PBS TeacherLine Station MeetingOctober 27-28, 2008

Station Initiatives

Positioning PBS TeacherLine for Growth

WHRO

Brian K. CallahanChief Education Officer

WHRO

John L. WhitleyVirginia’s PBS TeacherLine

Solution Representative

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineExisting Sales Strategy Work with Other Virginia Public Broadcasting

Stations Target Regional NCLB EdTech Grant Project

Directors & Other “High-Opportunity” School Districts

Build Virginia’s PBS TeacherLine Brand Engage in Segmented Multimedia Marketing

Campaigns Result = Predominantly Individual Seat Sales

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLine SalesFYE2000 - 2008

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FYE2000 FYE2001 FYE2002 FYE2003 FYE2004 FYE2005 FYE2006 FYE2007 FYE2008

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineNew Sales Strategy Continue Existing Activities Hire Virginia’s PBS TeacherLine Solutions

Representative Develop Organizational Pricing and Incentives Position Virginia’s PBS TeacherLine as a

“Solutions Package” Rather than a “Commodity Product” – Long Term, Labor Intensive

Anticipated Result = Increased District Level Sales

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Bronze - Discover Silver - Explore Gold - Investigate Platinum - Commit Diamond - Proclaim

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Bronze - Discover Professional Development Needs

Assessment Support Welcome and Implementation Kit,

including Customized Registration Form Online Technical Support Online Introductory Information

Sessions Face to Face Course Utilization

Workshop On Demand Course Flexibility Online Facilitator Support Certified Virginia Instructors

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Silver - Explore Bronze Level plus… Online Training for up to 3 Facilitators

through PBS Online Facilitator Training (OFT) Course

Virginia’s PBS TeacherLine Shirt for Learners

Customized Division Course Listing and Registration Form on Virginia’s PBS TeacherLine Website

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Gold - Investigate Silver Level plus… Online Training for up to 5 Facilitators

through PBS Online Facilitator Training (OFT) Course

Virginia’s PBS TeacherLine Lapel Pin for Learners

Certificates for 50% Off 10 Future Individual Course Registrations

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Platinum - Commit Gold Level plus… Online Training for up to 8 Facilitators

through PBS Online Facilitator Training (OFT) Course

Certificates for 50% Off 15 Future Individual Course Registrations

On site Graduation Ceremony for Learners

Certification as Virginia’s PBS TeacherLine “Partners of Distinction”

Media Recognition Featuring “Partners of Distinction”

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Diamond - Proclaim Platinum Level plus… Online Training for up to 12 Facilitators

through PBS Online Facilitator Training (OFT) Course

Ability to Utilize Local Specially Certified Facilitators

Certificates for 50% Off 20 Future Individual Course Registrations

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives

Level Number of Courses

Cumulative Discount

SRP Per Course Per

Learner

Maximum Number of Learners Per

Course

Fee Per Course

Bronze 1 0% $349 25 $8,725

Silver 2 to 4 10% $314 25 $7,850

Gold 5 to 9 15% $296 25 $7,400

Platinum 10 to 14 20% $279 25 $6,975

Diamond 15+ 25% $261 25 $6,525

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives Change paradigm for organizational sales (LEAs and

SEAs) from a per learner fee to a per course fee. Courses are purchased on a 25 learner per course basis. LEAs and SEAs are offered an incentive program to

encourage the purchase of more courses. The more courses that an LEA or SEA purchases, the more value add they will receive.

Solutions Representatives will have the flexibility to discount the full course fee depending on negotiations with the organization.

Can incorporate other locally developed online courses.

PBS TeacherLine Station MeetingOctober 27-28, 2008

Virginia’s PBS TeacherLineOrganizational Pricing and Incentives

Final Questions?