
Jumbo is tasked with operating the website
Financials:Revenue Share.No initial cost to the lottery
Case Study 4 – Ebay
Jumbo supplies Ebay with official lottery ads
More of an Advertiser than an e-Retailer
No custom website
Financials:Pay per viewPay per clickJumbo takes the Risk
Sales are fully managed by Jumbo
Working very well for years
Case Study 5 – Google and Facebook
More of an advertiserthan an e-Retailer – Risky
Jumbo manages campaigns andtakes the marketing risk
COST PER CLICK
Will a click become a sale?
COST PER CLICK
Will a click become a sale?
Comprehensive Retailer Reporting
E-Retailer Management
Jumbo reports all- Clicks- New Signups- Sales
Most important of all..- Commissions
E- Retailer CommissionsE-Retailer Management
Detailed drill-downon all commission payments..
..keeping e-Retailers motived!
Jumbo Studios
Jumbo Studios develops truly interactive and social games for draw
and instant games.
www.jumbostudios.com
Building Interactive Lotteries
Building Interactive Lotteries
Building Interactive Lotteries
Add to your current games
Create new games
People have lucky objects
..not just lucky numbers..
Powerball, Mega Millions, etc
or
Arming e-Retailers with the right tools
Jumbo manages a powerful Loyalty Program for all e-Retailers
Customer spend = Points = Loyalty promotions = More sales
Average spend is double traditional ticket spend
Jumbo provides web and mobile
COMPLIMENTS existing lottery gaming systems
Works WITH existing sales channels
12 years successful operation and maturity
Benefits to the Lottery
• Jumbo has a proven track record and know how to find and retain new players.
• Jumbo provides a complete turnkey operation, including extensive marketing and promotion of the lottery products at its own cost.
• Jumbo creates an extensive network of retailers with creates many more touch point to engage the customer and capture the sale.
• Jumbo operates on the retailer commissions.
We Would like to be Your e-Retailer
THANK YOU