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PEAK TRIPLE CREAM YOGURT

PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

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Page 1: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

PEAKTRIPLE CREAM YOGURT

Page 2: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

OUR FOOD IS MAKING US FAT & SICK

Page 3: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

FAT IS BACK AND MILKFAT IS GOOD FAT

Surging Demand For Full Fat Dairy

Keto Diet #1 in Search

Milkfat can make us healthier

Page 4: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

PEAK CREATES A NEW CATEGORYIN A STAGNANT INDUSTRY

DESSERT

IN DISGUISE

DESSERT

AND PROUDPROTEIN

HIGH FAT

LOW SUGAR

Page 5: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

PRODUCTS

$2.49-3.25/5oz cup

Page 6: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

GROCERY130+ doors on West Coast

Page 7: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

DIRECT TO CONSUMER

CPA $15.90

ROAS 3.1

AOV $55

Repurchase 33%

200 orders/mo

Page 8: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

OUR CUSTOMERS ARE OBSESSED95% give us a 5-star review

Page 9: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

18 months goals:

Grow DTC via paid ads to $250k/mo

Grow store count to 1000

Quality content

New flavors & products

Page 10: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

TEAM

Evan Sims

Founder & CEO

Mimi Zhang

Co-Founder & COOZach Azeez

Digital Marketing

Cici Jean

Social Media

Manager

Brian Sims

Northwest

Sales

Alycia McKone-Cantrell

Western US Sales

Mariposa Brand Mgmt

Page 11: PEAK...meat A Benign Extravagance BEEF THE CASE FOR SUSTAINABLE ME PRODUCTION THE MANIFESTO OF AN ENVIRONMENTAL LAWYER AND VEGETARIAN TURNED CATTLE RANCHER NICOLETTE HAHN …

Evan Sims | Founder | [email protected]

Yogurt and dairy sales are stagnant but there’s huge opportunity for growth. It starts with embracing pasture-based ruminant agriculture and asserting the moral high

ground. Grazing animals are indispensable for the health of humans and the environmental.