Peter Holden Packaging Overview

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A D V E R T I S I N G . D E S I G N . D I G I TA L

Packaging Sketch book:An overview of our expertise and experience.

Who we are.We are a full service advertising/design and digital agencydedicated to producing big ideas that offer distinct and highlyeffective creative solutions for our clients.

Our values.We love what we do.We keep it simple.We deliver.We go the extra mile.We sometimes say no.We have fun along the way.

How we work.In partnership with clientsto understand and achieve their commercial goals.In a team tailored to meet client needs.With a clear focus on project management and delivery.

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Understanding your business environment.Any creative agency can have an idea.What makes our ideas bigger, better,more relevant and ultimately, more effectiveis that they are founded on a solidunderstanding of our client’s business.We make it our business to know our client’sbusiness.And that enables us to know when the idea isright – and why.

You want to know more.Who we are, how we work and what makes us tick.

So what better way than to takea short commercial break...

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We do TV too!

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M R S C R U F F T E A

‘My name is Mr. Scruff, I am a DJ, producer & cartoonist, and like many people,I like TEA! I drink it in the studio, at home, standing up, sitting down, and while DJing.So I decided to set up my own tea company with the intention of providing top quality,great tasting, 100% organic and ethically produced brews which I love to drink myself,

as well as being sure that other folks love them by taste-testing themat music festivals such as Glastonbury, Big Chill and Womad.’

After first fixing a tea tasting with our client Boothsour job was to design the packaging for Mr Scruff being careful to reflect

his very distinctive style and tone of voice.Mr Scruff is an accomplished cartoonist and story teller so our job of putting

the artwork together was made easy because he did most of the work!Our final job was to put digital artwork together for all the packaging variations.

Then we had a cup of tea.

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When Mr Scruff, the famousManchester DJ, told us he wantedto develop his own tea brand,we fixed up a tea tasting with ourclient Booths.

The rest is history, as they say.

Every packtells a story.

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B O O T H S

Since June 1847, five generations of the Booths family have ledE.H. Booth & Co. Ltd, from its humble beginnings, with just onesmall shop, to the present day where the company proudly

boasts no fewer than 26 modern food stores in the North West.

We have worked with Booths for over twelve years,initially helping an underperforming store in Yorkshire.We ran a local campaign which projected it to the top

of the Booths league tables.Following that success story we were appointed to manage all areasof marketing and advertising including TV, Magazines, local press

and own label packaging and POS.Plus, we helped develop the internet brand www.everywine.co.uk.

We designed the logo and web site styling/architectureand all the Direct mail and colour magazine advertising.

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...and for Booths,

the ads and the packaging.

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Then Booths had another idea: the largest choice of winesin the world, all available on line! And so was born www.everywine.co.uk

R E S T A U R A N T

M O D E R N B R I T I S H W I T H A T W I S T

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When Booths wanted todevelop a brand newrestaurant concept theycame to us to fascilitatea brainstorming session.

The name Artisanwon the day.

Then came logo designsand the menu.

Afterall, we do have a bitof a reputation as foodies!

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“I am proud that customerscan buy a pint of milk in thesupermarket and know thatit comes from my farm”

Robert Whitwell

And we’re proud too that we’vehelped a group of local farmers,via a strong brand identity to selltheir product in to the likes ofBooths and ASDA.

In 2001, a small group of farmers from theForest of Bowland formed their own companyto develop their own brand of milk, providinglocal milk from their farms to the customer.

Eazy Cuizine. A range of ready meals.

The brief: A cost effective packaging solution please. Easy peasy when you know how.

The ‘Big Idea’ forall the Kellogg’s brandsfor all of Europe.These are the key featuresof the Kellogg’s pack architecture . . . W

.K.Kellogg’s

Brandname

andpackequity

W.K.Kellogg’soriginal signatureon a red spine.

The packs in thecereal cupboardpresent a row ofeasily identifiedproducts.

A kind of libraryof nutrition!

The front facepresents a red stripe

to consumers.A clearly recogonisableKellogg’s design featureregistered and protected.

Problem: Supermarketown label packaging designplagiarises the big brands.

BRANDNAME

IlW

.K.Kellogg’sW.K.Kellogg’s

W.K.Kellogg’s

W.K.Kellogg’s

BRANDNAMES

ll ll

Kellogg’sCorn Flakes-the sinshine

breakfast couldbe representedby a bunch offresh flowers onthe breakfast

table!

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All signed, by the man who invented breakfst cereal in 1906.

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Kellogg’sNew productdevelopment.

go-go’sAll round goodness.All together clever!

Kellogg’s Cereal and Milk Bars. The milk splash says it all.

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P E T E R H O L D E N

A creative heavyweight who brings 40 years experience to each project.Peter believes in Big Ideas - whatever the size of budget.

Just as every client and brief is unique, so there is no house styleto the creative output of www.holdenandsons.co.ukEvery solution is different, distinct and has real depth.

In a world of instant computer graphics, Peter is a creative thinkerand communicator, working first with a layout pad and marker pen

before developing concepts on his Mac.As a creative, he has worked on accounts like Accenture, Sundance,Girobank, Dunlop, Kellogg’s, Bradford & Bingley, Making Space,

Airwick, British Nuclear Group, Booths Supermarkets,The Eve Appeal and Matalan.

Peter is also a talented film director and has directed commercialsand promotional films for a wide range of clients.

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C R E A T I V E D I R E C T O RMOBILE: +44 (0)7831 498270 EMAIL: [email protected] www.holdenandsons.co.ukOFFICE: +44 (0)161 445 4654 ADDRESS: 18 Maplewood, 117 Nell Lane, Manchester M20 2DU

With fond memoriesof the very first foodpack I ever designed.

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Peter Holden Packaging Overview