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Case StudyPepsiCo’s Lipton Brisk® Uses Tapjoy to Drive Downloads of the Brisksaber App

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Key Points

Top 70Ranking on iOS App Store out of 550k+ apps

#1Trending app on Android Marketplace

250K+Paid media app installs over 30 days

Top 40Ranking in Game category on Google Play and iOS App Store

ObjectiveTo drive downloads of the Brisksaber App.

SolutionThrough Tapjoy, PepsiCo launched an app install campaign

to distribute the Brisksaber app across major mobile

platforms. The app install campaign ran across Tapjoy’s US

network with a focus on males age 18-34.

Consumers were rewarded, through sponsored content

experiences, for downloading and opening the app.

PepsiCo only paid for app installs where users both

opened and tried the app, so there was no wasted budget.

Results

��Paid media drove an initial 250k+ installs of Brisksaber.

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��4EMH�QIHME�ERH�SVKERMG�MRWXEPPW�EGLieved Top 70 position of 550k apps on iOS’s App Store1 and Top 100 position of 450k apps on Google Play2 -- increasing Brisksaber’s discoverability on the charts.

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��&VMWOWaber drove more than just a high volume of downloads. By working with Tapjoy, Brisksaber acquired a quality audience that re-engaged an average of 3 times in the first 30 days. That re-engagement was equal to those who discovered the app organically through searching the App Store.

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A Tapjoy consumer wants additional virtual currency to upgrade in a game.

He opens the Tapjoy In-App Ad Marketplace to earn rewards by engaging with relevant ads.

He chooses to download the Brisksaber app. After downloading and running the app, he earns a reward -- and also discovered a new game to conquer.

1 https://plus.google.com/u/0/112599748506977857728/posts/Btey7rJBaLF2 http://www.apple.com/pr/library/2012/03/05Apples-App-Store-Downloads-Top-25-Billion.html