Peloton - the mobile cycling club

Rocky Advertising

The start

• (Road) cycling is one of the fastest growing sports in the world

• That also shows in the groving number of mobile applications for both iPhone and Android

• There are some excellent applications especially for– Tracking and analyzing your performance– Sharing it with your friends, even when you are on

the road• But one is missing…

Peloton

An easy mobile application which helps you to find or create cycling group when you want

it.

Cycling is a group sport by nature

• What makes is even more surprising that such application does not exist is the fact (road) cycling is essentially a social sport.

• Cyclists are also very active in web searching and putting together groups.

• So we thought it would be cool if there was an app which would look something like this…

Peloton 1

Peloton 2

The task

• To conceptualize, design and excecute a very simpe mobile app which will tell / show– The route you are aiming to drive– Your intented avg and actual avg– Time of departure– Possible pauses– Present location

• It should also give some way of communicating, sharing information and uploading / creating routes.

Special requirements

• To succeed in this task two things are necessary– Understanding of Uidesign– Understanding the end consumers needs

• The team should also be very self quided even especially in coding as that is something which we can’t supervise

Your client

• Rocky Advertising Oy• 10 professionals in marketing and digital

media• Turnover 2011 (est) 1,1. million• Previous work with Aalto University 2008-09

was selected to be the best work of the year and won the Accenture quality award

• We also want to give the team a chance to develop the software further if it seems to have commercial potential.

Thank you.

© 2011 Rocky Advertising Oy