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` Founded in 1920 by Arthur Perdue and PearlPerdue
` Started by selling eggs and later diversified itself
into selling layer and broiler chickens` By 2003 its annual
sales reached $2.7 billion
` CEO is Jim Perdue
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` Unpredictable demand Emergence of a new attractive product(90s
Furby craze)
Fickle attitude of consumers( tastes change overnightespecially
with toys, consumer electronics and apparel)
` Longer travel distance leads to elongatedsupply chains
` Proper logistics management is required for the freshdelivery
of the turkeys
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` Supply Chain Management by Kinaxis
` Manugistics Forecasting Software by Manugistics
` Global Positioning System
` E-mails, Telephones and Video conferencing
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` Management of network of interconnectedbusiness involved in
ultimate provision of productand service packages required by end
customer
` Link between companies business processes andits suppliers,
customers and business partners
` Goal of SCM: To create a fast efficient and lowcost network of
business relationships
` To get a companies products from concept to
market
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` Perdue Farms used Kinaxis supply chain tools
` Problems solved by using KinaxisRapidResponse
Outsourcing
Short product life cycle
Fickle demand
Mass customization
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` Provides Planning
Monitor Performance
Respond to disruptions
` Strengths of RapidResponse: Visibility
Speed
Collaboration
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` Used for Resource Planning and Supply chainManagement
` Unpredictable demand forecasting
` Used extensively during holiday season to meetdemands
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` Uses statistical modeling to create the baselinedemand
forecast
` Provides ease of incorporating promotional and
external event impacts into the final forecast andnew product
modeling capabilities therebyforecasting the future customer
demand
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` All Perdue Farm delivery trucks are equipped withGPS
` QUALCOMMs OmniTRACS mobile
communications system` Allows dispatchers to keep tab on
delivery trucks
` On event of a truck breakdown a replacement isimmediately
sent
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` Instant access to drivers and on-the-roadequipments
` Reduces office staffing needs and time saving
` Communication with driver is at fingers touch` Advance warning
if the delivery gets delayed
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` Need for early sourcing decisions which leads tohigh demand
uncertainty
` Vast gap between retailers system and POS(Pointof Sale)
data
` Window to respond to fluctuations is low
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` Many people receive gift cards for the holidays tobe redeemed
later
` Only 20% of all gift cards redeemed within the
week after Christmas` Months of January and February see
significant
sales due to 80% of people redeeming their giftcards
` Huge financial girth with multi billion dollar gainseach
year
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` Supply chain is analogous to a virtual team
` A virtual team also known as ageographically dispersed team
(GDT) is a
group of individuals who work across time, space,and
organizational boundaries
` The given media of communication(E-mails,Telephones and Video
Conferencing) aid in
efficiently managing such kind of teams
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` www.perdue.com/
` www.kinaxis.com/
` www.kinaxis.com/downloads/pdf/RapidResponse-Brochure.pdf
` http://en.wikipedia.org/wiki/Perdue_Farms
` http://it.toolbox.com/wiki/index.php/Manugistics`
www.m2mpremier.com/UploadFiles/QualcommCSPerdue.pdf
`
http://latam.qualcomm.com/products_services/consumer_electronics/security/products/omnitracs.html
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