Personal Branding

TU/e

Tom Scholte

Eindhoven, December 8th 2014#samenbeter

introduction

#samenbeter

Heineken job interview

https://www.youtube.com/watch?v=Aq6y3RO12UQ

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Welcome

Training program to train your• skills to increase your (professional) self awareness

and self knowledge• skills to share and express your (professional) self

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Results…. when you keep practicing these skills

For yourself – internally• knowing what to do and what to share• knowing when to take initiatives• doing… naturally

In relation to others:• higher valuation of your work• being recommended more often• being asked for the things you want to be asked for

• jobs, projects, assignments, teams, roles

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agenda

CV of the Future answering and sharing the answers to the questions

1a) what are my fields of interest/ expertise?1b) what are my attributes?1c) what are my core products and services?

2) what are the ‘higher goals’ I want to contribute to?

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Sparkling moment

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question 1a

#samenbeter

question 1a) what are your fields of interests/ expertise

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personal branding

question 1a) what are your fields of interests/ expertise

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finish the following

• I am interested in…• I would like to know more about…• I am specialized in…• My field of expertise is…• I am reading books about…• I am studying …• …

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examples fields of interest/ expertise

archiving non profit organizations cultural heritagesocial change global communities environmentmusic group building designingcommunication wild life talent findingnon profit funding cultural antropology media analysisNGO’s Middle East datarenewable energy digital media women studiesproject management recruitment organizational changesocial media contract managementusability UXphoto archiving training strategy developmentmarine biology crisis communication brandinginternatinal events news writing budget management

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1a)

interview an other participant

1. What is your definition of …?2. Describe an example situation, experience,

project, subject, minor, module related to this field of interest.

3. What questions, related to this topic, would you really like to answer?

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1a)

interview each other in duo’s

Book title exercise

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booktitle exercise

Now come up with a title and subtitle for a book thatyour colleague could have written on his/her field of interest or that he/she might write in the future.

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question 1b

#samenbeter

your way of working

1. if you were a car, what brand/type of car wouldyou be? Explain why this car describing it’sattributes in your oppinion.

2. If you were a pro top sporter, in what sportswould that be? Explain why this sports describingit’s attributes in your oppinion.

3. If you were a ‘thing’, what would you be? Explainwhy this ‘thing’ describing it’s attributes in youroppinion.

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STAR methodiek

• S – Situation• T – task/ role• A – activity• R – result

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Situation questions

• What was going on?• What was the location?• When did it all took place?• Who were involved?• What made this situation complex?

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Task questions

• What was your role?• What was your assignment?• What did people expect of you?• What was the formal objective?• What was your authoritiy?

Your perception of the task• What did you want to accomplish?• What were you intended to do?• Which objectives did you formulate for yourself?• What did you think you had to do?• What was important to you?

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Action questions

• How did you start?• What exactly did you do?• What did you say?• and then…• and after that…• and….• What else did you do?• What were the reactions and how did you respond

to that?• What were you thinking?

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Result questions

• What was the result?• How did the others react?• What reactions did you get?• How did it end?• How is the situation now?• How do you look back on the result?• What do other people think of the result?• How do you know?

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LinkedIN de eerste 10 stappen

• Pijler II – vertellen = een kloppend profiel1. foto2. titel3. samenvatting4. ervaring (projecten)5. vaardigheden en deskundigheid6. opleiding

• Pijler III – uitdragen = delen + monitoren + reageren

7. status update plaatsen8. reageren op update van anderen

• Pijler IV - #samenbeter9. linken en endorsen10. lid worden van groepen

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question 1c

#samenbeter

movie Advertising Agency Task

https://www.youtube.com/watch?v=YQXe1CokWqQ

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queston 1c) which function/role are you filling in/

do you want to fill in?

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and what activities/ products/ services belong to that role?

assignment 1c) in duo’s

Interview each other about activities/ products/ services you delivered in the past couple of years. What are the things you have done? (projects, assignments, internships, side jobs, student boards, etc)

Help each other to list 10 activities/ products/ services.

Select 3 out of this 10 you would like to do more often.

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1c) continue

select your top 1

write down in a few sentences your top, futureoriented, whished assignment, internship, project, job related to this experience from the past. (name an example organisation and product/service thatcould be involved)

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question 2

#samenbeter

question 2) how do others profit from my skills and

talents?

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what is the meaning of my work?

question 2.

of what use can i be for others?

• solution for…• taking care of….• helping with…

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jeremy: personal trainer

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jeremy

1. good at:1a) fitness1b) motivating

listeningpatience

1c) Role: personal trainer schedule’sinstruction…

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2. good for you, but I was not looking fora personal trainer.

jeremy

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2. meaning- condition- loosing weight- self confidence- health- succes- marathon- …

1. good at:1a) fitness1b) motivating

listeningpatience

1c) Role: personal trainer schedule’sinstruction…

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now write down the meaning of your work

• solutions for …• taking care of….• helping with…

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• more profit• higher visibility• better cooperation• stronger in communication• …

2) meaning for others (‘higher goals’)

What is the meaning from the TU/e and for whom?

Think of an organisation/ product/ service that makesyou happy, you respect or admire.

Describe the meaning of this organisation/ product/ service for you, how do you benefit? What is the feeling that it appeals to for you (and/or forothers?)

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question 2) how do others profit from my skills and

talents?

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what is the meaning of my work?

now answer question 2

question 3a

#samenbeter

question 3a) what are you doing it for?

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what are your desired professional results?

desired professional results

• certain project• specific role• internship• research project• job

criteria• driven bij the ‘meaning’ of being you• SMART

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intended professional resultats

now write down 3 professional results you desire to realize during the next 3 – 12 months

• a project at which …..• a role as …..• giving a presention at/ about….• finding a company to …

These results are a logical follow up on the answers of yourprevious questiions.

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exercise 3a

write down your top 1 desired results for which youcan use some assistance.

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wrap up

#samenbeter

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Thank you

www.firmadegroot.nl

www.tomscholte.com

www.cvvandetoekomst.nl

Eindhoven, December 8th 2014#samenbeter