Petri - Amazon S3€¦ · substantial experience as a developer building rich web-based applications and mobile applications while designing intuitive user experiences on the side

Inquiries: 1.929.251.8202 | [email protected]

Media Kit2018

Inquiries: 1.929.251.8202 | [email protected]: 1.929.251.8202 | [email protected]

BWW Media Group

Formerly Blue Whale Web, is an independent media

company with offices in New York, Chicago, and Denver.

BWW Media Group is committed to providing the best

content and community resources to help IT

professionals and tech enthusiasts get the most out of

their technology investments. Our premiere properties

are: Petri.com and Thurrott.com.

2


152K Twitter Followers

Quick stats by property:

www.petri.com www.thurrott.com

Petri.com serves IT Professionals by providing original content that helps them solve problems, do their jobs more effectively and to advance their careers.

Thurrott.com provides premium and free articles covering technology news and reviews, analysis of current and emerging technologies, and comprehensive coverage of big tech companies (Microsoft, Google, Apple and other key industry players) affecting and shaping the industry.

1.6Million

Monthly

Pageviews

Visitors consume 2.5 pages

per session on average

1.5 Million

Website Traffic

609KMonthly Pageviews Unique Monthly

Visitors

54%of visitors

visit daily

Email

25%Open Rate

30%CTOR

Click Thru on Open Rate

Website Traffic

Engagement & Reach

avgs. 12 Comments per Article Post

25KThurrott Daily Newsletter

Subscribers

540KUnique Monthly

Visitors

Email

191KPetri Database

Reach

58%Visitors primarily

responsible for IT

purchase decisions

Twitter

Followers

34K

10.3%Dedicated Email

Open Rate

66KPetri O365 & SP

94KPetri Insiders

3


Our titles by property at a glance:

theEnterpriseDish

Sams Report

www.petri.com www.thurrott.com

Petri.com serves IT Professionals by providing original content that helps them solve problems, do their jobs more effectively and to advance their careers.

Thurrott.com provides premium and free articles covering technology news and reviews, analysis of current and emerging technologies, and comprehensive coverage of big tech companies (Microsoft, Google, Apple and other key industry players) affecting and shaping the industry.

4


Our Advertising MechanismsMarketing Effect

Brand Awareness / Recognition

LeadGeneration

ThoughtLeadership

CustomerEducation

New ProductLaunch

Petri/Thurrott Newsletter Advertising

Petri/ThurrottDedicated Email Send

Petri/Thurrott Insiders Newsletter Sponsorship

White Paper

Infographic

Webinar

Multi-Brand Webinar

Real Field Review TM

Petri.com Resource Center

Takeover Page

Sponsorship (Podcast)

Sponsorship(Content Category)

Custom Marketing Programs

Reader Surveys

Onsite Banner Advertising

Rich Media, High Impact Interstitials and Footers

5


The Petri IT Knowledgebase has served as one of the world’s leading content and

community resources for IT professionals for nearly 20 years.

First launched by IT expert Daniel Petri in 1999, the Petri IT knowledgebase focuses

on serving the needs of IT professionals by providing information to help them solve

problems, to do their jobs more effectively and to advance their careers.

6


Brad Sams | Executive Editor

Brad has a decade of writing and publishing experience under his

belt. From breaking news about Microsoft to pushing publications to

new heights, he has significant experience as a journalist as well as

growing web-based brands.

Brad brings to Petri a profound background in all things Microsoft and

has been cited by numerous publications for cracking open the

Redmond nut and exposing the internal workings of the company.

Editorial Staff & Petri Contributors

Aidan Finn | Contributing Editor

Aidan Finn writes about Microsoft virtualization and

is a Microsoft MVP with the virtual machine

expertise. Working in IT infrastructure since 1996,

he has co-authored numerous books on IT topics.

Jeff Hicks | Contributing Editor

A Microsoft MVP in Windows PowerShell, Jeff Hicks

has almost 25 years of experience as an IT

consultant specializing in Microsoft server

technologies. He’s also published several books

Michael Otey | Contributing Editor

Mike has significant experience with Windows and

SQL Server as well as the entire Microsoft stack. He

has published in-depth technical content and has

authored several books on related topics as well.

Russell Smith| Contributing Editor

Specializing in the management and security of

Microsoft-based IT systems, Russell Smith also

blogs about Windows Server 2012 for the Petri IT

knowledgebase.

Tony Redmond| Contributor

Tony Redmond is an independent consultant who

specializes in Microsoft collaboration technology.

He has written 15 books and is the lead author of

the "Office 365 for IT Pros" eBook.

Contributing Writers:

•Mary Jo Foley

•Daniel Petri

•Todd Klindt

•Shane Young

• Jeff Hicks

•Chris Goosen

• Jasper Oosterveld

• Jamie McGibbon

• Jaun Carlos Gonzales Martin

•Missy Januszko

• Josesph Finney

• Jussi Roine

•Sjoukje Zaal

•Asif Rehmani

•Stuart Burns

•Peter De Tender

• Jonathan Hassel

•Krishna Kumar

•Kunal D Mehta

•Theresa Miller

•Phoummala Schmitt

•Michael Simmons

•Sean Wilkins

27.1KTWITTER

FOLLOWERS

7Inquiries: 1.929.251.8202 | [email protected]


Advertising & Sponsorships

Petri.com offers advertising & sponsorship packages that are

designed to:

Why Advertise on

Petri.com?

THREE

Amplify and extend the

buzz around your

company’s new product

launch.

ONE

Start an ongoing

dialogue with an

engaged community of

IT professionals, by

inserting your brand

into the growing and

trusted resource that is

the Petri IT

Knowledgebase.

TWO

Gain fans who are

interested in

purchasing your

product and who will

recommend it to their

friends or enterprises.

58%of Petri.com

readers

Report they are

“primarily

responsible” for IT

decisions in their

organizations

3%8%9%

12%13%

20%26%27%

42%42%

46%48%49%

0% 20% 40% 60%

IBM i, i5/OS, OS/400

Amazon Cloud Services (AWS, S3, EC2)

OS X (Mac)

Google Apps

Windows Azure

iOS

Android

VMware

IBM AIX

Windows Client

ChromeOS

Oracle

Windows Server

Petri Audience Survey: What platforms and services do you develop on or use on a regular basis?

8


The Home for Tech Enthusiasts: News, Reviews & Analysis

“I just love Paul”-Thurrott.com User

“I often find myself thinking … ‘I think there’s an article about that on Thurrott.com’ when trying to solve a problem”- Thurrott.com User

“This site is like the Google Translate for turning Microsoft press releases or blogs into English”- Thurrott.com User

“Thurrott.com helps me in my

relationship and purchasing

power with Microsoft”- Thurrott.com User

“I trust the

opinions of

both Paul &

Brad”

- Thurrott.com User

“Relevant and up-to-date

Microsoft News and Information”

Thurrott.com User

Thurrott MissionTo be the trusted voice that provides perspective and context about the technologies we all rely on everyday.

Thurrott.com is one of the leading destinations on the webfor industry news and analysis for tech enthusiasts.

Thurrott.com was created as a partnership between award-winning technology journalist Paul Thurrott and BWW Media Group -- the publisher of Petri.com, an IT Knowledgebase.

9


20% of users flow between BWW Media Group

properties Petri.com and Thurrott.com.

Mehedi HassanMehedi has been covering all things Microsoft for years, including all the breaking news about Windows Phone, to all the developments to Windows 10 and other consumer-oriented products from Redmond. Mehedi has gained substantial experience as a developer building rich web-based applications and mobile applications while designing intuitive user experiences on the side.

Paul Thurrott | Major Domo & News Director Paul provides daily analysis of IT and tech industry news and aggressively covers company and product news from Microsoft, Google, Apple and other key industry players.

Paul also writes frequently about Bring Your Own Device (BYOD) and SMB topics, in addition to covering hot consumer tech topics like video games, smartphones, do-it yourself PC projects and home and health technology trends.

Paul is an award-winning technology journalist and blogger with over 20 years of industry experience and the author of over 25 books. He is the Major Domo & News Director and the co-host of three tech podcasts: First Ring Daily with Brad Sams, Windows Weekly with Leo Laporte and Mary Jo Foley, and What the Tech with Andrew Zarian. He was formerly the Senior Technology Analyst at Windows IT Pro and the creator of the SuperSite for Windows.

117KTwitter Followers

@Thurrott

Editorial Staff

4.1KTwitter Followers

@mehedih_

27.1KTwitter Followers

@bdsams

Brad SamsBrad has nearly a decade of writing and publishing experience under his belt. From breaking news about Microsoft to pushing publications to new heights, he has significant experience as a journalist as well as growing web-based brands.

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Thurrott.com offers advertising & sponsorship packages that are designed to:

1. Receive Paul’s halo effect and amplify the buzz around your company news and products

2. Reach technology professionals during their off hours when they are consuming industry news

3. Gain passionate technology enthusiast brand fans and extend your influence & reach to the industry C-Suite

Why Advertise on Thurrott.com?

54% of highly engaged users

visit Thurrott.com daily.

Advertising & Sponsorship

Paul Thurrott is an Industry Expert is an award-winning technology journalist and

blogger with over 20 years of industry experience and the author of over 25 books.

54% visit Thurrott.com daily

62% of our users say that they influence or

make decisions at work around purchasing

technologyReader Survey

avg 12comments per

article

2.5 pages visited per

each user session

30% CTOR with a 25%

email open rate average for

all Thurrott.com branded

email products

28.6%open rate

for

Thurrott

Newsletters

11


-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Petri | Pageviews | Last 14 Quarters

Petri acquired by BWW Media Group

Audience Strength

295% knowledgebase audience growth since 2014

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Job Title Role Definitions

Audience knowledge gathered from annual reader surveys

IT Manager / Director 33.6% 26.7%

Systems Admin / Engineer 32.1% 16.5%

Network Manager 1.4% 1.2%

Consultant, MSP, VAR 6.4% 9.4%

Infrastructure Engineer 1.4% 8.2%

Developer 5.7% 1.6%

DBA 0.7% 2.8%

Network Administrator 5.0% 2.4%

Help Desk Tech 4.3% 5.1%

CIO 2.1% 2.0%

CTO 1.4% 3.1%

Infrastructure / Systems Engineer 41.0%

Network Administration 14.0%

Enterprise Architecture Mgmt 11.0%

Other 10.0%

Services / Help Desk 9.0%

Service Level Mgmt 4.0%

Problem Mgmt 3.0%

Cost / IT Budget Mgmt 2.0%

Software Development 1.0%

Network / System Security 1.0%

Database Operations 1.0%

Messaging Operations 1.0%

Production Support 1.0%

1%

17%

31%

35%

12%

4%

0%

17%

38%

26%

13%

6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

< 20 20-34 35-44 45-54 55-64 65+

Age Distribution

Petri Thurrott

13


Company knowledge gathered from annual reader surveys

Company Annual Revenue

Size of Organization (FTEs)

0 - 99

100 - 499

500 - 999

1,000 – 9,999

10,000 +

$0 to $5M 41%

$6M to $10M 10%

$11M to $50M 14%

$51M to $100M 12%

$101M to $999M 10%

$1B + 9%

16%

14% 14%

10%

8% 8% 8%

5%4%

3% 3%2%

1%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Bu

sin

ess

Serv

ice

s &

Co

nsu

ltin

g

Pro

fess

ion

al S

ervi

ces

Oth

er

Man

ufa

ctu

rin

g

Edu

cati

on

Fin

ance

, Ban

kin

g &

Insu

ran

ce

He

alth

Car

e

Ret

ail

No

n-P

rofi

t

Go

vern

men

t

Oil

& G

as

Co

nst

ruct

ion

Co

nsu

mer

Pac

kage

dG

oo

ds

Industries

14


Purchasing power gathered from annual reader surveys

CategoryPrimary or

Only Decision

TeamResearch &

RecommendKey

Influence

Operating Systems 36.0% 30.2% 22.3% 88.5%

Servers 31.9% 32.6% 18.8% 83.3%

End User Computers 30.9% 28.8% 23.0% 82.7%

Backup / Archive / Storage 34.5% 28.8% 18.7% 82.0%

Data Storage Devices 32.4% 30.9% 17.3% 80.6%

Networking Products 35.3% 30.9% 14.4% 80.6%

Peripheral Devices 29.9% 29.9% 19.0% 78.8%

Security Software 33.8% 23.7% 16.6% 74.1%

End User Productivity 15.3% 34.3% 24.1% 73.7%

Accessories 28.8% 27.3% 17.3% 73.4%

Virtualization Software 31.9% 23.2% 16.7% 71.8%

Cloud Services 20.7% 30.0% 20.0% 70.7%

Communication Devices 21.6% 30.9% 17.3% 69.8%

Power, Cooling Racks 28.1% 28.8% 12.2% 69.1%

Database & BI Software 16.6% 30.2% 18.0% 64.8%

Business Software 11.5% 30.9% 22.3% 64.7%

Unified Communications

Software20.1% 25.2% 18.7% 64.0%

Cell Phone Services 16.7% 21.0% 18.8% 56.5%

Manage Print Services 16.6% 23.7% 10.8% 51.1%

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BWW Media Group Advertising and

Sponsorship Rates

The following pages contain the BWW Media Group

2018 rates for advertising and sponsorship on Petri.com

and Thurrott.com. Custom marketing programs are

available and we are happy to design an annual

marketing media plan to fulfill your business goals.

If you do not find a tactic or pricing for a tactic of

interest, please reach out directly to BWW Media Group.

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Petri Newsletters

Divider Link

Solution Spotlight

Tech Tuesday

Sent Every Tuesday

Distribution 111K

Open Rate 6.6%

CTOR 7%

This Week In IT

Sent Every Friday

Distribution 111K

Open Rate 5.9%

CTOR 6%

Our newsletters are topic driven and keep the IT Pros that trust Petri to date on the latest IT knowledge. Your exclusive takeover sponsorship puts your brand front and center as a thought leader.

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Petri Newsletters Tools & Utilities

Sent 1st & 3rd Monday each Month

Distribution 111K

Open Rate 5.7%

CTOR 3%

Block 1

Block 2

Block 3

Our Tools & Utilities newsletter allows our IT Pro audience to consider and try your products through a simple download. Your tool or utility is showcased in 1 of 4 blocks for our Petri audience to immediate download and trial.

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Petri Newsletters

Block 1

White Papers & Resources(same execution as Tools & Utilities)

Sent 2nd & 4th Thursday each Month

Distribution 111K

Open Rate 5.44%

CTOR 4%

Block 2

Block 3

Block 4

Twice a month, our Whitepaper & Resources newsletter is the vehicle where we showcase Petri and client thought leadership content.Your webinar, whitepaper or even infographic is shared with our IT Pro audience building your awareness and consideration in the market.

19


Thurrott Daily Newsletter

Solution Spotlight

Thurrott Daily Newsletter

Sent Monday – Friday everyday

Distribution: 25K

Open Rate 25.99%

CTOR 28%

Reach the highly engaged Thurrott audience through a takeover sponsorship of this daily newsletter. Even though Thurrott.com is called a Tech enthusiast site, our research shows that the Thurrott audience trends towards technology decision makers (62%) and is made up of Senior Technologists (31%).

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Category Insider Newsletter

Sponsorships

Office 365 Insider NewsletterSent 3rd Wednesday of every month

Distribution 66K

Open Rate 5.8%

CTOR 8%

Targeting the Office 365 IT Professional, our O365 Insider Newsletter shares the latest knowledge available on O365. Grow your brand consideration with this O365 targeted audience by sponsoring a newsletter takeover

Solution Spotlight

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Dedicated Email Sends

Petri Dedicated Email

Sent Daily Mon – Thurs

(16 – 20 sends available per month)

Distribution 75K

Open Rate 9.05%

CTOR 5.35%

Create demand generation with the Petri IT Pro audience by reaching them directly in their inbox.

22


Dedicated Email Sends

Thurrott Dedicated Email

Sent Every Tues & Thursday

(8 – 10 sends available per month)

Distribution: 24K

Open Rate 29.95%

CTOR 4%

Immediately reach our Thurrott responsive audience of Tech Enthusiasts, Decision Makers and Senior Technologists by engaging directly with them through their inbox.

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Custom Email Content Marketing Series

Petri Sponsored Insider NewsletterSent 3 slots available per month

Distribution 75K

Open Rate 9.05%

CTOR 5.35%

BWW Media Group develops an email series to leveraging our experts and showcasing your brand. Aimed at either the Thurrott or Petri audience allows you to engage with our readers and puts your brand front and center as a thought leader as your sponsored custom newsletter reaches our audiences inbox.

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White Paper

4 – 6 Page White PaperThe appropriate expert

contributor writes a 4 – 6 page

white paper covering an industry

need that your organization is

solving. Your brand is given

thought leadership status

through sponsoring the white

paper.

White Paper with LeadGeneration Program

Optional BWW Media Group hosts

and gates the white paper on

Petri.com or Thurrott.com landing

page. BWW Media Group drives

traffic to the white paper download

page and captures and delivers all

leads throughout the campaign.

Optional lead generation landing page

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Infographic

InfographicYour expert or ours provides context and data for a

typically strong lead generation asset. Showcase

your brand as a topic expert through sponsorship.

Lead Generation Landing Page Optional BWW Media Group hosts the

infographic on Petri.com or Thurrott.com

and drives traffic to the download page.

BWW Media Group captures all

throughout the campaign.

Optional Capitalize on

the power of two lead

generation & thought

leadership powerhouses

by sponsoring a

combined white paper

and infographic covering

a relevant topic.

Optional Bundle(White Paper + Infographic)

Optional leadgeneration

landing page

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Webinars

All Inclusive WebinarDeliver the content your target audience wants & needs from your organization.• BWW Media Group fully manages this lead

generation content marketing tactic from promotion to delivery.

• Co-hosted by your expert and ours. • Typically 300 registered lead guarantee.

Fully Managed Webinar Promotions Drives RegistrationIncluded BWW Media Group creates and manages all on-site, social and email promotional materials to drive registration and attendance for the webinar.

Typical Attendance rate 25% - 35%

Optional Tech BriefBWW Media Group creates a Tech Brief post webinar. This downloadable file is accessible through the webinar on-demand page and contains the salient information from the webinar.

This highly engaging live and on-demand tactic is a lead generation force with our audience of IT Pros and decision makers.

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Real Field Review ProgramA BWW Media Group expert and 2 of your customers provide first-hand and in their voice, a “real field review (RFR)” about your product. Or BWW Media Group crowd sources two qualified people from our audience to do the real product reviews along with our expert’s review.

Included Your brand becomes a sponsor of one of our popular podcast shows during the RFR campaign period. On-site and social promotions driving to the reviews are created and managed by BWW Media Group. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the start and end of the show• Your logo will accompany the podcast episodes it sponsors and will be showcased throughout the site and

our podcast distribution network• A weekly live commercial read promoting your brand

Designed to generate awareness and enthusiasm for your products and services among our audience and influencer network.

Real Field ReviewThe following are post statistics for a

sponsored review of the Microsoft

Signature PC Edition. This Paul Thurrott

review was well received, popular and

retained a high degree of engagement.

Post Views 37,685

1st Day Post Impressions 29,396

Post Comments 219

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Podcast SponsorshipYour brand is showcased as a sponsor on one of our popular podcasts.

Real Field ReviewA BWW Media Group leading voice and industry expert uses your product and writes a real review

Client Guest ReviewYour client or one of our crowd sourced readers is a guest reviewer of your product on our site

Special PromotionsOptional During the RFR campaign, we are happy

to work with you to support any special promotions you create for the RFR campaign

Designed to generate awareness and enthusiasm for your products and services among our audience and influencer network.

29


Petri.com Resource Center

Resource CenterBWW Media Group creates and manages a resource center sponsored on Petri.com.

Your resource center will contain content provided by you and fresh content added by BWW Media group on a monthly or quarterly basis.

All promotional areas in the resource center capture leads through gated content.

Benefit by sponsoring an informative micro-site on Petri.com and gain in thought leader status on topics associated to your branded resource center.

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Takeover Post Page

Takeover PageIncluded A sponsored

blog post page’s full creative and advertising are taken over with your brand creative.

All ads on sponsored site drive to a landing page of your choice.

Takeover Page with lead generation landing page

Optional Lead Generation BWW Media Group drives traffic from sponsored post page to a landing page hosted on BWW properties and captures leads to a gated asset.

Designed to heighten your thought leadership through brand association on a relevant article page. Excellent extension from brand awareness to lead generation by adding a gated content landing page.

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Sponsored Post PageBWW Media Group provides content development by an independent subject matter expert and project management for blog posts focused on targeted topics. These thought leadership knowledge sharing tactic is rotated on the blog roll, and promoted through our social mechanisms, newsletters and on-site impressions.

32


First Ring DailyTM Sponsorship

Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the

start and end of the show• Your logo will accompany the podcast episodes

it sponsors and will be showcased throughout the site and our podcast distribution network

• A weekly live commercial read promoting your brand

With a growing fanbase, First Ring Daily is a popular weekday Monday through Friday Thurrott.com podcast co-hosted by Paul Thurrott and Brad Sams who discuss the biggest technology news of the day.

Weekly Views 10,500

33


Sams ReportTM Sponsorship

Brad Sams covers the weekly top technology news stories of the week in the Sams Report.

Sams Report

Weekly Views 5,000

Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at the start and

end of the show• Your logo will accompany the podcast episodes it sponsors

and will be showcased throughout the site and our podcast distribution network


34


The Petri DishTM Sponsorship

The Petri Dish is the perfect vehicle to reach our Petri IT Pro audience. This podcast delivers industry interviews with the people creating, supporting and bring to market the solutions that IT Professionals need to keep their organization running healthy. In each Petri Dish episode, Brad Sams interviews a different industry expert.

Your brand becomes a sponsor of one of our most popular podcast shows. As a sponsor of the podcast, your brand will enjoy:• Intro/Outro brand sponsorship mentions at

the start and end of the show• Your logo will accompany the podcast

episodes it sponsors and will be showcased throughout the site and our podcast distribution network


35


Enterprise DishTM Sponsorship

BWW Media Group is bringing the actual industry thought leaders to the Petri It Pro audience through this new podcast. Hosted by Brad Sams, our Executive Editor, and a rotating core list of co-hosts with expertise in a wide variety of enterprise technology facets including cloud, desktop, server and productivity software.

Call to discuss sponsoring The Enterprise Dish.

Rick Vanover, Veeam Brad Sams, Executive Editor Petri.com

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Takeover Page Specifications

Minimize other competitive noise on the page through a sponsored site takeover and have your brand solely represented to the user.

Branded Header

In-Content Premium Block

Leaderboard

Skyscrapers

Canvas background

37


We support and tell stories aboutthe Technology Industry…

…let BWW Media Grouphelp build your story

38



bwwmediagroup.com | Petri.com | Thurrott.com

Documents

Petri - Amazon S3€¦ · substantial experience as a developer building rich web-based applications and mobile applications while designing intuitive user experiences on the side