PCBR Titles Updated 1 27 10

8/8/2019 PCBR Titles Updated 1 27 10

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www.pearsoncustom.com

Keyword: PCBR

This is a l is t of Pearson Professional & Career, Pearson Canada, FT Press, PH

Professional Business, and Whart on School Publ ishing t i t les avai lable by the

chapter on Pearson Custom Business Resources.

Accoun t ing :

Accounting and Taxationo Bamber/Braun/Harrison, Managerial Accounting, 1/e, 2008o NEW! Bodnar/Hopwood, Accounting Information Systems, 10/e, 2010o Bonner, Judgment and Decision Making in Accounting, 1/e, 2008o Harrison/Horngren, Financial Accounting and Financial Tips, 7/e, 2008o Horngren/Harrison/Oliver, Financial and Managerial Accounting, 2/e, 2009o Pollard/Mills/Harrison, Financial and Managerial Accounting, 1/e, 2008o Scholes/Wolfson/Erickson/Maydew/Shevlin, Taxes & Business Strategy, 4/e, 2009

Auditing/Accounting Information Systemso Arens/Elder/Beasley, Auditing and Assurance Services: An Integrated Approach, 13/e, 2010o Beasley/Buckless/Glover/Prawitt, Auditing Cases, 4/e, 2009o Cullinan/Wright, Cases in the SEC Files: Topics in Auditing, 1/e, 2003o Horngren/Datar/Foster, Cost Accounting: A Managerial Emphasis, 13/e, 2009o Romney/Steinbart, Accounting Information Systems, 11/e, 2009o Trussel/Frazer, The Lakeside Company: Case Studies in Auditing, 11/e, 2008

Financial Accountingo Beams/Clement/Anthony/Lowensohn, Advanced Accounting, 10/e, 2009o NEW! Harrison/Horngren/Thomas, Financial Accounting, 8/e, 2010o Hirst/McAnally, Cases in Financial Reporting, 5/e, 2006o Fraser/Ormiston, Understanding Financial Statements, 9/e, 2010o Reimers, Financial Accounting: A Business Process Approach, 2/e, 2008

Government and Not-For-Profit Accountingo Finkler, Financial Management For Public, Health, and Not-for-Profit Organizations, 3/e, 2010o Freeman/Shoulders/Allison, Governmental and Nonprofit Accounting: Theory and Practice, 9/e,

2009o Ives/Johnson/Razek/Hosch, Introduction to Governmental and Not-for-Profit Accounting, 6/e,

2009

International Accountingo Choi/Meek, International Accounting, 6/e, 2008

Managerial Accountingo NEW! Braun/Tietz/Harrison, Managerial Accounting, 2/e, 2010o NEW! Oliver/Horngren, Managerial Accounting, 1/e, 2010

Principles of Accountingo Horngren/Harrison, Accounting, 8/e, 2009o Horngren/Sundem/Stratton, Introduction to Management Accounting, Chap. 1-17, 14/e, 2008o May/May, Effective Writing: A Handbook for Accountants, 8/e, 2009o Pollard/Mills/Harrison, Principles of Accounting, 1/e, 2007o Slater, College Accounting, 11/e, 2010 *Study guide and working papers also available


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Coming Soon in Account ing!

McGovern, College Accounting, 1/e, 2011

Business Communic at ion:

Bailey, Writing and Speaking at Work: A Practical Guide for Business Communication, 4/e, 2008

Bell/Smith, Interviewing for Success

NEW! Bove/Thill, Business Communication Today, 10/e, 2010

Bove/Thill, Business Communication Essentials, 4/e, 2009

Boyer, Giving and Receiving Feedback (Module)

Boyer, Phone Skills (Module)

Cox, Vocabulary Basics for Business

Ettinger/Perfetto, Communication for the Workplace

Gayeski, Managing Learning and Communication Systems as Business Assets

Gehris/Szul, Communication Technologies

Gessert, Dress for Success (Module)

Kline, Listening Effectively

Kline, Speaking Effectively

Munter, Guide to Managerial Communication, 8/e, 2009

Munter/Russell, Guide to Presentations, 2/e, 2008

Munter/Paradi, Guide to PowerPoint: For PowerPoint Version 2007, 1/e, 2009

O'Rourke, Management Communication: A Case-Analysis Approach, 4/e, 2010

Thill/Bove, Excellence in Business Communication, 8/e, 2008

Tisdale, Effective Business Presentations

Coming Soon in Business Comm unicat ion!

Chaney/Martin, Intercultural Business Communication, 5/e, 2011

Business Law :

August/Mayer/Bixby, International Business Law: Text, Cases and Readings, 5/e, 2009

Cheeseman, Business Law: Legal Environments, Online Commerce, Business Ethics, and InternationalIssues, 7/e, 2010

Cheeseman, Contemporary Business Law and E-Commerce Law, 6/e, 2009

Cheeseman, Legal Environment of Business and Online Commerce, 6/e, 2010

Kubasek, Environmental Law, 6/e, 2008

Kubasek/Brennan/Browne, Legal Environment of Business 2009

Moran, Employment Law: New Challenges in the Business Environment, 4/e, 2008

Coming Soon in Business Law !

Sovereign, Personnel Law, 5/e, 2011

Decis ion Scienc e:

Business Statisticso Berenson/Levine/Krehbiel, Basic Business Statistics: Concepts and Applications, 11/e, 2009


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Keyword: PCBR

o Evans, Statistics, Data Analysis, and Decision Modeling, 4/e, 2010o Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 7/e, 2008o Levin/Rubin, Statistics For Management, 7/e, 1998o Levine/Berenson/Krehbiel/Stephan, Statistics For Managers Using Microsoft Excel, 5/e, 2008o Levine/Krehbiel/Berenson, Business Statistics: A First Course, 5/e, 2010

Management Science/Operations Researcho Balakrishnan/Render/Stair, Managerial Decision Modeling with Spreadsheets, 2/e, 2007o Moore/Weatherford, Decision Modeling With Microsoft Excel, 6/e, 2001o Render/Stair/Hanna, Quantitative Analysis for Management, 10/e, 2009o Taylor, Introduction to Management Science, 10/e, 2010

Production/Operations Managemento Anupindi, Et Al., Managing Business Process Flows, 2/e, 2006o Arnold/Chapman/Clive, Introduction to Materials Management Casebook , 2/e, revised edition,

2004o Bozarth/Handfield, Introduction to Operations and Supply Chain Management, 2/e, 2008o Chapman, The Fundamentals of Production Planning and Control, 1/e, 2006o

NEW! Chopra, Supply Chain Management, 4/e, 2010o Fawcett/Ellram/Ogden, Supply Chain Management: From Vision to Implementation, 1/e, 2007o NEW! Foster, Managing Quality: Integrating The Supply Chain, 4/e, 2010o Heineke/Meile, Games And Exercises In Operations Management, 1/e, 1995o Heizer/Render, Operations Management, 9/e, 2008o Heizer/Render, Principles Of Operations Management, 7/e, 2008o Krajewski/Ritzman/Malhotra, Operations Management: Processes and Value Chains, 9/e,

2010o Latona/Nathan, Cases And Readings In POM, 1994o Pinto, Project Management: Achieving Competitive Advantage, 2/e, 2010o Schmenner, Plant And Service Tours In Operations Management, 5/e, 1998

Coming Soon in Decis ion Science!

Anupindi/Chopra/Deshmukh/Van Mieghem/Zemel, Managing Business Process Flows, 3/e, 2011

Groebner/Shannon/Fry/Smith, Business Statistics: A Decision Making Approach, 8/e, 2011

Heizer/Render, Operations Management, 10/e, 2010

Heizer/Render, Principles Of Operations Management, 8/e, 2010

Levine, Statistics for Managers, 6/e, 2011

Economics :

Econometricso Stock, Introduction to Econometrics, 2/e, 2007

General Knowledgeo Brock, The Structure of American Industry, 12/e, 2009o NEW! Carlton/Perloff, Modern Industrial Organization, 4/e, 2005o NEW! Cooter/Ulen, Law and Economics, 5/e, 2008o NEW! Ehrenberg/Smith, Modern Labor Economics, 10/e, 2009o NEW! Folland/Goodman/Stano, Economics of Health and Health Care, 6/e, 2010o Hoffman/Averett, Women and the Economy: Family, Work and Pay, 2/e, 2010o NEW! Penson, Jr./Capps, Jr./Rosson/Woodward, Introduction to Agricultural Economics, 5/e,


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2010o Phelps, Health Economics, 4/e, 2010o Reece, The Economics of Tourism, 1/e, 2010o Schiller, The Economics of Poverty and Discrimination, 10/e, 2008o NEW! Sherman, Market Regulation, 1/e, 2006

o NEW! Tietenberg/Lewis, Environmental Economics and Policy, 6/e, 2010o NEW! Todaro, Economic Development, 10/e, 2009o NEW! Waldman/Jensen, Industrial Organization: Theory and Practice, 3/e, 2007

Macroeconomicso Abel/Bernanke/Croushore, Macroeconomics, 6/e, 2009o Blanchard, Macroeconomics, 5/e, 2009o Farnham, Economics for Managers, 2/e, 2010o Froyen, Macroeconomics: Theories and Policies, 9/e, 2009o Gordon, Macroeconomics, 11/e, 2009o Miller/Benjamin, The Economics of Macro Issues, 4/e, 2010o NEW! Weil, Economic Growth, 2/e, 2009o Williamson, Macroeconomics, 3/e, 2008

Microeconomicso Keat/Young, Managerial Economics: Economic Tools for Today's Decision Makers, 6/e, 2009o Miller/Benjamin/North, The Economics of Public Issues, 16/e, 2010o Perloff, Microeconomics, 5/e, 2009o Perloff, Microeconomics: Theory & Applications with Calculus, 1/e, 2008o Pindyck/Rubinfeld, Microeconomics, 7/e, 2005

Money & Bankingo Hubbard, Money, the Financial System, and the Economy, 6/e, 2008o Mishkin, Economics of Money, Banking and Financial Markets, 9/e, 2010o Mishkin, Economics of Money, Banking, and Financial Markets: The Business School Edition,

2/e, 2010o Ritter/Silber/Udell, Principles of Money, Banking & Financial Markets, 12/e, 2009

International Economicso NEW! Caves/Frankel/Jones, World Trade and Payments, 10/e, 2007o Gerber, International Economics, 4/e, 2008o Husted/Melvin, International Economics, 8/e, 2010o Krugman/Obstfeld, International Economics: Theory and Policy, 8/e, 2009o NEW! Melvin, International Money and Finance, 7/e, 2004o Sawyer/Sprinkle, International Economics, 3/e, 2009

Principles of Economicso Bade/Parkin, Foundations of Economics, 4/e, 2009o Case/Fair, Principles of Economics, 9/e, 2009o Ekelund, Jr./Ressler/Tollison, Economics: Private Markets and Public Choice, 7/e, 2006o Heyne/Boettke/Prychitko, The Economic Way of Thinking, 12/e, 2010o Hubbard/O'Brien, Economics, 2/e, 2008o Leeds/von Allmen/Schiming, Economics, 1/e, 2006o Lipsey/Ragan/Storer, Economics, 13/e, 2008o Miller, Economics Today, 15/e, 2010 *Study guide also availableo O'Sullivan/Sheffrin/Perez, Economics: Principles, Applications, and Tools, 6/e, 2010o OSullivan/Sheffrin/Perez, Survey of Economics: Principles, Applications, and Tools, 4/e,


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Keyword: PCBR

2010o Parkin, Economics, 9/e, 2010 *Study guide also available

Coming Soon in Econom ics!

Abel, Macroeconomics, 7/e, 2011

Bade, Foundations of Economics, 5/e, 2011 Bade, Foundations of Macroeconomics, 5/e, 2011

Bade, Foundations of Microeconomics, 5/e, 2011

Blau/Ferber/Winkler, Economics of Women, Men, and Work, 6/e, 2010

Boardman, Cost Benefit Analysis: Concepts and Practice, 4/e, 2011

Gerber, International Economics, 5/e, 2011

Hubbard, Economics, 3/e, 2010

Hubbard, Macroeconomics, 3/e, 2010

Hubbard, Microeconomics, 3/e, 2010

Hubbard, Money, the Financial System, and the Economy, 7/e, 2011

Hughes, American Economic History, 8/e, 2011

Johnson-Lans, A Health Economics Primer, 1/e, 2006

Leeds, The Economics of Sports, 4/e, 2011

Miller, Economics Today, Update Edition, 15/e, 2011

Riddell, Economics: A Tool for Critically Understanding Society, 9/e, 2011

Roberts, The Choice: A Fable of Free Trade and Protection, 4/e, 2011

Rohlf, Introduction to Economic Reasoning, 8/e, 2011

Schiller, The Economics of Poverty and Discrimination, 11/e, 2011

Studenmund, Using Econometrics: A Practical Guide, 6/e, 2011

Tietenberg/Lewis, Environmental and Natural Resource Economics, 8/e, 2009

Finance:

Asset Pricingo Pennacchi, Theory of Asset Pricing, 1/e, 2008

Corporate Financeo Berk/DeMarzo, Corporate Finance, 1/e, 2007o Berk/DeMarzo, Corporate Finance: The Core, 1/e, 2009o Berk/DeMarzo/Harford, Fundamentals of Corporate Finance, 1/e, 2009o Bodie/Merton/Cleeton, Financial Economics, 2/e, 2009o Dorfman, Introduction to Risk Management and Insurance, 9/e, 2008o Emery/Finnerty/Stowe, Corporate Financial Management, 3/e, 2007o Gitman, Principles of Managerial Finance, 12/e, 2009o Gitman, Principles of Managerial Finance Brief, 5/e, 2009o Keown/Petty/Martin/Scott, Foundations of Finance: The Logic and Practice of Financial

Management, 6/e, 2008o Stretcher/Michael, Cases in Financial Management, 1/e, 2005

o Welch, Corporate Finance: An Introduction, 1/e, 2009o Weston, Cases in Dynamic Finance, 1/e, 2002

Derivativeso Marthinsen, Risk Takers: Uses and Abuses of Financial Derivatives, 2/e, 2009o McDonald, Fundamentals of Derivatives Markets, 1/e, 2009

Financial Management


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o NEW! Brooks, Financial Management: Core Concepts, 1/e, 2010

Financial Markets & Institutionso Fabozzi, Bond Markets, Analysis, and Strategies, 7/e, 2010o Fabozzi/Modigliani/Jones/Ferri, Foundations of Financial Markets and Institutions, 4/e, 2010

o Hull, Risk Management and Financial Institutions, 2/e, 2010o Mishkin/Eakins, Financial Markets and Institutions, 6/e, 2009

International Financeo Bekaert/Hodrick, International Financial Management, 1/e, 2009o NEW! Eiteman/Stonehill/Moffett, Multinational Business Finance, 12/e, 2010o Moffett/Stonehill/Eiteman, Fundamentals of Multinational Finance, 3/e, 2009o Solnik/McLeavey, Global Investments, 6/e, 2009

Investmentso Gitman/Joehnk, Fundamentals of Investing, 10/e, 2008o Nofsinger, The Psychology of Investing, 3/e, 2008

Money & Capital Marketso Fabozzi/Modigliani, Capital Markets: Institutions and Instruments, 4/e, 2009

Personal Financeo Frasca, Personal Finance, 6/e, 2009o Keown, Personal Finance: Turning Money Into Wealth, 5/e, 2010 (including Student

Workbook)o Madura, Personal Finance, 3/e, 2007

Risk Managemento Rejda, Principles of Risk Management and Insurance, 10/e, 2008

Valuationo Titman/Martin, Valuation: The Art and Science of Corporate Investment Decisions, 1/e, 2008

Coming Soon in F inance!

Berk/Demarzo, Corporate Finance, 2/e, 2011

Brooks, Introduction to Financial Management, 1/e, 2010

Gitman, Fundamentals of Investing, 11/e, 2011

Haugen, The New Finance: Overreaction, Complexity and Uniqueness, 4/e, 2010

Hull, Fundamentals of Futures and Options Markets, 6/e, 2008

Hull, Fundamentals of Futures and Options Markets, 7/e, 2011

Keown, Foundations of Finance, 7/e, 2011

Kim/Nofsinger, Corporate Governance, 3/e, 2010

Madura, Personal Finance, 4/e, 2011

Nofsinger, Psychology of Investing, 4/e, 2011 Rejda, Principles of Risk Management and Insurance, 11/e, 2011

Weston, Takeovers, Restructuring, and Corporate Governance, 5/e, 2011

In t roduct ion to Bus iness:


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o Bove/Thill, Business in Action with Real Time Updates, 4/e, 2008o Bove/Thill/Mescon, Excellence in Business, 3/e, 2007o Ebert/Griffin, Business Essentials, 7/e, 2009o Griffin/Ebert, Business, 8/e, 2006o Poatsy/Martin/Copeland, Better Business, 1/e, 2010

Coming Soon in Int ro to Business!

Bovee/Thill, Business in Action, 5/e, 2011

Management :

Business Ethicso Cavanagh, American Business Values, 6/e, 2010o Stanwick/Stanwick, Understanding Business Ethics, 1/e, 2009

Entrepreneurshipo Allen, Entrepreneurship for Engineers and Scientists, 1/e, 2010o Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, 1/e, 2009o NEW!Barringer/Ireland, Entrepreneurship: Successfully Launching New Ventures, 3/e, 2010o Brooks, Social Entrepreneurship: A Modern Approach to Social Value Creation, 1/e, 2009o Cornwall, Bootstrapping, 1/e, 2010o George/Bock, Inventing Entrepreneurs: Technology Innovators and Their Entrepreneurial

Journey, 1/e, 2009o NEW!Hoy/Sharma, Entrepreneurial Family Firms, 1/e, 2010o Kuratko/Hornsby, New Venture Management: The Entrepreneur's Roadmap, 1/e, 2009o Scarborough/Wilson/Zimmerer, Effective Small Business Management: An Entrepreneurial

Approach, 9/e, 2009o Schindehutte/Morris/Pitt, Rethinking Marketing: The Entrepreneurial Imperative, 1/e, 2009o Shane, Technology Strategy for Entrepreneurship and Managers, 1/e, 2009o Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small Business

Management, 5/e, 2008

Groups and Teamso Thompson, Making the Team: A Guide for Managers, 3/e, 2008

Human Resource Managemento Aguinis, Performance Management, 2/e, 2009o NEW!Blanchard/Thacker, Effective Training: Systems, Strategies and Practices, 4/e, 2010o Dessler, A Framework for Human Resource Management, 5/e, 2009o Dessler, Fundamentals of Human Resource Management, 1/e, 2009o Dessler, Human Resource Management, 11/e, 2008o Gomez-Mejia, Managing Human Resources, 6/e, 2010o Lepak, Human Resource Management, 1/e, 2009o Martocchio, Strategic Compensation: A Human Resource Management Approach, 5/e, 2009

o Mondy, Human Resource Management, 11/e, 2010

International Managemento Cavusgil/Knight/Reisenberger, International Business: Strategy Management and the New

Realities, 1/e, 2008o Daniels/Radebaugh/Sullivan, International Business: Environments and Operations, 12/e,

2009o Deresky, International Management: Managing Across Borders and Cultures, 6/e, 2008


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o Griffin/Pustay, International Business: A Managerial Perspective, 6/e, 2010o Wild/Wild/Han, International Business: The Challenges of Global Business, 5/e, 2010

Leadershipo Carrell/Heavrin, Labor Relations, 9/e, 2010

o Clawson, Level Three Leadership, 4/e, 2009o Nahavandi, Art and Science of Leadership, 5/e, 2009o Neck/Manz, Mastering Self-Leadership: Empowering Ourself for Personal Excellence, 5/e,

2010o Sloane/Witney, Labor Relations, 13/e, 2010o Yukl, Leadership in Organizations, 7/e, 2010

Management Skillso Whetten/Cameron, Developing Management Skills, 7/e, 2007

Negotiationo Thompson, The Mind and Heart of the Negotiator, 4/e, 2009

Organizational Behavioro Andr, Organizational Behavior: An Introduction to Your Life in Organizations, 1/e, 2008o George/Jones, Understanding and Managing Organizational Behavior, 5/e, 2008o Greenberg/Baron, Behavior in Organizations, 9/e, 2008o Greenberg, Managing Behavior in Organizations, 5/e, 2010o Hersey/Blanchard/Johnson, Management of Organizational Behavior: Leading Human

Resources, 9/e, 2008o Hodge, Organization Theory: A Strategic Approach, 6/e, 2003o Jones, Organizational Theory, Design and Change, 6/e, 2010o Osland/Kolb/Rubin/Turner, Organizational Behavior: An Experiential Approach, 8/e, 2007o Robbins/Judge, Essentials of Organizational Behavior, 10/e, 2010o Robbins/Hunsaker, Training in Interpersonal Skills, 5/e, 2009o Robbins/Judge, Organizational Behavior, 13/e, 2009o Spector, Implementing Organizational Change: Theory and Practice, 2/e, 2010o Thompson, Organizational Behavior Today, 1/e, 2008

Principles of Managemento Certo, Modern Management, 11/e, 2009o Hitt/Black/Porter, Management, 2/e, 2009o Pierce/Newstrom, Manager's Bookshelf, 8/e, 2008o Robbins/Coulter, Management, 10/e, 2009o Robbins/DeCenzo, Fundamentals of Management, 6/e, 2008

Strategic Managemento Barney, Gaining and Sustaining Competitive Advantage, 3/e, 2007o NEW!Barney/Hesterly, Strategic Management and Competitive Advantage Concepts and

Cases, 3/e, 2010o Carpenter/Sanders, Strategic Management Concepts: A Dynamic Perspective, 2/e, 2009o Coulter, Strategic Management In Action, 5/e, 2010o David, Strategic Management: Concepts and Cases, 12/e, 2009o De Kluyver/Pearce, Strategy: A View From The Top, 3/e, 2009o Ghemawat, Strategy and the Business Landscape, 3/e, 2010o Phillips/Gully, Strategic Staffing, 1/e, 2009o Wheelen/Hunger, Strategic Management and Business Policy, 11/e, 2008


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Coming Soon in Management !

Brown, Experiential Approach to Organization Development, 8/e, 2011

Canas/Sondak, Opportunities and Challenges of Workplace Diversity, 2/e, 2011

Cascio/Aguinis, Applied Psychology in Human Resource Management, 7/e, 2011

Cavusgil/Knight/Riesenberger, International Business, 2/e, 2011

Daniels, International Business, 13/e, 2011

David, Strategic Management, 13/e, 2011

Davidson, The Entrepreneur's Legal Companion, 1/e, 2011

Deresky, International Management: Managing Across Borders and Cultures, 7/e, 2011

Dessler, Human Resources Management, 12/e, 2011

Martocchio, Strategic Compensation, 6/e, 2011

Robbins, Fundamentals of Management, 7/e, 2011

Robbins, Organizational Behavior, 14/e, 2011

Whetten/Cameron, Developing Management Skills, 8/e, 2011

Zimmerer/Scarborough/Wilson, Essentials of Entrepreneurship and Small BusinessManagement, 6/e, 2011

Market ing:

Advertising and Public Relationso Broom/Cutlip/Center, Effective Public Relations, 10/e, 2009o Center/Jackson/Smith/Stansberry, Public Relations Practices: Managerial Case Studies and

Problems, 7/e, 2008o Clow/Baack, Integrated Advertising, Promotions, and Marketing Communications, 4/e, 2010o Giannini, Marketing Public Relations, 1/e, 2010o Lane/King/Russell, Kleppner's Advertising Procedure, 17/e 2008o Moriarty/Mitchell/Wells, Advertising, 8/e, 2009

Business-to-Business Marketing

o Anderson/Narus/Narayandas, Business Market Management: Understanding, Creating, andDelivering Value, 3/e, 2009

Consumer Behavioro Graham, Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2/e,

2010o Schiffman/Kanuk, Consumer Behavior, 10/e, 2010o Solomon, Consumer Behavior: Buying, Having, and Being, 8/e 2009o Solomon/Rabolt, Consumer Behavior in Fashion, 2/e, 2009

E-Commerce and Technologyo Mohr/Sengupta/Slater, Marketing of High-Technology Products and Innovations, 3/e, 2009o Sawhney, E-commerce and Technology Cases

o Strauss/El-Ansary/Frost, E-Marketing, 5/e, 2009

International Marketingo Keegan/Green, Global Marketing, 5/e, 2008

Marketing Channelso Coughlan/Anderson/Stern/El-Ansary, Marketing Channels, 7/e, 2004o Murphy/Wood, Contemporary Logistics, 9/e, 2008


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o Spiller/Baier, Contemporary Direct Marketing, 2/e, 2010

Marketing Management and Strategyo Andreasen/Kotler, Strategic Marketing for NonProfit Organizations, 7/e, 2008o Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 5/e

2009o Brown/Rosenthal, Cases in Strategic Marketing, 1/e, 2000o Kerin/Peterson, Strategic Marketing Problems: Cases and Comments, 11/e 2007o Kotler/Keller, A Framework for Marketing Management, 4/e 2009o Kotler/Keller, Marketing Management, 13/e, 2009o Rust/Lemon/Das Narayandas, Customer Equity Management, 1/e 2005o Sayre, Entertainment Marketing & Communication: Selling Branded Performance, People, and

Places, 1/e, 2008o Shank, Sports Marketing: A Strategic Perspective, 4/e, 2009o Winer, Marketing Management, 3/e 2007o Wood, The Marketing Plan Handbook, 3/e 2008

Marketing Researcho

Burns/Bush, Basic Marketing Research: Using Microsoft Excel Data Analysis, 2/e 2008o Burns/Bush, Marketing Research, 6/e, 2010o Hair/Black/Babin/Anderson/Tatham, Multivariate Data Analysis, 7/e, 2010o Malhotra/Peterson, Basic Marketing Research: A Decision-Making Approach, 3/e, 2009o NEW!Malhotra, Marketing Research: An Applied Orientation, 6/e, 2010

Principles of Marketingo Armstrong/Kotler, Marketing: An Introduction, 9/e, 2009o Kotler/Armstrong, Principles of Marketing, 13/e, 2010o Levens, Marketing: Defined, Explained, Applied, 1/e, 2010o Solomon/Marshall/Stuart, Marketing: Real People, Real Choices, 6/e, 2009

Product Design, Management and Marketingo Keller, Best Practice Cases in Branding, 3/e, 2008o Keller, Strategic Brand Management, 3/e, 2008

Retailingo Berman/Evans, Retail Management: A Strategic Approach, 11/e, 2010

Sales Managemento Manning/Reece/Ahearne, Selling Today: Creating Customer Value, 11/e, 2010o Tanner/Honeycutt/Erffmeyer, Sales Management, 1/e, 2009

Coming Soon in Market ing!

Keegan, Global Marketing, 6/e, 2011 Lane/King/Reichert, Kleppner's Advertising Procedure, 18/e, 2011

Lovelock/Wirtz, Services Marketing, 7/e, 2011

Nagle/Hogan, The Strategy and Tactics of Pricing, 5/e, 2011

Seitel, The Practice of Public Relations, 11/e, 2011

Solomon, Consumer Behavior, 9/e, 2011

Wood, Marketing in Second Life, 1/e, 2011

Wood, The Marketing Plan Handbook, 4/e, 2011


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Turban, DSS & BI, 9/e

Turban/King/McKay/Marshall/Lee/Viehland, Electronic Commerce 2010: A Managerial Perspective, 6/e, 2011

CANADIAN Content :

Account ing:

Arens/Elder/Beasley/Splettstoesser-Hogeterp, Auditing and Other Assurance Services,Canadian 10/e, 2006

Slater/Zwicker, College Accounting: A Practical Approach, Canadian 10/e, 2009

Bus iness Law :

Davis/Koroneos, Business Law in Canada Casebook, 1/e, 2004

Decis ion Scienc e:

Skuce, Analyzing Data and Making Decisions: Statistics for Business, 1/e, 2008

Management :

Cawsey/Ceszca/Templer, Canadian Cases in Human Resources Management, 1/e, 2002

Market ing:

MacKenzie, Contemporary Canadian Marketing Cases, 3/e, 2008

McDougall/Weinberg, Canadian Marketing Cases, 1/e, 2003

Stewart, Supplemental Cases in Marketing, 2007 Edition, 1/e, 2007

FT PRESS, PH PROFESSIONAL BU SINESS & WHARTON SCHOOL

PUBLISHING

Business Communicat ion

Bloch/Whiteley, How to Manage in a Flat World: 10 Strategies to Get Connected to Your TeamWherever They Are, 1/e

O'Rourke, The Truth About Confident Presenting, 1/e

Decis ion Scienc e:

Gitlow/Levine, Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, andCertification, 1/e

Gitlow/Levine/Popovich, Design for Six Sigma for Green Belts and Champions: Applications for ServiceOperations--Foundations, Tools, DMADV, Cases, and Certification, 1/e

Levine, Statistics for Six Sigma Green Belts with Minitab and JMP, 1/e

Snee/Hoerl, Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other SixSigma Companies, 1/e

Snee/Hoerl, Six Sigma Beyond the Factory Floor: Deployment Strategies for Financial Services, HealthCare, and the Rest of the Real Economy, 1/e

Sodhi/Sodhi, Six Sigma Pricing: Improving Pricing Operations to Increase Profits, 1/e

Trusko/Pexton/Harrington/Gupta, Improving Healthcare Quality and Cost with Six Sigma, 1/e

Economics :


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Keyword: PCBR

Fung/Fung/Wind, Competing in a Flat World: Building Enterprises for a Borderless World 1/e

Finance:

Appel, Investing with Exchange-Traded Funds Made Easy: Higher Returns with Lower Costs--Do ItYourself Strategies Without Paying Fund Managers, 1/e

Augen, The Volatility Edge in Options Trading: New Technical Strategies for Investing in UnstableMarkets, 1/e

Lydon/Wasik, iMoney: Profitable ETF Strategies for Every Investor, 1/e

Poorvu, Creating and Growing Real Estate Wealth: The 4 Stages to a Lifetime of Success, 1/e

Weisman, The Truth About Buying Annuities, 1/e

Weisman, The Truth About Avoiding Scams, 1/e

Weisman, The Truth About Protecting Your IRAs and 401(k)s, 1/e

Weston, Deal with Your Debt: The Right Way to Manage Your Bills and Pay Off What You Owe, 1/e

Weston, Your Credit Score: How to Fix, Improve, and Protect the 3-Digit Number that Shapes YourFinancial Future, 2/e

Zandi, Financial Shock: A 360 Look at the Subprime Mortgage Implosion, and How to Avoid the NextFinancial Crisis, 1/e

Management :

Barringer, The Truth About Starting a Business, 1/e

Barringer/Ireland, What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from StartingYour Own Business, 1/e

Bensoussan/Fleisher, Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions, 1/e

Black/Gregersen, It Starts with One: Changing Individuals Changes Organizations, 1/e

Bouchikhi/Kimberly, The Soul of the Corporation: How to Manage the Identity of Your Company, 1/e

Cascio/Boudreau, Investing in People: Financial Impact of Human Resource Initiatives, 1/e

Champy, Outsmart!: How to Do What Your Competitors Can't, 1/e

Edery/Mollick, Changing the Game: How Video Games Are Transforming the Future of Business, 1/e

Finney, The Truth About Getting the Best From People, 1/e

Fleisher/Bensoussan, Business and Competitive Analysis: Effective Application of New and Classic

Methods, 1/e Gunther, The Truth About Making Smart Decisions, 1/e

Huntsman/Beck, Winners Never Cheat: Even in Difficult Times, New and Expanded Edition, 1/e

Kane, The Truth About Thriving in Change, 1/e

Larreche, The Momentum Effect: How to Ignite Exceptional Growth, 1/e

Mahajan, Africa Rising: How 900 Million African Consumers Offer More Than You Think, 1/e

Nambisan/Sawhney, The Global Brain: Your Roadmap for Innovating Faster and Smarter in aNetworked World, 1/e

Navarro, The Coming China Wars: Where They Will Be Fought and How They Can Be Won, Revisedand Expanded Edition, 1/e

Palmer, Ultimate Leadership: Winning Execution Strategies for Your Situation, 1/e

NEW!Prahalad, Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition,The: Eradicating Poverty Through Profits, 1/e

Solomon, The Truth About What Customers Want, 1/e Robbins, The Truth About Managing People, 2/e

Roberto, Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen, 1/e

Market ing:

Breakenridge, PR 2.0: New Media, New Tools, New Audiences, 1/e

Farris/Bendle/Pfeifer/Reibstein, Marketing Metrics: 50+ Metrics Every Executive Should Master, 1/e


14/14


Keyword: PCBR

Hastings/Saperstein, Improve Your Marketing to Grow Your Business: Insights and Innovation ThatDrive Business and Brand Growth, 1/e

Kleindorfer/Wind/Gunther, The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, 1/e

Kotler/Lee, Up and Out of Poverty: The Social Marketing Solution, 1/e

Kumar, Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, 1/e

Sexton, Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important MetricYou've Never Used, 1/e

Till/Heckler, The Truth About Creating Brands People Love, 1/e

Documents

PCBR Titles Updated 1 27 10