PowerPoint Presentation
PERFETTI VAN MELLE INDIA LTD.
GROUP AJ2SHIVANG AGARWALPARESH VIKRAM SHRIVASTAVAADITI
CHAKRABORTYKISHORE GAURAVASIM MAHESHWARIOBJECTIVETo understand the
organisational structure of Perfetti Van Melle India Ltd., its
values and its internal as well as external environment
GLOBAL OVERVIEW OF PERFETTI VAN MELLELargest Manufacturer of
Confectionary and Chewing-gum products.Two brothers Ambrogio and
Egidio Perfetti founded Perfetti in 1946. Izaak Van Mella founded
Van Melle in 1841.Perfetti acquired Van Melle in Jan 2001 and
became Perfetti Van Melle.
VISIONWe will enhance our world leadership in confectionery by
creating value for consumers through innovative and gratifying
high-quality products.
MISSIONTo develop, manufacture and market high-quality and
innovative products for consumers through the efficient use of
resources and in collaboration with business partners;To create a
fulfilling workplace for employees built on trust, mutual respect,
and appreciation of their diversity;To generate economic value
through superior growth and profitability.
CORE VALUESINTEGRITY WITHOUT COMPROMISEACHIEVING
EXCELLENCEDEDICATION TO THE CONSUMERCARE FOR OUR PEOPLESOCIAL AND
ENVIRONMENTAL RESPONSIBILITYINDEPENDENCE
BRAND PORTFOLIO IN INDIAAlpenliebeCenter
FruitChlormintChocoliebeCreamfillsMangofillzMarblesMentosBig
BabolCenter FreshHappydent WaveHappydent WhiteSugar
FreeLollipopsCenter ShockFruitella
Organizational StructureVertical and OrganicEmployees
consciously grows through deputations, cross-functional movements,
Internal Job Postings and planned role rotations both within the
country, as well as internationallyPeople can make a difference by
innovation , individuals can thrive on the opportunity to think
creatively
Work CulturePerfetti Van Melle India has a very transparent and
open culturePeople are encouraged to experiment, dabble with new
ideas and solutionsHR Polices are designed to facilitate employee
comfort and is reflective of the Company's approach of care and
concernHigh ethical standards
Strong Brand valueA wide variety of confectionaries and
gumsPopular subsidiary brands like Alpenlibe, Big Babool,
Chlormint, Center Fresh, Mentos, etcStrong distribution networkAn
employee strength of about 17000It has a global reach, operates in
around 130 countriesEffective marketing and advertising strategies
for each of its subsidiary brandsMany gums has similar packaging
and cooler designs, so its tough to stand out
Most of its products are targeted towards children except for
product like chlormint; thus limited consumer base
WEAKNESSESSTRENGTHOPPORTUNITIESTHREATS PORTERS 5 FORCES
1.The threat of new entrants
Following are the main reasons behind new entrants threat:Brand
names are not well-knownConsumer switching costs are lowAccessing
distribution channels is easyLocation is not an issueGovernment
policy is not an issueEasy entry and exitRural areas are still
under explored
2.The bargaining power of buyers
High level of volatility in the market; Uncountable variety of
productDifferent flavoursNew packaging New product designLower
priceLarge number of retailers drives up the competition
3.The bargaining power of suppliers
Major ingredients: Sugar, Aromas, Gelatin, Colorants Sugar
industry fluctuates highly Suppliers can control prices effect on
price of end product Contractual suppliers sales decline Need to be
efficient and effective Cannot reduce retailers margin Competitors
product threat
124.The threat of substitutes
Local producersRural area penetrationContractual sellingImported
products accessibilityCompetitiors: Parle: Mintrox, Nestle:Polo
ITC: Mint-o-fresh Wrigley: Orbit, doublemint, boomer
5. Rivalry among existing competitorsLow margin and intense cost
pressureAdvertising warProduct innovationVariable factors: colour,
packaging, designs
CSR InitiativesIn line with its vision, PVMI aims to add value
to consumers life by not only manufacturing high quality product,
but also through its CSR initiatives which are highly focused
towards children. PVMI implements its CSR initiatives through
various channels like:Community based organizationsElected local
bodies such as PanchayatsNGOsInstitutes/Academic InstitutionsSelf
Help GroupsGovernment/Semi-Autonomous organizationsMahila
MandalsProfessional Consultancy organizations
Problem IdentifiedToenhance user experience for their employees
without compromising on information securityToreduce the on
boarding timefor new hires
Solution IDENTITY MANAGEMENT SYSTEM EMPLOYEE MONITORING
SYSTEM
Referenceshttp://www.perfettivanmelle.in/
https://dharitridalvi15.wordpress.com/2013/09/05/market-structure-and-competition/http://www.marsdd.com/mars-library/bargaining-power-of-buyers-porters-five-forces-analysis/https://haribolutti.wordpress.com/2014/10/19/porter-five-forces-analysis/
http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/8377-slept-analysis.html#at_pco=smlwn-1.0&at_si=55f425b245721ca1&at_ab=per-4&at_pos=0&at_tot=1
http://www.moneycontrol.com/news/management/how-perfetti-realised-gum-cannot-replace-paan_162580.html
