Pdac course outline

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Phaino Digital Art College Continuing Studies and Special Programs.

Tel :0264028412. 0206844998. [email protected]

About Phaino Digital Art College Founded in 2014, Phaino Digital Art College for Professional Design offers certification-training programs for Digital Art. We prepare art and design professionals for successful careers by providing the highest quality of self-paced art education. Our students gain training in the technical, creative, and critical thinking skills that are required for a fast-changing industry. We provide training to prepare our students for the Adobe Certified Associate (ACA) and Adobe Certified Expert (ACE) certifications, demonstrating proficiency in Adobe digital communications tools. Courses are developed to help students build a well-rounded portfolio for presentation to clients and prospective employers.

Mission The mission of Phaino Digital Art College is to provide certification-training programs that will prepare students for employment in their chosen fields through market-driven curriculum. Values

• We believe in quality and excellence in creative and self-paced education. • We believe that serving our students is our priority. • We support the creative diversity of our students and share in the development

of their artistic and academic potential. • We believe in industry-relevant curriculum that is designed to prepare students

to contribute positively to the business community. • We believe in a culture of learning that is built on leadership, teamwork,

accountability, and cooperation. Vision Phaino Digital Art College aspires to be the pacesetter in career-focused, creative education in Ghana. Objectives Each student is expected to attain a body of theoretical and practical knowledge appropriate to their Certification program’s objective in their chosen field. This proficiency is demonstrated through measurable student-learning outcomes specified in the outline of each course of each program. In our programs, students are not only expected to demonstrate an understanding of specific courses but also to develop critical and analytical learning skills together with educational values that contribute to lifelong learning.



In a competitive marketplace, brand recognition and design ingenuity are crucial. Businesses turn to graphic designers to create and maintain their brand identity, and to support their marketing and online presence. Learn to plan, manage and deliver professional graphic design projects at Phaino Digital Art College (PDAC) Phaino Digital Art College offers two options for students interested in learning graphic design: The PDAC Certificate in Graphic Design, Adobe Certified Associate and individual skill-‐development courses. All students will learn real-world skills from expert instructor in both a classroom and online environment. Why Graphic Design? If you have a creative spirit, a passion for working with people and a penchant for solving puzzles, then you have the ingredients to be a great graphic designer. The courses are designed to inspire the designer inside you. Whether you are looking to kick start a career in graphic or web design, or you simply want to create better ads, flyers, brochures and websites for your business, we’ll give you the tools you need to create dynamic, meaningful, professional quality logos, layouts, flyers, ads, posters and websites. Read on to find the course that’ s right for you. Eight reasons to become a Graphic Designer 1. Design is all around us. Every industry needs graphic design. And will continue to need the services of graphic designers. It’s a smart career choice! 2. Graphic design comes in many flavors. Print, web, interactive, motion, animation, editorial, packaging and many more. You’re sure to find a niche. 3. Graphic designs have workplace flexibility. As a graphic designer, you can work for small studios or firms, large scale ad agencies, corporations or even from home as a freelance designer! 4. Graphic design is universal. Every country and city will have companies and individuals that will need your services. 5. Graphic design is fun. There are not many other fields where you get to be creative everyday, and get paid to do it! 6. Graphic designers can do freelance work. Not many professional fields have the ability to work on a freelance basis. As a freelance graphic designer you can be your own boss or make extra money on the weekends. 7. You’re never alone. The graphic design field is huge. There are hundreds of groups, organizations, websites, blogs, magazines and books devoted just to the field of graphic design. 8. We know you will love it!



PDAC Graphic Design Certificate Program

The Graphic Design Certificate Program at PDAC prepares ambitious individuals to enter the growing creative industry with the confidence and credentials to succeed. With over 100 hours of graphic design education, you can earn your PDAC Certificate in just 1 year. The full certificate program allows you to:

• Learn new skills. Our classes build upon one another, utilizing the latest industry techniques and Adobe software.

• Practice in the real world. Hone your new skillset as you work on assigned design projects between class sessions.

• Build your portfolio. Create a robust, final graphic design project to serve as the foundation for your professional portfolio.

• Network with peers. Build relationships as you learn alongside up to 15 design peers.

• Enhance your résumé. A certificate from PDAC demonstrates your design skills and training to employers.

PDAC Program Outline

The Intensive Foundation Course delivered by PDAC is designed as a course that provides a pathway to a career in Graphic Design. There are 13 modules that make up the course.

Students have up to 15 months to complete the 13 modules. The course has been designed to be completed within 32 weeks. However, as the course is self-paced, you can decide how many hours a week you wish to concentrate on study. An approximate guide is 780 hours to complete the 13 Modules.

Module 1 Introduction to Graphic Design

Module 2 Colour Theory

Module 3 Design Illustration

Module 4 Typography

Module 5 Design Image Editing

Module 6 Logo Design

Module 7 Branding and Identity Design

Module 8 Layout Design and Print Production



Module 9 Web Design 101

Module 10 Digital Photography

Module 11 Packaging Design

Module 12 Preparing your Portfolio

Module 13 Advanced Portfolio Refinement and Enhancement; Preparing for the Job

Who should attend the program?

• Aspiring graphic design professionals seeking a strong foundation in the latest Adobe CS6 software.

• Graphic design professionals looking to learn best practices and gain a professional credential.

• Administrative professionals seeking to enhance their résumé and career with design skills and training.

• Small business professionals looking to create a strong corporate brand.

What is an Adobe Certification?

Adobe certification is an industry standard of excellence, and it's the absolute best way to communicate to the world your proficiency in leading products from Adobe. It is a program offered by Adobe System Inc. to show that an individual has attained a certain level of expertise with different Adobe products. The certification process involves preparation and study, followed by an examination to measure the competency in the selected product.

There are two type of Adobe Certification Exams: Adobe Certified Associate (ACA) Exam for entry-level Certification offered by Certiport and Adobe Certified Expert (ACE) Exam by Pearson VUE for professional-level Certification.

Based on the experience, expertise and certification level, you can choose to work toward any one of the following categories:

• Adobe Certified Associate (ACA) Exam • Adobe Certified Expert (ACE) Exam

The educators, students and professionals can get certified for both entry-level (Adobe Certified Associate) and professional-level (Adobe Certified Expert) skills.



Adobe Certified Associate The Adobe Certified Associate (ACA) certification allows you to demonstrate proficiency in Adobe digital communications tools. Become a Certified Associate and stand apart from your peers, boost your confidence, and expand your career opportunities. You can earn your PDAC Certificate in just 1 year. Moving from high school to college is a big step for most students. ACA certification helps in two significant ways: ACA certification can provide credit for college courses, saving students time and money. ACA certification prepares a student with the digital media skills and knowledge to succeed in a fast-paced learning environment.

• Learn new skills. Our classes build upon one another, utilizing the latest industry techniques and Adobe software.

• Practice in the real world. Hone your new skillset as you work on assigned design projects between class sessions.

• Build your portfolio. Create a robust, final graphic design project to serve as the foundation for your professional portfolio.

• Network with peers. Build relationships as you learn alongside up to 20 design peers.

• Enhance your résumé. A certificate from Adobe demonstrates your design skills and training to employers.

Who is this course for? This course is intended for entry-level graphic/web designers, small business owners, and creative Professionals, print professionals, publishers, prepress professionals, and marketing communications professionals. Assumed Knowledge Before taking this course, you should have a basic understanding of your computers operating system and the web. Artist background is a plus. ACA PROGRAM OUTLINE The Adobe Certified Associate (ACA) certification allows you to demonstrate proficiency in Adobe digital communications tools. Become a Certified Associate and stand apart from your peers, boost your confidence, and expand your career opportunities.

Visual Design is a yearlong, project-based curriculum that develops skills in design and print production using Adobe tools. You can use the curriculum in graphic design education or in more general career and technical education.



Visual Design develops key digital communication skills such as design, project management, and graphic and print technology. Each project builds on lessons learned previously.

Project 1: Collages And Photography

In this project, students learn the basics of photography, image composition, and visual design. They gather images from multiple sources and then modify and optimize those images to form a collage.

Project 2: Logos

In this project, students analyze color theory and design principles used in logos and then plan, create, and build a logo.

Project 3: Business Cards

In this project, students create their own business cards and, in the process, learn about typography and layout design.

Project 4: Advertisements

In this project, students are introduced to the process of working with a client through an advertisement project. The project includes learning how to reach agreement with a client through review and redesign cycles.

Project 5: Portfolios

In this project, students create a PDF Portfolio of the work they have completed and discuss career opportunities in fields such as advertising, public relations, photography, and print production.

Project 6: Brochures

In this project, students create a brochure using advanced image manipulation techniques and page layout design.

Project 7: Newsletters

In this project, students work in teams to create the theme, purpose, and content of a newsletter and then learn how to design the newsletter for maximum impact.

Project 8: Mini-Yearbooks

In this project, students form teams to develop and create a yearbook. They learn how to create templates and use repeating elements to maintain design consistency.



9: Final Portfolios

In this project, students improve their portfolios from earlier and redesign them to better address their overall future focus.

Graphic Design Certificate Program Details

Please note that, classes will begin January 6, 2014, the Graphic Design Program is by enrollment for each Module from an open enrollment to a cohort format. All students who intend to earn the PDAC certificate or ACA must enroll prior to taking individual classes. If you have any questions about this new program structure, please contact an advisor.

Program Fast Facts

DURATION 15 months (PDAC Certificate) & 1year (ACA) FORMAT Friday Evenings from 2:00pm to 6:00pm TUITION GHC 30 weekly ENROLLMENT FEE GHC 100

Program Requirements

Admission into the PDAC Graphic Design Certificate program or ACA requires:

• ACA (High School Graduate or Entry Level Designer) • PDAC Certificate (Polytechnic or Undergraduate degree/or two years of

professional work experience in the field of graphic design) • A personal laptop computer (to bring to classroom sessions) Program only • 8GB Pen drive for Program only • Adobe Creative Suite 6 software installed • Hi-speed internet access • Basic computer knowledge

Computer and Software

Certificate program and ACA students will be working on a real-world graphic design project inside and outside of the classroom. To complete this work effectively, you must bring a personal laptop computer (with the Adobe Creative Suite 6 software installed) to all classroom sessions. Hi-speed Internet access is required for all online class sessions. Please contact an advisor for more information.



EBooks and Video tuition All course textbooks and video tuition are included in the price of the course. After enrolling, you can pick up your Introduction to Graphic Design textbook from the PDAC office (on Friday prior to the start of the class. For all other classes, textbooks will be distributed to students during the first class session. Other video tuition will be available on recommendation (Students will pay for recommended eBooks and videos)

General Policies

Students must enroll before attending a course; Instructors cannot accept enrollment fees PDAC reserves the right to substitute Instructors, change course locations, cancel courses, adjust curricula or schedules, or limit enrollment.

Cancellation and Refund Policy

PDAC makes every effort to assure a quality learning experience. If you choose to withdraw from a certificate program please notifies us in writing (via email: [email protected] before 5:00 p.m., ten business days prior to the certificate program or ACA start date. A full refund will be issued, minus a GHC30 processing fee. No refunds will be given after this date.

Failure to attend class does not constitute withdrawal.

All refunds will be made in the form of the original payment. Please allow up to six weeks to receive check refunds.

Please tick box of courses applied for:

PDAC Course Code: 710 ACA Course Code: 711 ACE Course Code: 712

Certificate in Graphic Design ACA Certification ACE Certification

PERSONAL DETAILS - to be completed by all applicants.

Surname or Family Name Given Name(s) Date of Birth (dd/mm/yyyy) Title (Mr,Mrs,Miss,Ms,Other) Gender (M)ale or (F)emale Address (Number and Street) Suburb or Town Postcode Home Phone Number Mobile Phone Number Work Phone Number Email

How did you hear about PDAC? PDAC ID No. SECTION B: Educational Details

Are you completing PDAC (or equivalent) in 2014 ?

(Y)es or (N)o Last School/College/University attended:

Highest level achieved Year

ADDITIONAL INFORMATION

State in your own words why you wish to complete this course and the career path you would like to follow. Indicate your knowledge of the industry to which this course relates, including job opportunities available, now or in the future.

Signature of Applicant:

1.Complete the enclosed Application form 2. Attach a passport size photograph of yourself

Tel:0206844998

[email protected]

Documents

Pdac course outline