INTRODUCTIONInvented by Caleb Bradham in New Bern,

North Carolina in 1898In 1918, at the time of world war owner of

the company had purchased sugar in bulk at high price

After world war price of sugar has fallen down

Bradham went bankrupt after world war 1

CONTINUE…Floundered various owner under 1932Purchased by Loft CandyWent beyond the standardIt uses differentiation to attract and hold

customer

ORGANISATIONAL STRUCTURE PEPSICO

PepsiCo Americas

Food (PAF)

Frito-Lay America (FLNA)

Quaker Foods North

America(QFNA)

Latin America Foods (LAF)

PepsiCo Americas Beverage

(PAB)

PepsiCo Internatio

nal(PI)

United Kingdom & Europe (UKEU)

Middle East, Africa, & Asia

(MEAA)

MARKETING STRATEGYFocused on retailers and bottlersExtensive advertising and promotional

activitiesPull marketing strategy along with creative

advertisingUse all available mediaChange a slogan over a period of time

FINANCIALS

MISSION To be the worlds premier consumer

products company focused on convenient food and beverages.

Seek to produce financial rewards to investors as they provide opportunity for growth and enrichment to their employees

Every thing they do they strive for honesty, fairness and integrity.

VISION Responsibility is to continually improve all

aspects of the world in which we operate environment, social, economic creating a better tomorrow then today

Vision is to put action through programme and focus on environmental stewardship activities to benefit society, and commitment to build shareholder value by making PepsiCo a truly sustainable company

PERFORMANCE WITH PURPOSE At PepsiCo were committed to achieving

business and financial success while leaving a positive imprint on society- delivering what we call performance with purpose.

Our approach to superior financial performance is straight forward drive to shareholder value by addressing social and environmental issue, we also deliver on our purpose agenda which consist of human, environmental and talent sustainability.

SWOT

STRENGTH

STRENGTH Branding Diversification Huge Advertising budget Presence in 200 countries

WEAKNESS Overdependence on US market Financial Unsutainability Negative trends

Opportunity International Expansion Growing Savory Snacks Change in consumer taste and preference

THREATS Decline in carbonated drink sales Intense competition

Porters 5 forcesBARGAINING POWER OF BUYERS Undifferentiated product Zero switching cost Major buyer US market

BARGAINING POWER OF SUPPLIER No. of important suppliers

CONTINUE…THREATS OF NEW ENTRANTSAdvertising and marketingBrand ImageRetail distributionFear of retaliationBottling network

CONTINUE…THREAT OF COMPETITORSComposition of competitors Tough competition with coca cola

THREAT OF SUBSITUTES Aggressiveness of substitute products in

promotionLow switching costPerceived value

RECOMMENDATIONAdvertising and innovative promotionImproving production efficiencies through

KaizenCan produce a range of ‘healthy’ alternatives

under any other brand name or ‘Pepsi’Diversification towards dairy sector