Pc i festival traditional events 2014-15 50m

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SPORTS, CULTURE, TOURISM, ARCHAEOLOGY & MUSEUMS AND YOUTH AFFAIRS DEPARTMENT,

GOVERNMENT OF KHYBER PAKHTUNKHWA

13-A, Attached Building Complex, Khyber Road, Peshawar. Phone: 9211091 – Fax: 9210871

P C - I

OF THE UMBRELLA SCHEME NAMELY

1054-140040 - HOLDING OF TRADITIONAL, LOCAL,

NATIONAL AND INTERNATIONAL EVENTS.

(having estimated Cost of Rs. 50.000 million

with allocation of Rs.25 million for 2014-15

and Rs.25 million for 2015-16 on the revenue side)

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Revised 2005

GOVERNMENT OF PAKISTAN PLANNING COMMISSION

PC-I FORM (SOCIAL SECTORS)

1. Name of the project : PC-I of the Umbrella scheme namely

1054-140040- Holding of Traditional, Local, National and International Events

2. Location Local, National and International,

3. Authority responsible for

i. Sponsoring Tourism Department, Government of Khyber Pakhtunkhwa.

ii. Execution Tourism Corporation Khyber Pakhtunkhwa.

iii. Operation and maintenance Tourism Corporation Khyber Pakhtunkhwa.

iv. Concerned federal ministry Tourism Department, Government of Khyber Pakhtunkhwa

4. Plan provision In the ADP 2014-15 the scheme namely holding of

traditional, local, national and international events having estimated Cost of Rs.50.000 million with allocation of Rs.25 million for 2014-15 and Rs.25 million for 2015-16 on the revenue side is reflected at 1054 bearing computer code 140040.

5. Project objectives and its relationship

with Sector’s objectives: The scheme has been prepared to increase the flow of domestic tourists to Khyber Pakhtunkhwa besides equipping the Tourism Corporation in terms of creating enabling environment for tourism promotion and to act as a catalyst for providing opportunities to generating income thereby eliminating poverty, reviving the militancy affected tourism industry. The holding of events at local regional, national and international level including traditional events is expected to improve the soft image of the province. Making tourism as an enterprising activity at the grass root level with special emphasis on youth participation facilitating combating militancy and terrorism. To make the province’s culture and history accessible and understandable to a diverse public to foster a sense of identity, place and pride for our people.

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6. Description, justification and technical parameters The proposed scheme is in line with the policy of

the provincial government and it aims to create a conducive environment that in turn is expected to enhance the propagation tourism product of Khyber Pakhtunkhwa on the one hand while making tourism as a venture for income generation by the local communities on another. The thrust of the activities is to generate opportunities for healthy recreation that is in consonance with the local heritage and culture. It also incorporates promotional activities and provision for logistics for the holding of regular tourism events throughout the province, country and abroad, thereby defeating militancy and negative propaganda.

7. Capital cost estimates: The following is the abstract of the cost followed by the detailed costs for each based on current market rates (2014):-

7.1 ABSTRACT OF SUB SCHEMES / ACTIVITIES

S # ITEMS / ACTIVITIES Estimated Cost Rs.

(Million)

2014-15 2015-16

1.

Traditional

Broghal Festival 0.800 0.800

2. Food and Cultural Festival - 6.750

3. Revival of Train Safari (Attock Khurd) 0.900 0.900

4.

Local

Kalash Festivals 1.600 1.600

5. Khanpur Festival 3.500 3.500

6. World Tourism Day 0.800 0.800

7. National

Shandur Polo Festival 8.000 8.000

8. Show Casing of KPK Tourism product in Lahore & Karachi

1.000 1.050

9. International Participations in international exhibitions / fairs

8.400 1.600

Total Estimated Cost Rs. 25.000 25.000

7.1.1 BROGHAL FESTIVAL, CHITRAL.

S # ITEMS / ACTIVITIES Estimated Cost

Rs. (Million)

2014-15 2015-16

Traditional Broghal Festival, Chitral.

1 Publicity 0.100 0.100

2 Preparation of Cups, photography and printing of Flyer etc. 0.200 0.200

3 Stipends / honoraria for the participants / players 0.300 0.300

4 Establishment of Tentage village for Guests / Visitors 0.200 0.200

Total Rs. 0.800 0.800

Explanation: Broghal Festival is currently a local traditional festival that is played on back on yak and with passage of time improvement in infrastructure road condition, this will slowly move to national / international level. It also help to introduce and open new tourist destinations and generate a recreational event wherein the local communities and tourists from the nearby districts in particular and country in general could enjoy. Additionally, to promote and support local communities of the Khyber Pakhtunkhwa.

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7.1.2 FOOD AND CULTURAL FESTIVAL

S # ITEMS / ACTIVITIES

Estimated Cost Rs. (Million)

2014-15 2015-16

Traditional Food and Cultural Festival

1 Publicity – Media, Advertisement, Billboards and streamers. 0.500

2 Designing / Establishment of Entry Gate & complete venue branding

0.350

3 Handicrafts Stall: 20 Nos. of 10x10 feet or 3x3 meter size, including tables & Chairs for famous handicrafts from different districts of KP @ Rs. 20,000/- with transportation

0.400

4 Food Stall: 15 Nos. of 10x10 feet or 3x3 meter size, including tables & Chairs for famous traditional foods from different districts of KP @ Rs. 20,000/- with transportation

0.300

5 Stage for Folk Dances: A stage of minimum 30x30 feet of size for folk dances of KP like Chitrali, Kalash, Mehsud, Khattak and Hazara with transportation

0.200

6 Stage for Lok Fankaar: A stage of minimum 10x10 feet size for musical performances by different musician of KP like Rabab player, mangi wala, fluet player etc. with transportation

0.100

7 Stage, chairs, (500) qanaats & canopies etc. on rental basis for 3-4 days including their transportation.

0.700

8 Complete Electric work by contractor for a complete event 0.500

9 Generators (TCKP) Diesel & Transportation 0.250

10 Leveling of the event area (bricks on rent, etc) 0.200

11

Souvenir – depicting Event Logo/ Theme or Khyber Pakhtunkhwa Culture, crafts / logos etc. Caps 1000 Nos @ Rs. 150 = Rs.150,000/- T-Shirts 1000 Nos @ Rs. 300= Rs. 300,000/-

0.450

12

Transportation / Compensation allowance will be paid to stall holders for which they ensure economical rate and best/ fresh quality of food to the visitors @ Rs. 50,000/- per stall for 50 stall

1.500

13 Honoraria/stipend for the performers / dance parties alongwith their transportation.

0.470

14 Food expenses for security people, TCKP’s Officials on duty, Handicrafts stall holders @ Rs. 60,000/- per day for 3 days for approximately 100-120 persons.

0.180

15 Transportation & Contingency 0.650

Total Rs. 6.750

Explanation: The notion behind the food festival is to promote the traditional cuisine,

culture and handicrafts and various other items of interest in order to project the province

as a tourist-friendly destination thereby promoting domestic tourism and also encouraging

economic regeneration of the local area by involving local entrepreneurs, SMEDA,

Directorate of Culture, SIDB and the food & handicrafts owners of the region. Ideally on

free space at Galyat, Swabi (Motorway Indus River), Kund National Park or the Qayyum

Stadium, Peshawar. Local Administration will also be taken on board.

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7.1.3 REVIVAL OF TRAIN SAFARI (ATTOCK KHURD).



2014-15 2015-16

Traditional Revival of Train Safari (Attock Khurd).

1 Publicity, Banners, Flyers etc. events filming & photography 0.200 0.200

2

Payment to PRACS (Pakistan Railway) for “Special Parlor Car/ Bougi” of Train Safari from Peshawar Cantt to Attock Khurd Railway Station and back by buses via Kund Ferry Resort where all the guest served with lunch/refreshment (approximately 85-100 person) for 5 trips during the year.

1.500 1.500

3

Souvenir – depicting Event/Train Saffari Logo & Theme etc. Key Chain 250 Nos @ Rs. 40/- = Rs. 10,000/- Caps 200 Nos @ Rs.150 = Rs.30,000/- Pen & Writing Pad 200 Nos. @ Rs.150=Rs 30,000/- Souvenir Bag 200 Nos. @ Rs. 150/- = Rs. 30,000/-

0.100 0.100

Total Rs. 1.800 1.800

Explanation: To revive the train trip to historical sites such as Attock Khurd, where the Attock bridge and Attock Fort are itself monuments and thereafter a road trip back to Peshawar with the stay at Kund and a possible joy ride on the ferry. To promote the importance and awareness of tourism among the youth. Build the baseline for domestic tourism.

7.1.4 KALASH FESTIVALS (SPRING, AUTUMN, WINTER, & SUMMER)



2014-15 2015-16

Local Kalash Festivals (Spring, Autumn, Winter, & Summer)

May

Kalash Spring Festival 0.400 0.400

Publicity in the press, Photography and printing of Flyer / Brochure for the event.

0.100 0.100

Transportation, food and lodging expenses of officers and media representatives, deputed for the attending, participating and covering the event.

0.150 0.150

Gifts for Kalash communities including food and daily use items

0.150 0.150

October

Kalash Autumn Festival 0.400 0.400


0.100 0.100


0.150 0.150


0.150 0.150

December

Kalash Winter Festival 0.400 0.400


0.100 0.100


0.150 0.150


0.150 0.150

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August

Kalash Summer Festival 0.400 0.400


0.100 0.100


0.150 0.150


0.150 0.150

Total Rs. 1.600 1.600

Explanation: Settled in the peaceful Himalayas since time immemorial, the origin of the Pagan

Kalash is shrouded in mystery. The near extinct and endangered Kalasha Tribe consisting of 3000 people residing in a narrow valley of Kafiristan near Chitral. Some believe that they are the descendants of the leftover ancient Greek invaders who passed through the area under the command of Alexander the Great, The tribe is called Kafir-Kalash and still follow old traditions and celebrate these festivals: Name of Festival Dates Cheelim Jusht (Spring Festival) 2nd week of May Uchal (Summer Season Festival) 2nd week of August Pur (Autumn Festival) 2nd week of October Cheetermas (Winter Festival) 3rd week of December The international and local tourists operators and hoteliers as well as communities participate in various traditional events with enthusiasm. TCKP publicizes the event and would provide its publicity material during the events, wherein foreign and domestic tourist could access it. TCKP also distribute gifts items of food and daily use for the Kalash communities as gesture of good will in these festivals.

7.1.5 KHANPUR FESTIVAL


Rs. (Million)

2014-15 2015-16

Local Khanpur Festival

1 Publicity – Media, Advertisement, Billboards and streamers. 0.400 0.400

2 Designing / Establishment of Entry Gate & complete venue branding

0.200 0.200

3 Handicrafts Stall: 15 Nos. of 10x10 feet or 3x3 meter size, including tables & Chairs for famous handicrafts from different districts of KP @ Rs. 20,000/- with transportation

0.300 0.300

4 Food Stall: 10 Nos. of 10x10 feet or 3x3 meter size, including tables & Chairs for famous traditional foods from different districts of KP @ Rs. 20,000/- with transportation

0.200 0.200

5 Stage for Folk Dances: A stage of minimum 30x30 feet of size for folk dances of KP like Chitrali, Kalash, Mehsud, Khattak and Hazara with transportation

0.200 0.200

6 Stage for Lok Fankaar: A stage of minimum 10x10 feet size for musical performances by different musician of KP like Rabab player, mangi wala, fluet player etc. with transportation

0.100 0.100

7 Stage, chairs, (500) qanaats & canopies etc. on rental basis for 3-4 days including their transportation.

0.200 0.200

8 Complete Electric work by contractor for a complete event 0.200 0.200

9 Generators (TCKP) Diesel & Transportation 0.200 0.200

10 Leveling of the event area (bricks on rent, etc) 0.200 0.200

11

Transportation / Compensation allowance will be paid to stall holders for which they ensure economical rate and best/ fresh quality of food to the visitors @ Rs. 30,000/- per stall for 25 stall

0.750 0.750

12 Honoraria/stipend for the performers / dance parties alongwith their transportation.

0.300 0.300

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13 Food expenses for security people, TCKP’s Officials on duty, Handicrafts stall holders @ Rs. 50,000/- per day for 3 days for approximately 100-120 persons.

0.150 0.150

14 Transportation & Contingency 0.100 0.100

Total (Rs) 3.500 3.500

Explanation: The notion behind the food festival is to promote the traditional cuisine, culture and handicrafts and various other items of interest in order to project the province as a tourist-friendly destination thereby promoting domestic tourism and also encouraging economic regeneration of the local area by involving local entrepreneurs, SMEDA, Directorate of Culture, SIDB and the food & Handicrafts owners of the region. Ideally on free space at Khanpur Lake under jurisdiction of WAPDA. Local Administration will also be taken on board.

7.1.6 WORLD TOURISM DAY



2014-15 2015-16

Local World Tourism Day

1 Publicity, Banners, Flyers etc. for disseminating message of the WTO with events filming & photography

0.200 0.200

2

Involvement of students of 9th & 10th Class of Swat - planation and camping at Malam Jabba, visit to Jahanabad Budha carving and Drawing Competition etc, holding of Seminar on this year WTO theme “Tourism & Water” and prize and certificate distribution ceremony in Swat.

0.300 0.300

3

Excursion trip of youth, media persons, members of the youth advisory committee, senior citizens & TCKP’s officials in the “Special Parlor Car/ Bougi” of Train Safari from Peshawar Cantt to Attock Kurd Railway Station and back by buses via Kund Ferry Resort where all the guest served with lunch/refreshment (approximately 85-100 person).

0.300 0.300

Total Rs. 0.800 0.800

Explanation: Each year the federal government and the provincial governments commemorate the World Tourism Day on 27th of September as per UN-WTO edicts to readout the message of Secretary of General of the World Tourism Organization. All the stakeholders involved in the tourism Industry are invited to participate and to pledge their support to the importance of globally leading enterprising business of travel and hospitality. This year as part of the celebration of World Tourism Day, youth activities being arranged in Swat and Peshawar, to promote the importance and awareness of tourism among the youth. Build the baseline for domestic tourism. Develop student interpersonal skills self-confidence and self-discipline. Promote National Harmony.

7.1.7 SHANDUR POLO FESTIVAL


Rs. (Million)

National Shandur Polo Festival

S# Detail Heads 2014-15 2014-15

1 Allowances for Polo Players

470,000.00

470,000.00

Chitral A Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00 100,000.00

Chitral B Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00 100,000.00

Chitral C Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00 100,000.00

Chitral D Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00 100,000.00

Laspur Team (10 Players ) @ Rs. 7000 per player

10 X 7,000.00 70,000.00 70,000.00

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2 PRIZE MONEY

225,000.00 225,000.00

A Team Winner 1 X 50,000.00 50,000.00 50,000.00

A Team Winner runner up 1 X 30,000.00 30,000.00 30,000.00

B Team Winner 1 X 20,000.00 20,000.00 20,000.00

B Team Winner runner up 1 X 15,000.00 15,000.00 15,000.00

C Team Winner 1 X 15,000.00 15,000.00 15,000.00

C Team Winner runner up 1 X 10,000.00 10,000.00 10,000.00

A Team Winner 1 X 20,000.00 20,000.00 20,000.00

A Team Winner runner up 1 X 10,000.00 10,000.00 10,000.00

Local Team Winner 1 X 7,000.00 7,000.00 7,000.00

Local Team Winner runner up 1 X 5,000.00 5,000.00 5,000.00

Main of the Match final day 1 X 10,000.00 10,000.00 10,000.00

Best Horse Final day 1 X 10,000.00 10,000.00 10,000.00

Polo Coach 1 X 5,000.00 5,000.00 5,000.00

team Coaches 2 X 5,000.00 10,000.00 10,000.00

Teams Managers 2 X 2,000.00 4,000.00 4,000.00

Chief Time Keeper 1 X 2,000.00 2,000.00 2,000.00

Time Keepers 2 X 1,000.00 2,000.00 2,000.00

3 PURCHASE OF POLO MATERIALS 232,000.00 232,000.00

Trophies and Cups 90,000.00 90,000.00

Polo Calls (Bamboo) 150 X 130.00 19,500.00 19,500.00

Polo Sticks for 50 players 4 nos per head @ Rs. 350/-

200 X 350.00 70,000.00 70,000.00

T shirts 50 Nos with numbering @ Rs. 750 per shirt

50 X 750.00 37,500.00 37,500.00

Transportation Charges of Trophies / Polo balls & T shirts

15,000.00 15,000.00

4 HONORARIA FOR POLO OFFICIALS / WORKERS

176,000.00 176,000.00

Polo Coach 1 X 10,000.00 10,000.00 10,000.00

Team Manager 1 X 10,000.00 10,000.00 10,000.00

Team Coach 1 X 8,000.00 8,000.00 8,000.00

Co Team Manager 1 X 8,000.00 8,000.00 8,000.00

Chief Time Keeper 1 X 8,000.00 8,000.00 8,000.00

Jury Committees 4 X 6,000.00 24,000.00 24,000.00

Goal Judges Chitral 2 X 3,000.00 6,000.00 6,000.00

Goal Judges Laspur 2 X 1,000.00 2,000.00 2,000.00

Ball Throwers Chitral 2 X 1,000.00 2,000.00 2,000.00

Ball Throwers Laspur 2 X 500.00 1,000.00 1,000.00

Scorers 2 X 1,000.00 2,000.00 2,000.00

English Announcer 1 X 2,000.00 2,000.00 2,000.00

Urdu Announcer 1 X 2,000.00 2,000.00 2,000.00

Chitrali Announcer 1 X 1,000.00 1,000.00 1,000.00

Sound Mechanic 1 X 1,000.00 1,000.00 1,000.00

Buglar 1 X 2,000.00 2,000.00 2,000.00

Band Party 1 X 3,000.00 3,000.00 3,000.00

Drummers Chuinj 1 X 15,000.00 15,000.00 15,000.00

Drummers Lotkoh 1 X 15,000.00 15,000.00 15,000.00

Drummers SC 1 X 5,000.00 5,000.00 5,000.00

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Piper Talim Khan 1 X 2,000.00 2,000.00 2,000.00

Table Drill Party 1 X 2,000.00 2,000.00 2,000.00

CS Dance Party 1 X 3,000.00 3,000.00 3,000.00

Plumber / Pipe fitter 2 X 3,000.00 6,000.00 6,000.00

Gazer Operator / Mechanic 1 X 3,000.00 3,000.00 3,000.00

Generator Mechanic 1 X 5,000.00 5,000.00 5,000.00

Tractor Drivers (Sprinkling) 1 X 3,000.00 3,000.00 3,000.00

Helper Tractor (Sprinkling) 1 X 1,000.00 1,000.00 1,000.00

Pesh Imam 1 X 3,000.00 3,000.00 3,000.00

Polo Ground Watchman 1 X 1,500.00 1,500.00 1,500.00

Cooks 3 X 4,000.00 12,000.00 12,000.00

Nambal (Tandoor Wala) 3 X 2,500.00 7,500.00 7,500.00

5 REPAIR OF INFRASTRUCTURE

160,000.00 160,000.00

Rehabilitation of WSS Shandur 50,000.00 50,000.00

Repair of Toilets 40,000.00 40,000.00

Repair / Painting / white washing of hut 10,000.00 10,000.00

repair of polo Ground 50,000.00 50,000.00

Construction of helipads 10,000.00 10,000.00

6 FINANCE FOR VVIP GOVT OFFICIAL 1,250,000.00 1,250,000.00

Breakfast for 100 guests @ Rs. 500 per head 100 X 500.00 50,000.00 50,000.00



Lunch for 100 guests @ Rs. 1000 per head 100 X 1,000.00 100,000.00 100,000.00



Dinner for 100 guests @ Rs. 1000 per head 100 X 1,000.00 100,000.00 100,000.00

Dinner for 200 guests @ Rs. 1000 per head 200 X 1,000.00 200,000.00 200,000.00

Refreshment for 100 guests during the match @ Rs. 400 PH

100 X 400.00 40,000.00 40,000.00


200 X 400.00 80,000.00 80,000.00


200 X 400.00 80,000.00 80,000.00

7 SEATING ARRANGEMENTS FOR 500 GUESTS

281,000.00 281,000.00

Hiring Charges of 500 chairs @ Rs. 42 per chair for 6 days

500 X 42.00 21,000.00 21,000.00

Hiring Charges of 10 Nos Sofa Seat @ Rs. 4000 per Sofa Seat for 4 days

10 X 4,000.00 40,000.00 40,000.00

Hiring Charges of 10 Nos Carpets 10 X 1,000.00 10,000.00 10,000.00

Transportation of Furniture from Chitral to Shandur & Back

15 X 14,000.00 210,000.00 210,000.00

8 FINANCE FOR CLEAN UP AFTER SHANDUR 40,000.00 40,000.00

Local NGO (Shandur Welfare Society) after Festival

30,000.00 30,000.00

Hiring Charges of 10 Sweeper (during festival) 1000 per head for 5 days

10 X 1,000.00 10,000.00 10,000.00

9 MEDICINE CHARGES MEDICINE FOR LIVESTOCK

100,000.00 100,000.00

Medicines 50,000.00 50,000.00

Vet Medicines 50,000.00 50,000.00

10 TENTAGE VILLAGE FOR OFFICIALS/GUESTS/POLO PLAYERS

60,000.00 60,000.00

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11 SUPPLY OF ELECTRICITY TO TENTAGE VILLAGE / POLO GROUND

132,000.00 132,000.00

12 INSTALLATION OF SOUND SYSTEM 40,000.00 40,000.00

13 FINANCE FOR SHIELDS AND MEDALS 100,000.00 100,000.00

14 SUPPLY OF GAS CYLINDERS FOR WARMING / TOILETS

25,000.00 25,000.00

15 RATION TO THE OFFICIALS OF ORGANIZERS

200,000.00 200,000.00

16 CONTINGENCY CHARGES 200,000.00 200,000.00

17 POL CHARGES 200.000.00 200.000.00

18 TRANSPORTATION CHARGES 100,000.00 100,000.00

19 FINANCE FOR ENTERTAINMENT 509,000.00 509,000.00

a. Fire works 400,000.00 400,000.00

b. paragliding 100,000.00 100,000.00

c. Prize for horse racing without saddle 2,000.00 2,000.00

d. Tambook Bazi Prize 2,000.00 2,000.00

e. Prize for best rising horse 5,000.00 5,000.00

20 TCKP Tentage Village at Shandur 300,000.00 300,000.00

21 Video Filming & Photography 100,000.00 100,000.00

22 Camp Fire, Cultural events and Mini Mart 200,000.00 200,000.00

23 POL, Transportation and other unforeseen expenditure

400,000.00 400,000.00

24 Advertisement in the national mainstream Press

400,000.00 400,000.00

25 Billboard and hoardings / Streamers/ Banners in main cities

800,000.00 800,000.00

26 Law enforcing agencies / Security Personnel Expenses

500,000.00 500,000.00

27 Aviation Fuel for Choppers / Transportation 500,000.00 500,000.00

28 Souvenirs for guests, players and dignitaries 200,000.00 200,000.00

29 Event Brochure 100,000.00 100,000.00

GRAND TOTAL RS: 80,00,000.00

or 8.000 M 80,00,000.00

or 8.000 M

Explanation: Shandur Top is over twelve thousand feet above the sea level and mountain polo played here on the ‘Roof of the World’ since 1932 has now attained legendary status. The TCKP promotes not only this internationally famed game but also establishes its tentage village plus information center for promotion of international and domestic tourism.

7.1.8 SHOW CASING OF KPK TOURISM PRODUCT IN LAHORE & KARACHI


Rs. (Million)

2014-15 2015-16

National Show Casing of KPK Tourism product in Lahore & Karachi

1

Advertisement in the Tele/ Electronic media by Creative Wing, TCKP= Rs.0.250

Souvenir - depicting KPK Tourism, Heritage, Archaeology & crafts / logos (Khyber Pass, TCKP insignia, Peshawar Museum, Shandur, Fort Balahisar etc) to be provided by the Creative Wing, TCKP @ Rs. 0.450 per event for two event = Rs. 0.900

Space / Hall Charges for the Event @ Rs.0.450 per event for two event = Rs. 0.900 million

1.000 1.050

Explanation: To promote local tourism industry’s potential to investors in the national market and project a soft image of the province.

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7.1.9 PARTICIPATIONS IN INTERNATIONAL EXHIBITIONS / FAIRS



2014-15 2015-16

International Participations in international exhibitions / fairs

1

Participations in international exhibitions / Fairs in Japan, UK, USA, Germany and Tashkent for booking space and Dispatch of Publicity Material (such as ITB Berlin & World Tourism Mart, London)

Exhibition / Show / Fair @ Rs.2 million per exhibition in five countries (2x5=10.000) including return airfare, payments for exhibit space and dispatch of publicity material

8.400 1.600

Explanation: To promote tourism industry’s and attract potential investors through participation in the international fairs / exhibitions.

GRAND TOTAL (RS IN MILLION) 25.000 25.000

8. Annual operating and maintenance cost after completion of the project: The schemes are expected to be operated by the

private sector finally once the public-private partnership is matured. The recurring expenditure of schemes operated and maintained by TCKP and would be met out from the non-development fund available with the Corporation or provided by the Finance Department as grant in aid to meet the establishment and other incidental charges.

9. Demand and supply There is enormous potential for tourism in the

Khyber Pakhtunkhwa scenic beauty and hills in the north, Ghandara civilization and other rich cultural heritage in the plains and archeological sites and rugged terrain in the south. The corporation intends to capitalize on the comparative advantage of the province in the tourism sector.

10. Financial Plan and mode of financing Rs. in million --------------------------------------------------------------------------------------------------------------------------

Amount for Amount for Capital Recurring Sources Expenditure

-------------------------------------------------------------------------------------------------------------------------- I (a) Government sources: (Federal/Provincial) Provincial (i) Grant 50.000M (ii) Loan NONE (iii) Equity Investment NONE (iv) Direct Government

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Expenditure Rs.50.000M (on the revenue side) (b) Sponsoring Agency's own Contribution. Establishment, O&M expenses will be borne

by TCKP from other funds provided by the GoKPK through Finance Department as Grant in aid.

(c) Private Investment NONE (d) Local Body resources If any. NONE (e) Non-Government borrowing. NONE (f) Other sources (e.g. Recoveries) NONE II (a) Likely sources and amount of foreign exchange cost of the project. NIL. (b) Present position regarding availability, commitment of negotiations. NIL. Since the scheme is purely financed from provincial government’s own receipts. 11. Project benefits and analysis

i. Financial Social benefits with indicators

The assets of the corporation are expected to boost the soft image of KPK. It is further expected that more tourists will be attracted. Moreover the functioning of the corporation is also expected to improve with better logistics and expanding publicity and trend throughout the region and finally around the globe.

ii. Employment generation (direct and indirect) The schemes under the umbrella scheme

are expected to directly contribute to the improvement of existing assets/creation of new assets and to enable the corporation to be mobile in the field in order to peruse the notions of promotion of tourism through income generation by the local communities through small scale enterprising activities for elimination of poverty.

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iii. Environmental impact

The initial environmental examination indicates that the proper disposal of sanitation would help in maintaining clean environment.

iv. Impact of delays on project cost and viability All the sub schemes are based market prices and no major escalation of cost is expected.

12. Implementation Schedule (including starting and completion dates) The scheme is expected to be completed during twelve months.

13. Additional projects / decision required to

maximize socio-economic benefits from the proposed project. The process of involving of private sector,

local communities and youth would give sustainability and finally are expected to be part of the calendar of events normally celebrated. The local entrepreneurs are expected to be benefited as the multiplier effect of tourism increases the volume of business many folds in comparison to capital injected.

14. Certified that the project proposal has

been prepared on the basis of guidelines provided by the Planning Commission for the preparation of PC-I for Social Sectors. The cost estimates are according to the open market rates.

15.

Documents

Pc i festival traditional events 2014-15 50m