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7/29/2019 Performance Level EVALUATION Methods Used in MAN DEV Studies From 1986 to 2000
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Human Resource Development Review
DOI: 10.1177/1534484302011005
2002; 1; 91Human Resource Development ReviewDoris B. Collins
Performance-Level Evaluation Methods Used in Management Development Studies from 1986 to 2
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Human Resource Development Review / March 2002
Collins / EVALUATION OF MANAGEMENT PROGRAMS
Performance-Level Evaluation Methods
Used in Management DevelopmentStudies From 1986 to 2000
DORIS B. COLLINS
Louisiana State University
A revi ew of the eva lua tio n lit era ture sho ws tha t the re has bee n a resur-gence of interest in the evaluation of management development programsby human resource development (HRD) professionals. However, thereremains a question of how well evaluation models measure the achieve-ment of intended outcomes, especially where the program goal is theenhancement of organizational performance. This article analyzes man-
agement development interventions from 1986 to 2000 through a resultsassessment lens to determine common evaluation characteristics in orga-nizational performance improvement efforts. The implication of factorssuch as timing of evaluation, evaluation methods, management develop-ment intervention categories, instrumentation, and measurement of orga-nizational performance are discussed in this manuscript. Findings revealthat HRD professionals must take the leadership in the development ofevaluation activities, especially those that test the long-term impact of theintervention on the organization.
Evaluation of management development programs is not a new phenome-
non. Kirkpatricks model for evaluation of training and development has
been used for 40 years to measure training effectiveness. Yet research indi-
cates that organizations are spending little time evaluating the effectivenessof their management development programs (Sogunro, 1997). It appears
that many corporations take for granted that management development
efforts willresult in improved management skills without valid datato prove
the return on investment.
A review of evaluation literature shows that there has been a resurgence
of interest in the evaluation of management development programs by
human resource development (HRD) professionals (Alliger, Tannenbaum,
Bennett, Traver, & Shotland, 1997; Dionne, 1996; Holton, 1996; Moller &
Mallin, 1996). However, there remains a question of whether existing evalu-
ation models are adequate to measure whether the program achieves its
intended outcome (Sogunro, 1997), especially where the goal of the pro-
gram is to enhance organizational performance. Nevertheless, annual bud-
Human Resource Development Review Vol. 1, No. 1 March 2002 91-1102002 Sage Publications
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gets for management development programs are expected to grow through-
out the next decade as companies recognize the shortage of talented
managers, the importance of developing bench strength, and the need to
widen perspectives in order to compete globally (Gibler, Carter, & Gold-smith, 2000, p. xii). More than ever, organizations are concerned about the
management inadequacies of their employees and are committing to educa-
tion and training that deepen the skills, perspectives, and competencies of
their managers. And, more than ever, human resource departments must jus-
tify their training programs and compete for limited financial resources
(Dionne, 1996; Gordon, 1987).
Manageme nt devel opme nt is defined for this research as every form of
growth or stage of development in the life cycle that promotes, encourages,
and assists the expansion of knowledge and expertise required to optimize
ones management potential and performance (Brungardt, 1996). Manage-
ment development studies in this research include not only formal training
but also a full range of experiences that are defined by McCauley, Moxley,
and Van Velsor (1998) to include action learning, mentoring, job assign-ments, on-the-job experiences, and feedback-intensive programs.
In a study by Collins (2000), only 16 out of 54 management development
studies from 1986 to 2000 had organization-level performance (Rummler &
Brache, 1995) as the outcome variable. This leads us to wonder why there
are there so few studies that measure the effectiveness of training programs
contributing to organizational performance.
This article looks at management development interventions through a
results assessment lens (Swanson & Holton, 1999) to determine common
evaluationcharacteristics among thestudies. This is done in an effort to pro-
vide some theoretical undergirding for future research in determining
underlying reasons organizations are spending so little time evaluating the
effectiveness of their management development programs. It is hoped that
the findings will influence HRD professionals or corporate managers to
measure performance at the organization level (Rummler & Brache, 1995)
or inspire organizations to evaluate programs when they might not have a
tendency to do so. This article also addresses the measurement of organiza-
tional performance improvement efforts.
Evaluation as a Critical Issue
Organizations are committing to management development programs to
deepen the skills and competencies of their managers. Evaluation is one of
the critical components of these programs, but it is rarely practiced in the
field (Holton, 1996).
For this study, evaluation is defined as the systematic collection of data
regarding the success of management development programs (Goldstein,
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1986). It occurs when specified outcome measures are conceptually related
to intended learning objectives (Kraiger, Ford, & Salas, 1993). Evaluation is
normally conducted to answer the question of whether training objectives
were achieved or the accomplishments of training objectives resulted inenhanced performance of the individual on the job (Phillips, 1997). It
enables trainers to continuously monitor their programs and to identify
points of intervention for program improvement. All evaluations of man-
agement development programs start with learning and, basically, whether
trainees have learned the material covered in the training program (Camp-
bell, 1988). The analysis of the studies in this article will go a step further
with the purpose of the evaluation process and examine assessment of orga-
nizational performance improvement.
The results assessment system (Swanson & Holton, 1999) is the evalua-
tion model used as the lens for this analysis. The results assessment system
defines outcomes broadly to relate to the results of changes in leadership
style in top management, worker satisfaction, work teams, or organizational
change (Lynham & Swanson, 1997). The results assessment system pro-vides three outcomes levels, each subdivided into two outcomes categories.
Performance-level outcomes are subdivided into system or financial results,
whereas learning-level outcomes are subdivided into results of expertise or
knowledge. A perception level is also included in the model to evaluate per-
ceptions of participants and stakeholders, but it is not a focus of this
research.
The performance-system level involves mission-related outputs in the
form of goods or services, having value to the customer, that are related to
the core organizational, work, process, and group or individual contributor
to the organization. The performance-financial level measures the conver-
sion of outputs of goods or services attributable to the intervention in terms
of money and financial interpretation. The learning-expertise level mea-
sures whether human behaviors have effective results and optimal effi-
ciency, acquired through study and experience within a specialized domain.
The learning-knowledge level involves mental achievement acquired
through study and experience. Outcomes with a performance result, either
system or financial, are typically outcomes at either the organization or
group level (Rummler & Brache, 1995) and are analyzed further in this
study.
Measurement of OrganizationalPerformance Improvement Efforts
Assessing organizational performance results requires that mission-
related performance outcomes be carefully specified and connected to the
mission of the system (Swanson & Holton, 1999). Swanson and Holton
Collins / EVALUATION OF MANAGEMENT PROGRAMS 93
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(1999) defined system as units of mission-related outputs in form of goods/
services that have value to the customer and that are related to the core orga-
nizational, work process, and group/individual contributors in the organiza-
tion (p. 14). Performance outcomes canbe at thewhole-system level (orga-nization) or be work process within the system (subsystems, or at the work
group (team) or individual level. According to Swanson and Holton (1999),
Every interventionshould lead to systems outcome(s) at some point (p. 69).
They defined outcomes as measures of effectiveness or efficiency relative
to core outputs of the system, subsystem, process, or individual (p. 231).
Examples of outcome measures include financial indicators, such as profit
or amount of goods sold.
Method
This analysis is a critical review of management development studies
from 1986 to 2000 that involve managers, leaders, and/or executives and
have either a system- or financial-level outcome. Both computerand manualsearches were used to locate studies. Keywords used in computer searches
with UNCOVER and ABI Inform included evaluation, assessment, out-
comes, impact, effectivenes, and influence in combination with the follow-
ing subject areas: leadership development, managerial training, manage-
ment training, management development, executive development,
leadership education, leadership, management education, and management
skills.
A manual search for published and unpublished management develop-
ment studies included the scanning of bibliographies; reviewing journal
indexes such as theJournal of Appl ied Psychology and Acad emy of Manage-
ment Journal; reviewing all leadership studies cited in The Impact of Lead-
ership by Clark, Clark, and Campbell (1992); reviewing proceedings from
the annual conferences of the Academy of Human Resource Development;
andby personally contacting presenters at the2000 annualconferenceof the
Society of Industrial and Organizational Psychology. Journal articles
included in this analysis appeared in the Journal of Applied Psychology,
Journal of Organizational Beha vior, and Public Personnel Management.
Approximately 1,000 titles, abstracts, and/or articles were located. From
this critical review of management development literature, an initial group
of 60 management development studies, which occurred since Burke and
Days (1986) meta-analysis of the effectiveness of managerial training, had
both performance and learning outcomes. Of those studies, 18 (36%) had
performance outcomes, which is the focus of this research, and therefore
compose the group of studies included in this analysis. The following cate-
gories were captured for each study: management development interven-
tion, thetraining content area, andthe intended outcome of themanagement
94 Human Resource Development Review / March 2002
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development experience. The management level of the individuals in the
sample, sample size, type of management development intervention, mea-
surement instrument(s), and evaluation outcome level also were recorded.
Detailed descriptions of the content areas and intervention categories areprovided in the following two sections.
To validate the coding scheme, each article was reviewed a second time
and the coding choice was compared with the first review to ensure similar-
ity. Two additional raters who were Ph.D. candidates in human resource
development independently coded a subsample of 25% of the studies.
Ratersdisagreed in onecoding element, andresolution wasbased on discus-
sion among raters.
Content Areas
Competency areas featured in the high-performance leadership compe-
tency model (Holton & Naquin, 2000) provided a basis for categorizing
studies into training content areas. The high-performance leadership com-petency model was used because it provides the only known definition of
management development outcomes that includes improving performance
as a core dependent variable or an explicit outcome of management. By
using this model, content areas more appropriately reflect leadership in
todays high-performance organizations.
Organizational-level performance outcomes of team management (Baker,
Walsh, & Marjerison, 2000) and strategic leadership competencies (Collins,
Lowe, & Arnett, 2000), which enable high-performance leaders to lead strategi-
cally in an environment of continuous change, were incorporated into the con-
tent areas of this study. Baker et al. (2000) described team management as the
development and leadership of strong, effective organizational teams and the
promotion of responsibility for team performance. Strategic leadership includes
transforming culture and values of the organization, implementing change, and
promoting continuous organizational improvement (Collins et al., 2000). Defi-
nitions of content areas in this analysis are as follows:
Employee development (ED): nurturing relationships that help employees reachtheir highest potential (Wilson, Boudreaux, & Edwards, 2000).
Humanresource systems (HRS): linkage of the right employee to theright job, andhuman resource policies and procedures to job activities. Evaluation of the organi-zations policiesand procedures in relationto employee performance, and develop-mentof leaders whose values closelymatch theorganization (Wilson et al.,2000).
Strategic leadership (SL): transforming the culture and values of the organization,institutionalizing change, and promoting continuous organizational improvement.Developing collaborative efforts and communicating strategy and performanceinformation to relevant subsystems (Collins et al., 2000).
Supportive environment (SE): building organizational systems (personnel, tech-nology, and control) with an open atmosphere and adequate resources, whichenables effective performance (Wilson et al., 2000).
Collins / EVALUATION OF MANAGEMENT PROGRAMS 95
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Team management (TM): developing and leading strong, effective organizationalteams (Baker et al., 2000).
Intervention Categories
Because all management development interventions are not structured, for-
mal training programs, intervention categories for this study vary greatly and
have been loosely interpreted. Managementdevelopment interventions are cate-
gorized according to the full range of leadership development experiences as
described by McCauley et al. (1998). Experiences found in the 18 studies of this
analysis fit into the following four intervention categories:
Developmental relationships (DR): experiences in work settings in which anotherindividual influences the managers personal development such as one-on-onementoring or coaching.
Formal training programs (FT): structured training programs designed to developthe individual manager.
Jobassignment (JA):assignment to an entire job, as redesigninga systemor part ofa job, or serving on a temporary task force. Structured experiences (SX): Group activities that include goal-directed, live-
action, and task-based interactions such as leaderless group discussions, simula-tions, and targeted exercises.
Results and Discussion
Management development literature from 1986 through 2000 was
reviewed to determine trends in measuring organizational-level outcomes
of management development programs. Eighteen studies were located for
this research, and all occurred in the time span from 1991 to 1999 (see Table
1). No management development studies with organizational outcomes
were found in the literature from 1986 to 1990. Results of the research and
discussion of timing of the measurement activities, type of intervention,
intervention category, measurement instruments, and the measurement of
organizational performance are discussed in more depth in this article.
Timing of Evaluation
Over the years, most management development evaluations merely mea-
sured trainees reactions (Holton, 1996), with the evaluations completed at
the end of the program or at a short time period thereafter. This analysis pro-
vides conclusive evidence that testing of organizational performance as a
result of the management development intervention requires a greater com-
mitment of time than testing at Swanson and Holtons (1999) learning-
knowledge and learning-expertise levels.
An important finding is that the study by Syvantek and DeShon (1992)
evaluated the impact of the intervention over a 17-year time span. Also of
96 Human Resource Development Review / March 2002
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97
97
TABLE 1: Management Development Studies From 1986 to 2000 With Performance Outcomes
Sample InterventionType of Measurement
Author(s) Sample Description Size Category Intervention Instrument
Employee development
Barling, Weber, and Bank branch managers 20 FT Transformational Organization Com
Kelloway (1996) Multifactor Leadership mitment Questio
Questionnaire (MLQ); naire; personal
leadership training and loan and credit
individual booster card sales
SessionsHuman resource systems
Avolio and Howell Senior executives in 237 JA Transformational Rotters Locus of
(1992) Canadian financial behavior of leader Control; Jackson
institutions personality
inventory; MLQ
Strategic leadership
Fullagar (1992) College presidents 637 JA Presidential success University revenu
presidential
succession
Glynn and Slepian Chief executive officer 61 JA Organizational name Organization nam
(1992) (CEO), chair, or presi- change change versus
dent of computer and leadership chang
financial service firms
Koene, Pennings, and Store managers in large 1,229 JA Organizational Hofstede construc
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9898
Schreuder (1992) retail firm leadership style and scale measu
(Netherlands) satisfaction cultu
and performance
and motivation;
Basss leader cha
ma scale; Belgia
Dutch languageinstrument
Lohmann (1992) Business leaders in 358 JA Internationally competi- Survey
Japanese firms in tive leadership style
Hawaii
Moxnes and Eilertsen First-line managers in 320 FT Management training Argyriss learning
(1991) Norways largest program model I and II
private industry
Murphy and Settich Leaders at Catholic 6 JA Sharing of core values Interviews of pres
(1992) higher education by leaders dents and organi
institution tional members;
survey
Sashkin, Rosenbach, Private industry 8 FT Leadership training Leadership Behav
Deal, and Peterson business leaders program Questionnaire;
(1992) Leadership Desc
tion Questionnai
TABLE 1 Continued
Sample InterventionType of Measurement
Author(s) Sample Description Size Category Intervention Instrument
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99
Spoth (1992) Vice presidents, SBU, 7 JA Change in executive Repertory grid tec
and human resource ideology nique measuring
managers in Fortune ideology
500 companies
Syvantek and DeShon CEO of automobile 64 JA Leadership style Pre-post
(1992) manufacturing comparisons
company
Watad and Ospina Midlevel managers in Managerial training Managerial trainin
(1999) large nonprofit hospital 17 FT program individual and
group interviews
Westcott (1994) Management in 200 SX Applied behavior Analysis of improelectric and gas management training quality; probable
company opportunities for
quality solutions
Williams, Greene, and Top-level police 100 FT Strategic emphasis Department-wide
Bergman (1992) managers programs for managers survey instrumen
development of
strategic plan;
ascending to new
position of
leadership
Supportive environment Business-unit and 78 JA Implementation of MLQ Form 10;
Howell and Avolio corporate managers transformational Rotters Locus o
(1993) in large financial leadership style Control; measur
institution support for innovtion and risk-tak
scales
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100 TABLE 1 Continued
Sample InterventionType of Measurement
Author(s) Sample Description Size Category Intervention Instrument
Uhl-Bien and Graen Professionals in public 233 DR Leader-follower Project Leader-
(1992) sector service relationship; Member Exchan
scale; Team-Mem
Exchange scale
Team management
Penwell (1992) Leaders participating 309 SX Work groups SYMLOG (Syste
in teleconferences atic Multiple Obvations in Group
Riechmann (1992) Provost, vice president, 5 SX Formation of high- Self-report on tea
dean, associate dean, performance teams experience
department heads on
teams in higher
education setting
Note: FT = formal training programs; JA = job assignment; SX = structured experiences; DR = developmental relationships.
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interest, the study by Spoth (1992) covers a 14-year time span. It is a signifi-
cant revelation that these two studies involve large corporations, one being
Chrysler, and the other Fortune 500 companies. Time frames of the other
evaluation studies varied from 5 years (Fullagar, 1992; Williams, Greene, &
Bergman, 1992), 4 years (Sashkin, Rosenbach, Deal, & Peterson, 1992), 3
years (Moxnes & Eilertsen, 1991; Uhl-Bien & Graen, 1992; Watad &
Ospina, 1999;Westcott, 1994), 2 years (Barling, Weber, & Kelloway, 1996),and 1 year (Avolio & Howell, 1992; Glynn & Slepian, 1992; Howell &
Avolio, 1993). It is important to note that nine studies (50%) were measured
in a time frame of less than 5 years. Also, some studies did not record a time
frame for the evaluation process (Koene, Pennings, & Schreuder, 1992;
Lohmann, 1992; Murphy & Settich, 1992; Penwell, 1992; Riechmann,
1992; see Figure 1).
When evaluating organizational performance outcomes, the researcher
must make a long-term commitment to observe the pay-off for the manage-
ment development intervention because organizational changes often take
many years to become evident. For example, some studies require the accu-
mulation of a minimum of 3 years of data to perform an evaluation that
determines whether a change in performance has occurred as a result of the
intervention. Career changes by HRD professionals, top management, ortrainees will likely affect the evaluation process during those years.
Collins / EVALUATION OF MANAGEMENT PROGRAMS 101
1 2 3 4 5 6-1011-15
15+Years
0
1
2
3
4
5
Numberofstudies
FIGURE 1: Time Period for Evaluation
Note: Information was unavailable for five studies.
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Organizations cannot for the most part make a long-term time commit-
ment for evaluation of management development activities. In todays
world, work is fluid, organizations are flatter, organizational structures fre-
quently change, and people make more lateral movements (Byham, 1999).Onewouldassume that because time andresources arelimited, most organi-
zations provide training primarily for entry-level employees, and for that
reason one could likewise assume that more evaluations of training and
development interventions would primarily occur at those lower levels. In
addition, managers would be less likely to evaluate interventions affecting
their own performance for fear that the end result would not reflect posi-
tively on their performance. Nevertheless, with the implementation of any
plan, measuringoutcomes and comparing actual results to planned results is
essential.
Content Areas
Twelve studies (66%) focused on strategic leadership as the primary con-tent area for interventions. This is not surprising as a strategic leadership
intervention most likely occurs because of the need of the organization to
change as a result of globalization to meet the demands of a competitive
environment. Organizational change often involves a change in culture,
which typically occursnaturally over a periodof time as new beliefs andval-
ues are instilled in the organization. In addition, where there is a succession
of executives, the new leader must build credibility before becoming a role
model for employees, and this sometimes can take several years.
Two studies (11%) focused on team management and two (11%) focused
on a supportive environment as the content area for the intervention. The
remaining studies (n = 2, 11%) fell in theemployee development andhuman
resource systems categories (see Table 2).
Methods of Evaluation
Quantitative or qualitative method. The ideal assessment for organizational
performance incorporates both quantitative and qualitative measurement meth-
ods. Both qualitative and quantitative methods are needed to learn more about
the nature and application of transformational leadership, including how it can
be developed and used to create cultures in which both people and performance
are valued.
It is interesting to note that five studies (30%) reviewed for this report
exhibita mixture of quantitative and qualitative assessment methods (Koene
et al., 1992; Murphy & Settich, 1992; Riechmann, 1992; Sashkin et al.,
1992; Watad & Ospina, 1999). Nevertheless, the most common method of
assessment in this research was quantitative (n = 12, 66%). Quantitative
methods used in this study include instruments such as Rotters Locus of
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Control, Jacksons personality inventory, the Multifactor Leadership Ques-
tionnaire, Hofstede construct, and Basss leader charisma scale and mea-
surements such as credit card sales.Quantitative methods are needed along with qualitative methods to deter-
mine more about the nature of both leadership and culture because no ques-
tionnaire alone (quantitative method) can possibly assess culture (Schein,
1990). This indicates that changes in performance based on transforma-
tional leadership should be evaluated with both qualitative and quantitative
methods to produce the best evaluation results.
Through qualitative research we can learn how to help leaders develop
and create or change cultures. Qualitative research can help define the
important variables and constructs and determine what is worth measuring,
at which point it becomes appropriate to turn to quantitative methods of
measurement. This analysis shows that 6%, one study (Riechmann, 1992),
used qualitative research methods only. Interviews were the qualitative
method used.
Measurement of informal training. Management development now includes
substantially more informal developmental programs than 15 years ago. How-
ever, informal training methods are difficult to measure. The focus of manage-
ment development has shifted from formal training programs to coaching,
action learning, self-development processes, mentoring, and peer-related learn-
ing activities (Garavan, Barnicle, & OSuilleabhain, 1999; McCauley et al.,
1998). One study (Uhl-Bien & Graen, 1992) used developmental relationships,
or strong leader-follower relationships, as the management development
intervention.
Pretest-posttest design. Four studies (22%) included in this report used a
pretest-posttest statistical design, or random assignment to experimental and con-
trol groups(Barlinget al., 1996; Moxnes& Eilertsen, 1991; Sashkin et al., 1992;
Syvantek & DeShon, 1992; see Table 3).
Collins / EVALUATION OF MANAGEMENT PROGRAMS 103
TABLE 2: Management Development Content Areas/Outcome Summary
Outcome Measurement
Performance Learning Content Area Number of Studies System Financial Exper tise Knowledge
Employee development 1a 0 1 1 0
Human resource systems 1a 1 0 1 0
Strategic leadership 12a 10 3 0 0
Supportive environment 2 2 0 0 0
Team management 2 2 0 0 0
Total 18 15 4 2 0
a. One study has multiple outcome dimensions.
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Intervention Categories
Job assignments (JA) were the most common management developmentinterventions in this analysis (n = 9, 50%). Transformational leadership
changes in ideology, implementation of shared values, and succession of
presidents were the most common examples of job assignment experiences
that measured the job assignment intervention category. It is also interesting
that two studies in the job assignment intervention category had multiple
outcomes, one with financial and system (Koene et al., 1992) and one with
system and expertise (Avolio & Howell, 1992).
Formal training programs (FT) were found in five studies (27%) in this
analysis. A strategic emphasis in executive training programs was found
most often in the formal training interventions that measured organizational
performance. Of the remaining studies, three studies (17%) incorporated
structured experiences (SX) (Penwell, 1992; Riechmann, 1992; Westcott,
1994), and one study (5%) had developmental relationships (DR) as theintervention (Uhl-Bien & Graen, 1992).
The breakdown by intervention category is not surprising as transforma-
tional leadership, encompassed in this study in the job assignment (JA)
intervention category, basically changes strategic direction at the organiza-
tional level. According to Friedman (2000), Management always matters,
but in this more complex and fast-paced system, management and strategic
vision matter a lot more (p. 231). Therefore, it is important to align the goals
for management development programs with the strategic vision of the orga-
nization and to train managers in their new roles in strategic management.
Instrumentation
Multiple constructs were used to evaluate the effectiveness of manage-ment development programs in 14 cases (78%) in this study. Four studies, or
104 Human Resource Development Review / March 2002
TABLE 3: Management Development Interventions/Outcome Summary
Outcome Measurement
Performance Learning Intervention Category Number of Studies System Financial Expertise Knowledge
Developmental relationships 1 1 0 0 0
Formal training 5a
4 1 1 0
Job assignments 9b
7 3 1 0
Structured experiences 3 3 0 0 0
Total 18 15 4 2 0
a. One study has multiple outcome dimensions.
b. Two studies have multiple outcome dimensions.
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22%, used oneinstrumentto measure effectiveness of theprogram(Glynn &
Slepian, 1992; Lohmann, 1992; Riechmann, 1992; Spoth, 1992). Quantita-
tive methods were used most often with 17 (94%) studies using instruments
developed outside of the organization, such as Argyris Learning Model,Repertory Grid Technique, Hofstede construct, Rotters Locus of Control,
Jacksons personality inventory, Multifactor Leadership Questionnaire,
Bass leader charisma scale, Leadership Behavior Questionnaire, Leader-
ship Description Questionnaire, and Project Leader-Member Exchange
Scale. Quantitative methods measuring group performance often used the
Systematic Multiple Observation of Groups instrument. It is important to
note that the only qualitative study in this analysis (Riechmann, 1992) used
interviews as the instrumentation method.
Measurement of Organizational Performance
The best practice in evaluation processes is to test and analyze relation-
ship and linkages between performance measures at different levels of anal-ysis. For instance, how do outcomes at the process, critical subsystem, and
individual levels affect important mission-level outcomes? Of the studies
reviewed, 2 (11%) intentionally evaluated the management development
experience at both the performance and learning levels (Avolio & Howell,
1992; Barling et al., 1996). All other studies (n = 16, 89%) completed man-
agement development evaluations on performance-level data (or level 4
data) only. Of those 16 evaluations on the performance level, 13 studies
(81%) evaluated system performance only, 2 (12%) evaluated financial per-
formance only, and 1 (7%)evaluated both system and financial performance
at the organizational level (Koene et al., 1992).
Performance-level evaluation is normally considered to be at the system
level, but a system outcome can be in subsystems such as a functional unit,
work group, or team within the organization (Swanson & Holton, 1999).
The results of this study indicate that performance-level evaluations occur
in subsystems. Six studies (33%) measured performance of business units,
teams, or groups, which are considered subsystems within an organization
(Avolio & Howell, 1992; Howell & Avolio, 1993; Penwell, 1992; Riech-
mann, 1992; Spoth, 1992; Uhl-Bien & Graen, 1992). However, research
indicates that there is a problem in linking leadership, in terms of individual
behavior and characteristics, to a system-level variable as organizational
culture (Sashkin et al., 1992).
Recommendations for Future Research
HRD must make huge strides in the development of evaluation activities,
especially those that test the long-term impact of the intervention on the
organization. Many studies use the measurement of individual learning out-
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comes to reflect performance at the organizational level. However, there is
no research that explicitly justifies that learning at the individual level trans-
lates to organizational performance (Bates, 1999).
Future research must be done on the outcomes of management develop-ment programs at the organizational level. Some topics that should be
researched further are as follows.
HRD professionals must take the lead in addressing the lack of performance-
level evaluation methods. A limited number of management development pro-
grams with organizational variables as the outcome are reported in the literature.
Obviously, standard evaluation methods as known today are not enough for
organizations to measure organizational-level performance improvement.
Because organizations are facing a multitude of outcome-based demands on
their timeand resources, the development of an evaluation instrument should not
be left up to the management of the organization. HRD should take the lead in
combining evaluation theory with performance-based management develop-
ment theory to create the appropriate system for measurement of organizational-
level performance improvement.
This research indicates that the primary content area of performance-
level evaluations is in the area of strategic leadership. The nature and appli-
cation of transformational leadership, including how it can be developed
and used to create cultures in which both people and performance are val-
ued, cannot possibly be measured by questionnaires alone. Therefore, HRD
should develop both qualitative and quantitative evaluation methods to pro-
duce the best results for assessing changes as a result of strategic develop-
ment interventions.
HRD must take the initiative to link management development programs to
organizational strategy. Sometimes management training programs failbecause
they have no connection to real life in the company (Berry, 1990; Carlisle &
Henrie, 1993) or fail to add value to corporate strategy (Swanson & Holton,
1999). Traditionally, training and development systems are relegated to nar-
rowly defined support roles, in which individualsare trained around current job-
based deficiencies or predicted knowledge and skill needs (Olian et al., 1998).
For results to occur, the intervention must be linked with organizational goals
and have utility or pay-off to the organization (Swanson & Holton, 1999). HRD
should take the lead by strategically aligning training and development systems
that advance and sustain the organizations competitive position in its market.
From this study, we become more aware that job assignment interven-
tions train managers in their new roles in strategic management and more
closely tie the intervention to real-life experiences on the job. HRD should
continue to provide job assignment experiences linked to the organizational
strategy as preferred management development experiences. However,
developmental relationships, mentoring, and coaching experiences should
be included as well.
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Because the content area of the majority of studies with performance-
level outcomes is strategic development, HRD professionals must change
from the Kirkpatrick (1996) reaction paradigm of evaluation to one that
measures effectiveness of strategic development initiatives. Therefore, it isthe responsibility of HRD to create and use a model that has the appropriate
constructs, which can be used as a diagnostic tool for determining the criti-
cal strategic influences to be measured along w ith outcomes. Because con-
tinuous change is a core value of high-performance organizations (Collins
et al., 2000), HRD practitioners shouldconcentrate on providingmore man-
agement developmentprogramswith a strategic leadership focus for organi-
zations to compete successfully in a global environment.
Conclusion
The evaluation task is daunting. Research reported in the literature on the
effectiveness of management development programs is sparse, partially
because of ineffective performance-level evaluation methods. Outstandingpractices in management developmentindicatethat high-performance orga-
nizations always assess the impact of their leadership development pro-
cesses (Collins et al., 2000; Fulmer & Wagner, 1999). Program assessment
is seen as a way to generate buy-in and focus on the current objectives.
HRD professionals should become the leaders in developing measure-
ment methods for organizational-level outcomes so that organizations
develop the bench strength to compete globally. However, the challenge is
huge for HRD because, for the evaluation process to be meaningful for the
organization, the assessments type and intensity depend on the objectives
of the management development effort and the organizations culture.
Therefore, evaluation methods must be specific, but yet broad enough, to
satisfy the evaluation needs of all organizations while providing methods to
conduct empirical research on outcomes of management development
programs.
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Dori s B. Colli ns is pursui ng her Ph.D. in human resource develo pment at
Louis iana S tate Unive rsity with research i nterest s in the a reas of managerial
leadership development and organizational performance. She has more than
30 years experience in college and university administration and is currently
serving as the associate vice chancellor for student life and academic ser-
vices at Louisiana State U niversity. She is a nationally recognized consultant
in college student affairs administration, has participated in national
teleconferences, and has chaired national committees and task forces on
issues related to services and programs on college campuses.
110 Human Resource Development Review / March 2002