13 numbers that will change how you market in 2013

by Laura LongleyLaura Longley Marketing, LLC

972 professionals, including business owners, participated in the 2012

State of Inbound Marketing conducted by HubSpot, the software and education pioneer in the field.

1. Outbound Marketing2. Inbound Marketing

We are seeing a seismic shift in marketing. Today there are two major strategies:

1. Outbound marketing uses direct mail, print and broadcast advertising, trade shows to push messages out to prospects.

2. Inbound Marketinguses websites that are optimized for search engines, blogs, social media, and more new tools to pull prospects in.

Are your marketing dollars going outbound or inbound? Consider these statistics from HubSpot’s report . . .

78% of internet users conduct product research online.

(That means your new business card isn’t a business card—

it’s Google.)

Inbound leads cost 61% less per lead than outbound leads.

57% of companies have acquired a customer from

their blog.

81% of businesses reported that their company blog is useful-to-critical for their

business.

62% of companies reported that social

media has become MORE important as a source of

leads.

51% of companies report that direct mail has

become LESS important as a source of leads.

65% of B2B companies report that they have acquired a customer

through LinkedIn.

41% of B2B and 67% of B2C

companies have acquired a customer through Facebook.

89% of businesses are either maintaining or increasing their inbound marketing

budgets.

(or thereabouts) is when HubSpot will release its new report. Watch this PBA blog for the latest statistics . . .

And plan to visit LauraLongley.com

for the key takeaways. Better yet, join me at the

Purcellville Library for a live discussion with follow up on

PBA’s LinkedIn Group. Click below to receive a notice.

About Laura Longley Marketing, LLCToday we have all these puzzle pieces—websites, blogs, social media, email marketing—that can be confounding. We help you put the pieces together

into a marketing process that will increase your revenue. If you’d like to learn how

just call me at 540-454-2544 or email laura@lauralongley.com .