COME! Convince me if you can!
Purpose of PersuasionPersuasion is a part of your daily life as a human being. The purpose of persuasion is to simply to convince. Photo: j0401668.jpg, http://office.microsoft.com
Aim of PersuasionPersuasion will cause a person to act in a particular way or hold a particular point view. Persuasion occurs in different situations such as the inter-school debates, inter-prep debates, debates for president of the students council ,advertisements and other practical forms of persuasive speech and writing which occur all around-and to you- daily.
Importance of Persuasive TechniquesIt is important that you are able to identify the techniques used in persuasion. This will help you to make more informed decisions when you make choices!Additionally, when faced with persuasive techniques you will be able to recognise, anticipate and assess.
Techniques of Persuasion1. Use of emotive words2. Repetition3. Scientific and technical terms4. Exclamations and questions5. Alliteration and assonance6. Rhetorical questions7. Rhyme and Rhythm
Techniques of Persuasion (contd)8. Exaggeration9. Proverbs and Catchy phrases10. Puns11. Research evidence12. Statistical data13. Testimonials14. Visual appeal15. Slogans
ObjectivesBy the end of this tutorial, you will be able to:
1. Identify the main devices used to persuade2. Differentiate between persuasive and argumentative writing
Introductory ActivityClick on the pictures below to view advertisements from: 1. Digicel and 2. ClaroDigicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MCDigicelClaro1. Write words and phrases that seek to persuade you as you listen to the advertisements again.2. View the advertisements again. As you view these advertisement write words and phrases that show the advertisers wish to persuade you. 3. Which techniques do you recognise?Click here for further instructions.
Introductory ActivityInstructions1. Write words and phrases that seek to persuade you as you listen to the advertisements again.2. View the advertisements again. As you view these advertisement write words and phrases that show the advertisers wish to persuade you. 3. Which techniques do you recognise?
Persuasive Words and Phrases Were you able to identify persuasive words and phrases in the Digicel Advertisement?Digicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MCCome and make your Christmas bright.free giftshappyCome and join the partyprices slashedfree creditCHECK YOUR ANSWERSDigicel
Persuasive Words and PhrasesFast, clearer, wider never experience like this before Were you able to identify persuasive words and phrases in the Claro Advertisement?ClaroDigicel Christmas 2008 http://www.youtube.com/watch?v=CguAoWNd0X0Claro http://www.youtube.com/watch?v=yoNjRGvwQ1MCCHECK YOUR ANSWERSWelcome to a better worldsuper qualityget moreToday your world will change for the better.broadband coverage
Did your choices include these Techniques?There are others. Find a classmate and discuss the others. Use of emotive languagee.g. Come and make your Christmas brightRepetitionpartyhappysuper qualityfastclearerMetaphore.g. prices slashedVisual Appeale.g. Use of contrasting coloursClick each technique for an example.
Essential!It is also important to be able to distinguish between persuasive and argumentative writing and speech
The aim of persuasive writingPersuasive speech and writing aim to convince the reader more through emotional appeal than through valid reasons. It is supported by evidence and relies upon persuasive devices to make its appeal.
The aim of argumentative writingArgumentative speech and writing aim to convince the reader to accept the merits of a particular point of view as being more acceptable.
Interesting!Do you recognise that persuasions and arguments tend to make extensive use of certain techniques? Follow the link:http://www.123helpme.com/assets/11318.htmlRead the article with a friend. List the main arguments (points) the writer makes.
TaskConduct an informal survey in your classroom and write an article promoting the wearing of casual clothes to your school on Fridays. Garner the views of your classmates and use as many persuasive techniques as appropriate to present your argument to your principal;
Task (contd.) ORYou could choose to send an article to the Teen Herald newspaper.Have fun!