Marketing yourself

ONLINECristina Costa

University of Salford

Personal branding

photo

by Flickr ID

Aff

en

dadd

yhttp

://ww

w.fl

ickr.com

/ph

oto

s/khiltsch

er/3

27209

8155/

from you to us

More than an image...

Credibility

Influence

Uniqueness

Confidence

Reputation

More than a blog

Creating your reputation hub

bring it all together

define your purposethink of what makes you

uniqueshare your passionbe yourself give access to your voice

Photo by flickr ID coincoyotehttp://www.flickr.com/photos/coincoyote/18693327/

Creating your reputation hub

bring it all together

Connect yourself to the network

Voltaire(1694 – 1778)

Erasmus(1466 – 1536)

Darwin(1809 – 1882)

Networkers!

photo

by Flickr ID

Matt H

am

m

http

://ww

w.fl

ickr.com

/ph

oto

s/matth

am

m/2

94

555912

8/size

s/o/

photo

by fl

ickr ID Jm

illes

http

://ww

w.fl

ickr.com

/ph

oto

s/jmille

s/27

722654

49/

really?

Business example

Brand yourself as a person;

not as a product!

Social enterprise“(....) Tweeting is a very personal form of expression.

(...) Twitter’s a (...) fantastic medium to hear the ideas and opinions of people I might not otherwise get to meet.”

Queen Rania

Make it personal!

networked conversation

word of mouth (RTs)socio-professional

reputation

accessibility

immediacy

personal

connection

availability

contribution

sharing

spontaneity

fun

presence

friendly

responsiveness

communication

authenticity

passion

creativity

A self-discovery journey

Cristina CostaUniversity of Salford, UKwww.knowmansland.com