Persuasion vs. Argument

• Ethos (author credibility)• Pathos (emotional

appeals)Persuasion

• Logos (logical appeals)• ReasonArgument

Persuasion vs. Argument

"With its roots in orality, rhetoric has a bias for viewing audiences as particular. Aristotle said, ‘The persuasive is persuasive to someone.’ In contrast to rhetoric, writing has a bias for an abstract audience or generalized conception of audience. . . . For this reason, a particular audience can be persuaded, whereas the universal audience must be convinced; particular audiences can be approached by way of values, whereas the universal audience (which transcends partisan values) must be approached with facts, truths, and presumptions.” ~Miller & Charney

Argument

Common Core: What is Argument?

To change reader’s point of view

To bring about some action on the reader’s part

To ask the reader to accept the writer’s explanation or evaluation of a concept, issue, or problem

Is it argument or persuasion?

Is it argument or persuasion?

Is it argument or persuasion?

Elements of ArgumentClaimEvidence: relevant and verifiableWarrant: explanation of how the evidence supports

the claim; often common sense rules, laws, scientific principles or research, and well-considered definitions.

Backing: support for the warrant (often extended definitions)

Qualifications and Counter-arguments: acknowledgement of differing claims

Building a Topic BankSchool issues Local Issues State Issues National

IssuesGlobal Issues

Choosing an arguable issue

• Arguments need. . . – An issue– An arguer– An audience– Common ground– A forum– Audience outcomes

– Arguments fail with. . . • No disagreement or

reason to argue• Risky or trivial issues• Difficulty establishing

common ground• Standoffs or fights that

result in negative outcomes

Narrowing a topic

Preventing Bullying

Name calling

Texting

bad

name

s

Creating an argument

Clai

mA Miner would be a good mascot selection for our school.

Evid

ence

Mascots should be strong or tough and represent the area. They should be something people would be proud to be.

Expl

anati

on

Our area has mining as one of its primary industries, so the choice would represent our area. In addition, miners need to be tough because they do strenuous work—and dangerous work. They work hard to fill a need for people everywhere. That’s something to be proud of.

V-chart as pre-write

General qualities of effective writing

• Grouping ideas into sentences and paragraphs that carry meaning efficiently and move ideas forward

• Creating an effective thesis• Introducing an idea effectively• Connecting ideas (between sentences and paragraphs)• Punctuating correctly• Creating and maintaining an appropriate tone• Concluding meaningfully• Using words eloquently

The structures and language of argument

• Incorporating others’ words or ideas• Subordinating opposing views• Organizing for greatest effect• Maintaining an academic tone• Analyzing and explaining data/sources adequately • Recognizing the difference between reasons and

evidence• Evaluating quality of evidence/research

Connecting ideas effectively• Why? To establish clear relations between ideas“The best compositions establish a sense of momentum and

direction by making explicit connections among their different parts, so that what is said in one sentence (or paragraph) not only sets up what is to come but is clearly informed by what has already been said. When you write a sentence, you create an expectation in the reader’s mind that the next sentence will in some way echo and be an extension of the first, even if—especially if—the second one takes your argument in a new direction.” ~Graff & Birkenstein

Ways to make connections

• Transitions• Pointing words• Repetition of key words and phrases• Synonyms• Idea hooks

TransitionsEXAMPLES: Also, besides, furthermore, in addition, similarly, in

other words, for example, for instance, although, but, despite the fact that, however, as a result, since, so, therefore, admittedly, as a result, consequently, yet

Spot is a good dog. He has fleas. Spot is a good dog, even though he has fleas.

Courage is resistance to fear.Courage is mastery of fear.Courage is not absence of fear.

Using others’ ideas appropriately• Quoting: using the exact words of another. Words must be

placed in quotation marks and the author cited. • Summarizing: putting the ideas of another in your own words

and condensing them. Author must be identified. • Paraphrasing: putting someone else’s ideas in your words but

keeping approximately the same length as the original. Paraphrase must be original in both structure and wording, and accurate in representing author’s intent. It can not just be switching out synonyms in the original sentence. Author must be identified.

Quoting• Why use quotations?

– when the speaker’s name and reputation add credibility– when the phrasing of the quotation is interesting or revealing and

cannot be stated another way as effectively• How effective are these examples?

– Many students “improve their reading ability” by looking at a text closely and by giving their first reactions to it (Burke 46).

– Mem Fox contests, “worksheets are the dead-end streets of literacy: there’s a non-message on each line, going nowhere, for no reason” (69).

• Hints: cut quotes to the core and use them like spice, sparingly