photo credit: Matt McClelland

Reaching over 730,000 monthly viewers who enjoy exploring new worlds, discovering new ideas and broadening personal horizons.

PBS in Kansas City

With a multi-platform approach, KCPT creates a strong, meaningful connection for businesses and nonprofit organizations with our viewers and members — the most educated, influential, cultural and community-minded television audience in Kansas City.

Winning the hearts and minds of KCPT viewers pays dividends with this highly educated audience.

photo credit: Brad Austin

EDUCATEDThey value education, making higher education and lifelong learning a priority for themselves, their children and grandchildren

23% more likely to have an advanced college degreeSource: The Media Audit, Jan-Feb 2014, A18+

INFLUENTIALThey drive trends through word of mouth and influence corporate and social networks

25%of all Opinion Leaders tune into PBS NewsHour, putting it in the top 10 of all media that reach most Opinion LeadersSource: 2012 Erdos & Morgan Opinion Leaders Society

Government Opinion Leaders watch PBS NewsHour:

25%of federal governmentSource: 2012 Erdos & Morgan Opinion Leaders Society

21%of the congressional branchSource: 2012 Erdos & Morgan Opinion Leaders Society

20%of state and local governmentSource: 2012 Erdos & Morgan Opinion Leaders Society

CULTURALPassionate about the arts, they relish music, theater and museums

59%more likely to patronize the artsSource: The Media Audit, Jan-Feb 2014, A18+

COMMUNITY-MINDEDThey participate in local initiatives and are highly active in the community

41%more likely to buy green/goods for the environmentSource: The Media Audit, Jan-Feb 2014, A18+

photo credit: Brad Austin

FIRST AND FOREMOST – NO CLUTTER!Non-programming minutes per hour:

The Power of PBS

PBS:3 minutes

Commercial TV:14 minutes, 40 sec

Cable TV:15 minutes, 14 sec

Source: Kantar Media, Nielsen October 2015

SPONSORS OF PBS BENEFIT FROM HIGH EXPECTATIONS WHEN COMPARED TO OTHER NETWORKS

76%agree that sponsors

are committed to quality and excellence

62%agree that sponsors are industry leaders

68%agree that sponsors create

compelling advertising that is better than ads

on other networks

THE PBS AUDIENCE TAKES ACTION AFTER WATCHING PBS PROGRAMMING

36%research more on

the company, product or service

19%of those who made

a purchase were motivated to buy a car

18%bought the product

or service

IN THE COMMUNITY · More than 200 community partners

and growing

· Nearly 100 events each year

Audience Reach & Impact

ON AIR · 730,000 viewers each month

· 100,000 local kids rely on PBS Kids each week

ONLINE · 50,000 visits each month on

KCPT.org and FlatlandKC.org

PRINT · 23,000 circulation for KCPT’s

monthly member guide

KCPT SPECIAL REPORTSUpcoming projects available on request

KCPT special reports focus on Kansas City’s civic and governmental life with the charge of making our home a better place to live. KCPT special reports will include stories from independent filmmakers and journalists as well as those produced by KCPT’s multimedia producers and reporters.A sample of past programs include:

· Public Works? The Cost of Our Aging Infrastructure · Lost Minds: KC’s Mental Health Crisis · Our Divided City · Beyond Belief: Three Stories of Faith in Action

RUCKUS10,000 HH each week (580,000 yearly impressions)

Ruckus offers viewpoints on top stories from four different panelists of public newsmakers and officials, providing a diversity of opinion through debate and discussion on issues affecting the KC metro area.

LIVE ON THE BRIDGE6,000 HH each week (140,000 yearly impressions)

Each week Live on the Bridge showcases live in-studio sessions from our radio station 90.9 The Bridge. Sessions feature an interview and musical performance from local and national acts. Live on The Bridge brings good music back to TV.

Local Programming

KANSAS CITY ARTS & CULTURE SPECIALSUpcoming projects available on request

KCPT and our digital magazine Flatland partner to share the best of the Kansas City arts and culture scene. Using a unique style of storytelling and promotion, these specials take audiences inside arts organizations, restaurants and the music scene that makes Kansas City unique.A sample of past programs include:

· In Situ: Impressions from the Bloch Galleries · The Founders (portraits of KC’s founders) · Show Me (entrepreneurs and innovators calling KC Home) · Burnt Legend

WEEK IN REVIEW15,000 HH each week (800,000 yearly impressions)

Week in Review (WIR) uniquely positions itself as the place that puts the most important local stories in context and helps connect the dots between issues so you can better understand them, all in 30 minutes or less.

ANTIQUES ROADSHOWAntiques Roadshow is part adventure, part history lesson, and part treasure hunt! Specialists from leading auction houses offer appraisals of antiques and collectibles, revealing fascinating truths about family treasures and flea market finds.

MASTERPIECEFor more than 40 years, Masterpiece has enthralled audiences with the works of the finest classic and contemporary writers interpreted by the world’s foremost actors.

PBS NEWSHOURPBS NewsHour provides in-depth analysis of current events with a team of seasoned and highly regarded journalists. The nightly broadcast features correspondents who deliver compelling original reporting and newsmaker interviews from the field.

NOVAExplore the science behind the headlines in PBS’s premier science series. With compelling stories and spectacular visuals, NOVA programs demystify science and technology for viewers of all ages and spotlight people involved in scientific pursuits.

KCPT KIDSPBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs.

National Programming

FRONTLINEExperience powerful investigative storytelling that answers only to you. From criminal justice to politics to global issues, the reporting of PBS’sflagship public affairs series takes you inside the controversial, complex stories shaping our times.

GREAT PERFORMANCESTelevision’s longest-running performing arts anthology, Great Performances brings viewers the best in music, dance and theater.

KCPT is a noncommercial broadcaster. While adhering to standards for regulating the ways in which we recognize community partners that support us, we are a perfect branding opportunity that ties your company with the most trusted name in television: PBS. Our account executives will be happy to guide you through the creative and production process.

Rate Card

Monday – Friday

6:30 a.m. –5:30 p.m.

PBS KidsClifford / Arthur / Dinosaur Train / Cat In The Hat / Curious George /

Super Why! / Peg + Cat / Daniel Tiger

:30/:15

$250 / $150

Monday - Friday

5:30 p.m. – 7:30 p.m.

NewsNightly Business Report / PBS NewsHour /

Ruckus / Washington Week / Week in Review

$300 / $150

Monday – Friday

7 p.m. –10 p.m.

PBS Prime Time Antiques Roadshow / PBS Documentary Specials /

American Experience / NOVA /American Masters /

Great Performances / Frontline

$350 / $175

Monday –Sunday

10 p.m. – Midnight

PBS Late NightVarious Programming

$150 / $75

Saturday – Sunday

6 a.m. – 7 p.m.

WeekendsHow To / Cooking / Garden /

Public Affairs / Travel

$150 / $75

Saturday7 p.m. – 10 p.m.

British Comedy$200 / $100

Sunday7 p.m. – 10 p.m.

MasterpieceClassic / Mystery / Contemporary

$450 / $225

Digital Underwriting Options

KCPT.ORGLeaderboard ad on schedules page (728px X 90px)

· Impressions: 16,500 each month · Rate: $500 per month

KCPT WEEKLY HIGHLIGHTS EMAILHorizontal ad in station promotional email (640px X 360px)

· Audience Size: · 63,000 email addresses · 15% Open Rate (6 month average)

· Rate: $500 per month

FLATLANDKC.ORGFunder logo rotating box on homepage (350px X 350px)

· Impressions: 3,000 · Rate: $200 per month

Medium rectangle ad on left sidebar (300px X 250px) · Impressions:

· Eats & Drinks 6,000 · Farm & Field < 500 · People & Places 6,000 · News & Issues 5,000 · Arts & Culture 2,500

· Rate: $200 per month (each)

BRIDGE909.ORGOnline listener pre roll (:10 second audio message)

· Sessions: 4,400 average online listens each month (total listening hours average 26,500 hours per month)

· Rate: $400 per month

Banner ad on media player; (728px X 90px) · Sessions: 4,400 average online listens each month · Rate: $400 per month

Corporate Support Contacts

Julie Wallenjwallen@kcpt.org

Gina Smithgsmith@kcpt.org

Kayla Boalkboal@kcpt.org

Editorial Contacteditor@kcpt.org

Custom Ad & File Submission krankin@kcpt.org

KCPT Main Number816.756.3580

Improve Your Corporate ImagePBS’ commitment to use media for the public good has earned the trust and respect of the American people. For the eleventh consecutive year, the American public has rated PBS as the most trustworthy institution among nationally known organizations.

Less ClutterKCPT’s Member Guide offers your organization an uncluttered landscape for your message to reach potential customers, unlike traditional magazines, which means your message stands out to engaged readers.

Impact Your Bottom LineAccording to a Harris Interactive Study of public television viewers, two-thirds were more likely to choose to buy a product or service from a PBS sponsor. Advertising in KCPT’s Member Guide is good for your business.

The MONTHLY guide features stories from KCPT’s local programs like Ruckus and Week in Review in addition to the following PBS themed programming:

• ARTS & CULTURE• FOOD, GARDENING

& HOME• PLANNED GIVING• HEALTH

• KIDS & FAMILY• SCIENCE & NATURE• HISTORY• SUSTAINABILITY• ENTREPRENEURSHIP

4

5

May2016 | kcpt.org

May2016 | kcpt.org

Local jazz stars, saxophonist Bobby Watson and vocalist Kevin Mahogany, will join the Kansas City Symphony for the Bank of America Celebration at the Station on Sunday, May 29 at 8 p.m.

This year’s theme, “Coming Home to Kansas City,” features a special program honoring Kansas City and its veterans. Associate Con-ductor Aram Demirjian will lead the Kansas City Symphony and special guests in a two-hour concert. “The concert will include many of our annual favorites, ‘Armed Forces Salute,’ ‘Stars and Stripes Forever’ and ‘1812 Overture,’ as well as some very Kansas City-centric songs played by two of our finest jazz musicians,” Demirjian said.

The symphony also welcomes back special guest narrator CNBC’s Jim Birdsall and the U.S. Air Force Band of Mid-America Brass Ensemble for this year’s event. The concert culminates when all eyes turn skyward for KC’s largest display of choreographed fireworks, presented to the beat of patriotic music above the National WWI Museum at Liberty Memorial.

“Music has long been intimately associated with times of national remembrance, mourning and celebration, and there is no better way to bring the community together for this wonderful free concert,” said Frank Byrne, executive director of the Kansas City Symphony.

Tune into KCPT at 7:45 p.m. for a pre-show broadcast with special veterans features and interviews with the stars from the evening’s performance. If you’re unable to attend the event, KCPT will be doing a live broadcast and will re-air the event on Memorial Day, Monday, May 30.

The Bank of America Celebration at the Station is the largest free Memorial Day weekend event in the Midwest and keeps the whole family in mind. The site opens at 1 p.m. with pre-concert entertainment, food trucks and the Lee Jeans Celebration Family Zone. All pre-concert events close at 7:30 p.m. Join Gary Sinise and Joe Mantegna as they co-host the 27th broadcast of the National Memorial Day Concert live from the West Lawn at the U.S. Capitol. Be there to remember and honor the service and sacrifice of our men and women in uniform, their families at home, and all those who have given their lives for our country.

Since the draft ended in 1973, the number of Americans who serve in the armed forces has decreased dramatically, leading to what some fear is a lack of understanding between our military and civilian populations. This spring KCPT is partnering with Veterans Coming Home, a national public media initiative, to bridge America’s military-civilian divide by telling stories, challenging stereotypes and exploring how the values of service and citizenship are powerful connectors for all Americans. To learn more about how you can help us bridge the divide visit veterans.kcpt.org.

If you’re a veteran or part of an organization associated with serving veterans and would like to share your story, please contact us at veterans@kcpt.org Although Jackie Robinson only spent five months with the Kansas City Monarchs in 1945, he left an everlasting mark on the city. From donning the red and white uniform in April to his final appearance in August of that year, Robinson became a vital member of the team along with the legendary Satchel Paige. Robinson played shortstop while Paige was a for-hire pitcher. The Monarchs, unfortunately, didn’t see the playoffs during the ’45 season with its .510 record.For a record of Robinson’s single season with the Monarchs, including some of the team’s—and history’s—most pivotal moments go to flatlandkc.org. The Kansas City Monarchs played 101 games against 18 teams across the East Coast and Midwest. By the end of the season, Robinson had the best average on the team at .375. During this time Robinson was also participating in tryouts for the Major Leagues at the recommendation of noted African-American sportswriter Wendell Smith. Smith played a large role in Robinson signing with the Brooklyn Dodgers and becoming the first African-American player in the Major Leagues.

And while Jackie Robinson will always be best known as a Brooklyn Dodger, for a brief moment he was one of Kansas City’s own.

Get ready to raise a glass, Kansas City. New juices, beers, wine and smoothies have all arrived. You can visit the recently opened KC Wineworks in the Crossroads to sample wine and cider made from Missouri grapes and apples or grab a juice or smoothie from Enjoy Pure Food + Drink in Mission Farms.

We’ve delved into Betty Rae’s, a new ice cream shop making it’s own waffle cones in Waldo, and taught you how to eat like you’re at Kauffman Stadium all the time (hint: it involves hot dogs). We’ve pitted carrot beer (yes, you read that right) and carrot juice against one another in a head-to-head new series that we’re calling Food Fight. We’re searching for the best seat in the house and pairing craft beer with roller food.

We’re taking a look at sandwiches layer-by-layer [see above] and we’ll keep seeking out combinations and flavors as unique and interesting as, well, carrot beer.

Order up is a new regular series that takes a layered look at eats and drinks across Kansas City. Got a dish you think we should feature?Find us on Facebook @Flatland or on Twitter @FlatlandKC.

Bank of America Celebration at the Station ConcertLive Broadcast on KCPT Sunday, May 29 at 8 p.m.KANSAS CITY SYMPHONY INTRODUCES SPECIAL GUESTS FOR THE 14TH ANNUAL

MEMORIAL DAY WEEKEND CONCERT

The National Memorial Day ConcertSUNDAY, MAY 29 | 10 p.m.

KCPT Honors Local Veterans and Veterans Organizations

Jackie Robinson’s Year with the Kansas City MonarchsBY JESSE HOWE | FLATLAND

Flatland’s Eats & Drinks Section is Bringing You Better Food CoverageBY JONATHAN BENDER | FLATLAND

HONORING OUR VETERANS

4

5

May2016 | kcpt.org

May2016 | kcpt.org

Local jazz stars, saxophonist Bobby Watson and vocalist Kevin Mahogany, will join the Kansas City Symphony for the Bank of America Celebration at the Station on Sunday, May 29 at 8 p.m.

This year’s theme, “Coming Home to Kansas City,” features a special program honoring Kansas City and its veterans. Associate Con-ductor Aram Demirjian will lead the Kansas City Symphony and special guests in a two-hour concert. “The concert will include many of our annual favorites, ‘Armed Forces Salute,’ ‘Stars and Stripes Forever’ and ‘1812 Overture,’ as well as some very Kansas City-centric songs played by two of our finest jazz musicians,” Demirjian said.

The symphony also welcomes back special guest narrator CNBC’s Jim Birdsall and the U.S. Air Force Band of Mid-America Brass Ensemble for this year’s event. The concert culminates when all eyes turn skyward for KC’s largest display of choreographed fireworks, presented to the beat of patriotic music above the National WWI Museum at Liberty Memorial.

“Music has long been intimately associated with times of national remembrance, mourning and celebration, and there is no better way to bring the community together for this wonderful free concert,” said Frank Byrne, executive director of the Kansas City Symphony.

Tune into KCPT at 7:45 p.m. for a pre-show broadcast with special veterans features and interviews with the stars from the evening’s performance. If you’re unable to attend the event, KCPT will be doing a live broadcast and will re-air the event on Memorial Day, Monday, May 30.

The Bank of America Celebration at the Station is the largest free Memorial Day weekend event in the Midwest and keeps the whole family in mind. The site opens at 1 p.m. with pre-concert entertainment, food trucks and the Lee Jeans Celebration Family Zone. All pre-concert events close at 7:30 p.m. Join Gary Sinise and Joe Mantegna as they co-host the 27th broadcast of the National Memorial Day Concert live from the West Lawn at the U.S. Capitol. Be there to remember and honor the service and sacrifice of our men and women in uniform, their families at home, and all those who have given their lives for our country.

Since the draft ended in 1973, the number of Americans who serve in the armed forces has decreased dramatically, leading to what some fear is a lack of understanding between our military and civilian populations. This spring KCPT is partnering with Veterans Coming Home, a national public media initiative, to bridge America’s military-civilian divide by telling stories, challenging stereotypes and exploring how the values of service and citizenship are powerful connectors for all Americans. To learn more about how you can help us bridge the divide visit veterans.kcpt.org.

If you’re a veteran or part of an organization associated with serving veterans and would like to share your story, please contact us at veterans@kcpt.org Although Jackie Robinson only spent five months with the Kansas City

Monarchs in 1945, he left an everlasting mark on the city. From donning

the red and white uniform in April to his final appearance in August of

that year, Robinson became a vital member of the team along with the

legendary Satchel Paige. Robinson played shortstop while Paige was a for-hire pitcher. The Monarchs, unfortunately, didn’t see the playoffs during the ’45 season with its .510 record.

For a record of Robinson’s single season with the Monarchs, including

some of the team’s—and history’s—most pivotal moments go to flatlandkc.org. The Kansas City Monarchs played 101 games against 18 teams across the East Coast and Midwest. By the end of the season,

Robinson had the best average on the team at .375. During this time Robinson was also participating in tryouts for the Major Leagues at the recommendation of noted African-American sportswriter Wendell

Smith. Smith played a large role in Robinson signing with the Brooklyn

Dodgers and becoming the first African-American player in the Major Leagues.

And while Jackie Robinson will always be best known as a Brooklyn Dodger, for a brief moment he was one of Kansas City’s own.

Get ready to raise a glass, Kansas City. New juices, beers, wine and smoothies have all arrived. You can visit the recently opened KC Wineworks in the Crossroads to sample wine and cider made from

Missouri grapes and apples or grab a juice or smoothie from Enjoy Pure

Food + Drink in Mission Farms. We’ve delved into Betty Rae’s, a new ice cream shop making it’s own waffle cones in Waldo, and taught you how to eat like you’re at Kauffman Stadium all the time (hint: it involves hot dogs). We’ve pitted

carrot beer (yes, you read that right) and carrot juice against one another

in a head-to-head new series that we’re calling Food Fight. We’re searching for the best seat in the house and pairing craft beer with roller food.

We’re taking a look at sandwiches layer-by-layer [see above] and we’ll keep seeking out combinations and flavors as unique and interesting as,

well, carrot beer.

Order up is a new regular series that takes a layered look at eats and drinks across Kansas City. Got a dish you think we should feature?Find us on Facebook @Flatland or on Twitter @FlatlandKC.

Bank of America Celebration at the Station Concert

Live Broadcast on KCPT Sunday, May 29 at 8 p.m.

KANSAS CITY SYMPHONY INTRODUCES SPECIAL GUESTS FOR THE 14TH ANNUAL

MEMORIAL DAY WEEKEND CONCERT

The National Memorial Day ConcertSUNDAY, MAY 29 | 10 p.m.

KCPT Honors Local Veterans and Veterans Organizations

Jackie Robinson’s Year with the Kansas City MonarchsBY JESSE HOWE | FLATLANDFlatland’s Eats & Drinks Section is Bringing You Better Food CoverageBY JONATHAN BENDER | FLATLAND

HONORING OUR VETERANS

1May2016 | kcpt.org

KCPT-HD | KCPT2 | KCPTCreate

kcpt.orgProgrammer’s Picks: Luther, Afterlife, Peace Officer,

The Armour of Light and more ...

May 2016

CELEBRATION

STATIONBank of America

May 298-10 p.m.

atthe

Type Size (width x height in inches)

Full Page Bleed size: 8.625 x 11.125Page size: 8.375 x 10.875Live Area: 7.875 x 10.375

1/2 Page Horizontal 7.9 x 5.01

1/4 Page 3.9 x 5.01

Back Cover Bleed size: 8.625 x 8.4Page size: 8.375 x 8.15Live Area: 7.875 x 7.65

Size Open 6x 12xFull Page $1800 $1500 $1350

1/2 Page $1080 $900 $810

1/4 Page $650 $540 $488

Back Cover $2,300 $2,000 $1,850

The KCPT Member Guide is mailed to approximately 23,000 KCPT members and community leaders and features stories on arts & culture, science & nature, health, children and public affairs.

FILE SUBMISSIONS GUIDELINES:• PDF - High-resolution, press ready• EPS - All fonts outlined, 300 dpi and CMYK • JPG - 300 dpi and CMYK• TIF - 300 dpi and CMYK.

FILE CAN BE SUBMITTED VIA:• CD/DVD/Jump Drive• E-mail (files must be smaller than 7mb) to krankin@kcpt.org

SPACE CLOSINGThe 1st of the month prior to the cover date

MATERIALS CLOSINGThe 1st of the month prior to cover date

STAND OUT in a clutter free environment on-air, online and in

THE KCPT MEMBER GUIDE DELIVERS VALUABLE KCPT MEMBERSOne of the most popular member benefits, the guide, is sent to over 23,000 KCPT members each month. KCPT members read the guide to find program listings, television highlights, updates on KCPT special events and featured local stories.

REACH 23,000 KCPT Members Monthly

Nature

NOVA

Masterpiece:Sherlock

Celtic Woman

Straight No Chaser

The Fab Four: The Ultimate

Beatles Tribute

EVENTS

PROGRAMS

MONTH AD DEADLINE

JANUARY DECEMBER 1

FEBRUARY

MARCH FEBRUARY 1

JANUARY 1

APRIL MARCH 1

MAY APRIL 1

JUNE MAY 1

JULY JUNE 1

AUGUST JULY 1

SEPTEMBER AUGUST 1

OCTOBER SEPTEMBER 1

NOVEMBER OCTOBER 1

DECEMBER NOVEMBER 1

M AT E R I A L D E A D L I N E S

Our viewers find public television more interesting, informative, educational and stimu-lating than either cable or network television. They are also more affluent, sophisticated, loyal and influential consumers who see public television sponsors as exceptional!

KCPT MEMBER GUIDE DELIVERS

VALUABLE MEMBERS

Household Income - All Day ViewerCompared to the average adult 18+ in Kansas City, KCPT viewers are 53% more likely to have a household income of $250,000 or more.

Less than$35,000

$35,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $249,999

$250,000 or more

MarketAverage

0 50 100 150 200Index

0 50 100 150 200

Level of EducationCompared to the average adult 18+ in Kansas City, KCPT viewers are 111% more like-ly to have a Post Graduate Degree.

Grade school (8th grade or less)

Some high school (not graduate)

High school graduate (12th grade or GED)

Some college (1-3 years, not graduate)

College grad-uate (4 year college)

Some post graduate (no ad-vanced degree)

Post graduate degree

MarketAverage

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