People can become creative if they give “ a kind of permission to be ourselves, to fantasy, to let...
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People can become creative if they give “ a kind of permission to be ourselves, to fantasy, to let loose, and to be crazy, privately.(Every new idea looks crazy at first)…. A creative person has a fusion of primary and secondary processes; both conscious and unconscious; both of deeper self and of conscious .
People can become creative if they give “ a kind of permission to be ourselves, to fantasy, to let loose, and to be crazy, privately.(Every new idea looks
People can become creative if they give a kind of permission to
be ourselves, to fantasy, to let loose, and to be crazy,
privately.(Every new idea looks crazy at first). A creative person
has a fusion of primary and secondary processes; both conscious and
unconscious; both of deeper self and of conscious. (De Bono
1970
Slide 2
Slide 3
Identify the Problem What's the purpose of the project?
Information? Entertainment? Education? To attract attention? To
create an image or identity? To make life easier? To beautify? To
fix a problem? To provide a service? What are the requirements or
specifications? Size, colour, dimensions, budget, quantity,
materials. When it is required? Due dates? Cost restraints?
Material constraints? Who is the target audience? Students? General
Public? Parents? Staff? Age? Male/Female? Income? Level? Where do
they live? Why is it necessary Innovation? Upgrade? Variety? For a
mark in this course? Define the problem, be specific. Try to
capture it in one question
Slide 4
Gather Information Talk to your client Use information from
researches that have gone before you. Do not copy but be inspired
by other work done before you. Gather reference material, models,
samples and examples. Keep a file of inspirational material. Record
information Establish a plan of procedures, look into the "state of
the art" by examining other solutions on the web.
Slide 5
IDEA GENERATING
Slide 6
Brainstorm Create a list of lead questions (Use the 5 ws + H
again) Lists of as many solutions as possible, quantity is desired
Be spontaneous, do not edit your self, record your ideas Withhold
criticism by suspending judgement, participants will feel free to
generate unusual ideas Let your ideas lead you to other areas focus
on extending or adding ideas, build on your ideas Welcome unusual
ideas, the wilder idea the better Combine and improve ideas- good
ideas may be combined to form a single better good idea 1+1=3 Use
mind maps Sketch on paper Group brainstorming generates a large
number of ideas for a solution of a problem (developed in1930by
Alex Osborn in Applied Imagination)
Slide 7
Structured graphic representation of words and ideas produced
by brainstorming A person starts in the middle of the page with the
main idea, and works out in all directions, producing a growing and
organized web like structure composed of key words and images Each
idea becomes a centre of a new web map. The mapping allows you to
write down your ideas quicker than expressing them in words or
phrases. Once the words and ideas flow there is a need to cluster
or group them
Slide 8
Mind maps (developed by Tony Buzan) A mind map is a diagram
used to represent words, ideas, tasks, or other items linked to and
arranged radially around a central key word or idea. Mind maps are
used to generate, visualize, structure, and classify ideas, and as
an aid in study, organization, problem solving, decision making,
and writing. Is another way of creating individual
brainstorming
Slide 9
Find connections Use of lines, colours, arrows, and branches
can be used to indicate relationships between the ideas generated
the mind map. Mind maps help organize the information, once all the
ideas and visual information are on the page you can start finding
further connections and start creating new ideas or images.
Slide 10
There are some simple rules for mind mapping: Use just key
words, or wherever possible images. Start from the center of the
page and work out. Draw quickly on unlined paper without pausing,
judging or editing Make the center a clear and strong visual image
that depicts the general theme of the map. Draw Primary Branches
from the Central Image. Create sub-centers for sub-themes. Put key
words on lines. This reinforces structure of notes. Begin secondary
branches, adding additional lines and words. Print rather than
write in script. It makes them more readable and memorable.
Slide 11
Use symbols, drawings, and colours to add life to your mind
map. Use color to depict themes, associations and to make things
stand out. Anything that stands out on the page will stand out in
your mind. Be bold in your use of colours. Be bold in your thinking
Use arrows, icons or other visual aids to show links between
different elements. Don't get stuck in one area. If you dry up in
one area go to another branch. Put ideas down as they occur,
wherever they fit. Don't judge or hold back. Break boundaries. If
you run out of space, don't start a new sheet; paste more paper
onto the map. (Break the 8x11 mentality.) Be creative. Creativity
aids memory. Get involved. Have fun.
Slide 12
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Slide 15
Evaluation of Preliminary Work Whittle down the ideas generated
to 5 good ideas Evaluate these ideas generated and compare each
solution to the design criteria, refining and modifying as required
Do your ideas satisfy the requirements Try and choose one to three
and develop it further, possibly present these to the client
(thumbnail sketcher- see next slide)
Slide 16
THUMBNAIL SKETCHES- small sketches for example-3 x 3 CONCEPT
DRAWINGS ROUGH PRELIMINARY DRAWINGS MOCK UPS AND PROTOTYPES
PRELIMINARY PLANS FOR CLIENT TO REVIEW
Slide 17
The solutions (e.g., by testing, modelling, and documenting
results), possible revisions, and then choosing the best one.
Sometimes 3 ideas are presented to the client for their feedback
which may result in further revisions For the record album show me
a few different ideas before you begin looking for graphics.
Slide 18
The solution, using one or more of the following: final
drawings, technical reports, electronic presentations, flow charts,
storyboards, mockups, prototypes, and so on. Communicate these
ideas to the client. For the record album, a final 9 x 9 72 ppi
album cover that meets your goals is geared towards your target
audience shows your skills in photoshop has a strong composition
based on the terms we have studied. You must always include: your
original images a step by step diary on the photoshop techniques
and tools you used, a reflection stating explaining your
composition (elements and principles) on how you met the goals of
the project Your review sheet hat you would fill in in the middle
of your assignment Your research and brainstorming work
Slide 19
on the final solution and repeat the design process if
necessary to refine or improve the solution. In this classroom =
there is always resubmission after the initial evaluation
Slide 20
Firstly we want to express the all the aspects in the logo plus
the idea that Bettencourt will be a key (the solution) to the
environment problems.
Slide 21
Real life example of the Design Process
Slide 22
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Slide 24
However, another meeting with the client (here is our lecturer)
has taken us to a point that our designs have some problems: + If
we want to put all the idea into one logo, the logo will not have
any strong impact, because all the elements are equally important.
+the Bettencourt word looks like have been divided in to 2, the B
and the ettencourt. + Client however likes the idea of the first B
only without the ettencourt, and they like how we put 2 leaves
inside the B shape instead of using the counters as usual. And the
leaves themselves have special meaning too.
Slide 25
After coming back home and refine our logo, we have this final
one: We choose to present the pictorial typed logo next to the
signiture, because Bettencourt company is a new thing to most of
people, and if the B shape stand alone, they will not be able to
know what is the company and what they are doing. We recommend the
company to use this at the first time when they used the new logo,
after a while when they have already gained popularity, they can
drop the signature and keep the pictorial part.
Slide 26
The pictorial part only, have some hidden meanings: the two
leaves represent two aspects in the company business. B shape is
for Bettencourt (ofcourse!) Round shape is for protecting and make
the B stronger, more appealing, and plus circle will never goes out
of style you can believe that the logo can live long. +The only
green leaf (which is also the only element in green in the whole
logo) represent the nature and the specialized service of
Bettencourt, which their competitors do not have. +The brown leaf
is for the product, brown is the color of wood, bamboo, coconut,..
which are the product materials. Putting 2 leaves inside the B and
the B inside the circle mean B company will be strong with their 2
concern aspects