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Social Integration
Jenny DeVaughnDirector Social StrategyBernard HODES Group
jdevaughnhodescomhttpwwwlinkedincominjennydevaughn
bull Impact of Social Media
bull Importance of a Social Recruiting Strategy
bull Employer Branding Tools
bull Case Study and Metrics ndash UnitedHealth Group
Agenda
Jenny DeVaughnbull EVP of Marketing and PR with SHRM-Atlantabull 3rd most connected woman in the world on LinkedInbull 7+ years of recruiting experiencebull Director Social Strategy for Bernard HODES Group
5741population in my hometown
213841st Level Connections on LinkedIn
Social Networking
300K+ new
users daily
75M+
~50 outside US500M+ users
50 of active users log on daily
for 55 minutes
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
bull Impact of Social Media
bull Importance of a Social Recruiting Strategy
bull Employer Branding Tools
bull Case Study and Metrics ndash UnitedHealth Group
Agenda
Jenny DeVaughnbull EVP of Marketing and PR with SHRM-Atlantabull 3rd most connected woman in the world on LinkedInbull 7+ years of recruiting experiencebull Director Social Strategy for Bernard HODES Group
5741population in my hometown
213841st Level Connections on LinkedIn
Social Networking
300K+ new
users daily
75M+
~50 outside US500M+ users
50 of active users log on daily
for 55 minutes
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Jenny DeVaughnbull EVP of Marketing and PR with SHRM-Atlantabull 3rd most connected woman in the world on LinkedInbull 7+ years of recruiting experiencebull Director Social Strategy for Bernard HODES Group
5741population in my hometown
213841st Level Connections on LinkedIn
Social Networking
300K+ new
users daily
75M+
~50 outside US500M+ users
50 of active users log on daily
for 55 minutes
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
5741population in my hometown
213841st Level Connections on LinkedIn
Social Networking
300K+ new
users daily
75M+
~50 outside US500M+ users
50 of active users log on daily
for 55 minutes
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
300K+ new
users daily
75M+
~50 outside US500M+ users
50 of active users log on daily
for 55 minutes
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
113M+ users worldwide
24 hours of video uploaded each
minute
4M+ users with
200M+ checkins
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
More people have a
mobile phone than an internet-
connected computer
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
80 of internet sessions
start at search
120 millionJob-related Google
per month
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
79of US hiring managers and recruiters reviewed online information about job applicants
Source Microsoft (December 2009)
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Less is more when more is no good
- Frank Lloyd Wright
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Listening amp
Assessment
Strategy Elements
Ambassadors Content amp Assets
Goals amp
ROI
Participation amp Integration
Monitoring amp
Optimization
Guidelines amp Training
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Linkedin Careers Tab
amp Groups Facebook Page
amp Apps
Review Sites
amp Forums Strategy
Twitter Careers Profile
YouTube amp Flickr ChannelCareers
Blog
MobileStrategy
SEOSMO Strategy
Admin Sourcing Training
Sharing RSS Feeds
Careers Site Social Integration
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
In Case of an Emergency
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Content Strategy
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Social Career Website
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Portable Networks
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Groups
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Attract Talentbull LinkedIn Company Page ndash Careersbull Groups
bull Professional and Non-Profit Organizationsbull Alumni
bull People Searchbull 1 Billion in 2009bull Title Location andor Industry
bull Events
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
httpwwwfacebookcompagesSHRM-Atlanta124875422070
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Groupsbull Timely discussionsbull Based on a statementbull More socialbull Non-commercialbull Search by purposebull Join
bull May require approval
Fan Pagesbull Customized URLbull Add extra applicationsbull Visitor statisticsbull Promote with social ads or
widgetbull Show relationships with other
pagesbull Updates indexed by Googlebull Search by typebull Like
Facebook Groups vs Fan Pages
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Fan Page
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
One-on-One Conversation
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Location location location
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Highlight Employees
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Conversations ndash Negative Feedback
Negative Feedback
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Conversations ndash Negative Feedback
Candidate Comments
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Conversations ndash Former Employees
Former Employees
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Facebook Tips
bull Post discreet job activitybull Promote corporate givingbull Share appropriate photos and videosbull Maintain a positive tonebull Limit your daily usebull Connect with old friends and colleagues
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Over 1000 clicks on
httpbitlyshrmatl10
3 referred from Twitter
Source BitLy (October 2010)
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
httpsearchtwittercom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
YouTube
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Forums
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Network Offline Using Online Info
bull Research target audiencebull Connect in person at eventsbull Earn referrals or introductionsbull Build your expertisebull Volunteer
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Client Case StudyUnitedHealth Group
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Evaluate Obstacles
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Discuss Game Plan
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
AwarenessAttention of fans followers readers visitors viewers
members installs
EngagementAction of ldquolikesrdquo comments posts discussion threads re-tweets
replies searches app usage social connect
ConversionsReturn of ldquoapply attemptsrdquo newsletter sign-ups job alerts event
RSVPs hires RSS subscriptions referrals
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Measure Results
Social Media Referrals to the Career Website increased by 910 in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33 to 25
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Effects on Employer Brand
Social platform participation has dramatically increasedtotal positive sentiment
Initially measured in Online Reputation Audit
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Referenceshttpwwwflickrcomphotosdon3rdse3669346035sizesohttpwwwcity-datacomcityAlgona-Iowahtmlhttpwwwrelationshipeconomicsnethttpwwwlinkedincominjennydevaughnhttpwwwseastormorgmonsterseawp-contentuploads200811motivatorcube1jpghttpwwwflickrcomphotosbarca-q82645709016httpwwwmyspacecompressroomurl=fact+sheethttpmashablecom20100312foursquare-statshttpthesugarcloudscom_bordersmyspace_buttonjpghttpstc-csorgwp-contentuploads200909magpoetryjpghttpwwwfacebookcomuhgcareershttplce-safetyengineeringcomj04003915B15Djpghttpakyedeartcomyahoo_site_adminassetsimagesgame_plan_25851117jpghttpmediaphotobucketcomimageobstacleskarenswimboulder_in_road_picjpghttpwwwhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
Thank You
Comments or QuestionsJenny DeVaughn
httpwwwlinkedincominjennydevaughnjdevaughnhodescom
