Persuasion Communication

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  • 8/3/2019 Persuasion Communication


    Presenting ideasso you get yes

    Presented ByJitin JobUpasna DasSaurav ChowdhurySalila Ranjan SahuSatyanarayan SahooAditya Prasad ParidaSoumya Ranjan Mohapatra

  • 8/3/2019 Persuasion Communication


  • 8/3/2019 Persuasion Communication


    To change the mindset.To transform attitude.

    To bring permanent changes.To influence the other person.

  • 8/3/2019 Persuasion Communication


    Building shared vision.Better than coercion.

    Basis of leadership.Building team.



  • 8/3/2019 Persuasion Communication


    Informal PersuasionAn everyday activity.

    Relates to the way one interacts with men and womenin all walks of life.In business we use it in team meetings as well as in

    our memos and e-mail.

    Formal PersuasionLess commonly used.Used in letters and proposals as well as in formal

    presentations to customers and co-workers.

  • 8/3/2019 Persuasion Communication


    1. Rule of Threes- An OutlineIntroductionAudience IssuesYour purposeHow you will proceed

    2. Create A Dynamic OpeningClearly State your purposeDescribe the route you are takingEstablish credibilityDraw the audience inTelegraph your conclusion

    3. Body : 3 key pointsRecap issuesProposed Solution

    Call to action


  • 8/3/2019 Persuasion Communication


    Avoid the four big errors of persuasion From his painstaking research, Conger concluded that the

    big four mistakes in major persuasion projects are:Attempting to make your case with an up-front hard

    sell .Setting out a strong position at the outset actually gives

    potential opponents something to grab on to and to fightagainst. Its far better not to give opponents a clear target

    at the start.Resisting compromise .

    Too many people see compromise as surrender, butcompromise is essential to constructive persuasion.

    Before people buy into a proposal they want to see thatthe persuader is flexible enough to respond to their

    concerns. Compromises can often lead to better, moresustainable, shared solutions.

  • 8/3/2019 Persuasion Communication


    Thinking the secret of persuasion lies in presenting great arguments.

    Great arguments matter, but they are onlyone component. Other factors matter just as

    much, such as the persuaders credibility andtheir ability to create a mutually beneficial

    position for themselves and their audience

    (win:win), to connect on the right emotionallevel and to communicate through vividlanguage that makes arguments come alive.

    Assuming persuasion is a one-time effort .

    Persuasion is a process, not an event. Sharedsolutions are rarely reached on the first try.

  • 8/3/2019 Persuasion Communication


    More often than not, persuasion involveslistening to people, testing a position,

    developing a new position that reflects inputfrom the group, more testing incorporatingcompromises, and then trying again. If this

    sounds like a slow and difficult process,

    thats because it is. But the results are worththe effort

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    Have you ever noticed that you're more willing tocomply with someone you like over someone you

    dislike? A charismatic person is naturally able to

    influence people because of their likability.

    Likability is the "blinding drug" that makespeople oversee your negatives, focus on your

    positives, and follow your leadership. Improveyour charisma and likability, and people willnaturally be more persuaded by you without

    them even noticing.

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    Do you also know people who become easilyangered, unhappy, and frequently stressedout, or just generally not in control of their

    emotional states? You maybe unlike thesepeople, but I want you to notice how they

    make you feel. You can remain more calm,poised, and generally control yourself

    without feeling like you're bottling up youremotions - and people will love you more.

    When you're in control of yourself, you'remore in control of people.

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    Ever wished people would change? We all do.Unfortunately, criticizing people, giving them

    solutions, and telling them what to do makesthem NOT change.

    I've found that conversational change takes

    place once YOU change. You must removethe 12 communication barriers that make

    people resistant to changing. This givespeople reason to change so they do change.

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    Define your purpose.Understand your audience.Develop key points.Create a dynamic opening.Use a powerful close.

  • 8/3/2019 Persuasion Communication