PGPAMC Brochure Vertical

8/3/2019 PGPAMC Brochure Vertical

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in association with

A POST GRADUATE CERTIFICATE PROGRAM

IN ADVERTISING AND MARKETING

COMMUNICATIONS (PGPAMC)


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Shailen MerchantDirector - Programs, Northpoint Centre of Learning.

"What differentiates Northpoint from the average business

school is its unique model that strikes a useful balance

between existing theory and real-life experience. Education

at Northpoint is essentially a partnership between the

academician and the practicing manager. This is particularly

important, so that a sharing of experience by successful

practicing managers brings real life into the classroom.

Northpoint's full-time post graduate certificate programs are

aimed at developing entry level managers, through a

combination of intensive theory and extensive on-the-job

working experience, on live assignments."

The Program Directors


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Mastering business beyond borders, this Post Graduate Certificate Program enhances

effectiveness within the field of Advertising and Marketing Communications, providing

participants with a strong foundation in its principles and practice. It will furnish them

with the knowledge and skills to form a sound basis for professionalism and

effectiveness, thereby enhancing their adaptability to changing market needs.

A marketing professional, Ashish has been part of the Lintas

family for 17 years and helped set up operations in Burma

and Vietnam. He previously headed Initiative Media and

drove it to become India's leading media company. Currently

Ashish is the Director of Integrated Marketing Action Group

(IMAG), overseeing Linterland, Lowe Personal, LinOpinion,

Advent, Lintertainment, Lowe Healthcare and dCell.

Recently awarded as 'Media Marketer of the Year 2003'at

the Brief Media Awards, Ashish is widely recognized for his

contribution to the advertising world and as well as to the

academic fraternity.

Ashish BhasinDirector - IMAG, Lintas India



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Heather SavilleVice President- HRD, Lintas

This course gears students with a set of tools and

techniques in advertising and marketing communications,

which propels individual careers to professional excellence.

In the past, this program has produced exceptional

professionals. We have always assured Northpoint that

we will participate in the placement program. This will put

them on a fast track career, right from day one.


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The Differentiator

Learning Experience: The Northpoint Post Graduate Certificate Programs are based on the

unique principle of 'adopting contemporary learning and rigorous practice'. The learningmodel is structured around providing an integrated learning platform where theories and

practices can be effectively adapted to an integrated whole. The participants inculcate this

learning at our scenic campus on the slopes of the Sahayadris in Khandala and through

practical modules in the form of continuing live projects with the Lintas India Group of

Companies. Our learning models extend to sending out each students for field stints and

secondments to blue-chip conglomerates in the sales and marketing field.

Independence to learning: Our pedagogy adopts faculty from business into the academic

world. Therefore, learning stems from not only academic and intellectual concepts, but also

from real-life practice.

Building individuals and careers: Creating life-long relationships between academia and

business thus providing students with the fluency for an integrated learning experience is the

overarching objective of the Program.

Post Graduate Program in Advertising and Marketing Communications

The Post Graduate Certificate Program in Advertising and Marketing Communications is held

by Northpoint Centre of Learning in association with the Lintas India Group. The objective of

this course is to produce professionals, in the field of Advertising and MarketingCommunications who will be ready to hit the road running.

The Edge:

- An opportunity to study with a stimulating, experienced, talented and diverse faculty and

peer group

- A program that is practical, career-oriented with high standards of scholarship and rigor

- Offers unique electives in the field of advertising

- Offers the advantage of going to the grass-root level markets of India

PGPAMC


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Course Description

This course spans over 18 months and comprises 4 semesters. The emphasis, as laid out in

the objectives, is in experiencing the communication process, while having a solid grounding inthe theories involved as well.

In an endeavor to develop all-round professionals, this course will also have sections that will

help in the personality development of the participant. There will be activities that focus on

physical well being through coaching in sports - facilities that are available at the Northpoint

campus.

While the course is anchored at Northpoint, the entire country is a campus for the participants

of this course because during these 18 months, the participants will have to extensively travel

and participate in various marketing related activities in different parts of the country.

At the end of each semester, a project report has to be delivered and at the end of the final

semester, a thesis has to be submitted, which will be subjected to a rigorous viva voce. There

will also be periodic tests after every few sessions. The results of all the tests, project reports,

thesis, viva voce and feedback received from the various stints done by the participants, will

all collectively go towards final grades. In order to clear the course, the participant needs tohave at least a 60% overall score as well as an impeccable disciplinary and attendance record.

This will earn him/her the Northpoint Honours Certificate in Advertising and Marketing

Communications.

Employment is not guaranteed. Post the course, Northpoint will arrange for companies that

may be interested in recruitment to meet the participants on the day of the final placement.


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First Semester: June - Sept'06

Principles of Marketing! Principles of Communications! Advertising Management! Principles of Business Management! Marketing Research! Sales Management! Sales Stint: Working the Market

Second Semester: Oct'06 - Feb(mid)'07

! Media Management! Integrated Marketing Communications! Hands-on work experience at Lintas IMAG Divisions

Third Semester: Feb - Apr'07

! Rural Communications! Rural Marketing Stint! Social Marketing! Social Marketing Stint

Fourth Semester: May - Dec'07

Hands on work experience in your elective field:- Account Management- Integrated Marketing Communications- Media Management

!


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Selection Process

The PGPAMC is open to all graduates from the humanities, commerce, economics,

mathematics, statistics, communications or management streams. CAT scores, if available,will be given due weightage. Work experience, though not essential, will be given due

consideration.

All those seeking admission, must submit their application, by downloading and completing

the application form.

Shortlisted candidates will be called for Written tests, Group Discussions and Interviews.

Final selections will be made on the basis of the following criteria

- IQ and Numeric ability- Lateral thinking, creative abilities- General knowledge about the advertising and communications business- Career consciousness and commitment- Attitude and Aptitude

All completed applications with a Demand Draft of Rs.1,000 in favour of "Northpoint Centre of

Learning" must be submitted to Madhavi Chinnabhandar, Northpoint Centre of Learning,

15th Floor, Express Towers, Nariman Point, Mumbai 400 021 before 30th April 2006.

Incomplete forms will be rejected.

Contact : Madhavi ChinnabhandarEmail : [email protected]


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Course Fees

The PGPAMC program is a non-residential program. Students will have to make their own

arrangements for their stay in Mumbai. The practical on-the-job sessions will be held inMumbai.

The theory sessions will be held at Northpoint, Khandala. For these capsules alone, the

program is a residential program.

The fees for the entire program is Rs 2,45,000, payable in three installments, as detailed

below:

- Rs 1,00,000 , on intimation of admission to the course- Rs 75,000 on or before July 15, 2006- Rs 70,000 on or before December 15, 2006

An additional fee of Rs 5,000 as a refundable library deposit will be taken.

The program fee includes boarding and lodging at Countryside Inn, Khandala, all course

material, and transportation to and from Khandala to the Lintas offices in Mumbai, as required

during the program.

The course fee does not include expenses of a personal nature, such as phone calls, laundry

bills, personal stationary, etc. Also not included is the cost of board and lodge and conveyance

within Mumbai, during the practical sessions.

All students will need to equip themselves with their own laptops, since this is an essential

requirement of the program. The minimum configuration should be P-III or equivalent, 128 MB

RAM, 20 GB hard disk, CD ROM Drive, 56 kbps Modem & 10/100 Mbps Ethernet (both inbuilt),

USB PORTS, VGA, P/S 2 with the latest licensed versions of Windows and MS Office loadedon. It will prove invaluable during the practical sessions and project assignments.

The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of

"Northpoint Centre of Learning".


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The Northpoint Centre of Learning has been established by the Lintas Employees' Welfare Trust

to further the cause of holistic learning and development of managers and professionalsfollowing creative pursuits. The training system includes substantial involvement from

Industry to add practical dimensions to theory. This is the unique Northpoint model.

Located on the high slopes of a mountain at Khandala, Northpoint is a 2-hour drive from

Mumbai and an hour's drive from Pune. Commanding awe-inspiring views from every point

across the well laid-out campus, the Centre provides the right blend of world-class

infrastructure and ambience to enhance the process of learning and research. Built on about 5

acres of a lush green hillside, Northpoint is a 100,000 sq. ft facility and comprises

* Thirty Five residential twin rooms * Three residential suites * 4 well-equipped ConferenceRooms equipped with the latest in training aids * Three syndicate rooms * A Board Room

* A Library and a cyber centre * A fully equipped club-house with facilities for swimming,

tennis, squash, gym and billiards * Two multi-cuisine dining rooms.

In addition, Northpoint has fibre-optic connectivity, a telecom system through V-Sat, 100%

power back-up and sophisticated water and sewage treatment plants.


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Application Form


IN ADVERTISING AND MARKETING COMMUNICATIONS

(PGPAMC)

Name:

Mailing Address:

Contact Details :

Email : Tel (Res) : Mobile:

Personal Details :

Date of Birth: Age: years Blood Group:

College/University Education:

Period Name of School/ Board/University Degree/Diploma % Marks

From To College/Institute

CAT Score / Year (if any): CET Score / Year (if any):

3 passport sizephotographs

to be submitted


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Extra Curricular Activities/ Hobbies:

Work Experience (if any):

Name of Organisation Starting Date End Date Designation Responsibilities

Family Background:

Relationship Name Qualification Occupation

Father

Mother

Siblings

Spouse



(PGPAMC)

Application Form


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In not more than 500 words describe yourself and why you want to apply to the Post Graduate Programin Advertising and Marketing Communications?



(PGPAMC)

Application Form


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(PGPAMC)

Application Form


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Please list instances of leadership roles assumed by you during School / College / Career

Look outside your window. What would you change in what you see? OR What is the one thing you

would invent or create to change your world? (in approximately 250 words)



(PGPAMC)

Application Form


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(PGPAMC)

References :

Name Designation Company Telephone Number/s

Signature of Applicant

Date:

Application Form

Documents

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