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Pervasive TV
Jack Powers, Jack Powers, directordirector
The Future of Video Everywhere
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Television At HomeTelevision At Home 102 million
U.S. homes 2.5 billion viewers
and 600 channels worldwide
Global average viewing time:3 hours 39 min per day
102 million U.S. homes
2.5 billion viewers and 600 channels worldwide
Global average viewing time:3 hours 39 min per day
Sources: Nielsen; Eurodata TV Worldwide
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Video Technology TrendsVideo Technology Trends Bigger, flatter, clearer, digital
The convergence of Consumer Electronics and Information Technology
Bigger, flatter, clearer, digital
The convergence of Consumer Electronics and Information Technology
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Minority Report shopping mall scene
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Television EverywhereTelevision Everywhere
On your desktop PC
In the elevator
In the car
In your pocket
On your wrist
On the sides of buildings
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New TV VenuesNew TV Venues Streaming Media
— 28 million regular U.S. viewers (Arbitron)
PDAs and Smartphones— 290 million unit sales worldwide in ’04
(Zelos)
Automotive Rear-Seat Entertainment— 12% plan-to-purchase ’04-’05
(133 million) (CE Research)
Digital Signage— 400,000 units/year (DisplaySearch)
Streaming Media— 28 million regular U.S. viewers
(Arbitron)
PDAs and Smartphones— 290 million unit sales worldwide in ’04
(Zelos)
Automotive Rear-Seat Entertainment— 12% plan-to-purchase ’04-’05
(133 million) (CE Research)
Digital Signage— 400,000 units/year (DisplaySearch)
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Advertising EverywhereAdvertising Everywhere
Malls and stores
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Advertising EverywhereAdvertising Everywhere
Venue networks
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Signage daypartsSignage dayparts
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Advertising EverywhereAdvertising Everywhere
Store shelves
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Advertising EverywhereAdvertising Everywhere
Outdoor
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Advertising EverywhereAdvertising Everywhere
Mobile video
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Advertising EverywhereAdvertising Everywhere
Web video
Viral video
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Creative ChallengesCreative Challenges Grabbing attention in a visually
competitive environment Branding graphically and
videographically Carrying messages across many
different formats and viewing venues
Exploiting the IT possibilities of intelligent, personalized, location-aware messaging
Grabbing attention in a visually competitive environment
Branding graphically and videographically
Carrying messages across many different formats and viewing venues
Exploiting the IT possibilities of intelligent, personalized, location-aware messaging
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Organic EvolutionOrganic Evolution
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Media ChallengesMedia Challenges Thinking Outside-the-Home Re-thinking dayparts, flighting,
reach, frequency and CPM Converging the goals of
broadcast, out-of-home, POP, viral marketing and the web...while supporting all the channels
Measuring the return on investment
Thinking Outside-the-Home Re-thinking dayparts, flighting,
reach, frequency and CPM Converging the goals of
broadcast, out-of-home, POP, viral marketing and the web...while supporting all the channels
Measuring the return on investment
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Picking the MomentPicking the Moment Pioneers vs early-adopters Analyzing the scale of the
opportunity: “What’s the best that can happen?”
Keeping everybody happy, and on the same wavelength
Managing disruption Understanding media’s rhythms
Pioneers vs early-adopters Analyzing the scale of the
opportunity: “What’s the best that can happen?”
Keeping everybody happy, and on the same wavelength
Managing disruption Understanding media’s rhythms
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Disruptive technologiesDisruptive technologies Intelligent TV
— TiVo, Smart EPGs, Content Profiling
WiFi TV
Retail automation
Intelligent TV— TiVo, Smart EPGs, Content Profiling
WiFi TV
Retail automation
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Next generation screensNext generation screens
Organic Light Emitting Diode (OLED) displays
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Augmented Reality Augmented Reality
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Video CultureVideo Culture The moving image rules. Audiences continue to fragment. Stories become sound and picture
bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more
complex. Human information capacity
skyrockets.
The moving image rules. Audiences continue to fragment. Stories become sound and picture
bites. Attention becomes more scarce. Everybody is on TV all the time. Advertising messages become more
complex. Human information capacity
skyrockets.
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Jack Powers, Director
International Informatics Institute
http://in3.org
PHONE +1 718-499-1884
Jack Powers, Director
International Informatics Institute
http://in3.org
PHONE +1 718-499-1884