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Consumer Products
www.KlineGroup.com
Product Catalog
2015
© 2015 Kline & Company, Inc.
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Table of Contents
Consumer Products
Personal Care
Professional Beauty (Hair care, Nail care, Skin care)
Consumer/Shopper Insights
Databases
3
6
10
13
14
12 MyKline
Contacts
9 Home Care (Home Fragrances, Shopper Insights and Car Air Care)
15
16
17
Methodology
Kline Custom Research
Kline Management Consulting
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Personal Care
Beauty Devices: Global Market Analysis and Opportunities
An in depth analysis of the global market for at-home skin care devices focusing on key trends, developments, and business opportunities
Provides detailed profiles for approximately 10 brands per country/region
Regions Covered: China Europe Japan South Korea United States* *
Europe and the United States published February 2015, Asia to be published 2nd quarter 2015 (Base year: 2014)
Report #Y705C
Beauty Marketing: U.S. Promotional Activities and Strategies Assessment
Provides in-depth profiles of the marketing activities of the major beauty brandsOffers insights into marketing and promotional best practices for the beauty industry Covers the social media channel and how it is changing the landscape of the beauty marketing, as well as its integration withtraditional media
Published March 2012 (Base year: 2011)
Report #Y701
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The report includes at-home skin care devices for acne elimination, cleansing, cellulite reduction, facial and body firming/toning, facial rejuvenation, hair removal
Analyzes both major and alternative purchase channels for 26 product categories across the following product classes: fragrances,hair care, makeup, oral care, skin care, and other toiletries Provides detailed profiles of 10 retailers representing a diverse cross section of venues where beauty products are sold
Report #Y416L
Channel Analysis and Opportunities
Beauty Retailing USA:
To be published 2nd quarter 2015 (Base year: 2014)
Published semi-annually beginning 4th quarter 2014 (Base year: 2014)
Provides frequent data updates and highlights reports for two dynamic and critically important channels in the beauty industry:direct sales and specialty storesDelivered via an online interactive database, this service helps subscribers to understand sales, trends, and growth patterns for each channel, sub-channel, and product category
Report #Y416M
Alternate Channel Monitor
Beauty Retailing USA:
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Cosmetics & Toiletries USA:Market Analysis and Opportunities
Data published 1st quarter 2015, report to be published 2nd quarter 2015 (Base year: 2014)Report #CIA4M
Provides highly reliable information on market size, retail sales, channel breakdowns, trends, and forecastsfor 27 product categories and detailed profiles for 30 leading marketers, through a user-friendly Web-based formatIncludes new product activity, sales by retail channel; private-label sales, advertising and promotion, and outlook to 2018Media spend for 2013 is also provided for each of the product categories and major companies
Health and Wellness Devices: A Kline FlashPoint Report
Identifies opportunities for growth in this emerging marketProvides insights about burgeoning new technologies affecting products Examines notable innovative new products launched recently in each market segment
Published November 2012 (Base year: 2012)Report #F909
Personal Care
4
Multicultural Beauty and Grooming Products:U.S. Market Analysis and Opportunities
Focuses on market size, competitive landscape, and trends in beauty and grooming among both men and women
Published October 2014 (Base year: 2013)Report #Y746
An analysis of the market for personal care products targeted to Hispanics, Asians, African-Americans, and other people of color
Male Grooming Products:
Published January 2013 (Base year: 2012)
Provides an analysis of industry trends and development, market size and growth, product trends, brand profiles, and competitive forces within some of the largest markets for male grooming products
Offers consumer research on the male grooming market, exploring what men think about their grooming products
Report #Y576D
Covers men’s fragrances, skin care products, shaving products (excluding razors and blades), deodorants and antiperspirants deodorants and antiperspirants and personal cleansing products
Regions Covered: Asia Europe United States * *
Global Market Brief
U.S. Market for Nail Art and Nail Accessories:
Includes industry trends, market size, and growth, as well as brief profiles of the key companies in the nail accessories market
Published October 2013 (Base year: 2012)
Covers products that consumers buy to improve the appearance of their fingernails—either to simply make them look longer or to enhance their looks with decorative elements and creative designs
A Kline FlashPoint Report
Report #F0914
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Personal Care
5
Sexual Wellness
Provides an accurate, highly reliable and independent market information on this fast-moving market Explore market opportunities and challenges for market participants and potential entrants
To be published 2nd quarter 2015 (Base year: 2014)Report #Y759
Offers a first-of-its-kind assessment of this fast growing and highly fragmented market
U.S. Market Analysis and Opportunities
Natural Personal Care:Global Market Brief
Features: ingredient analysis and natural ratings NEW! Optional in-depth companion report, with comprehensive details and deep insights on the natural personal care market in China and Japan
Published March 2015 (Base year: 2014)Report #Y632H
Regions Covered: Asia Brazil Europe United States
Offers detailed analysis of the global market for natural personal care products, focusing on key trends, developments, challenges, business opportunities, and natural ratings
* * *
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Professional Beauty
Kline PRO:
A comprehensive interactive database enables users to access the latest sales performance data on the professional hair care industry like never before Based on transactional data that is supported by PBA, it yields category, brand, and product-level sales data on a quarterly basis
Published quarterly since 2013
A highly reliable and independent source of timely industry sales performance data
Report #Y739
Professional AestheticsU.S. Market Analysis and Opportunities
Providing insights on new technologies and expected future trends Identifying opportunities that may be appropriate for product marketers Explaining key skin care concerns that professionals address and the different approaches that can be selectedfor treatment
Published October 2013 (Base year: 2013)
Professional Hair Oils
Provides facts and insights on professional hair oils market inspired by hair oils traditionally used in several countriesFeatures key trends and ingredients as well as future outlook
Regions Covered: Americas Asia Europe Middle East * *
Professional Hair Smoothing Treatments
Examines the professional hair straightening and smoothing treatments market featuring keratinFocuses particularly on recently popular Brazilian and keratin treatments
Published November 2013 (Base year: 2012)
Regions Covered: Americas Asia Rest of the World * *
Features key trends and ingredients as well as future outlook
Published December 2013 (Base year: 2012)
A Kline FlashPoint Report
Covers non-surgical approaches that medical doctors, aestheticians, and other professionals employ to address skin care concerns from fine lines and wrinkles to hyper-pigmentation, including aesthetic lasers and light therapy, dermal fillers, microdermabrasion, and injectable
Report #F0913
A Kline FlashPoint Report
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Report #F0912
A powerful product-level resource for the salon industry based on transactional data
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Professional Beauty
Professional Nail Care:Global Market Brief
A robust analysis of the dynamic market for nail polishes, gels, and nail treatments sold and used in nail salons, focusing on key trends, developments, and business opportunitiesExamines the market leaders, fastest growing regions and emerging technologies prompting growth
Regions Covered: Asia-Pacific Europe Latin America North America* *
Report #Y722A
Report #Y741
A comprehensive assessment of the U.S. market for professional oral care products used and sold to consumers through dental professional offices
The findings of the study are based on a combination of structured surveys with dental professionals, as well as in-depth interviews conducted by Kline’s experts with manufacturers, marketers, trade associations, and others knowledgeable on the industry
Professional Oral Care USA
Published October 2013 (Base year: 2013)
Published December 2014 (Base year: 2014)
Professional Skin Care Global Series:
United States published February 2015, Asia and Europe to be published 3rd quarter 2015 (Base year: 2014)
Examines country-level demand for consumable topical skin care products sold through and used in professional channels of distribution such as doctors’ offices, beauty institutes and hair salons, and spas
Report #Y562U
Market Analysis and Opportunities
Data is included for 2008 through 2013, with forecasts to 2018
Physician-dispensed Skin Care:
Published June 2014 (Base year: 2014)
Provides brand marketers with an objective view of how the leading skin care brands are rated on several different attributes according to how doctors and aestheticians rank their needs and interests
Report #Y747
Perception and Satisfaction Survey
Learn first-hand insights from service providers about what they really want and value
Prioritize efforts for future marketing plans and product introduction
Coverage of U.S. and Europe including two NEW markets: Indonesia and Thailand
Regions Covered: Asia Europe United States* *
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NEW! Now with coverage of nail treatments
*
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Professional Beauty
Salon Hair Care Global Series:Market Analysis and Opportunities
Examines professional hair care products sold and used in salons worldwideIncludes a World Overview presentation-style report that provides a global summary of the salon hair care market in terms of sales, competition, regional differences, key trends and developments, and opportunities
Data to be released 1st quarter 2015, reports to be published 2nd and 3rd quarters 2015 (Base year: 2014)Report #Y357Q
Regions Covered: Asia Europe Latin America North America Rest of the world* ** *
NEW! Now with brief written reports for each country and coverage of Canada, Chile, and South Africa
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Home Care
Home Fragrances:U.S. Market Analysis and Opportunities
Provides sales data on the overall market, at the category level, and by company and brandOffers an in-depth analysis of industry trends, market size and growth, and profiles of key competitors
To be published 2nd quarter 2015 (Base year: 2014)Report #Y324T
Examines candles, diffusers, room sprays, fragrance oils, incense, scented ceramics, and specialty wardrobe productsFeaturing and interactive, easy-to-use online database
Shopper Insights Tracking Service for the U.S. Home Fragrances Market
Published 2nd and 4th quarters 2014 (Base year: 2012 - 2014)
Helps to shape marketing strategies and sales programs by purchase destinationProvides an understanding of the traits and key difference of consumer shopping in specialty stores versus mass outletsDepicts how purchase decisions differ between seasons and from year to year
Report #Y734
Understanding the U.S. Market for Car Air Fresheners
Covers areas such as category developments, category size and growth for 2013, new product activity and fragrance trends, sales by product type, leading marketers, and retail outlet breakdownsServes as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance and household products markets who often look to expand their reach by entering the car air fresheners market or for those interested in assessing the market for entry or to evaluate their position within the competitive set.
Published September 2013 (Base year: 2013)Report #Y745
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Consumer/Shopper Insights
Analyzes population growth and distribution, media usage, shopping habits, marketing to Hispanics and more, with implications of each for consumption of personal and home care productsAssesses usage of certain personal care and home care categories including brand preferences, compared by gender
Hispanics in the United States: Influences On Consumer Products Consumption, Outlook to 2020
Published May 2012Report #F0907
Analyzes population growth and distribution, media usage, shopping habits, marketing to Asians and more, with implications of each for consumption of personal and home care productsAssesses usage of certain personal care and home care categories including brand preferences, compared by gender
Asians in the United States: Influences On Consumer Products Consumption, Outlook to 2020
Published May 2012Report #F0908
Explores family structure, education, income and employment, and other influences on Hispanic consumption behavior
Explores family structure, education, income and employment, and other influences on Asian consumption behavior
From Buzz to Buy 3.0 - Your Guide to Choose the Right Buzz to Impact Buying
Base year: 2012
The third trend report on From Buzz to Buy will help you develop the right digital retail strategy that will intercept shoppers along the changing path to purchase
Helps you to develop the right digital retail strategy that will intercept shoppers along the changing path to purchase
How America Shops® - A WSL/Strategic Retail Report
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Generation Report 2012How America Shops® - A WSL/Strategic Retail Report
Helps you understand how the different generations of women will shop in the new economyProvides an insights into where different generation of women shop, for what, and where they’re headed next
Base Year: 2011 - 2012
Lifestyle Reports: Insights & Actionable Analysis of Shoppers in Key Lifestyles
Helps you understand the mindset, attitudes, values, and behavior of shoppers in key lifestyles - where they shop, for what, and where they’re headed nextThe report highlights shopper values, shopper spending, and retailer choices
How America Shops® - A WSL/Strategic Retail Report
Base Year: 2011 - 2012
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Megatrends 2012
After four years of economic, social, political, and technological turmoil, American shoppers are moving on
How America Shops® - A WSL/Strategic Retail Report
The report shows you how shoppers have changed, how retail is being transformed, and what you need to do to move on to succeed
Base year: 2012
Retailer Reports
The report provides in-depth analysis of female shoppers at each retail chain, and compares them to shoppers of the channel showing the differences that create a competitive edge
How America Shops® - A WSL/Strategic Retail Report
Quantified data helps you understand the mindset, attitudes, values, and behavior of shoppers at the account level
Base Year: 2010 - 2011
Consumer/Shopper Insights
Provides powerful insights into the underlying views of consumers regarding natural and organic consumer goods and where they’re headed next
Base Year: 2011 - 2012
How America Shops® - A WSL/Strategic Retail Report
Personal care products cover fragrances, hair care products, makeup products, oral care products, skin care products, and toiletriesHousehold cleaning products cover dish care products, laundry care products and multipurpose and specialty cleaners
The PULSE of Shopping Life Reports Natural&Organic Report:
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products MyKline
MyKline
An interactive online delivery platform for Kline's reports
MyKline is an interactive online delivery platform designedto help subscribers find information across multiple reports at once.
One-click tools allow you to pull sections and create your owninternal presentations which can be saved or shared with yourcolleagues. Furthermore, the system allows you to export tables,text, and figures and turn your one-day research project into justa few minutes of work!
Its unrivalled design and functionality is available to all clients,giving immediate and unlimited access to a wealth of Kline’s marketintelligence reports! At the same time, we can limit printed editionsof our reports and start applying new environmental practices.
Sample User Interface of MyKline
Time-saving functionalities
- JustFull portfolio searchability - Fast and powerful search across the full text of all reports
Translation for nine languages - View any reportwith a "side-by-side" translation in French,German, Italian, Portuguese, Spanish, Chinese,Japanese, Korean, or Russian
Presentation-ready tables and graphicsselect and drag the tables and graphics directlyinto your own documents
"Cut your own report" - Use a keyword search to select only the report sections that are relevant to your project
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Databases
Interactive Database Service
The following reports also include sophisticated but easy-to-use databases:
Beauty Retailing USA:
To be published 2nd quarter 2015
Cosmetics and Toiletries USA:
Data published 1st quarter 2015 Report to be published 2nd quarter 2015
U.S. Market Analysis and Opportunities
Home Fragrances:U.S. Market Analysis and Opportunities
To be published 2nd quarter 2015
Kline PRO:Salon Transactional Database
United States published February 2015Asia and Europe to be published 3rd quarter 2015
Market Analysis and Opportunities
Salon Hair Care Global Series: Market Analysis and Opportunities
Data to be released 1st quarter 2015Reports to be published 2nd and 3rd quarters 2015
Channel Analysis and Opportunities
Updated quarterly
Professional Skin Care Global Series:
Sample User Interface of the Database
13
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Please contact our global client relations team for more details on Kline services and discount opportunities:
Regional Sales Manager, North AmericaPhone: [email protected]
Contact
Pilar Pardo
Senior Account Manager, France and SpainPhone: +32-2-776-0737 [email protected]
Kristy Altenburg
Senior Account Manager, EMEAPhone: [email protected]
Kristina Zablecke Sandy Trimarco
Account ManagerPhone: [email protected]
I’ve heard many people in the industryrefer to our Cosmetics & Toiletries reportas “the Bible.” It’s an honor to work on areport that is so highly regarded.
Carrie MellageVice president,Consumer Products Practice
“ ”
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Methodology
Primary Research
We Know Who to Talk to. We Know How to Listen.
Secondary Research
We Know Where to Look – Mining the Details.
Comprehensive Market Intelligence
We Know How to Verify.
Kline Credentials
CUSTOM RESEARCH
MARKET RESEARCH REPORTS
MANAGEMENT CONSULTING
A FULL SPECTRUM OF SERVICES
A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders!
Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.
Our interviews engage experts across all pertinent fields and sectors including:
Government agencies
Trade Organizations
Suppliers
Distributors
Marketers/Manufacturers
Retailers
Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/industrial/professional associations and the like.
Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consist-ing of over half a century’s syndicated research.
Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exception-ally effective, precise and reliable market intelligence
procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.
Kline is a leading global management consulting and market research firm offering the completespectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.
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Methodology
Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products Kline Custom Research
Kline serves clients across three divisions:
Our industry experts are highly specialized in developing custom market research in the following sectors:
Our custom research services include:
Competitive AnalysisWhat is our competitor’s strategy in this segment, what are their strengths and weaknesses, how do they position themselves?Learn more >>
Customer Retention & PerceptionWhat are my customers’ unmet needs; what level of service do they require; how can we help them innovate…Learn more >>
Distribution Channels & PartnersWhat are the channel strategies of my competi-tors; how do we need to adapt products and operations to the various…Learn more >>
Value Chain AnalysisHow does the value chain work in this segment and who is making the money; are out supplierscharging us too much…Learn more >>
Litigation/Legal SupportIs litigation justified? We need a thorough,objective analysis of the industry or business situation…Learn more >>
Market Size, Segmentation & TrendWhat are the size, segmentation, growth, competitive landscape, key trends and market drivers in this segment and…Learn more >>
Opportunity Screening & Identification What new businesses can we add on; what are the attractive adjacencies; which ones will give us the maximum payback…Learn more >>
AgribusinessAutomotiveBuilding & Construction MaterialsChemicalsConsumer Products
EnergyFood & NutritionHealthcareIndustrial Goods & ServicesMedical Equipment & Devices
Metals & MineralsPharmaceuticalsPrivate EquityRetailUtilities
create action plans.
MARKET RESEARCH REPORTS
CUSTOM RESEARCH MANAGEMENTCONSULTING
Customized service providing accurate, cost effective andexpert business intelligence
within tight timeframes.
Working with individual clients to resolve tough business
issues and help implement solutions.
Providing industry information and insights to help clients
identify market opportunities and create action plans.
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Consumer Products
www.KlineGroup.com© 2015 Kline & Company, Inc.
Consumer Products
Business GrowthIf development is stalled in your business, we can help you gain rapid, sustainable and profitable growth. Learn more >>
China DiagnosticKline‘s rapid diagnostic program designed to provide companies with a clear assessment. Learn more >>
Actionable Solutions through Experience and Innovation
Because the industries we serve are interrelated,
we leverage expertise across practices to develop
well-rounded, pragmatic analyses and actionable
recommendations.
InnovationIf innovation is a challenge for your company, we need to talk. Learn more >>
Manufacturing CompetitivenessKline has a proven methodology to bench-mark your performance with competitors’.Learn more >>
Pricing & Margin ManagementWe help clients improve their net revenue,unit revenue and earnings. Learn more >>
M&A AdvisoryWe are a leading global M&A advisor in our chosen areas of focus. Learn more >>
Market EntryWe help global companies develop and execute successful market entry strategies.Learn more >>
Focused Industry Expertise
“Kline helped bring objectivity to our ideas and made sure they were real business opportunities and not just our dreams.
Addressing Key Issues - Kline Management Consulting focuses its core competencies onareas that will increase the growth and profitability of our clients:
“ ”Steen RiisgaardPresident and CEO of Novozymes
The industry-focused approach is built upon our legacy in market research; with over 50 years of on-going marketanalysis and long-term relationships with the key players in each industry segment. The harmony of this rich industry knowledge, along with our functional expertise and dedication to our clients’ success, form the foundation of Kline Management Consulting.
AgribusinessAutomotiveBuilding & Construction MaterialsChemicalsConsumer Products
EnergyFood & NutritionHealthcareIndustrial Goods & ServicesMedical Equipment & Devices
Metals & MineralsPharmaceuticalsPrivate EquityRetailUtilities
Kline Management Consulting
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Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear pathto success. The firm has served the management consulting and market
research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.
For more information, visit www.klinegroup.com
Serving our clientsfor over 50 years
Americas
Asia
Europe
Kline Global Headquarters
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