PenguinAds Database Rep. Progress

Sean Carey, Logan King, & Donny de Rojas

We Increased Notoriety Substantially

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Distribution of Database Referrals

Craigslist 156 people Facebook 24 people Flyer 12 people From a Friend 12 people No Referral 2 people Google 1 person

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Distribution of Database Referrals

Distribution of Database Referrals

Craigslist posts

We posted in Craigslist every other day in the following sections: automotive services, labor services, labor gigs, general labor jobs, marketing/pr/ad jobs.

We also targeted other nearby areas other than New Castle County by posting in sections for ALL of Delaware, the tri-state area, New Jersey, and Pennsylvania.

Our effective Craigslist Post: $$$$ FOR EVERYDAY CAR DRIVERS (NEW CASTLE COUNTY)  We are looking for car drivers in the New Castle County area that

are interested in putting an advertisement on their vehicle in return for $100 dollars every month.

Our advertising firm, PenguinAds, will match your car with a company who wants to put their logo/slogan on your vehicle. We pay you $100 EVERY MONTH TO DRIVE YOUR NORMAL ROUTE -- this time with an advertisement on your vehicle. The stickers we apply are non-damaging and are removed once the advertising campaign is finished. For active drivers, this could be a great opportunity to subsidize your monthly income.

All participating car drivers MUST HAVE: a car, and a valid drivers license

If interested, please visit http://penguinads.com/ where you can find the driver application form and become eligible to begin receiving your $100/month! Filling out the form will also make you eligible to WIN A $50 GIFT CARD TO TARGET! Feel free to contact my email with any questions. 

Flyer Campaign

Targeted Flyer Handouts (500 flyers handed out total)› Christiana Mall (150 flyers)› Main Street, Newark (150 flyers)› UD campus (200 flyers) › Added QR code to flyer that linked to

Facebook page.

Flyer Transformation

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Social Media Campaign

Facebook Sweepstakes for a $50 Target gift card› 37 people entered the sweepstakes on

Facebook› Boosted Driver Application Form entries to

10-15 per day for 2 weeks.› Posted new PenguinAds memes.

Social Media Campaign, cont..

Twitter› Increased following from 3 followers to 26.› Updated the banner on the top of the

Twitter page.› Promoted sweepstakes on Twitter with

HashTags about twice per week.› Posted new PenguinAds memes.

Social Media memes

Email to request more information from drivers

We attempted calling drivers in the database but only about 5% of them would pick up, so we drafted this email to send instead of calling. This could have a higher success rate and save time:

  Dear PenguinAds Driver,   Thank you for filling out the driver application form.   To be safe, we wanted to verify your information that we have on file so we can make the best match between you and

a potential advertiser who wants to put an advertisement on your vehicle.   Please reply to this email with the requested information below so that we can properly match your car with an

advertiser.   Age: Hobbies: Kids: Yearly Income:   If your vehicle information or driving habits have changed, please also fill out the information below:   Car (Make/Model): Occupation: Driving Habits (Roads/Cities)   This information will be kept completely confidential.   Thank you,   PenguinAds Team

Youtube Video Idea

Theme: What would you do for $100?   This question is asked to a person, then that person

enter a daydream in which they are doing certain things to earn $100. Man in penguin costume appears throughout.

Lonely Flashmob by themselves Getting a Tramp Stamp Getting a colonoscopy   Person snaps out of dream and is immediately told:

You could just sign up for PenguinAds, you know!

Ideas for the Future 1. Do not offer money, Offer something of value that will attract everyone,

not just lower income people. If you have to offer money, offer more to people who drive more. Pay per mile, or offer levels of payment for specific ranges of miles.

  2. Forget the wrapping centers. Lets bring the wrapping center to the

customer so they don't have to go anywhere. Buy a van and have the equipment within to apply the stickers to the cars.

  3. Wrap the test-drive cars at car dealerships. Pay the dealerships, then

the dealerships can choose to pass money on to the person test driving. Don't just wrap the outside of cars, wrap the inside of rental cars, zip cars, test-drive cars. Just as many people see the inside as the outside in those vehicles. Exclusive partnerships with just one dealership could be useful here.

  4. Wrap google's driverless cars and cut out the drivers. Program the cars

to drive wherever you want.   5. Sell gps tracking info. Parents want to know where their kids are

driving. Companies want to know where employees are driving. Car companies want to know where customers are driving.