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Pelosi Boot Camp: Hawaii YDA Pacific 2015
CAMPAIGN BOOT CAMP:
CALL TO SERVICE – YOUR MESSAGE TO THE FUTURE
Pelosi Boot Camp: HAWAII YDA PACIFIC
by Christine Pelosi
jUNE 2015
Pelosi Boot Camp: Hawaii YDA Pacific 2015
1 IDENTIFY YOUR CALL TO
SERVICE
TEN years
DOZENS of CAMPAIGN BOOT CAMPs
40 states and 3 foreign countries
HUNDREDS of candidates
THOUSANDS of volunteers …
ONE fundamental question:
What is your CALL TO SERVICE -
YOUR MESSAGE TO THE FUTURE?
Pelosi Boot Camp: Hawaii YDA Pacific 2015
IDENTIFY YOUR CALL TO
SERVICE “We the People …” Our call to service as Americans and as Democrats
Articulate your VISION IDEAS, and VALUES
Commit to sending your MESSAGE to the FUTURE
Look to your HOME & family ethic that you manifest in community
A call is not an issue – it’s your TOUCHSTONE of inspiration & strength
REFLECT upon your applications, writings, bio: define goals & values
ANSWER with COURAGE: get outside your comfort zone & take risks
Don’t Just BE Something– DO Something! Vote, mentor, assist, produce
INNOVATE: Challenge “The Way We Do Things” Mentality of Inertia
EAT, SLEEP, EXERCISE, and HALT to maintain stamina
Remember: CRITICISM & Effectiveness Go Hand in Hand
Pelosi Boot Camp: Hawaii YDA Pacific 2015
WOMEN OVERCOME STEEPER
ODDS•CLIMBING DOUBLE STAIR (triple stair if woman of color/LGBT).
POLITICS: <10% heads of state; 15% parliament members
BUSINESS: <20% corp CEOs/top mgrs 20% nonprofit CEOs/top mgrs
PARENTS: 2/3 to 1/3 married dad mgrs to married mom mgrs
THE ONLY 1: absent critical mass, the only woman is marginalized
•CONFRONTING STEREOTYPES. Gender bias is real. Face it and tell it.
SINGLE? You can’t attract ‘em
MARRIED? You should put ‘em over career
KIDS? You should stay home with ‘em
DIVORCED? You couldn’t keep ‘em
WIDOWED? You killed ‘em
Pelosi Boot Camp: Hawaii YDA Pacific 2015
2 DEFINE YOUR
MESSAGE
What is your MESSAGE?
MESSAGE BOX: compare your message with opponents & inertia
Who are your ALLIES, ALUMNI & AMBASSADORS?
What MEDIA strategies are MESSAGE multipliers?
Who is spending MONEY for or against you?
What MOBILIZATION metrics can test your message?
Pelosi Boot Camp: Hawaii YDA Pacific 2015
3 KNOW YOUR
COMMUNITY
PEOPLE: population
JOBS: employers & small businesses , natsec
SCHOOLS: preK through post graduate
GEOGRAPHY: nature & infrastructure
POLITICS: elected officials
STRUGGLES: barricades (have you been?)
TRADITIONS: culture & civic events
GUT CHECK: Do you know people’s dreams, and challenges? Does your vision of a Democratic future help them? you win?
Pelosi Boot Camp: Hawaii YDA Pacific 2015
4 BUILD LEADERSHIP
TEAMS
ORGANIZE people around a shared vision, work in a disciplined way & build a culture of service
Each member of the team is an ambassador for all
Diverse, homegrown leadership for each team: Kitchen Cabinet Finance Council House Meeting Hosts Volunteers Corps Election Protection Team
Pelosi Boot Camp: Hawaii YDA Pacific 2015
5 RAISE THE MONEY
REMEMBER your ask shows what you think of yourself
FRIEND-raise before you fund-raise
SHOW through transparency how you spend money
ASK people who are always asked
BARTER time, childcare, space, food, coffee, etc
COMPLY with the laws and your own pledges
Pelosi Boot Camp: Hawaii YDA Pacific 2015
6 CONNECT WITH PEOPLE SHOW UP: reach people how & where they live, cultivating
networks with BEEHIVES and BLACKBERRIES
SPEAK OUT and LISTEN: keep an Open Feedback Loop
RENEW your connection with follow up and thank you
Pelosi Boot Camp: Hawaii YDA Pacific 2015
7 MOBILIZE TO WIN
RECRUIT volunteers by activating networks
Build a BASE of people who will walk in the rain, talk to strangers, and open their homes for you
KEEP volunteers with meaningful work related to their (people/physical/personal) skills and talents
FEED people, optimally with bartered food
MENTOR with good training and encouragement
TRACK their efforts and results
THANK people at every opportunity
Pelosi Boot Camp: Hawaii YDA Pacific 2015
YOU WON! NOW WHAT?
REVIEW your campaign – be honest: did your victory come “magna cum laude” or “lawdy lawdy” ?!
PREPARE your transition
DO the job (don’t just BE something. DO something!)
STAY CLOSE to your people
KEEP your word
PAY it forward : your future is walking in your footsteps
Pelosi Boot Camp: Hawaii YDA Pacific 2015
A FINAL THOUGHT
FROM MY YOUNG
DEMOCRAT