PEOPLE POSSIBILITY - mgma.com · RESERVE YOUR SPACE TODAY Call us 877.275.6462 ext 1800 | Email us [email protected] | Visit us mgma.com/marketingsolutions Some products are suject

PEOPLEPOSSIBILITY

SEPT. 30 - OCT.3, 2018

BOSTON, MA

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2THE ANNUAL CONFERENCE EXHIBITOR PROSPECTUS

RESERVE YOUR SPACE TODAY Call us: 877.275.6462, ext. 1800 | Email us: [email protected] | Visit us: mgma.com/marketingsolutions

Some products are subject to sales taxes. Ask your account manager for details.

P R O S P E C T U S C O N T E N T S :

WHY PARTICIPATE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

ATTENDEE SNAPSHOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

MGMA BUSINESS MEMBERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

EXHIBITING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

ADVERTISING AND SPONSORSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

EXHIBITOR FAQS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

FUTURE CONFERENCE DATES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

CONTACT US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

M G M A1 8 | T H E A N N UA L C O N F E R E N C E




Offering exhibitors more than 14 hours of exhibit hall time and access to a variety of face-to-face and social networking interactions, The Annual Conference is the premier educational and networking event for medical group practice leaders.

This high-energy event brings together medical practice managers, administrators, directors and C-suite professionals from medical practices of all sizes and specialties from across the country—creating powerful exhibiting, sponsorship and conference-specific advertising opportunities to personally introduce your services to the gatekeepers of medical group practices.

W H O AT T E N D S ?

Conference attendee responsibilities include:

• Financial management

• Business operations

• Billing and coding

• Strategic planning

• Marketing

• Human resources

• Ancillary services

S H O W L O C AT I O N

Boston Convention and Exhibition Center | 415 Summer St. | Boston, MA 02210

V I S I T mgma.com/mgma18-exhibit to view an up-to-date, interactive Exhibit Hall floor plan.

M G M A 2 0 1 8 A N N UA L C O N F E R E N C E W H Y PA R T I C I PAT E ?




Conference attendees are medical group practice leaders with extensive decision-making power. With our long history and proven track record, we’ve helped MGMA partners build meaningful relationships with some of the most influential members in the industry.

Plus, one-third of our conference attendees are new each year, allowing you to showcase your solutions and services to a different audience for additional brand exposure.

2 0 1 6 A N N U A L C O N F E R E N C E AT T E N D E E S N A P S H O T

AT T E N D E E S N A P S H OT

5,200 total healthcare industry professionals

70% first-time exhibitors who renewed their annual conference exhibit the following year (MGMA16 lead analysis report)

93% of 2016 attendees had sole responsibility, shared responsibility or input on purchasing decisions. (MGMA16 attendee survey data)

85% of 2016 attendees spent 30 minutes or more interacting with exhibitors in the Exhibit Hall.

TOP 10 MEDICAL SPECIALTIES:

RADIOLOGY

ORTHOPEDICS

OPHTHALMOLOGY

GASTROENTEROLOGY

SURGERY

FAMILY MEDICINE NEUROLOGY

OB/GYNCARDIOLOGY

PEDIATRICS




2 0 1 6 A N N U A L C O N F E R E N C E AT T E N D E E S N A P S H O T

*Data displayed is a representative sample of the full attendee population of the MGMA 2016 Annual Conference. For some data elements, displayed data sample size is a percentage of the entire attendee population.

ATTENDEES BY TITLE*

32%Other

14%Director

23%C-suite/ vice president

31%Administrator/manager

ATTENDEES BY SPECIALTY TYPE*(Based on those attendees who selected “medical practice” for organization type)

61%Single specialty

3%Multispecialty (Primary care only)

36%Multispecialty

(Primary and specialty care)

ATTENDEES BY ORGANIZATION TYPE*(Based on attendee employment relationship)

30%Other

organization

9%Academic

7%Service organization

54%Patient care

ATTENDEE COUNT BY FTE*

21%151 or more

5%51-75

8%76-150

11%26-50

20%11-25

35%1-10

ATTENDEES BY YEARS OF EXPERIENCE*

67%19+ years

9%6-10 years

11%11-15 years

9%16-18 years

4%0-5 years

ATTENDEES BY GEOGRAPHICAL REGION*

23%Eastern

19%Midwestern

37%Southern

21%Western

AT T E N D E E S N A P S H OT




Your MGMA business membership also includes exclusive discounts on marketing and advertising opportunities through MGMA publications and digital channels.

M G M A B U S I N E S S M E M B E R S H I P

MGMA CORPORATE

MEMBERSHIP

MGMA PREMIER CORPORATE

MEMBERSHIP

Annual investment $5,000 $50,000

MGMA Vendor Directory (print and online) Unlimited categories Unlimited categories

Individual members 5 included Unlimited

Exhibit booth discount (minimum 10%) ✓ ✓

Advertising discount 10% 20%

MGMA Career Center discount 10% off list rates 20% off list rates

Sponsorship discount 10% 20%

List rental discount 10% 50%

Vendor-produced webinar discount 10% 20%

Complimentary full member list (direct mail or e-blast) 1 use included annually 4 uses included annually

MGMA Annual Conference Marquee Sponsor

with two attendee list sends

Available for 10% discount Included annually

Priority points for booth selection at conference 5 plus 2X points for additional sponsorship buys

50 plus 3X points for additional sponsorship buys

Additional complimentary Exhibit Hall badges (where exhibiting) 1 per 10’x10’ booth 2 per 10’x10’ booth

Business member seal/logo use ✓ ✓

Inclusion on MGMA corporate events calendar ✓ ✓

Access to VIP lounge at MGMA Annual Conference ✓ ✓

MGMA Spring Conferences Marquee Sponsor with one attendee list send Included with each MGMA Spring Conference

Complimentary guest registration — MGMA Annual Conference

(if exhibiting)

2 included

Use of MGMA Annual Conference sponsor seal included annually

MGMA Annual Conference VIP Member Roundtable ✓

Host focus group at MGMA Annual Conference (Live or virtual) 1 included annually, 20% discount on additional

Complimentary interview/30-second ad on MGMA Small Talk podcast 1 included annually

Complimentary full-page ad/sponsored content in MGMA

Connection magazine

1 per year

CUSTOMIZE YOUR MGMA BUSINESS MEMBERSHIP EXPERIENCE. ASK US ABOUT MGMA EXECUTIVE PARTNERSHIP. Contact us at 877.275.6462, ext. 1800 or [email protected].

BUSINESS MEMBER SEAL*




E X H I B I T I N G

B O O T H S I Z E S

The Annual Conference Exhibit Hall offers a variety of booth sizes. All exhibit spaces are priced per 10’ x 10’ booth. Booth spaces are available in any configuration of 10’ x 10’, such as 20’ x 20’, 30’ x 30’, 50’ x 50’ and larger models. No tabletops are available.

Included in your booth fee for each 10’ x 10’ space:

• Exhibit space during the conference

• Two complimentary Exhibit Hall badges per 10’ x 10’ exhibit booth, which may be used by the exhibiting company’s personnel

• Promotion of the exhibitor via a digital booth where attendees can view company/product information

• Recognition in on-site materials if contracted by the on-site materials deadline. Exhibitors are responsible for providing all company information using the MGMA online tool.

F I R S T-T I M E E X H I B I T O R ?

New exhibitor benefits include a floor cling in the main aisle and new exhibitor recognition in the conference materials and online booth.

Visiting one of the new exhibitor booths will also be a mandatory stop on the conference trail map.

NON-MEMBER REGISTRATION RATE:

$5,895 for the first 10’ x 10’ booth

$4,895 for each additional 10’ x 10’ booth

CORPORATE MEMBER REGISTRATION RATE:

$4,405 per 10’ x 10’ booth

PREMIER CORPORATE REGISTRATION RATE:

$3,916 per 10’ x 10’ booth

Note: If an inline, corner booth is selected, an additional $400 fee will apply. If a 10x20 endcap booth is selected, an additional $750 fee will apply (no member discounts on corner or endcap fees).

SAVE ON CONFERENCE EXHIBITING AND SPONSORSHIP

when you become an MGMA business member. See page 6 for details.




A DV E R T I S I N G A N D S P O N S O R S H I P

S P O N S O R S H I P L E V E L S

In 2018, The Annual Conference sponsorship program will allow your company to determine the level of investment, exposure and reach that best suits your marketing goals. Choose from among these sponsorship levels:

S P O N S O R S H I P L E V E L

C O M PA R I S O N

$ 3 0 ,0 0 0

M A R Q U E E

$1 7, 5 0 0

A - L I S T E R

$ 9 , 5 0 0

I M PA C T

$ 7, 5 0 0

Overall Marquee Recognition (all exposure promoting the show, pre-show, onsite, post show)

✓

Booth Hanging Sponsor Signs (with sponsor seal)

✓

Trail Map Sponsorship ✓

Top Tier Opportunity 1

Onsite Exposure Opportunity 2 1

Reach Opportunity 2 1 Hall Announcement (15 sec)

Enhanced Attendee Roster with EHR and Practice Management system used

✓

Points Toward 2019 Booth Selection

100 20 10 7.5

Use of Attendee List 2 uses, e-blast or direct mail

e-blast or direct mail

e-blast or direct mail

Direct mail only

Exhibit Hall Happenings Ad ✓ ✓ ✓ ✓

Exhibit Guide Ad ✓ ✓ ✓ ✓

Traffic Builder Game Participant ✓ ✓ ✓

Full Page Conference Planner Ad ✓

Additional Exhibitor Badge(s) 2 1

See page 9 for complete sponsorship level details and descriptions.

MGMA Corporate members receive a 10% discount on conference sponsorships and advertising. MGMA Premier Corporate members receive

Marquee sponsorship included.





S P O N S O R S H I P L E V E L S :

M A R Q U E E C O N F E R E N C E S P O N S O R C O N F E R E N C E - W I D E M A R Q U E E E X P O S U R E – $ 3 0 , 0 0 0 ( L I M I T E D TO 1 5 C O M PA N I E S )

Position your company as one of the elite 15. This premier sponsorship positions your brand at the highest level with exclusive access to attendees before, during and after the show.

• Event-wide logo and brand recognition

• Top Tier Onsite Branding Opportunity

• Trail Map Stop / Included on Exhibit Hall Trail Map

• 100 Points toward MGMA19 Booth Selection

• Exposure Opportunity (One)

• Advertising (Three placements)

– Exhibit Hall Happenings Ad

– Full Page Annual Conference Planner Ad

– Exhibit Guide Full Page

• Attendee List E-blast or Direct Mail (Two uses)

• Reach Opportunities (Two)

• Enhanced attendee demographics

• Branded sponsor seal for your marketing use

• Traffic Building Game Participant

• Additional Exhibitor Badges (Two)

A - L I S T E R A - L I S T E X P O S U R E D E S I G N E D F O R YO U R B R A N D – $ 1 7, 5 0 0

• Exposure Opportunity (One)

• Reach Opportunity (One)

• 20 Points toward 2019 Booth Selection

• Advertising (Two placements)


– Exhibit Guide Full Page Ad

• Attendee List E-blast or Direct Mail (One use)


• Additional Exhibitor Badge (One)

I M PA C T A D V E R T I S E R B R A N D I M PA C T C U S TO M I Z E D F O R YO U – $ 9 , 5 0 0

• Exhibit Hall Announcement Opportunity (15 sec.)

• 10 Points toward MGMA19 Booth Selection




• Attendee List E-blast or Direct Mail (One use)


E N H A N C E D E X H I B I T O R B O O S T YO U R E X H I B I T I O N P R E S E N C E – $ 7, 5 0 0

• 7.5 Points toward 2019 Booth Selection

• Direct Mail Attendee List








A D D I T I O N A L O P P O R T U N I T I E S :

T O P T I E R O P P O R T U N I T I E S

• Educational Concurrent Session Presentation

• Focus Group

• Skybridge Traffic Banner

O N S I T E E X P O S U R E O P P O R T U N I T I E S

• Shuttle Bus Sponsorship

• Meal Sponsorship

• Large Center Branding Banners

• Large Meet-up Area Banners

• Staircase Branding

• Escalator Panel Clings

• Event App: Rotating Banner (3 placements)

• Branded Swag/Registration Bag Ad

• Product Sneak Peek Table

• Branded Drink Tickets

R E A C H O P P O R T U N I T I E S

• Floorplan Banner Ads (Online)

• Exhibit Hall Announcement

• Stand-alone Meter Board

• Publication Bin

• Registration Bag Advertisement

• Drink Tickets

• Post-conference Eblast

• 3’X3’ Floor Cling





W H E N C A N I P U R C H A S E A B O O T H F O R

N E X T Y E A R ’ S C O N F E R E N C E S ?

TODAY! Find the online exhibitor contract at mgma.com/mgma18-exhibit. Select the conferences you wish to attend and save by choosing more than one! To hold your booth space, a 50% deposit is required at the time of booth assignment.

H O W I S B O O T H S PA C E A S S I G N E D ?

Executive Partners and premier conference sponsors are the first to select their booths, followed by on-site booth assignments. Remaining booth assignments are based on the date that the contract is received.

E X H I B I T O R S E R V I C E K I T

While booth extras are not included in your exhibitor contract, we recommend that you include them in your show budget. More detailed information will be available to contracted exhibitors in the online Exhibitor Service Kit.

The service kit will include a list of MGMA-approved suppliers. To ensure the best conference experience and service, please plan to work only with these approved suppliers.

TIP: MGMA recommends that you include booth extras in your show budget.

E X H I B I TO R FAQ S

FIND THE ONLINE EXHIBITOR CONTRACT AT mgma.com/mgma18-exhibit




W H E R E C A N I F I N D E X H I B I T O R H O T E L

R E S E R VAT I O N I N F O R M AT I O N ?

Exhibitor housing details will be available on the website. Your main logistics contact will receive an email once this information is available.

Experient is the Official Housing Provider for MGMA. If you receive a phone call regarding room reservations, it is not from Experient. Improper solicitation of hotel reservations from any company or housing provider other than Experient is not approved by MGMA. Rooms secured outside of Experient cannot be guaranteed and are made at your own risk. Please contact us with any concerns.

W H AT I F I N E E D M O R E T H A N M Y

A L L O T T E D N U M B E R O F E X H I B I T

R E G I S T R AT I O N S ?

MGMA Corporate and Corporate Premier Business

Members receive additional complimentary badges.

For an additional fee, you may add personnel to staff

your booth beyond the two complimentary badges

that you’ll receive per 10’ x 10’ space.

W H AT A R E T H E C A N C E L L AT I O N R U L E S

A N D P O L I C I E S ?

All cancellation rules and policies are defined in your exhibitor contract.

TIP: All exhibitors are required to send MGMA a completed liability insurance certif icate.

FUTURE CONFERENCE DATES

MGMA19 | The Annual ConferenceOct. 13-16, 2019Ernest N. Morial Convention CenterNew Orleans

MGMA20 | The Annual ConferenceOct. 25-28, 2020Henry B. Gonzalez Convention CenterSan Antonio

E X H I B I TO R FAQ S




R E A DY TO G E T S TA R T E D? C O N TAC T U S !

CALL: 877.275.6462, EXT. 1800

EMAIL: [email protected]

VISIT: mgma.com/marketingsolutions

A L R E A DY H AV E A C O N TA C T ? Feel free to reach out to one of our dedicated Corporate Relations team members for assistance:

S U S A N PA U L I N S C H U B E R T

Senior ManagerCorporate Relations877.275.6462, ext. [email protected]

D O U G C O L L I E R

Senior Account Manager Corporate Relations877.275.6462, ext. [email protected]

F O R M O R E I N F O R M AT I O N about which conference exhibiting and sponsorship opportunities are right for you, contact the MGMA Corporate Relations team.

V I S I T: mgma.com/marketingsolutions

C A L L : 877.275.6462, ext. 1800

E M A I L : [email protected]

MG MA CORPOR ATE RE L ATIONS

A B O U T M G M A

Medical Group Management Association (MGMA) is the

premier association for professionals who lead medical

practice. Since 1926, through data, people, insights, and

advocacy, MGMA empowers medical group practices to

innovate and create meaningful change in healthcare.

With a membership of more than 40,000 medical practice

administrators, executives, and leaders, MGMA represents

more than 12,500 organizations of all sizes, types, structures

and specialties that deliver almost half of the healthcare

in the United States.

Documents

PEOPLE POSSIBILITY - mgma.com · RESERVE YOUR SPACE TODAY Call us 877.275.6462 ext 1800 | Email us [email protected] | Visit us mgma.com/marketingsolutions Some products are suject