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Innovation you can build onTM
Cla
ims
&
Capabili
ties
Where We Operate
Head Office
Manufacturing Site
Sales Office
Europe
Americas
Asia
Rest of World
Innovation you can build onTM
Cla
ims
&
Capabili
ties
What We Do
Croda Sederma & IRB Crodarom
▪ Actives
▪ Natural
▪ Peptides
▪ Plant Stem Cell
▪ Extracts
▪ Plant
▪ Herbal
▪ Mineral
▪ Natural
▪ Organic
▪ Lanolin and derivatives
▪ Waxes
▪ Protein and cellulose
derivatives
▪ Surfactants
▪ Inorganic UV filters
▪ Emollient esters
▪ Emulsifiers
▪ High purity natural oils range
▪ Rheology modifiers
▪ Conditioning polymers
▪ Styling polymers
▪Effect Pigments
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Innovation is at our heart
▪ Commercially produced the first quaternised
protein, revolutionising hair conditioning
▪ Inventors of palmitoyl peptides for anti-aging
skin care
▪ Revolutionised hair colour industry with
phosphate esters for quick and effective hair
colour development
▪ First to synthesise ceramides for personal care
applications
▪ Inventors of the first cationic sunscreens for
hair care
▪ First to commercialise and offer shea butter for
cosmetics
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Innovation is at our heart
▪ Not just innovative products…
…innovative ways to prove their claims
▪ Unique test methods only at Croda
▪ Adapt test equipment to
use in different way
Unique
Test Method
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Personal Care
Skin Care Sun Care Hair Care
Colour
CosmeticsFormulation
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Skin Care
▪ Croda is able to support a wide range of skin
care claims and tests on global skin types
▪ Key equipment includes
▪ Moisturisation (Comeometer, AquaFlux)
▪ Counter-irritancy (Laser doppler)
▪ Elasticity (Dermal torque meter)
▪ Barrier integrity/repair (D-Squame sampling)
▪ Superficial skin dryness (SquameScan)
▪ Skin imaging (VISIA)
▪ Surface roughness tester (Surftest)
▪ Sensory panel
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Skin Care
We also offer:
▪ Humidity & temperature controlled
testing facilities
▪ An internal ethics committee
▪ A global panel of volunteers with a
wide range of skin types and ages
for in-vivo testing
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Moisturisation▪ Global number 1 unmet skin care need
▪ A key contributor to anti-ageing
▪ Can be assessed with:▪ AquaFlux
▪ Fast, automated data capture
▪ Considers the status of the whole skin
▪ TEWL is related to skin physiology state.
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Counter-Irritation▪ Certain products due to their nature will irritate
the skin
▪ Parameters influencing irritation include:
▪ Molecular weight
▪ How surface active the ingredient is
▪ Duration of skin contact
▪ Counter-irritation measured using
▪ Laser Doppler
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Skin Imaging▪ High quality, standardised images of
volunteers taken using specialist VISIA
equipment
Before After
Panellist 7, age 40-45
Before After
Panellist 7, age 40-45
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Sensory Testing
▪ Sensory Panel▪ Carry out sensory profiling using technical
sensory language
▪ Internal panels in different regions
▪ Trained by Sensory Spectrum
▪ Weekly sessions to maintain competence
▪ Assess attributes of pick up, rubout and after feel
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Sun Care▪ Croda offers expertise in formulating with organic
and inorganic filters, including our extensive metal
oxide range.
▪ A regional screening service can be provided to
our customers to give an indication of
performance:
▪ In-vitro SPF
▪ In-vitro UVAPF
▪ In-vitro Critical Wavelength
▪ Croda has an extensive library of guide
formulations to meet regional regulatory
requirements.
Innovation you can build onTM
Cla
ims
&
Capabili
ties
SPF
▪ SPF testing capabilities in all regions
for local support
▪ Labsphere UV-1000S or Optometrics
SPF-290 analyser
▪ Provides data on SPF and UVA/PF
▪ Supports promotion of metal oxide
range:▪ Solaveil SpeXtra
▪ Solaveil Clarus
▪ Solaveil Sensation
▪ Spectraveil
▪ Tioveil
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Hair Care
▪ Croda is able to support a wide range of
consumer-appealing claims
▪ Hair strength (Flexabrasion)
▪ Wet and dry combing (Diastron)
▪ Hair shine (SAMBA)
▪ Colour protection & enhancement (Spectrocolorimeter)
▪ Hair softness (Dynamic Mechanical Analyzer/Texture
Analyzer)
▪ Product deposition/substantivity (Fluorescent
Labelling/Radiolabelling)
▪ Anti-frizz and Volume (Image Analysis)
▪ Style retention (Image Analysis)
▪ Hair imaging (Scanning Electron Microscopy)
▪ Elemental analysis (Energy Dispersive X-ray Analysis)
▪ Surface imaging (Atomic Force Microscope)
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Hair Dynamics Test
▪ New test method developed to measure the dynamic
properties of hair, i.e. to quantify hair movement
▪ Uses high definition videos and image analysis
software
▪ Swing height of hair tresses used as a measure for
hair dynamics
Unique
Test Method
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Hair Softness Test (Crodazosoft DBQ)
▪ Hair softness can be measured sensorially or instrumentally
▪ Dynamic Mechanical Analyser (DMA)
▪ Mechanically deforms a bundle of hair and characterises the
response of the material to that force
5.4
15.6
0
2
4
6
8
10
12
14
16
18
CRODAZOSOFT DBQ Behentrimonium Chloride
Re
du
cti
on
in
Be
nd
ing
Mo
du
lus
(%
)
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Hair Strength (Keravis)Croda pioneered and continues to utilise the Flexabrasion
method of hair strength assessment
▪ Highly relevant to the way hairs fracture during everyday
grooming practices
▪ Draws a fibre repeatedly over an edge inducing bending,
tensile and frictional stresses
▪ The number of cycles required for the hair to break allows
assessment of cosmetic actives in terms of hair strength
benefits
-24
60
175
-50
0
50
100
150
200
Bleached Hair Bleached Hair &
Control Conditioner
Bleached Hair &
Conditioner with
0.25% active Keravis
% C
ha
ng
e in
Ha
ir S
tre
ng
th
Unique
Test Method
Innovation you can build onTM
Cla
ims
&
Capabili
ties
▪ Hair needs protection from the high temperatures of styling aids to prevent blistering and cracking
▪ New method pioneered via collaboration between Croda and the University of Manchester (UK)
▪ 3D images constructed from multiple 2D SEM images
▪ Average scale height measurements obtained from analysis of 3D images
▪ Much faster method than AFM
Basic Spritz 0.5% MiruStyle X-HP in
basic spritz
Unique
Test Method
Heat Protection (MiruStyle X-HP)
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Sensory Testing
▪ Trained panels and salon facilities
around the world
▪ Weekly testing ensures evaluators stay
highly trained
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Colour Cosmetics
▪ Croda can assist the colour cosmetic formulator in
selecting ingredients to meet challenging marketing
briefs, by testing against the fundamental, sensory &
functional attributes of lipsticks, glosses, foundations
& mascaras. These include:
▪ Firmness
▪ Pay-off
▪ Gloss
▪ Durability
▪ In addition to claims support for colour cosmetics, a
novel test method is available for assessing the
cleansing ability of formulations to remove beauty
and cosmetic formulations from skin.
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Formulating▪ Croda’s extensive experience in the science of
skin & hair care has resulted in a number of
pioneering ingredients that enhance the efficacy
and feel of an end formulation.
Our global formulation team has extensive
knowledge in the following product areas:
▪ Emulsifiers
▪ Emollients
▪ Actives/Extracts
▪ Rheology Modifiers
▪ Surfactants
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Formulating Our team can provide inspiration and support in
the below areas:
▪ Development of novel formulation concepts to
meet market trends
▪ Development of regionally specific formulations
to meet local customer needs
▪ Characterisation capabilities including stability,
compatibility, rheology, particle sizing,
microscopy and foaming
▪ Reverse engineering expertise
▪ Provision of ‘Formulating with’ guidelines to
ensure ease-of-use
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Novel formulations▪ Formulation development focussed on
meeting current market trends:▪ Novel textures
▪ Novel formats
▪ Asian inspired formulations
▪ Oil trends
▪ Regionally targeted formulations
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Here to help …
▪ How can we support your next product
innovation?
▪ Is there a product claim or capability
that we have that would help you with
your product development?
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Here to help …
Customer Work
Request
Product Claims
Formulation Support
Sensory Testing
Efficacy Studies
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Here to help …
Educational training workshops and
roadshows carried out annually for our
customers
5000+ guide formulations across all
areas of cosmetics science
Emulsifier and Emollient guides
available online to help you choose the
ideal product for your formulation
Innovation you can build onTM
Cla
ims
&
Capabili
ties
Technical experts available to answer
enquiries you may have regarding out
products through your sales
representative
As well as your regular sales contact
you can also request customer visits
from our Technical and Marketing team
representatives
Here to help …
Innovation you can build onTM
Personal Care
Croda EuropeNon-warrantyThe information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made. Suggestions for uses or applications are only opinions. Users are responsible for determining the suitability o these products for their own particular purpose. No representation or warranty, expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement of any third party patent or other intellectual property rights including , without limitation, copyright, trademark and designs. Any trademarks identified herein, unless otherwise noted, are trademarks of the Croda group of companies.
02/19PCEMP2334v1EN ©2019 Croda International Plc