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PFI Annual Conference: 13-14 January 2012
Eating Locally:Supporting farmers,growing your own
Saturday, 14 January1:45 – 2:45 pm
Linda Barnes (High Hopes Gardens)
Tomoko Ogawa & Rich Schuler (PFI)
Local Food Purchase Expectations
• Locally available food…– “follows the Sun”– is seasonal
Local Food Purchases - Expectation
Local Food Purchases - 90 Day Average
0
10
20
30
40
50
60
70
29-J
ul-1
0
26-A
ug-1
0
23-S
ep-1
0
21-O
ct-1
0
18-N
ov-1
0
16-D
ec-1
0
13-J
an-1
1
10-F
eb-1
1
10-M
ar-1
1
7-Apr
-11
5-M
ay-1
1
2-Ju
n-11
30-J
un-1
1
28-J
ul-1
1
Per
cen
t o
f L
oca
l F
oo
d P
urc
has
es (
%)
Expected purchasesbased on the seasons
Local Food Purchases - 90 Day Average
0
10
20
30
40
50
60
70
29-J
ul-1
0
26-A
ug-1
0
23-S
ep-1
0
21-O
ct-1
0
18-N
ov-1
0
16-D
ec-1
0
13-J
an-1
1
10-F
eb-1
1
10-M
ar-1
1
7-Apr
-11
5-M
ay-1
1
2-Ju
n-11
30-J
un-1
1
28-J
ul-1
1
Per
cen
t o
f L
oca
l F
oo
d P
urc
has
es (
%)
Expected purchasesbased on the seasons
Local Food Purchases - Example
• Golden Fork Award– Farm-to-Folk (Ames)– Teresa Opheim & Rich Schuler
• 1 May 2010 – 14 Jan 2012• Farm-to-Folk: 34.0%• Wheatsfield: 30.8%• Hy-Vee: 28.9%• OVERALL
– Local: 41%– Distance: 59%
93.7% of food purchases
Local Food Purchases - Expectation
Local Food Purchases - 90 Day Average
0
10
20
30
40
50
60
70
29-J
ul-1
0
26-A
ug-1
0
23-S
ep-1
0
21-O
ct-1
0
18-N
ov-1
0
16-D
ec-1
0
13-J
an-1
1
10-F
eb-1
1
10-M
ar-1
1
7-Apr
-11
5-M
ay-1
1
2-Ju
n-11
30-J
un-1
1
28-J
ul-1
1
Per
cen
t o
f L
oca
l F
oo
d P
urc
has
es (
%)
Expected purchasesbased on the seasons
Local Food Purchases - 90 Day Average
0
10
20
30
40
50
60
70
29-J
ul-1
0
26-A
ug-1
0
23-S
ep-1
0
21-O
ct-1
0
18-N
ov-1
0
16-D
ec-1
0
13-J
an-1
1
10-F
eb-1
1
10-M
ar-1
1
7-Apr
-11
5-M
ay-1
1
2-Ju
n-11
30-J
un-1
1
28-J
ul-1
1
Per
cen
t o
f L
oca
l F
oo
d P
urc
has
es (
%)
Expected purchasesbased on the seasons
Local Food Purchases - Example
Local Food Purchases - 90 Day Average
0
10
20
30
40
50
60
70
29-J
ul-10
26-A
ug-1
0
23-S
ep-1
0
21-O
ct-10
18-N
ov-1
0
16-D
ec-1
0
13-J
an-1
1
10-F
eb-1
1
10-M
ar-1
1
7-Apr
-11
5-M
ay-1
1
2-Ju
n-11
30-J
un-1
1
28-J
ul-11
Per
cen
t o
f L
oca
l F
oo
d P
urc
has
es (
%) Actual Purchases
Expected purchasesbased on the seasons
Local Food Purchase Example
Food Purchases - 90 Day Moving Average
$0
$10
$20
$30
$40
29-Jul-10
28-Aug-10
27-Sep-10
28-Oct-10
27-Nov-10
27-Dec-10
27-Jan-11
26-Feb-11
28-Mar-11
28-Apr-11
28-May-11
27-Jun-11
28-Jul-11
27-Aug-11
26-Sep-11
27-Oct-11
26-Nov-11
27-Dec-11
26-Jan-12
Date
Avg
. D
aily
Exp
end
itu
re
Distance Total Local
PFI Local Food Study
% of Local Food Purchases - 90 Day Average
0%
10%
20%
30%
40%
50%
60%
70%
80%
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ P
erso
n
P1 (% Local) P2 (% Local)
P3 (% Local) P4 (% Local)
P5 (% Local) P6 (% Local)
P7 (% Local)
PFI Local Food Study
Total Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ P
erso
n
P1 (Total) P2 (Total)
P3 (Total) P4 (Total)
P5 (Total) P6 (Total)
P7 (Total)
Local Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ p
erso
n
P1 (Local) P2 (Local)
P3 (Local) P4 (Local)
P5 (Local) P6 (Local)
P7 (Local)
Total Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ P
erso
n
P1 (Total) P2 (Total)
P3 (Total) P4 (Total)
P5 (Total) P6 (Total)
P7 (Total)
Local Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ p
erso
n
P1 (Local) P2 (Local)
P3 (Local) P4 (Local)
P5 (Local) P6 (Local)
P7 (Local)
Total Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ P
erso
n
P1 (Total) P2 (Total)
P3 (Total) P4 (Total)
P5 (Total) P6 (Total)
P7 (Total)
Local Food Purchases - 90 Day Average
$0
$5
$10
$15
$20
$25
$30
29-J
ul-1
0
12-A
ug-1
0
26-A
ug-1
0
9-Sep
-10
23-S
ep-1
0
7-O
ct-10
21-O
ct-10
4-Nov
-10
18-N
ov-1
0
2-Dec
-10
16-D
ec-1
0
30-D
ec-1
0
13-J
an-1
1
27-J
an-1
1
10-F
eb-1
1
24-F
eb-1
1
10-M
ar-1
1
24-M
ar-1
1
7-Apr
-11
21-A
pr-1
1
5-M
ay-1
1
19-M
ay-1
1
2-Ju
n-11
16-J
un-1
1
30-J
un-1
1
14-J
ul-1
1
28-J
ul-1
1
Avg
Dai
ly E
xpen
dit
ure
/ p
erso
n
P1 (Local) P2 (Local)
P3 (Local) P4 (Local)
P5 (Local) P6 (Local)
P7 (Local)
PFI Local Food Study
Total vs. % Local Purchases
1 May '10 - 31 July '11 (90-day average)
$0
$5
$10
$15
$20
$25
$30
0% 25% 50% 75% 100%
Avg. % Local Food Purchases
Avg
. D
aily
To
tal
Fo
od
Exp
end
itu
re /
P
erso
n
P1: Canned 40 jars
P2: Chest freezer storage
P3: Large garden
P5: Restricted Diet
P6: Travel, large garden
P7: 150# caning/freezing
.
Steps to Increase Local Foods Purchases
1. Start by reading labels and learning how far the food travels at the grocery store or food Coop
2. Ask questions at grocery stores, farmers market, and other food venues where food is from to increase awareness, and show your interests in supporting local producers
3. Shop at a Farmer’s Market
4. Buy a CSA Share1. (Community Supported Agriculture)
5. Join a year-around local food outlet 1. On-line market place
1. Farm to Folk, Iowa Food Coop, River Valley Co-Op
6. Buy food in season in bulk and preserve them for use in the off-season
Steps to Increase Local Foods Purchases
1. Start by reading labels and learning how far the food travels at the grocery store or food Coop
2. Ask questions at grocery stores, farmers market, and other food venues where food is from to increase awareness, and show your interests in supporting local producers
3. Shop at a Farmer’s Market
4. Buy a CSA Share• (Community Supported Agriculture)
5. Join a year-around local food outlet • On-line market place
• Farm to Folk, Iowa Food Coop, River Valley Co-Op
6. Buy food in season in bulk and preserve them for use in the off-season
Local Food Purchases – Teresa & Rich
• F2F CSA membership during the “season”• Purchase F2F a la carte year round• Contract and purchase direct from farmers during
periods of “peak supply”– Tomatoes and carrots
• “Preserving” last season• Froze about $400 worth of Berry Patch berries• Canned/froze about 120 lbs of tomatoes• Stored Potatoes & squash• Froze corn
Questions and/or Comments?
