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Final Presentation on the Perfect Prom Project. Published by Carlie Buehl, Adam Glass, Aston Hunt, and Rachel Nelson of the University of Illinois for Advertising in New Media Class with Eric Hansen.
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Adv 400: New Media Strategy Carlie Buehl Adam Glass Aston Hunt
Rachel Nelson
Perfect Prom Project Info
• 2005: Founded by
Autumn Griffin
Our Big Idea
• Get the word out!
Groundswell Goal:
• Supporting
Groundswell Goal:
• Energizing
POST Analysis
People
Objectives
• Spread the Perfect Prom Project to 2 other campuses in 2011
• Help other campuses implement the Perfect Prom Project
• Increase traffic to online communities by 20% each year
Strategy
• Collaboration
Technology
• Wiki
• Facebook Page
• Online Video
Implementation
Online Video
Results & Measurement
• Wiki: Measure increase in traffic with Google Analytics and participation
• Facebook Page: Facebook Insights
• Participation of other colleges
• Results so far...
Lessons Learned
S UPER IDEA
Lessons Learned
• What would be done differently? • More Implementation Research
• Advice to others • Be prepared for pickiness with clients • Power from relevancy in all parts of POST
Questions?