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People Analytics
Key Ingredients To Getting Started….
Marianne Lee, Trend Micro, Head of HR & Analytics
HR or People or Workforce… What’s in A Name?
Positivity Trending
Who’s doing it?
71,000
146,000
37,000
57,000
476,000
650?????
…is the discovery, interpretation and
communication of meaningful
patterns in people-related data
People Analytics….
It’s all about
numbers… I don’t do
numbers otherwise I
would have joined
Finance!!
It’s just a fancy term
for reports.. I do
them everyday!!
How can we do the fancy
stuff when our systems
are broken???!!
What’s Stopping You???
It’s not about
numbers, it’s
about logic &
reasoning
Data is
everywhere…
you don’t
need a
system to
capture it
Reports
organise
information.
Analytics
gives you
insights to
action.
Actionable Business Insights
Conversations & Decisions
Data, Metrics, Patterns
Most important
people questions
Key Ingredients To Getting Started
What Are Your Most Important People Questions?
1. Zoom in to where it’s hot
2. Focus on the value expected (why & what…
not how!)
3. Be Specific
4. Personalise it
Trend Micro Example: Sales Talent Assessment
Value Statement:
VP Sales needs to know where
the strengths & weakness are in
his bench so he fix what is
broken and replicate what is
successful. After investing so
much in new talent, he wants to
build a high performing team.
Acti
on
s
Actions
New Capabilities & Tools Required
VS
Invest In What Is Most Useful
New Capabilities & Tools Required
Data Collection & Combination
Data Exploration
Data Consumption
Storytelling
Data … The More The Merrier!!
Recruitment
Achievement
Compensation
Role/Grade
DemographicEngagement
Surveys
Performance Reviews
1:1s
Travel & Expenses
You’ve probably more
employee related data than
you realised!!
and most of it is probably in Excel!!
Trend Micro Example: Sales Talent Assessment
Recruitment
Achievement
Compensation
Role/Grade
DemographicEngagement
Surveys
Performance Reviews
1:1s
Travel & Expenses
Sales Achievement Data
OTE Data
Job Profile DataPerformance
Grades
Data Exploration Logic & Reasoning
Ask the right questions
Data Exploration
Employee turnover is 13.5% per annum
There is a 4% rise in attrition rate year on year
We have noticed a sharp increase in attrition rates related to specific managers
Data
Metric
Analytics
Trend Micro Example: Sales Talent Assessment
70% of our people are performing as expected
Compared to the last cycle, we are not seeing any major changes in the distribution of performance ratings
We have noticed that our newer hires are outperforming our veterans
Our technical talent has the highest concentration of high potentials
Data
Metric
Analytics
Data Consumption
Data Visualisation
Challenge…..
You will have 3 questions
You have 30 seconds to try it
How Many Numbers Are Above 100? 1
How Many Numbers Are Below 10? 2
Which Quadrant Has The Highest Total? 3
Data Consumption
Data Visualisation
Challenge…..
We’ll answer the same questions again
But with simple visual cues.
See how long it takes.
How Many Numbers Are Above 100? 1
How Many Numbers Are Below 10? 2
Which Quadrant Has The Highest Total? 3
Data Consumption
Picture is worth a
thousand words
Universal language
Makes complex things
simple
Highlights quickly what
is most important
Data Visualisation
Trend Micro Example: Sales Talent Assessment
Role A
Role B
Role C
Role D
Trend Micro Example
Storytelling
Storytelling To Drive Actions
3 Principles
Authenticity
Educate, don’t fabricate
Keep It Simple
Enlighten, don’t overwhelm
Belief
Convince, don’t confuse
So Who Can Help Me?
Focus on building this using internal resources
Go to where it most naturally exists in your
ecosystem today
Leverage external resources for training
internal resources, not delivering analytics
There is no vendor or technology out there that
can do this all for you
Final Thoughts…..Love not War Please!!
IT
Finance
HR
Shadow IT
SaaS/ IaaS/
PaaS
Automation
Software
????
Analytics
Resist or Embrace Zone
Thank You
Questions??
