2/18/17

1

Stories & Emotions Connect People

2/18/17

2

2/18/17

3

2/18/17

4

• Whatisyourtarget’smindset?(beliefs,values,fears,biases)

• Emotion:Howwillyourtargetbenefit(makeitpersonal)?

• Whydoesyourproduct,service,causematter?

• WhatistheCONNECTIONbetweenyourofferingandyourtarget?

2/18/17

5

Resources:

TheStorytellingAnimal:HowStoriesMakeUsHuman byJonathanGottschall

MadetoStick:WhySomeIdeasSurviveandOthersDie byChipHeathandDanHeath

BusinessStorytellingforDummies

http://www.storystorynight.org/StorieslastTuesdayoftheMonthatJump.DoorsOpenat6p.m.Storytellingstarts@7p.m.

Storytellingclasses@JUMP3/18and4/15http://jumpboise.org/class-listings