Peoples Education Society

8/4/2019 Peoples Education Society

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JAGAJAMPI BAJAJ PVT LTDPeoples Education Society & Trusts

Belgaum Institute of Management Studies

[BIMS] Degree College

Affiliated to the Karnataka University, Dharwad (KUD) &Recognized by the Government of Karnataka

PES&Ts

Belgaum Institute ofManagement Studies

(BBA)

Bachelor of Business Administration

[BBA] IV Semester

University Seat No. 09B15445

BELGAUM INSTITUTE OF MANAGEMENT STUDIES


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JAGAJAMPI BAJAJ PVT LTD

KARNATAKA UNIVERSITY

DHARWAD

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (BBA),

(Approved by AICTE & Affiliated to Karnataka University, Dharwad)

A

Project Report

On

In plant Training

Undertaken at

For partial fulfilment of

BACHELOR OF BUSINESS ADMINISTRATION

During the academic year

2010-2011Submitted by:

ZEBA SOUDAGAR

Exam No. 09B15445

UNDER THE GUIDANCE OF

INSTITUTE GUIDE: MR ASHOK GHATKE

ORGANISATION GUIDE: MISS RANJANA



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DECLARATIONI hereby declare that the project entitled

In plant Training submitted in partial fulfillment of the requirement for the

degree of

Bachelor of Business Administration (BBA)

To Karnataka University, Dharwad,

Is my original work and is not submitted to any other degree, diploma,

fellowship or other similar title or prizes.

The project has been individually carried out as a part of Summer In-plant

Training and is meant for academic purpose only.

ZEBA SOUDAGAR

RESEARCH METHODLOGY

RESEARCH DESIGN:



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Research Design is a plan of collection and analysis of the data in that manner atmaximum and relevance.

The study aims to explore the working of departments of the units, thus is anexplanatory reasons. An exploratory research attempts at discovering the general nature

of the problem and variable that relate to it.

TOOLS FOR THE DATA COLLECTION ARE:PRIMARY DATA:

Primary data is the data for the purpose of analyzing the problem. Primary data

was gathered by interviewing the managers of various departments and employs of thedivision.

SECONDARY DATA:

Secondary data is the data, which is created for the purpose of studying in depth

and other that to solve the problem, Secondary data was gathered from magazines,catalogues of the units, internet and books.

LIMITATIONS OF THE ANALYSIS:

1. The study and the analysis of the project report could not be satisfactory due tothe sufficient spare of time allotted for the study.

2. All the required information was not discovered by the officials as the matter was

considered to be confidential.



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INDUSTRY OVERVIEW

INTRODUCTION:

The Bajaj Group is one of the leading business houses of India. Its businessinterests span host of industries such as automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and



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finance. The Bajaj brand is well-known in over a dozen countries in Europe,South America, the US and Asia. The Bajaj Group comprises 27 companies andits flagship company Bajaj Auto is ranked as the world's fourth largest two- andthree- wheeler manufacturer.

The success of the Baja Group lies in the determination and foresight ofthe Jamnalal Baja Group shared his vision with his workers and led the group toa position when its name become synonymous with top-quality two wheelers.

The flame kindled by the Jamanalal Bajaj in 1926 with the flag shipcompany Bajaj auto, Kamalnayan Bajaj, Rahul Bajaj continue to carry the touchand are activated involved in the day operations of the Bajaj Group.

The saga is being continued with the same zeal by the 2nd and 3rd

generation of the family and by the large working forces of the Bajaj Group. Thespirit of enterprise which dominates the progress of the group is characteristic of

the land where it all began the city with finest workers and entrepreneurs.

The Baja Group is a thriving example of 3 generation of a family workingand striving together to ensure quality and extensive growth.

Current Situation & Current Performance

BAL is currently outperforming the industry growth rate in two-wheeler segment with32% growth in year 2004-05 v/s industry growth of 19%.

Market share in Motorcycles is improving with every passing year. It has also increased

from 28% in 2004-05 to 31% in 2005-06.



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Annual turnover for the year 2005-06 is Rs. 81.06 billion v/s Rs. 63.23 billion a yearbefore - an increase of 28% which is very healthy.

BAL has significant presence in all the three basic segments - Price Segment, Value

Segment and Performance Segment - and has been showing increased sales in all the

segments over years.

Besides this, BAL is a market leader in two-wheeler exports and it consists a great chunk

of there overall revenues. Currently, BAL is selling over 1 lac motorcycles annually in

Sri Lanka, further, they are commanding 50% market share in Central America.

Bajaj Group Companies and their business interests:

Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheelervehicles and spare parts thereof.

Bajaj Electricals Ltd.: Manufacturers of electric fans, highmasts, lattice closed

towers and poles, etc. and marketing of electrical goods such as general lighting



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service lamps, special lamps, compact fluorescent lamps, fluorescent tubes,luminaries, fans and electrical & non-electrical appliances.

Mukand Ltd.: Manufacturers of stainless, alloy and special steels includingcarbon and alloy steels, free cutting steels, semi-free cutting steels, leaded free

cutting steels, cold heading quality steels, spring steels including vanadium steels,high carbon steels; electrode quality steels, boiler quality steels; wire rods, wires,castings, machine tools; E.O.T. and other cranes; bulk material handling

equipment for steel and other industries; specialist in major turnkey

projects,highway construction and international trading; real estate development.

Bajaj Hindusthan Ltd.: Manufacturers of white crystal sugar and industrial

alcohol.

Maharashtra Scooters Ltd.: Manufactures of scooters.

Bajaj Auto Finance Ltd.: Deals in financial services including hire purchasefinancing & leasing.

Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling

equipments such as triple spur gear chain pulley blocks, chain electric hoists, wirerope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, roll-

out racks.

Bajaj Sevashram Pvt Ltd.: Involved in investment activities.

Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and

major components such as glass shells, miniature and aluminium caps, lead glass,etc.

Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and

manufacturing of houseware and parts thereof.

Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps,

fluorescent tubes, lighting fittings, luminaries, household appliances and hoists.

Hind Musafir Agency Pvt. Ltd.: Travel Agency.



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Mukand International Ltd.: Involved in trading of metals, steels and ferroalloys.

Mukand Engineers Ltd.: Construction, fabrication and erection of industrial andinfrastructural projects and infotech business.

Mukand Global Finance Ltd.: Financial services: fund based activities - loansand investments, consumer finance, corporate finance. Fee based activities -

investment banking, corporate advisory services.

Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha.

Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines,

hair oil, tooth powder, Shampoos, Pure coconut oil.

Bajaj Auto Holdings Ltd.: Investment company.

Jamnalal Sons Pvt. Ltd.: Investment and finance company.

Bachhraj & Company Pvt. Ltd.: Investment company.

Jeewan Ltd.: Investment company.

The Hindustan Housing Co. Ltd.: Services company

Baroda Industries Pvt Ltd.: Investment company

Stainless India Ltd.: Manufacturers of stainless steel billets and flats etc.

Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closeddie forgings for automobile and general engineering applications.

Bajaj Allianz General Insurance Company Ltd.: General Insurance Business.

Bajaj Allianz Life Insurance Company Ltd.: Life Insurance Business

SWOT ANALYSIS OF BAJAJ

STRENGTH



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Technical expertise, in collaboration with Kawasaki Heavy Industries, Japan.

Self reliance

Worlds lowest cost manufactures in the market

Extensive service and dealer networks

Higher labour productivity and greater automation

Global-scale production

Lined up a range of 17 two wheelers covering the entire spectrum

from motorcycles to scooters to step-thrus & scooterettes

WEAKNESS

In the late seventies there was skid in production due to

intermittent labour problems.

Underutilization of capacity

Not considered living with times

OPPORTUNITIES

Launching of new products and variants of existing models backed up by appropriatemarketing efforts.

Fuel efficiency which is much higher than competitors



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Virtual zero maintenance among the products

THREATS

Hero Honda's switch start automatic transmission 100cc scooter

Competition from MNC's

Government regulations

Dealers not adjusted with changing realities

Change in tastes of consumers



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CONCLUSION



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COMPANY OVERVIEW

INTRODUCTION

COMPANY PROFILE:

1. The Bajaj showroom was started on 11 March 2005.



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2. Mr. Mallikarjun.V.Jagajampi is the Managing director of Jagajampi motors.

3. Mr. Basavraj.s.Badadal is the executive director of Jagajampi motors.

4. The showroom of Bajaj is spread over the area of 41*72=2952 sq. feet.

5. The showroom is on rent basis for Rs 8000 per month.

6. There are 30 staff members working at Bajaj showroom.

DEPARTMENTS:There are 6 departments in Bajaj as shown below:

1. Reception Department.

2. Sales Department.

3. Accounts Department.

4. Spare Department.

5. PDI Department.

6. Workshop.

OTHER DETAILS:



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Light Bill: Rs 10,000 approx.

Purchase: Waluj Pune-load

Godown: kms.

Package: Business though window.

Sub dealers: 22

Computer: No 12

Vehicle: Platina Alloy Special

Sale of last month: 350 bikes.

DEPARTMENT FUNCTIONS

RECEPTION DEPARTMENT

The reception is a one of the focus points of the business (as well as the visitors'coffee area!). It performs a vital communication role. All telephone calls are answered

here and an elaborate internal phone system and tannoy system enables the staff onreception to get hold of anyone anywhere in the factory.

An important function of the reception area is a marketing one. Clients who come to the

factory are faced with an extensive exhibition of the range of products that Cameron

http://www.bized.co.uk/virtual/cb/cameron/cameron7.htmhttp://www.bized.co.uk/virtual/cb/cameron/cameron7.htm


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balloons offer - photos, press clippings, brochures and some sample balloon equipmentand cold-air inflatables.

There is a display of spares and small items in the reception and these are a vital source

of revenue for the company making up perhaps as much as a quarter of total revenue. The

sales of these items are handled by a separate department with two people working ,

SALES DEPARTMENT

Recruiting and employing salesmen and fixing their compensation and respective territories.

Training the salesmen in a knowledge of the goods and in methods of selling them.

Supervising and directing the sales activities of the men out in the field, sending them lettersand providing helpful information.

Preparing and furnishing equipment for salesmen in the way of samples, sample cases, pricelists, kits, portfolios, or whatever else may be necessary, depending on the nature of the businessand the product or service sold.

Supervising and checking the expense accounts, route lists, detailed reports and daily letters ofthe salesmen.

Determining sales quotas, providing bonuses and prizes, conducting sales contests and special

sales campaigns.

Preparing, or directing the preparation of, sales manuals, or salesmen's handbooks, givingdetailed information about the company, the products, and the sales principles and methodsinvolved in selling.

ACCOUNTS DEPARTMENT

Functions

1. Administration of Public Revenue.

2. Assets and Liabilities Committees.



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3. Audit of receipt and expenditure.

4. Banking

5. Communication of financial sanctions.

6. Creation of new posts and examination of schemes of new expenditure.

7. Examination of all proposals for the increase or reduction of taxes.

8. Floatation and Administration of Provincial Loans.

9. Framing of financial rules for guidance of Government Departments.

10. Supervision of maintenance of Provincial and District Accounts.

11. Local Fund Audit Department.

12. Management of Public Funds

SPARE DEPARTMENT

Set inventory, sales and profit objectives

Service to over-the-counter customer

Serving the service department

Serving the sales department

Inventory review

House keeping



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Control of obsolescence

Pricing parts

Costing parts

Annual physical inventory.

PDI ( PRE DELIVERY INSPECTION) DEPARTMENT

Frame condition/alignment as specification.

Handlebar & stem positions correct & torque.

Pedal threads correctly greased/fitted & torque.

Headset - free rotation/no play.

Check wheels, true if necessary.

Tyres - seating correct/pressure as sidewall.

Brake/gear lever position correct and torque.

Check brake callipers/blocks correct type, position and fixing torques.

Check brake adjustment, cable clamp bolt torque.

Bottom bracket, free rotation/no play.

Chainset runs true & chain ring fixing bolts, crank fixing bolt torque.

Rear derailleur torque & end stop adjustment.

Rear derailleur cable clamp bolt torque & adjustment.

Front derailleur, position, fixing bolt torque & end stop adjustment.

Front derailleur cable clamp bolt toque & adjustment.

Check saddle position, fixing to seatpin and torque.



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WORKSHOP

VISION AND MISSION

MISSION AND VISION OF THE COMPANY

We are Bajaj Motors continuously striving for energy between technology

system, human resources to provide products and services that meets the quality,performance and price aspirations of our customers. While doing so we maintain

constantly the highest standards of business this and societal responsibilities innovate



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products and process and develop teams that keep the momentum going to take thecompany to the excellence in the new year to come.

ENVIRONMENT OF BAJAJ GROUP

Bajaj Group company have strived to provide environment friendly production aswell as manufacturing units, Bajaj we care programme was initiated with the focus on

environment its influence to multi dimensional activities. For the socio economic

betterment of the society. The 4-stroke Bajajs cycle under go a high technology processto meet the most demanding of population norms at level.

SAFETY AWARNESS PROGRAMMEAs a leader in 2- Wheeler market segment, the group has taken upon itself the

ones to organize programmes on road where in participants one made aware to be taken

on the awareness.

` KEY POLICIES OF BAJAJ

ENIVORNMENT POLICY:

1. Continue production innovation to improve environment capability.

2. Institutionalize resource conversation in particulars in the area of oil,

water, electrical, energy, paints & chemical.

QUALITY POLICY:



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Excellence in quality is the core value of Bajajs philosophy.1. Innovation in product process and services.

2. Continuous improvement in our total quality management system.

3. Team work and responsibility.

SAFETY POLICY:

Bajaj is committed to safety and health of its employees and other persons who

may be affected by its operations, we believe that the safe work practices lead to better

business performance motivated work force and higher productivity.

1. Integrated safety and health matters in all over activities.

2. Ensuring compliance with all applicable legislative requirence.

3. Empowering employees to ensure safety in their respective work places.

VALUABLE AWARD AND ACHIEVEMENTS:

Bajaj company got so many Awards out of which, I mentioned only few Awards.

1. Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler 2009-

10.

2. Most Trusted Brands - Auto Two Wheeler. Brand Equity 2009-10.

3. Bike of the Year 2008



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4. Bike_maker of the year 2006-07.

5. Bike manufacturer of the year 2006-07.

6. Export excellence 1998-99.

7. All India Trophy for highest export 1997-98.

8. Regional Top Exporter Earge scale manufacturer 1995-96.

9. Highest Export performance 1995-96.

10. Outstanding Export performance 1995-96.

11. All India special shield consumer Durable exporters 1994-95.

12. Export promotion 1976.

13. Golden Jubilee Export year Award 1976.

PRODUCT PROFILE/ SERVICE

BAJAJS product management is impressively wide with a model available inevery customer segment.

Based on the purchas4 criteria the Indian motorcycle market is divided into 3-

broad segments.

1. Price Segment

2. Deluxe Segment



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JAGAJAMPI BAJAJ PVT LTD3. Premium Segment

The Price segment here the customers prefer fuel efficiency. The main aspect

in this segment is fuel efficiency.

The Deluxe Segment here the customer seeks product styling and fuel

efficiency. This is the largest segment marketing up- mainly 55% of the total

motor cycle market.

The Premium Deluxe here the over riding criteria and the customer is less

price conscious though this category is currently the smallest segment in the

motorcycle market, it is on a clear growth trajectory.

BIKES AVAILABLE AT JAGAJAMPI BAJAJ PVT LTD.

MODELS OF THE

BIKES

CUBIC CAPACITY PRICE (RS)

Platina Alloy special 100CC 44,440

Platina 125CC 47,293



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Discover M/ ES 100CC 51,878

Discover M/ KS 100CC 49,540

Discover 150CC 57,646

Avenger 200CC 84,053

Pulsar 150CC 75,382

Pulsar 180CC 79,107

Pulsar 220CC 89,345

Pulsar LS 135CC 65,149

Note: Price change with changing economic



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PHOTO

Photo



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Photo

SWOT ANAYSIS

STRENGTH1. Extensive distribution, i.e Jagajampi has 22 subdealers.

2. Bajaj is a BIG BRAND, which has made its place in the minds of common people.

WEAKNESS:

1. Giving less preference to without gear 2-wheelers vehicles.



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2.

OPPORTUNITIES:

1. Bajaj bikes are high in fashion, which are in demand by all the youths. 2. Fuel efficiency of Bajaj bikes are much higher compare to others.

THREAT:

1. Competition from other companies.

2. Change in the taste of the customers.

3. Hike in petrol rate.

Analysis based on 7-s Model Of Mckinsey

ELEMENTS OF 7-S

MODEL

APPLICATION TO

DIGITAL MARKETING

TEAM

KEY ISSUE FROM

PRACTICE AND

LITERATURE

STRATEGY

The significance in digital

marketing in influencing and

supporting organizationsstrategy.

Gaining appropriate budgets

and demonstrating

delivering value and ROIfrom budgets. Annual

planning approach.



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Techniques for using digital

marketing to impact

organisation strategy

Techniques for aligningdigital strategy with

organisational and

marketing strategy

STRUCTURE

The modification of

organizational structure tosupport digital marketing

Integration of team with

other management,marketing (corporate

communications, brand

marketing, direct marketing)

and IT staff

Use of cross-functional

teams and steering groups

Insourcing vs. outsourcing

solutions

STAFF The breakdown of staff interms of their background and

characteristics such as IT vs.

Marketing, use ofcontractors/consultants, ageand sex

Insourcing vs. outsourcing

Achieving senior

management buy-in/involvement with digital

marketing

Staff recruitment and

retention. Virtual working

Staff development and



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training

STYLE

Includes both the way in

which key managers behave

in achieving theorganizations' goals and the

cultural style of the

organization as a whole

Relates to role of digital

marketing team in

influencing strategy

it is it dynamic and

influential or conservative

and looking for a voice

SKILLS

Distinctive capabilities of key

staff, but can be interpreted asspecific skill-sets of team

members.

Staff skills in specific areas:

supplier selection, projectmanagement, Content

management, specific e-

marketing approaches(SEO,PPC, affiliate

marketing, e-mail

marketing, online

advertising)

SUPER

ORDINATE GOALS

The guiding concepts of the

digital marketing organisationwhich are also part of shared

values and culture. Theinternal and externalperception of these goals may

vary

Improving the perception of

the importance andeffectiveness of the digital

marketing team amongstsenior managers and staff itworks with (marketing

generalists and IT)

GRAPHICAL PRESENTATION OF 7-S MCKINSEY PLAN



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INTRODUCTION TO SHOWROOM

INTRODUCTION:



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Jagajampi Bajaj Pvt. Ltd. Is on authorised dealers for Bajaj Motors Ltd. It wasestablished in the year 2005 with a prime motive to supply the prestigious Bajaj range of

Two-Wheelers and Provide the best undertakes marketing sales, spares and services, and

repairs of Bajaj motors range of vehicles.

Sri. Mallikarjun.V. Jagajampi established Jagajampi Bajaj Pvt. Ltd. A showroomopposite to Civil Hospital, Ambedkar road, Belgaum, with a various departments that arerequired including infrastructure support to dealership.

The employees of a showroom do have good qualification in that their respective

department and are hard working in nature.

By the reputations and goodwill earned during the period Jagajampi Bajaj Pvt,

Ltd. Capture the market of whole of Belgaum district. Its performance is run at the zenithinspite of the stiff competition from its nearest competition.

FINANCE OF THE SHOWROOM:1. Bajaj Auto Finance Ltd.

2. HDFC Bank Ltd.

3. Sagar Lease Fines Ltd.

TARGET MARKET:

The target market of the company is RURAL AREA.

COMPETITORS:

1. Hero Honda Motors.

2. Tata Motors.

3. Yamaha Motors.



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4. TVS Motors.

5. LML

6. Kinetic Motors.

SUB DEALERS

1. Kore Auto, Ankali

2. Bharat Auto, Athani.

3. Jagajampi Auto, Chikodi

4. Pune Auto, Chikodi

5. Rajat Auto, Gokak.

6. Ravi Auto, Gokak

7. Sachin Auto, Ghataprabha

8. Siddeshwar Auto, Hukkeri

9. Padma Motors, Harugeri

10. Veerbadreshwar Motors, Katkol

11. Chinnu Auto, Kittur

12. Gaurishankar Auto, Kadori

13. Ganesh Motors, Manudi

14. Sai Auto, Nippani



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15. SC Motors, Ramdurg

16. Vignesh Bajaj, Raibagh

17. CJT Auto, Raibagh

18. Renuka Motors, Sautdatti

19. Bhagyalaxmi Auto, Sadalga

20. Pooja Auto, Ugar

21. Mahadev Auto, Yargatti

22. Raj auto, Khanapur

FACILITIES AT BAJAJ

1. INFRASTUCTURE

Designed as per Bajaj norms with sufficient working boys and unidirectional flow

of vehicle ensured smooth movement of vehicle and carrier handling, resulting in better



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productivity, use of computerised diagonostic equipment help reduce live in diagnosingproblems.

A fully equipped service and a spectacular showroom add to its goodwill. To backall this Jagajampi Bajaj Pvt Ltd Has an impressive space parts with inventory of all the

genuine parts. Bajaj two wheeler auto parts.

2. SERVICE PROMOTIONAL ACTIVITIES

a. Service reminders are regularly sent to customers after 3months or an daily basis.

b. Free check up camps, pollution check-up camps are also under taken on regular basis.

3. POST SALES AND SERVICE FOLLOW UP

Cent percent post sales and services follow up in carried out to monitor thecustomer satisfaction levels and in case of any complaint, a supervisor is normally sent to

customers place, their satisfaction and work manager takes necessary action.

4. BREAKDOWN SERVICE

Breakdown vehicles are provided with the dedication manpower to attend tobreakdown conversing a large up to 40kms from Belgaum are attended.

5. QUICK REPAIR BOYS

Quick repair boys are made operational for the convenience of customers who are

in a hurry.

6. CUSTOMER COMPLAINT HANDLING SYSTEM AND

CUSTOMERT CARE



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At the showroom care is taken to ensure that no complaints are generated and in

care of the complaint top priority is given to sort out the problem at the earliest through

the complaints handling system which has ensured the lowest customer complaints.

7. LOAN BASIS

For the convenience of the customers the company provide loan to itscustomers and also provides bikes on installment basis. Sagar lease do the

beneficial to the company

.

8.FINAL INSPECTION

Cart percent final inspection ensures firms check on quality, reduces

repeated jobs and enhances customer satisfaction. An analysis is made on thevehicles sent back for recertification and corrective action is taken.

9.HOUSE TRAINING

Regular in-house training sessions are conducted for the new machines, foremen,

supervisors to update on the latest bulletins, circulars, introduction of new systemetc.

10. VEHICLE CARE CLASSES

One of the unique features of Jagajampi Bajaj Pvt Ltd, the classes held for

customers regarding the services as well as sales customers make use of this facility.

Customers learn about maintenance, importance of servicing the vehicles, warrantynorms, features of the product.



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11.INCENTIVE SCHEME AND WELFARE MEASURES.

In addition to the basic requirements like provident fund and Insurance etc to the

employees, a host of other amenities are provided to motivate the staff various

productivity linked incentive schemes are in force. Evaluations are made for the rest ofmechanic and cultural activities are organized to celebrate the anniversary of Jagajampi

Bajaj Pvt Ltd.

12. INSURANCE

On the purchase of the new bike, the company provide insurance facilities to the

customers through the New India Assurance Company Ltd.

SERVICE RENDERED AT JAGAJAMPI BAJAJ PVT LTD.

1. ON THE SPOT SERVICE

In this case minor manufactures of any part of the bike or minor repairs orcomplaints is attended at the spot and the repairs is done accordingly. The

customer need not waste time for long as these repairs are made out within half an

hour and the bike is delivered to customer immediately.



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2. REGULAR MANITENANCE SERVICE

This type of service is rendered on a regular basis. The customer is expected toget the bike to the service center for regular maintenance service. The customer is

advised to bring the bikes for servicing as mentioned in the service book either the

specified kms run or specified time which even is earlier.

3.SPECIAL EQUIPMENTS AVAILABLE IN SHOWROOM

1. Engine Plate

2. Lubricants

3. Seat Cover

4. Tank Cover

5. Clutch Holders etc.

2. ACTIVITIES UNDERTAKEN AT BAJAJ

1. Sales of Bajaj Motor cycle.

2. Service/Repairs of Bajaj range of vehicles

3. Sales of Bajaj genuine spare parts.

ORGANISATIONAL STRUCTURE

Managing Director

Executive Director



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Cashier

Assistant



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DESIGNATIONS

Managing Director : Mallikarjun. V . Jagajampi



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JAGAJAMPI BAJAJ PVT LTDExecutive Director : Basavraj. B Badalli

Cashier : Umesh. Khadmai

Assistant Cashier : Mr. Gull

Accounts Manager : Chidambar. Patil

Accountant : Ranjana. Todkar

Accountant assistant: Bharti. Patil

Sales Manager : Amit. Tanji

Sales Executive : Yogesh, Praveen, Farooq, Vandesh.

Workshop Manager : Vasant.

Workshop Incharge : Pranay.

Mechanics : 10 in number

Rural Manger : Venkatesk Naik

Receptionalist : Sonali

Delivery Boys : 3

FUNCTIONS

MANAGING DIRECTOR

An executive presence to effective communicate and interact with cleantechleaders globally



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Demonstrated executive-level experience in building highly responsive forums or

events organizations

Demonstrated experience in recruiting senior level managing sponsors in each of

the markets in this space

The ability to function effectively in a fast paced organization and highly

competitive market which creates a sense of urgency within the organization

The ability to quickly grasp the key issues internal and external driving thecleantech market place

The ability to communicate with both highly technical and highly intelligentindividuals across all levels of an organization

EXECUTIVE DIRECTOR

Executive directors are professionals who function as the senior managers of a

business ornot-for-profit organization. In many ways, the role of an executive director issimilar to that of a managing directoror the chief executive officerof a large company.

Depending on the setting, the exact duties and responsibilities of this type of senior

managermay vary somewhat, although there are a few core functions that tend to beuniversal.

CASHIER

The cashier function incorporates two key responsibilities:

depositing cash

recording cash received in the University's accounting records

ACCOUNTS MANAGER

The person who has been in the mid career level as assistant mgr ,taking care of

various function and portfolios of accounts department and expert knowledge inaccounting concepts is said to be an manager -accounts generally in manufacturing

organization where as latter head for finance organization and has been in flied with

excellent knowledge and concepts of gap, etc.

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SALES MANAGER

The main function of a sales department is attract and retain customers. Many

moving parts are tied to this but the number one objective is to attract and retain

customers. That said, sales activities need to been co-ordinated i.e., to meet the customerdemand with appropriate supply. The next is to increase the sales volume considering a

particular period of time. Then to find appropriate persons/ agencies to carry out the sales

activities. To help marketing department in meeting the sales volume fore casted by then.To give motivation by appropriate means to the sales persons and to give appropriate

training to them in carrying out the sales activities successfully they analyze the demands

of markets they study the consumer's psychology, study market fluctuations, prepare sale

budgets, explore new markets and the process begins again - attract and retain customers,etc.

WORKSHOP MANGER

As the name itself indicates the work manager, check out the work performanceof all the personal in the service department. And to provide the necessary activities

needed for the servicing of the bike.

SUPERVISOR

The supervisor is to check out the service to the vehicle according to the worksubmitted by the supervisor. And the supervisor has no assigned the work according to

the accuracy of the workers forwards the work.

RECEPTION

At the reception the customer meets the receptionalist and bring their bike to

service and in this customers are provided all the facilities such as sitting provision,

accompanied by the television set to the customers so they have a good time and pass thetime until the work is done.



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SUPERVISOR

The supervisor is to checkout the facilities provided to the vehicles for the

servicing purpose. The supervisor has to supervise the working according the needed

condition of the bike for the service.

DELIVERY BOYS

The helpers are the workers who facilities the work which is assist by the

supervisor or the workers while servicing of the vehicles. And they carry themselves in

the work which is assigned by the supervisors.

ADVERTISING AND MARKETING

ADVETISEMENT STRATIGIES CARRIED OUT BY SHOWROOM



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1. Loan and Exchange Mela2. Advertisements in Theater.

3. Tagging the vehicles vehicles with advertising tags.

4. Procession of vehicles for the display to the Public.5. Catalogue advertisement.

6. Printing of calendars.7. Window Display.8. Banners and Posters.

9. Pamphlets Advertisement.

SCOPE OF WARRANTY

Bajaj Auto Ltd. Warranty all its 2-wheeler distributed in India and sold through its

authorized dealers to be free, normal use and condition, from any defect both in materialand workshop subject to the following terms and conditions.

TERMS AND CONDITIONS

1. All Bajaj 2-wheeler are warranted for a certain period specified in terms of time andkms from the date of purchase whichever term gets satisfied earlier.

2. It is mandatory for all the customers to avail this free and paid services as per the

recommended schedule to be eligible for warranty benefits.

SALES PROMOTION CARRIED OUT BY: JAGAJAMPI BAJAJ

SHOWROOM

1. Good communication system and customers relations.

2. Sponsoring of cultural program in Belgaum.



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3. Gifts to loyal customers.4. A separate sales force is timely appointed.

5. Participation in marketing fairs.

6. Introduction of new attractive customer beneficial schemes.



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SUMMARY OF ANNUAL REPORTS



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DESIGN OF THE STUDY



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STATEMENT OF THE STUDY



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NEED OF THE STUDY

SCOPE



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OBJECTIVES

LIMITATIONS

Findings



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Suggestions and recommendations



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conclusion



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Annexure

Documents

Peoples Education Society