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Overview
• Through our analysis of Peak Sports we will look at the store’s history and location, then we will take a look into the internal and external makeup of Peak Sports.
• Internal: Layout/Atmosphere, target market, merchandise mix, and price structure.
• External: Advertising, events, and SWOT
History of Peak SportsPeak Sports has been an independently owned and operated outdoor store and bike shop in Corvallis Oregon since 1972.
Mission•Is to ensure that you have a wonderful shopping experience at Peak Sports. It is their goal to provide all customers with the knowledge, equipment, and resources needed for all of your outdoor adventures.
Location
• Location is downtown which is good retail space and in the central of the best shopping in Corvallis.
• MAP
Store Layout
• 3 different stores that specialize in your outdoor needs– Outdoor retail Shop – Bike Shop – Board Shop
• Create an atmosphere where the customer feels shopping at Peak Sports is fun.
• Can’t find what you need?
Merchandise Mix
• Sell for the season – Discount seasonal
clothing and equipment to make room for the next season
– Off season coupons online
What’s New!– New products and
equipment are introduced monthly and seasonally
Peak Sports’ Target Market• Main Retail Store
– Peak Sports targets the outdoor person who is looking for the equipment and the resources for an outdoor adventure
Peak Sports’ Target Market• Bicycle Shop
– Full range of price points
• Board shop– Targets the
alternative skate and snowboard crowd
Advertising
• Newspapers• Student Handouts• Internet• Word Of Mouth
– Little Competition
– Only Store of Its kind
In Store Advertising
• No HUGE Displays
• Small Point of Purchase Ads
• Small Ma and Pa Sort of Feel
Price Structure•Different, Well Known Product Lines
•Mostly Mid to Upper Price Range
•Accessory and Small Ticket Items
•Low End through High End Pricing
S W O T
Strengths•Tailored to different Consumers
•Store Layout
•Separate Doors
•Variety of Products
•Location in Central Willamette Valley
•Custom Orders
Weakness •Location
•Small Town – limited consumer base
•Management
•Retail Space Management
Opportunity •Expansion
•Internet Sales and Internet Catalogue
•Entry Level Price points
•Appeal to New Consumers
Threats •Big Box Stores
•Big 5
•Currently have a lower price point on similar equipment
•Online Retailer