Perry’s Home Goods DepartmentBriston Anderson

Store A Customer

Carrie, 46, is married to Tucker, 48, and they have two children together, Lauren who is 8 and Michael who is 6. Carrie is an environmental lawyer. She enjoys shopping for big-ticket items for her home and clothing for herself such as a cashmere sweater. She also likes to purchase a wide variety of items online.

Achiever/Experiencer

Fredricksburg

A Store Population: 21,273 Average Age: 30.2 Household Income: $41,488 Housing Units: 9,618

Caroline Co. C Store Population: 26,731 Average Age: 36.2 Household Income: $44,212 Housing Units: 10,369

Spotsylvania & Dale City

Spotsylvania: A Store Dale City: B Store Population: 119,529 Average Age: 30.2 Household Income: $72,453 Housing Units: 43,544

Stafford Co. B Store Population: 120,170 Average Age: 33.6 Household Income: $85,014 Housing Units: 41,791

Fashion Trends: Patterned Pillows

Fashion Trends: Neutrals

Fashion Trends: Accent Mirrors

6 Month Plan

I believe that we will have a 12% increase in sales because the population in our target counties increased 38.925%. I believe that about two-thirds of the new houses will already be fully furnished. Thaqt will leave one-third of the new housing units that will need to be furnished. Household incomes have also increased nearly 25% on average throughout our target area, leading us to believe that they will have more disposable income to spend with us. We also paln to incorporate several higher-end brand names that will help us bring in more revenue.

Your Plan: $1,680,000.00

SALES INCREASE / DECREASE

Justification

Dollar increase or decrease

Percentage increase or decrease 12%

180,000.00$

6 Month Plan

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER J ANUARY FEBRUARY430.2 436.8 268.8 235.2 168.0 168.0

3.0 2.5 3.9 4.1 3.9 5.7 1,290.6 1,092.0 1,048.3 964.3 655.2 957.6 -

STOCK/SALES RATIO AND BOM STOCK

Plan Sales × Stock/Sales Ratio = BOM Stock

PL SalesS/S Ratio

DecemberWith Christmas we will have our Christmas and holiday décor, which will be in high demand for the last minute shoppers, and also are not getting any new product in to ensure we will through our product.

Justification by Month:August

September

October

January

BOM Stock

We have a large increase because our sales will slow down a lot, and we be struggling to get through stock.

We have a new floor set and expect to sale through merchandise as we introduce new product.

This will be a peak month because of the new product from last month, and receiving fall décor.

Our merchandise shipments will slow down trying to get rid of Holloween and fall décor. However, some holiday items will start to flow in.

We received a lot of product for the holiday season. November

6 Month Plan

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

430.2 436.8 268.8 235.2 168.0 168.0

1,092.2 1,048.3 964.3 655.2 957.6 150.0

37.6 32.9 47.0 94.1 141.1 164.6

1,290.6 1,092.0 1,048.3 964.3 655.2 957.6

269.4 426.0 231.8 20.2 611.5 (475.0)

50.0% 50.0% 50.0% 50.0% 50.0% 50.0%

134.7 213.0 115.90 10.1 305.8 (237.5)Plan Purchases at Cost

Plan Sales

Plan Purchases at Retail

Plan BOM

(equals)

(times)

Plan EOM Stock

(plus)Plan MD

(minus)

PLAN PURCHASES

(plus)

100% – MU%

(equals)

6 Month Plan

DEPT. NAME DEPT. # 158

BUYER

FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER J ANUARY FEBRUARY SEASON TOTAL

SALES $ Last Year 225.0$ 300.0 210.0 255.0 390.0 120.0 1,500.0Plan 430.2 436.8 268.8 235.2 168.0 168.0 1,707.0 % Inc/Dec 91.2% 45.6% 28.0% -7.8% -56.9% 40.0% 13.8%RevisedActual

STOCK/SALES Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7 RATIO Plan 3.0 2.5 3.9 4.1 3.9 5.7

BOM STOCK $ Last Year 877.5$ 900.0 861.0 918.0 975.0 756.0 850.0 876.8 avg.(Retail) Plan 1,290.6 1,092.0 1,048.3 964.3 655.2 957.6 858.3

RevisedActual

MARKDOWNS $ Last Year 89.5$ 45.0 66.0 51.5 134.0 64.0 450.0Plan 37.6 32.9 47.0 94.1 141.1 164.6 517.3 % to Sales 8.7% 7.5% 17.5% 40.0% 84.0% 98.0% 30.3%% by Month 7.3% 6.4% 9.1% 18.2% 27.3% 31.8% 100.0%RevisedActual

PURCHASES $ Last Year 337.0$ 306.0 333.0 363.5 305.0 278.0 1,922.5(Retail) Plan 134.6 213.3 4,404.2 10.1 305.8 (237.5) 4,830.5

RevisedActual

SEASON TOT. LAST YEAR PLAN ACTUAL

Sales $1,500.00 168.0

Markup % 55% 50%

Markdown % 30% 28%

Gross Margin % 41.5%

Average Stock 876.8 858.3

Turnover 1.71 1.99

SIX-MONTH DOLLAR PLAN

Home Décor

Briston Anderson

Trade Shows

AmericasMart Atlanta International Gift Mart New York International Gift Show Chicago Gift & Home

Vendors

Classifications: Home Décor

Candles Vases & Containers Lighting Textiles Wall Decor

Accent Furniture Sofas Chairs Benches Tables

Garden Foutnains Furniture Gates Plant Stands

Holiday: Collections Items

Collections Donny Osmond Home Kathy Ireland Designs David Tutera Home Florence de Dampierre 10 Carnicali Venetucci

Colors: Neutrals Metallics Warm Colors Cool Colors

Price Points: Not provided

Vendors

Accent Home, Inc.

Classifications: 2015 Holiday Best Sellers Glass

Clear Color Large Small

Metal Ceramics Outdoor

Accessories Seasonal Sale

Colors: Neutrals Metllics Warm Colors Cool Colors

Price: Not listed

Vendors Classifications:

Pillow Tabletop Crosses Frames

Bead Board Beam Wood

Towels Serving Boards

Lazy Susans Wine Bags

Colors: Warm Colors Cool Colors Neutrals

Price: Not provided

Merchandise Assortment

Furniture Living Room Bedroom Dinning Room

Lighting Floor Lamps Desk Lamps Ceiling Lights

Rugs and Curtains Area Rugs Bathroom Rugs Doormats Curtains

Pillows and Throws Pillows Throws

Mirrors Decorative Framed Full Length & Floor Amoire

Wall Décor Wall Art Canvas Art Framed Art Picture Frames Metal Art Wood Art Decals Sconces

Home Accents Candles Vases & Jars Bowls and Plates Bowl Fillers Floral and Trees Table Topers

Seasonal Valentines Day St. Patrick’s Day Thanksgiving Halloween Christmas

Merchandise Assortment

Prices: Furniture

$50-$400 Lighting

$15-$50 Rugs and Curtains

$15-$150 Pillows and Throws

$15-$40 Mirrors

$20-$135 Wall Décor

$10-$150 Home Accents

$5-$45 Seasonal

$5-$65

Colors and Fabrications Neutrals

Black White Brown Grey

Accents: Metallic Reds Yellows Oranges Greens Blues

Wood Suede Cotton Polyester Metal

Private Label Personify

P

Private Label

Personify is a line of home décor products that are personalize. We will buy so many items with each letter to sell. It is our goal to provide quality product with moderate prices. Also small trinkets for great finds at smaller price points. Our prices will range $5-300.

Offer items from picture frames to bedding. We will manufacture our product in the United States

in North Carolina. We want to keep it in the USA, and many home goods are manufactured there.

Private Label

Private Label

Wood collage frame Hold 4 4x6 pictures Available in red, black, white and brown A-Z $25

Private Label

Gold resin letter Available in gold, black or silver A-Z $10

Private Label

Wall mounted bottle opener Wood and steel Available in black, blue, red or brown A-Z $25

Works Cited

Hobby Lobby. Hobby Lobby, 2015. Web. Retrieved from http://www.hobbylobby.com/

Vogue. Conde Nast, 2015. Web. Retrieved from htttp://www.vogue.com/

Videtic, Karen M., and Cynthia W. Steele. Perry's Department Store: A Buying Simulation for Junior's, Men's Wear, Children's Wear, and Home Fashion/Giftware, 3rd Edition. Fairchild Books USA, 2009. VitalBook file.

Walmart. Walmart Stores, Inc, 2015. Web. Retrieved from http://www.walmart.com/