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2009-10 STYLE GUIDE
Created byThe Huddle Creative / Maloof Sports & Entertainment
August 2009
CONTENTS
INTRODUCTION 1
WHAT’S NEW 2
WHAT’S OLD 3
LOGOS 4
FONTS 5
COLOR PALETTE 6
IMAGES 7
GRAPHIC ELEMENTS - SPLATS 8
GRAPHIC ELEMENTS - BACKGROUNDS 9
GRAPHIC ELEMENTS - OTHER ELEMENTS 10
CONTACT 11
INTRODUCTION
OUR BRANDPOSITIONING STATEMENT:The Kings are hyped to represent Sacramento. It’s a great place to play.
Communication Strategy:Direct quotes from the players, coaches and/or staff will tell the story of why Sacramento is a great place to play. Any and all language coming directly from players, coaches and/or staff that aligns with the positioning statement above can be utilized for external communication purposes.
OUR LOOKFOR 2009-10
FRESH PAINT:Sacramento is a blank canvas. And the 2009-10 Kings team is a new core of talented artists.
OUR INSPIRATION:Art has many forms and is adored by fans of all ages. This year’s look is inspired by the metaphor of “creating art” that applies so well to our new team, as well as the rich artistic heritage of the Sacra-mento region, with artists like David Garibaldi and Wayne Thiebaud.
WHAT’S NEW
LOOK & FEEL
GRAPHICAL ELEMENTS
MIXED MARTIAL ARTS NIGHT GROUP PRICING: KINGS vs. HOUSTON ROCKETS - FRIDAY, NOV. 13 - 7PM# of tickets __$19.50 ea. (reg. price $25.50) __$ 25.50 ea. (reg. price $40.50) __$ 75.00 ea. TOTAL: _________
SEAT LOCATIONS - $19.50 upper level corners, $25.50 upper level sides, $75.00 lower level
NAME: ____________________________________ EMAIL: ____________________________________
ADDRESS: __________________________________ CITY: _____________________________________
STATE: _______ ZIP: ____________________ PHONE: ___________________________________
VISA MC DISC AMEX: ________________________________________EXP DATE: __________
CARD HOLDER SIGNATURE: _____________________________________ DATE: __________________
Tickets can be purchased with cash, check or credit card (Please make checks payable to Sacramento Kings).
SAVE UP TO $15 •THROUGH GROUP PRICING
MAKE UP TO $15 PER •TICKET THROUGH GREAT FUNDRAISING OPPORTUNITIES
KINGS GROUP NIGHTS
Meet UFC Fighters, Uriah Faber and XXX
Q&A and Autograph Sessions
C
ontests on concourse all game long!
MMA demo at Halftime
VS.
FRIDAY, NOV. 13 - 7PM
SACRAMENTO
KINGS2 0 0 9 - 1 0 S e a S o n T i c k e T S
WHAT’S OLD
DISCONTINUED LOOK & FEEL2007-08
DISCONTINUED LOOK & FEEL2008-09
200809 KINGS.COM
TICKETS AVAILABLE*Wed. Jan. 30 - 7p.m. vs. Bobcats: # of tickets __$ 25.50 ea. __$ 40.50 ea. __$ 89.50 ea. Total: ____________ SEAT LOCATIONS - $25.50 upper level sides/corners, $40.50 upper level sides, $89.50 lower level Grand Total: _________
NAME: ___________________________________________ EMAIL: _____________________________________________
ADDRESS: ________________________________________ CITY: _______________________________________________
STATE: _____________ ZIP: __________________________ PHONE: _____________________________________________
VISA MC DISC AMEX: __________________________________________ EXP. DATE: _________________________________
CARD HOLDER SIGNATURE: _____________________________ DATE: ______________________Tickets can be purchased with cash, check or credit card (Please make checks payable to the Sacramento Kings).
VS.
Wednesday, Jan. 30 - 7p.m. at ARCO Arena
Please print clearly!
-------------------------------------------------------------------------------------------------------------------------------------------------------- TO ORDER TICKETS, PLEASE FAX TO 916.928.6936 OR MAIL PAYMENT TO:
ARCO ARENA - ATTN: GROUP SALES DEPARTMENT, ONE SPORTS PARKWAY, SACRAMENTO, CA 95834
• See and hear from Sacramento celebrities.
• Groups of 20 or more will receive an exclusive pre-game meet and greet with Sacramento celebrities.
For more information about ARCO Arena group tickets contact ourGROUP SALES department at 916.928.3678
LOGOS
EXISTING LOGOSPRIMARY
SECONDARY
WORDMARK
2009-10 STYLIZED LOGOSPRIMARY
WORDMARK
INCORRECT USAGE
.com
X
X X X X
X X XX XX X
NEW NOTE:HEALED METHODBy modifying the logo in any way, you are damaging the Kings brand. We recognize that in some instances it may compliment the design to modify the logo. In these cases, you must “heal” the brand by also including a non-stylized logo somewhere in the design. The most common instance of this would be to use a non-modified secondary logo to compliment the stylized primary logo.
2009-10 STYLE GUIDE
Created byThe Huddle Creative / Maloof Sports & Entertainment
August 2009
TYPEFACE
PRIMARY FONTTRADE GOTHIC SACRAMENTO KINGSTRADE GOTHIC LIGHT SACRAMENTO KINGS
2009-10 SEASON FONTDUKANE SACRAMENTO KINGS
WEB & PC USER FONTSARIAL SACRAMENTO KINGSVERDANA SACRAMENTO KINGS
DISCONTINUED FONTSREGISTER SACRAMENTO KINGS
SQUARE SLAB SACRAMENTO KINGS
COPPERPLATE GOTHIC SACRAMENTO KINGS
NON BRAND FONTSTIMES NEW ROMAN FUTURAPAPYRUS sTENCIL
COMIC SANS Cooper
CURLS Brush Script
IMPACT Rosewood
NEW
XXX
X XX XX XX XX X
PRIMARY COLORKINGS PURPLE
SECONDARY COLORKINGS BLACK
THIRD COLORKINGS GREY
COLOR DISTRIBUTION IN DESIGNS
COLOR PALETTE
CMYK: 84%c 100%m 0%y 0%kRGB: 84r 46g 145bPMS: Pantone 266CWEB: 542e91
CMYK: 0%c 0%m 0%y 100%kRICH BLACK: 60%c 40%m 40%y 100%kRGB: 0r 0g 0bPMS: Pantone Black CWEB: 000000
CMYK: 5%c 0%m 0%y 20%kRGB: 196r 206m 212bPMS: Pantone 887CWEB: c4ced4
KINGS PURPLE: 30%
KINGS BLACK: 50%
KINGS GRAY: 10%
WHITE: 15%
IMAGES
EMOTION
ACTION
ULTIMATE FANS
TALENT & ENTERTAINMENT
GRAPHIC ELEMENTS Splats (Full Library not shown)
EXAMPLES
INCORRECT USAGE
Drop Shadow
Drips
Bevel & Embossed
Red or Outlined
Outer Glow
Cartoon Shape
X X X
X X X
GRAPHIC ELEMENTS Backgrounds (Full Library not shown)
EXAMPLES
INCORRECT USAGE
Rounded Corners
Gray on Black
Decreased Opacity
Gray on white
Stacked Backgrounds
Stacked Backgrounds
X X X
GRAPHIC ELEMENTS Other Elements
EXAMPLESBARS BRUSHED EDGES
INCORRECT USAGE
EXAMPLE OF ALL ELEMENTS IN USE
TEXT HERE
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Over Dark Backgrounds
Layout used only onprojects intended forin-house printing anddesigns with no bleed.
SideTop and Bottom
XX X
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HEADER
CONTACT
NEED HELP? QUESTIONS?The Huddle is here to help. Please don’t hesitate to contact us if you get stuck or need more informa-tion on any project you are engaged with that interacts with the Kings brand. We value your time and input, so please ask questions and share comments with us!
THINGS TO KEEP IN MIND Our Kings brand is near and dear to us. And anything that displays our look and feel is communicat-ing for us. Because of this, we need to ensure that the correct communication is out there. By using the tools in this style guide, from our positioning strategy through our color palette (and everything in between), we’ll be all systems go.
HEATHER VAUGHANSR. MARKETING / CREATIVE SERVICES DIRECTORP: 916.928.3619E: [email protected]
CASEY CATLETTCREATIVE SERVICES MANAGERP: 916.928.3621E: [email protected]
DHON SANTOSCREATIVE SERVICES COORDINATORP: 916.928.3628E: [email protected]
