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PewInternet.org
Technology use by different income groups
Annual Welfare Research and Evaluation ConferenceU.S. Department of Health and Human ServicesMay 29, 2013
Mary Madden: Senior Researcher, Pew Internet ProjectEmail: [email protected] Twitter: @mary_madden
Which Pew are you?
• Part of the Pew Research Center, a nonpartisan “fact tank” based in DC.
• PRC’s mission: provide high quality, impartial research that is freely available to the public
• Data from nationally representative telephone surveys of U.S. adults (on landlines and cell phones)
• For 13+ years of tech use data: www.pewinternet.org
Keep in mind…
Low income = <30K in HH income/per yr- 10-15% respondents don’t report income- Lower levels of education- Higher proportion of young adults + seniorsMore likely to be: • African-American or Hispanic• Living in rural areas
Internet users – 85% of adultsDecember 2012
Broadband at home – 68% of adults December 2012
Cell phones - 89% of adults January 2013
Mobile devices are changing the way we think about
connectivity…
“Cell-mostly” internet use
• 31% of cell internet users do most of their online browsing on their phones
Less than $30K = 43%*$30K-50K = 36%*$50-75K = 24%Over $75K = 21%
Other devices
Desktop or laptop - 78% of adults December 2012
Tablet- 31% of adults January 2013
Internet activities
Search engines% of internet users in February 2012
Health information in past 12 months% of internet users in September 2012
SNS – 67% of internet usersDecember 2012
Less than $30K = 72%$30K-50K = 65%$50-75K = 66%Over $75K = 66%
Cell phone activities
Use email via phone% of cell owners September 2012
Get news on phone% of cell users in April 2012
Mobile pix% of cell owners September 2012
Texting% of cell owners September 2012
Use social networking site on phone% of cell users in April 2012
Do banking on phone % of cell users in September 2012
Get health information on phone% of cell users in April 2012
Visit govt. website on phone% of cell users in April 2012
Teens (12-17)
Teen Internet Access Demographics% of teens in each demographic group
Access the Internet
Mobile Access to Internet
(phone, tablet, etc)
Access Internet
Mostly on Cell Phone
All teens, ages 12-17 (n=802) 95% 74% 25%Teen Gendera Boys(n=405) 97b 72 20
b Girls (n=397) 93 76 29a
Age of Teena 12-13 (n=246) 93 71 16b 14-17 (n=556) 96 76 29a
Parent Household Incomea Less than $30,000/yr (n=154) 89 66 30c
b $30,000-$49,999 (n=155) 94 72 25c
c $50,000-$74,999 (n=110) 99a 79 14
d $75,000+ (n=335) 99ab 79a 24c
Source: Pew Internet Teens and Privacy Management Survey, July 26-September 30, 2012. N=802 parents of teens ages 12-17 and 802 teens ages 12-17. Margin of error is +/- 4.5 percentage points.Note: Columns marked with a superscript letter (a) or another letter indicate a statistically significant difference between that row and the row designated by that superscript letter. Statistical significance is determined inside the specific section covering each demographic trait.
Twitter and social networking site usage demographics Among teen internet users, the % who use a SNS or Twitter, by demographic
Use a social
networking site
Use Twitter
All teen internet users (n=778) 81% 24%
Gender a Boys (n=395) 79 19 b Girls (n=383) 84 31a Age a 12-13 (n=234) 65 13 b 14-17 (n=544) 89a 30a Annual Household Income a Less than $50,000 (n=292) 83 24 b $50,000 or more (n=440) 78 24
Thanks!Mary Madden: Senior Researcher, Pew Internet ProjectEmail: [email protected] Twitter: @mary_madden
