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Industrial Biosciences
Lipid damage
Diffusion
Tight junctions
Cell defense and detox
Protein damage
DNA damage
UV
Free radicals ROS
Oxidative stress
Cell defense activation
Skin barrier alteration
Environmental pollution GENENCARE® OSMS PRO
1. Clean 2. Protect 3. Repair 4. Strengthen
Benefits
Relatedclaims
Relatedcategories
Remove dust, dirt, impurities
Establish barrier against pollution, external aggressions, shield from polluted air, UV, dust, etc.
Repair the harm or hurt to the skin brought by pollution, like to recover the energy.
Reinforce skin’s defense system, strengthening skin barrier, or improve self-recovery / self-moisturizing of skin.
Cleansing, oil-control, anti-acne, anti-dullness / yellowish
Anti-UV, whitening Moisturizing, whitening, detoxifying, anti-dullness/ yellowish, even skin tone
Moisturizing, anti-aging, nourishing.
Facial cleanser UV-block
Make-up remover BB/CC cream
Cleaning device Primer, foundation
Sleeping mask
Treatment lotion
Mist/spray
Serum
Booster
Ampoules
Pollution damagesmy skin.
I would like to know more about how anti-pollution products work.
I would like to learn more about how to protect myself from pollution.
I am interested in using anti-pollution products throughout the day (eg mists, sticks etc.).
I am interested in an all-in-one product to protect me from different types of pollution.
I know more about the ingredients that can protect me from pollution than I did a year ago.
All Male Female
I would like to know more about how to protect myself from blue light.
Dull complexion
Early signs ofwrinkles/lines
Dark spots,pigmentation,acne marks
30
25 24
All Male Female
32
27
37
16-24 25-34 35-44 45-54 55-64 65+
Agree Neutral Disagree
4
2224
8
67
12
34
54
19
35
46
26
29
46
17
30
53
2016 2017
5.3% 6.7%
29
24
3474
6559
5963 61
65 6255
68
76 77 75
47 46 48
62 6063
30 3029
Anti-pollutionBeauty
Four approaches to anti-pollution
Types of pollution
Anti-pollution beauty is for everyone
Number of skincareproducts withanti-pollution claims:
Indoor pollution Outdoor pollution
Consumers around the world are becoming highly concer-ned about the impact of pollution, and are more aware of the di�erent kinds of pollutants that they face on a daily basis.
Advances in technology are now allowingproducts to link anti-pollution claims to skin conditions, such as premature ageing. Beauty brands are in turn responding to this consumer need by launching new anti-pollutionpropositions or reworking the claims on existing products to make it clear that their protection extends to various types of pollution.
Personal CareIndustrial Biosciences
Plant spores Dust Tobacco smoke Vehicle exhaust Factory emissions
Tobacco smokeBlack carbon
Currently, anti-pollution products can takeseveral approaches to maintaining skin health.
Women’s belief in anti-pollution skincare rises with age in the UK. Even so, over 50% of 16-24-year olds believe it is necessary to protect the skin from pollution.
Base: 1006 female internet users aged 16+Source: Lightspeed/Mintel
Base: 3000 Chinese internet users aged 20-49Source: QQ Survey/Mintel
Source: Mintel/DuPont
Effects of pollution on skin:
Premature skin ageing
Uneven skin tone
Dull skinSkin inflammation
Sensitiveskin
A high percentage of Chinese consumers describe their current skin condition with dull complexion, early ageing and dark spots. Brands can link skin vitality and health to anti-pollution benefits.
Which of the following can describe your current skin condition?”
United KingdomChina
A global concern: according to the WHO, even cities like Amsterdam regularly record PM2.5 levels 60% over the safe level, while in Shanghai they are 5.4 times higher.
Base: 1000 internet users aged 16+Source: Lightspeed/Mintel
Young consumers are the most aware of the dangers of pollution (77%) and the most keen to know how to protect themselves (83%).
Interest in anti-pollution products.
France
Source: Mintel/DuPont
GENENCARE® OSMS PRO: The next protection
Discover the next level of protection for environmental pollution. GENENCARE® OSMS PRO is a unique combination of pure osmolytes and amino acids which help the skin by:
• Protecting against oxidative stress • Contributing to skin detoxification • Improving the skin barrier function
Osmolytes are molecules with the ability to manage water balance in cells. As a pure osmolyte complex, GENENCARE® OSMS PRO helps the skin to maintain its natural equilibrium. All-natural and easy to formulate, it is a perfect fit with today’s pollution protection product categories, such as ‘Protect’ and ‘Strengthen’.
For study results, formulations and more information please visit: bioscience.dupont.com/personalcare
DuPont™, the DuPont Oval Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted. © 2019 DuPont.
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