Personalisation in a new golden era right questions and generate the most engaging ... and listed on the IQ Big Data 50 as one of the most influential people in data-driven marketing

3 & 4 March 2015Australian Technology Park, Sydney

Personalisation in a new golden era

Richard Finlayson Director of Television ABC

Marc Watson Former CEO BTTV (UK)

Michael Ebeid CEO & Managing Director SBS

Jeff Gomez CEO Starlight Runner Entertainment (USA)

Gill Whitehead Director of Audience Technologies & Insight, Channel 4 (UK)

Bill Rasmussen Founder, ESPN, Legendary Entrepreneur and Strategic Business Advisor (USA)

REGISTER TODAY // www.acevents.com.au/broadcasting // 02 8908 8555

REGISTER TODAY // www.acevents.com.au/broadcasting2

Elaine McFadden

Conference Director [email protected]

Blandina Macfarlane

Sponsorship Sales Manager [email protected]

WELCOME TO ThE 13Th ANNUAL AUSTRALIAN BROADCASTING DIGITAL MEDIA SUMMIT!

2015 is a really exciting year to be in broadcasting.

Netflix is coming. Local counterparts have launched. Linear broadcasting is facing a revolution.

This year’s agenda brings together some of the most forward-thinking trailblazers from the industry. The 2015 speaker line-up is a supreme round-up of those leaders bridging the gap between traditional and emerging media platforms.

ESPN, Starlight Runner Entertainment, BTTV, Channel 4, ABC, SBS, AFL Media and more, will share their pitfalls and success stories.

Well known industry commentator and journalist Jonathan Holmes will act as conference chair and he’s sure to ask the right questions and generate the most engaging discussion.

As the former host of Media Watch and a regular columnist with The Age, Holmes is an expert in the media landscape in Australia. And he’s certainly the best person for the job of joining our International Keynote speakers ‘on the sofa’, in post- presentation interviews, a new feature of the 2015 agenda.

What’s more, the March event offers more networking time than ever before.

You asked for a chance to really engage and talk ‘shop’ with your peers and industry partners, and we’ve responded.

A series of peer-to-peer roundtable discussions will see all attendees come together in small groups, to tackle a topic in a mini-workshop fashion. With a table-host to guide you and a pre-assigned subject, the roundtables are where you can share war stories and swap strategies in a way regular conferences don’t allow. There’s no death by power-point, no passive participation and certainly no sales-pitches. This is a rich opportunity for you to really talk with your colleagues and peers and network with industry folk you mightn’t otherwise get to meet!

Further to the roundtables, the Summit will also provide delegates with 3 dedicated streams to choose from, succinctly breaking the agenda down into:

This means you get more content than ever before and there’s something for everyone in the team, so your entire cross-platform portfolio can benefit from attending.

Lastly, our annual networking drinks function is a must-attend for conference delegates and speakers alike and it’s a great place to rub shoulders with the key players in your field. At the end of day-one, the drinks reception is always well attended and has been known to foster many relationships and partnerships over the 13 year’s this event has been running.

We hope you see the value in attending this Summit as much as we are confident that the speakers, content and format will excite and inspire you and your company to forge ahead in 2015.

We look forward to seeing you there,

Technology Digital integration, design and execution Business and strategy

3REGISTER TODAY // www.acevents.com.au/broadcasting

3 Streams

Roundtables- Networking

Expo

Conference


Roundtables

• Network and engage

• Brainstorm, debate and discuss

• Ask questions, get answers!

Streams

• Content, content, content!

• Three distinct business strands to choose from

• Bring the whole team!

On The Sofa

• The real view at the top, without the power-point

• Facing the tough questions

• Don’t just listen, ask!

Networking

• Where business gets done:

- Breakfast

- Lunches

- Cocktails

- Roundtables

Expo

• A ready-made marketplace

• Find solutions

• Ask questions

Speakers

• Legendary trailblazers

• Prolific game changers

• Worldwide views

• Some of broadcasting’s biggest brands and names

ABOUT THE EVENT

Keynote

The place to be...to hear from the most powerful and influential people in broadcasting today

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Broadcasting Digital Media} Broadcasting Digital Media

@Broadcast_AU #BroadcastAU

MEET ThE SPEAKERS!


The “father of cable sports”Bill Rasmussen, Founder ESPN, Legendary Entrepreneur , Strategic Business Advisor (USA) – via video link

His brainwave for a 24-hour cable sport TV station is today’s worldwide leader in sports broadcasting – ESPN. Bill Rasmussen founded the legendary TV network in 1978. In just 14 months, it was live on the air, changing the way we watch sports forever.

Now a best-selling author and strategic business advisor, Bill is addressing the 2015 Summit on lessons in fostering entrepreneurial capital and innovation, via video link and live from the USA. Don’t miss this sure-to-be inspiring and thought provoking session from a legend of the golden age of TV!

The market disrupterMarc Watson, Former CEO, BTTV (UK)

BT Sport became one the most disruptive and most successful media launches in the UK since BSkyB, when it launched in 2013. And Marc Watson was the man at the helm of the British telco’s TV arm – BTTV - launching the channel into one of the toughest markets in the world.

Confounding sceptics and attracting interest around the world, Marc built a base of one million TV set top boxes and five million households during his tenure. He’s in Australia for the first time to tell that story.

The world leading transmedia expert Jeff Gomez, CEO, Starlight Runner Entertainment (USA)

He consults to Fortune 500 companies, has been referred to as the Hollywood ‘go-to’ guy and can claim Pirates of the Caribbean, Avatar and Dexter as portfolio high-points. Jeff Gomez is the world leading expert on expanding entertainment properties, premium brands and socio-political themes into highly successful transmedia franchises and international campaigns. Offering strategic planning and production for the extension of narrative content across digital and traditional platforms, Jeff is the ultimate storyteller and transmedia genius in deepening audience engagement, generating massive fan communities and multiple revenue streams.

The game changing data-driven marketer

Gill Whitehead, Director of Audience Technologies and Insight, Channel 4 (UK)

She’s been named as one of the top five industry leaders to watch in digital, by Broadcast magazine, and listed on the IQ Big Data 50 as one of the most influential people in data-driven marketing in the UK. Gill Whitehead is leading the newly created Audience Technologies and Insight department at Channel 4, the UK’s most boundary-pushing broadcaster, renowned for its innovative approaches to audience engagement and ground-breaking content. With an early career in the BBC and stints in finance and business consulting, Gill gets the audience you are trying to attract and knows the data to reach them!


9:00 | Opening remarks from the Chair

Jonathan Holmes, former Host, Media Watch & Media Columnist, The Age

9:10 | Lessons in fostering entrepreneurial capital and innovation from the “father of cable sports”

Bill Rasmussen, Founder, ESPN, Legendary Entrepreneur and Strategic Business Advisor (USA) – via videolink

9:40 | Multi-platform narrative creation: transmedia strategies and solutions

In the age of pervasive media, notions of convergence have been dashed against the onslaught of dozens of devices and screens of all shapes and sizes. And we know the broadcast industry requires new techniques to reach an increasingly fragmented audience, including young consumers who are more engaged with interactive and social platforms than ever before. As the world’s leading producer of transmedia narrative, Jeff will use his Keynote to clearly and concisely detail the practical methodology of integrating multi-platform planning, development and production into traditional production models, discussing innovations in IP creative development and transmedia sponsorship and branded content.

Jeff Gomez, CEO, Starlight Runner Entertainment (USA)

10:10 | On the sofa with Jeff Gomez

Our Chair will sit down with Jeff, taking live Q&A via social media and from the floor in this intimate new event feature. Get ready to ask the tough questions and hear the real answers!

10:20 Beyond the Box

Global content creators and service providers need to be one-click away from a profitable multi-screen audience experience.Kathy-Anne will share insights into how a seamless converged broadcast and broadband television landscape can deliver the right message to the right consumer on the right device at the right time - creating new relationships and revenue streams.

Kathy-Anne McManus, Global Media Industry Lead, Telstra

10:50 | Morning tea break

11:20 | Competitive survival – can traditional linear TV and streaming services live in harmony and work together better?

Andrew Maiden, CEO, ASTRA

Liz Ross, CEO, Freeview

Helen Kellie, Chief Content Officer, SBS

Shaun James, Director Presto & VOD, Foxtel

AGENDA - DAy 1

Tuesday 3rd March 2015

11:50 | Hybrid future: examining the growth of HbbTV and the opportunities and challenges for broadcasters

Liz Ross, CEO, Freeview

11:50 | Unlocking the sports experience: creating value and delivering an immersive experience for fans and viewers

Peter Campbell, General Manager AFL Media, AFL

12:20 | SBS in today’s Australia: deepening engagement, with unique content any time anywhere

Michael Ebeid, Managing Director, SBS

12:50 | Networking lunch and expo viewing

1:50 – 2:20 | Roundtable rotation 1


2:50 | Afternoon tea break


1:50 | Peer-to-Peer roundtable discussions

3:55 | Staying relevant, innovative and engaging in televisions new golden age The challenge of maintaining a broadcasters traditional feed alongside the growing emergence of digital channels and platforms is being felt the industry over, nowhere more so than the nation’s public broadcaster. Richard will explore how the media powerhouse is balancing the cross-fade between broadcast and digital, amplifying audience interaction while creating great TV moments in between.

Richard Finlayson, Director of Television, ABC

4:25 | Overturning tradition – the story of BTTV’s successful launch into one of the world’s most competitive sports broadcasting markets

Marc has been at the coal face of a new type of broadcasting model. An historic and dramatic entry into top tier live football broadcasting by BTTV in June 2012 established the UK’s telecom giant as a new force in broadcasting and signalled the end of BSkyB’s Premiur League rights reign. Here he will tell some of that story, citing the changing broadcasting landscape that has allowed such a deal to take place, discussing the growth of BTTVduring his tenure.

Marc Watson, Former CEO, BTTV (UK)

5:00 | On the sofa with Marc Watson - live Q&A with our Keynote

Our Chair will sit down with Marc, taking live Q&A via social media and from the floor in this intimate new event feature. Get ready to ask the tough questions and hear the real answers!

5:10 | Closing remarks from Chair

5:15 | Networking drinks functions

PEER-TO-PEER ROUNDTABLES

A roundtable is by definition “a meeting around a table” where participants brainstorm, debate and discuss a series of relevant topics and problems. This increasingly popular event format is known to be dynamic, engaging, fast-paced, interactive and more beneficial for attendees than the traditional conference presentation.

What are they? }The Benefits• Engage with industry peers you might otherwise not get the chance to meet

• Hear directly from broadcasters facing the same issues and challenges as you

• Gather knowledge and get answers to your questions in an intimate, collaborative environment

• Take-away actionable insights for back at the office!

how they will work Running in three rotations of 30 minutes each, there will be approximately 15 roundtables to choose from, with delegates selecting which tables they would like to attend ahead of the event.

A central table-host will kick off the discussion, posing the difficult questions and sparking the debate before it’s over to you, the participants to delve into the topic at hand, share war stories, swap strategies and talk shop!

TopicsFurther roundtables to be announced

– stay tuned for details!

Brand management 101 – leveraging content in a cross-platform, visual-rich world

2

What does celebrity look like in 2015: how is user-generated content affecting brands, celebrities and broadcasters?

3 Online video best practise tips: programmatic opportunities for broadcasters to scale and monetise

5Monetisation opportunities in multi-screen

4

Interested in hosting a roundtable?

Contact Blandina Macfarlane

Telephone: 02 8908 8514 | Email: [email protected]

Big Data, Big Deal? How broadcasters can apply video analytics to generate

1


AGENDA - DAY 2

Wednesday 4th March 2015

Delegates break into 3 streams

STREAM ONE STREAM TWO STREAM ThREE

Business & Strategy Technology Digital integration, design & execution

Opening remarks from the Chair

Jonathan Holmes, former Host, Media Watch, Media Columnist, The Age

9:00 | Online landscape review – what the numbers really mean for broadcasters?

Alice Manners, CEO, IAB Australia

9:30 | Engaging the audience via data – evolving your strategy, marketing and ad products to develop a deeper relationship with the your viewers

As the UK’s most innovative and progressive free-to-air broadcaster, Channel 4 has always been on the cutting edge of emerging technologies and audience engagement tactics. Here, Gill will discuss the broadcasters approach to reaching the connected consumer of 2015 and how the channel has built a two way relationship with their audience, across several platforms and via clever marketing and ad product strategies, providing value for the business, advertisers and the viewer.

Gill Whitehead, Director of Audience Technologies and Insight, Channel 4 (UK)

10:05 | On the sofa with Gill Whitehead - live Q&A with our Keynote

Our Chair will sit down with Gill, taking live Q&A via social media and from the floor in this intimate new event feature. Get ready to ask the tough questions and hear the real answers!

10:15 | Unlocking the sports experience: creating value and delivering an immersive experience for fans and viewers

Peter Campbell, General Manager AFL Media, AFL

10:45 | Morning tea break


11:15 Becoming more than media – using data and integrated systems to deliver product, content and a point of difference at News

Tom Quinn, Chief Technology Officer, News Corp

11:45 Software defined television and delivery

Michael Tomkins, CTO, Fox Sports

12:15 CASE STUDY : 10 months, 10 deployments – Mi9’s big year of delivery

Kelly Ferguson, CIO, Mi9

12:45 Networking lunch

1:45 Delivering great mobile experiences the way our users want them

Craig Penfold, CTO, Yahoo!7

2:15 Content discovery at Foxtel – connecting customers with content and providing personalisation features in products

Peter Nesic, Senior Product Development Manager, Foxtel

2:45 Leveraging hbbTV to deliver much more than just catch up: a look into live broadcasting, enhanced apps, games and more

Bruce Hume, Product Director, Switch TV

3:15 Closing remarks and end of conference!

Stay tuned to the website for agenda updates!

11:15 Yahoo7’s approach to content personalisation in a multi-platform world

Ed Harrison, CEO, Yahoo!7

11:45 Curating device specific experiences

Angela Clark, Director of Innovation, ABC

12:15 Emerging content platforms and potential partnerships in digital

Jane Huxley, Managing Director ANZ, Pandora internet radio


1:45 how social media powers BuzzFeed’s video distribution

Simon Crerar, Australian Editor, Buzzfeed

2:15 Smarter digital integration of brands – next generation advertising

Kate Beddoe, National Digital Director, Australian Radio Network

David McGrath, Digital Commercial Operations Director, Nova Entertainment

Lizzie Young, Director of Content & Brand Integration, Nine Entertainment Co.

Ciaran Norris, Head of Strategy & Integration, Yahoo!7

Melissa Fein, Head of Generate, Network Ten

2:45 Mobile changes everything – how Fairfax Media is transitioning to a mobile future

Stefan Savva, Mobile Director, Fairfax Media



11:15 Demystifying the economics and the numbers behind today’s media business models

Justin Diddams, Director Head of Media and Telecoms, Citi Research

11:45 The corporate counsel power panel: From rights regulations to social media landmines, what’s keeping media’s corporate counsels awake at night?

Representative, IAB Australia

Amanda Laing, Commercial Director & Group General Counsel, Nine Entertainment Co

Stuart Thomas, General Counsel, Network Ten, Principal, Thomas Law

12:15 The rise of Asia – opportunities and trends in Australia’s neighbouring market

Ian Hogg, CEO Australia & Asia Pacific, FremantleMedia Australia


1:45 Taking risks to grow your brand and your business

Jon Penn, Managing Director, BBC Worldwide Australia & New Zealand

2:15 The power of partnerships in a multi-platform global world

Jacqui Feeney, Managing Director ANZ, Fox International Channels

2:45 No one likes adverts…. so what the hell are we doing?

Clay Gill, Head of Owned & Earned, Mindshare



Digital integration, design & execution

STREAM ThREE

STREAM TWO

Technology

STREAM ONE

Business & Strategy

Interested in sponsoring or

exhibiting?

THE EXPOImportance of the expoWith business models in flux and consumers more demanding than ever, now is the time to review your product suite, engage with partners and adopt new technologies and solutions to grow your business and brand.

A key component of this event has always been the exhibition show-floor, where technology solution and service providers display their wares, offering you a chance to shop for answers to your operational challenges and upcoming system upgrades or overhauls.

Why attend the expo? Meet with suppliers who can solve your problems and offer solutions on the day

Save on time out of the office and avoid expensive research and search exercises

Gather information to make the most informed decision before you buy

Garner intelligence about what’s on offer, changing the way broadcasting can be done

What you will see Content creation & management solutions

Content delivery & distribution solutions

Content discovery solutions

Data management solutions

Content protection solutions

Content monetisation solutions

Content storage solutions

Infrastructure & Network solutions

Apps

IPTV Platforms

Video Platforms

Mobile Platforms

Cloud computing

System Integrators

Digital signage

Augmented reality

Contact Blandina Macfarlane

Telephone: 02 8908 8514

Email: [email protected]

SUPPORTING BODIES

NETwORkING SPONSOR

MEDIA PARTNERS

GOLD SPONSORSDIAMOND SPONSOR


100’S OF ATTENDEES

NETWORKINGhUB

INFORMATION EXChANGE

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Cancellation Policy

If you are unable to attend this event, a replacement delegate may be sent in your place at no extra charge. Association and Communications Events does not provide refunds for cancellations made more than 7 days after your registration is received, therefore the invoiced fee remains payable in full. Should you wish to cancel your registration within the 7 day cooling off period, we will refund your registration fee less an administration fee of $150 (GST inclusive). Any cancellation must be made in writing and sent by email. Association and Communications Events will make available course documentation to any delegate who is unable to attend and who has paid in full. Unfortunately some speakers request their papers are not distributed. See terms and conditions at: www.acevents.com.au/policy.html

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3 & 4 March 2015Australian Technology Park, Sydney

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Documents

Personalisation in a new golden era right questions and generate the most engaging ... and listed on the IQ Big Data 50 as one of the most influential people in data-driven marketing