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LAUNDRYSHOP
Anna Katrina C. Perez
PRE-NBV
INTRODUCTION
organized
clothes
neat+
clothes=
idea
laundry shop
DEFINITION OF SERVICE
washingpressing&
of clothes
Purpose
Give service to those people who are busy and have no time washing or
pressing their clothes
MARKETING ASSUMPTIONS
Feliza Jazz Commercial Building
Malolos City, Bulacan
24 sq m
Rent Expense (monthly)
Php 7, 000
Businesses
Households
Target Market
- Local Hotels and Inns- Catering Services- Spa
Secondary Data
Competitors
Panda Cleaners
No. 65 Paseo del Congreso, Malolos City, Bulacan
1 km away from my location
A and J Laundry Shoppe1.5 km away from my location
Catmon, Malolos City, Bulacan
CLOTHES BLANKETS COMFORTERS CURTAINS
PANDA CLEANERS PHP 33 PHP 50 - -
A AND J LAUNDRY SHOPPE
PHP 35 PHP 40-45 PHP 65 PHP 45-50
COMPETITORS(Pricing List)
Price List
HOUSEHOLDS
Clothes
BlanketsCurtainsComforters
Php 30-35/kg
Php 40-45/kgPhp 45-55/kgPhp 60-65/kg
Php 250, 000
Starting Capital
Php 80, 000
Php 76, 000
+
+
Php 40, 000 each
Php 38, 000 each
INITIAL COSTS
2 WASHING MACHINES
2 DRYERS
Php 80, 000
Php 76, 000
RENOVATION
LAUNDRY MATERIALS (detergent soap, fabric conditioner, bleach)
Php 50, 000
Php 10, 000
TOTAL Php 216, 000
MONTHLY OPERATING EXPENSES
WAGES AND SALARY
RENT
WATER AND ELECTRICITY
MISCELLANEOUS
Almost 2,000 Laundry Shop Business Registered
Registration Regional Metro Manila Total
DTI 427 (44%) 533 (55%) 990
SEC Unidentified Unidentified 828
Total 1, 818
Source: Businessguide Inc.
Why do Laundry?
Currently, 50% of the potential household market is availing of laundry services.
Source: Businessguide Inc.
% PRICING33% P100 25% P100 – P199 20% P200 – P299 10% P300 – P399 8% P400 – P499 4% more than P500
Source: Businessguide Inc.
Based on SurveyClass B,C,D, respondents
INDUSTRY PROFILE
entry
and
exitbarriers
Critical Success Factors
Family Business
Large Family Network
Family
Willingness to Succeed
Obstacles to Success
Competitors
Possible Juridical and Ethical Problems
• Cheating the weights of the clothes• Employees might steal the clothes• Clothes be torn or ripped off