PEGGY BURT

214-535-1734 cell pburt2015@yahoo.comMARKETING & BRAND MANAGEMENT DIRECTOR

A creative and dynamic marketing executive offers comprehensive agency-side experience leading integrated teams to achieve client business and communications objectives. Diverse industry experience spans travel and tourism, retail, healthcare, non-profit, financial, building products, and restaurants. Excels in leading all aspects of client assignments, from budgets and timelines to team members and customer service. Known for mentoring junior staff.

CORE STRENGTHS

Advertising – Marketing Analysis & Planning – Brand Development & Implementation – Corporate CommunicationsCustomer Service/Client Relations – Product Marketing – Promotions – Project Management – Strategic Planning

Relationship Development/Management – Team Management – Employee Development – Business Development

SELECT CAREER HIGHLIGHTS

Managed branding effort for a new Convention and Visitors Bureau for the City of Allen in Texas; developed a marketing toolkit that included video, website, and visitors guide as well as flash banners and SEO strategies; city renewed services year after year without formal review due to high levels of service and satisfaction.

Crafted a new corporate image for a hospital post merger to help the CEO turn around financial performance; developed new logos, taglines, campaigns, and synergies in all communications layers; achieved progress in preference, awareness of specialties, doctor expertise, and overall experience in Market Street survey.

Initiated branding and a high-impact direct mail campaign for a third-party logistics company servicing pharma and medical supply clients; clients returned for product sheets, trade show booths, and website design.

Led rebranding efforts for Dallas Museum of Art, directing a relaunch at their 100th anniversary where they promoted “100 hours of engaging experiences” to the community at large; helped them form a new internal vision, created new promotional collateral, and achieved growth in membership and public awareness.

PARTIAL CLIENT LIST

GTE US Oncology LifeScience Logistics Nationwide Insurance VHA American Airlines NatureSweet Tomatoes Dallas Museum of ArtTextron Greyhound Lines Movie Trading Company Texoma Healthcare SystemBeal Bank ITW Global Brands Hanson Building Products Plumbing Express/SageWater PM Realty International Plaza Baylor Healthcare System Branson, MO Visitors Bureau Cafe Express Oriental Rug Gallery The Shops at Willow Bend City of Allen, TX Visitors Bureau Brach’s Candies Wednesday’s Child EyeMasters/Visionworks Memorial Hermann Health System

PROFESSIONAL OVERVIEW

THE RICHARDS GROUP/LATITUDE (DALLAS) 1996-2015Brand Management Director

PEGGY BURT214-535-1734 | pburt2015@yahoo.com | Page 2

• Conceived, planned, and executed strategies for clients that included branding, promotions, CRM, trade shows, product/operations launch, website development, and social media/web perception.

Brand Management Director continued…

• Achieved improved sales and public perceptions for clients across a wide range of industries.

• Conducted Spherical® branding workshops that involved extensive interviews across the entire client organization to identify internal themes and create a companywide unified vision of the company and purpose.

• Led promotional and experiential brainstorming sessions with clients and regularly assessed results of programs in process; worked diligently to optimize programs for all client stretch goals.

• Coordinated new business initiatives that led to improved revenue generation for the company.

• Directed team members effectively while mentoring them in strategy, best practices, and customer service.

• Drove agency website development for www.latitude-trg.com.

• Managed budgets and timelines to client expectations.

Select Client Projects

• Directed rebranding efforts for Branson, MO’s Convention and Visitors Bureau, driving awareness in feeder markets, creating connections with the brand, and showcasing all there was to do in the community.

• Conceived and executed plans to create a new, synergistic mindset for a concrete and steel pipe company after the merger of three businesses; created new collateral, website updates, and trade show material.

• Led branding and collateral design of a new multi-tower, luxury residential high rise in new Park Lane mixed-use development; increased inquiries, web visits, qualified tours, and pre-lease arrangements as a result.

BOZELL & JACOBS/TEMERLIN MCCLAIN (DALLAS) 1988-1996Account Supervisor/Director

• Managed client business and project execution for various clients across a wide-range of industries.

• Directed hub openings, fare sales, and leisure destination branding for American Airlines.

• Planned and executed deregulation strategy for GTE.

• Led advertising campaigns for Nationwide Insurance and Financial Services.

Education

BS, Advertising (Summa cum Laude) – TEXAS TECH UNIVERSITY