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PEACE ONE DAY

Market Research.

+Who are they?

Peace One Day is a non-profit organisation with the objective to raise awareness of the International Day of Peace that occurs on 21 September each year. The objective of the organisation is to foster Peace Day as "a day for wide-scale community action, and a day for UN agencies and aid organisations to safely carry out life-saving work.

+Guerrilla Marketing

Guerrilla marketing is a strategy used to advertise which involves low cost but if the tactics are used well it is very effective. This type of Marketing involves high energy and imagination, it is all about catching peoples eyes, making a different impression and to be unusual creating social buzz around the society. Guerrilla Marketing results many times in greater reputation within the consumers thoughts as it campaigns look to make consumers realize instead of overlooking and to be the change!

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TOYOTA – ‘PROTECT WHATS BEHIND YOU’ CAMPAIGN’

Toyota Belgium in collaboration with marketing agency, ‘Happy Brussels’ and street artist ‘Ernest Zacherevic’ hope to drive awareness to this danger by highlighting the positive effect of rearview cameras. Zacharevic invaded a parking lot in Brussels (Q-Park Lepage) and turned the walls into interactive murals bordering street art. The artist painted children on the walls with a unique interactive element such as soccer balls, shopping carts and other toys.

+Our thoughts

As a group we’ve developed lots of ideas for this project. At first we was thinking of making a design that bonds everybody around the world through distinct ideas. One of our ideas was to show a bond through strings of different races which were holding either end of the string. This was to show unity through different cultures, communities and races. Another thought was to incorporate the image of the world into our faces using photo shop and much more.

+ Our Designs

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