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PAUTZKE BAIT COMPANY 2011-12 PRODUCT CATALOG

Pautzke 2011-2012 Catalog

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Pautzke's New 2011-2012 Product Catalog!

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Page 1: Pautzke 2011-2012 Catalog

PAUTZKE B A I T C O M P A N Y

2011-12 PRODUCT CATALOG

Page 2: Pautzke 2011-2012 Catalog

THE W RLD’SBAIT C MPANY

We’ve been known as the Pioneers of Trout Fishing for over 75 years, and the world’smost trusted provider of high-quality salmon, trout and steelhead baits since our companywas founded in 1934.

For 2011-12, Pautzke Bait Co. is proud to present a bold new line of products that com-bines seven decades of knowledge with revolutionary technologies that re-define trout,salmon, steelhead, kokanee and halibut baits for anglers throughout the world.

PAUTZKE BAIT COMPANY IS

WELCOME TO THE NEW PAUTZKE

s of Trout Fis

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It’s been more than 75 years since Pautzke Bait Company laid the foundation for defining trout fishing inNorth America. It’s been an amazing journey since Dad Pautzke began cooking salmon eggs on his small kitchenstove in the early 1930s. From that h umble beginning, our world famous BALLS O’ FIRE salmon eggs have servedcountless trout anglers across the globe. We’ve sold more than 85 million jars of BALLS O’ FIRE eggs thanks to theproduct quality and craftsmanship that has maintained our position as the oldest bait company in North Amer ica.

As the fishing industry evolved, we’ve evolved, too. In our fourth generation of family ownership, Pautzke is nowowned by Casey Kelley, the grandson of Keith Williams - the genius behind our flaming red salmon eggs - and hasadded a key new member to the family, Director of Operations Chris Shaffer. As the World’s Bait Company,Pautzke has systematically released old family recipes, used new science and expanded our line from a mere threeproducts less than a decade ago, to more than 50 today. To ensure our quality keeps pace with expansion, we’veadded the world’s finest pro staff, a new line of quality apparel, an aggressive advertising campaign. We continueto splash into the saltwater market with CRAB & SHRIMP FUEL while also adding FIRE BRINE, a longtimefamily secret that will surely turn heads in the Pacific Northwest, Alaska and the Great Lakes.

This new decade marks our emergence into the dough bait market with FIREBAIT, our most exciting inventionsince salmon eggs changed the way anglers fished for trout. Moving forward, we at Pautzke will continue to bringinnovative, industry-leading trout, salmon, steelhead and halibut products to life, and we are eager to continue serv-ing you, our extended Team Pautzke family.

Thanks for your support over the years, and we look forward to providing you the best baits and scents for another75 years.

Casey Kelley & Chris Shaffer

PAUTZKE ENTERS A NEW ERA

“PAUTZKE BAIT CO. was built on a family philosophy that my grandfather, Keith Williams, insistedupon: Make the best product possible and provide your customers with the best value you can.”

-Pautzke Bait Co. President CASEY KELLEY

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FLOATING, GLITTER TROUT BAIT

Since 1934, we at Pautzke BaitCompany have helped define troutfishing in North America. And, it’s thatkind of outstanding expertise thatsteers our will to drive the world’s nextrevolution of trout baits.

Pautzke’s sensational FIRE BAITcombines over seven decades worth ofPautzke’s industry-leading troutfishing knowledge and cutting-edgebait science to create the most electri-fying dough bait since the 1980s!

Since 1934, we at Pautzke Bait

A TROUT BAITREVOLUTION

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Infused with Pautzke’s industryleading Krill recipe, FIRE BAITis a revolutionary floating bait thatwill convince trout to bite, even whenthey're not hungry.

Crafted with the same professionalquality as our traditional and worldfamous Balls O' Fire salmon eggs,FIRE BAIT is crammed with cutting-edge fishing technology and our se-cret family recipes.

Following more than two decades oftesting, research and experimenta-tion, FIRE BAIT masters the 4 essen-tials of a quality dough bait:buoyancy, consistency, color andscent. It’ll produce results that willmake it another Pautzke classic.

Keeping pace to be precise in makingsure our color components perfectlycomplimented the scent profiles, wesettled on nine vibrant original colors

that provide trout anglers with asupremely flexible color palate thatallows them to match any water con-dition they’ll face.

FIRE BAIT is available in chartreusegarlic, natural, orange, pink, red, yel-low, green, peach garlic and rainbow,and four swirls colors new for 2011-12.

FIRE BAIT is 90% biodegradableand is deadly effective on trout!

Infused with Pautzke’s industry Following more than two decades of that provide trout anglers with a

DEADLY EFFECTIVE ON TROUT

Rainbow NaturalOrange

Pink Red

Peach Garlic

Yellow GreenChartreuse Garlic Pink Red Yellow Greenhartreuse Garlic

9 ORIGINAL GLITTER COLORS

“FIRE BAIT is exactly what every trout fisherman demands: Incredible buoyancy, industry-leadingscent attraction and exceptional visual punch thanks to the colors and glitter. It’s the perfect bait.”

-Team Pautzke Pro JOEL SHANGLE

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5 KILLER NEW COLOR OPTIONS!

Pautzke adds even more firepowerto our FIRE BAIT lineup in 2011-12with the introduction of five new col-ors of our revolutionary floating troutbait. Introducing Mountain Wild-fire, American Wildfire, AtomicGarlic, Garlic Wildifre and Mal-low Balls o’ Fire!

Vibrant new colors + color/scent com-binations = more choices for trout an-glers throughout the world!

NEW COLORSFOR 2011-12!

Mallow Balls O’ Fire

Mountain Wild Fire

Garlic Wildfire

American Wildfire

Atomic Garlic

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We took one of the oldest formulas inthe Pautzke family and made iteven better: introducing FIREBRINE, a super-simple, deadly ef-fective pre-mixed brine that’s perfectfor herring, alewives, shrimp and var-ious other baits.

Combining some of the science fromour Fire Cure & Borx O’ Fire cureswith advice from our Team Pautzke

Pros, FIRE BRINE takes the hassleout of brining herring and alewiveswith a proprietary mix of briningagents, four sensational colors and se-cret ingredients that produce abrightly colored, tough, well-scentedbait that fish simply can’t resist.

It’s all about ease of use, too: FIREBRINE is pre-mixed and ready to

use right out of the bottle. Simplypour it into a container, add yourbait, and you’re done.

Use FIRE BRINE on fish baits (her-ring, alewives, sardines, etc.) orshrimp baits (tiger prawns, sandshrimp, etc.) for the best brined baitsfor salmon, steelhead and variousother species.

We took one of the oldest formulas in Pros, FIRE BRINE takes the hassle use right out of the bottle. Simply

SIMPLE, EFFECTIVE BRINING!

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For more than 75 years, Pautzke's BALLS O’ FIREsalmon eggs have defined trout fishing throughout NorthAmerica.

Since Dad Pautzke first began manufacturing ourworld-renown “Soft But Sarisfying” salmon eggs on asmall, two-burner stove in his basement in 1934,Pautzke Bait Co. has sold more than 85 million jarsof eggs and been a part of tens of millions of successfuldays of trout fishing.

Our famous Green Label salmon eggs are the mostrecognized trout bait on the planet, and seven decadesafter the original red egg was created, Pautzke con-tinues to provide the same trout-catching qualities thathave been passed down through four generations offamily ownership.

Our Orange Deluxe, Yellow Jacket and Gold LabelBALLS O’ FIRE salmon eggs define our new generationof trout baits, and are quickly becoming a mainstay fortrout anglers throughout the US and Canada.

WORLDWIDE TROUT DOMINANCE

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Tough, flashy, juicy and cooked to perfection, GOLD LABEL is the su-perstar of the world famous Balls O’ Fire line-up and our hottest egg

in recent years. GOLD LABEL is the only salmon egg on the marketwith glitter added to deceive more and bigger fish. GOLD LABEL

starts out with our popular Premium Balls O’ Fire egg and of-fers just enough glitter to pull in trout, without overpowering theegg. The glitter isused as a visual stimulant: Light reflects off theglitter and draws trout in for a closer look. Combine the glitterwith our trademarked juices already crammed inside the eggand strikes can come instantly. GOLD LABEL is best used in

clear water conditions where the glitter can reflect the most light,but they can be fished in any body of water. While most anglers drift

them solo, successful mountain anglers use them in conjunction withother Pautzke color combinations including Premium, Yellow Jack-ets and Orange Deluxe.

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GOLD LABEL

Ideal for small streams, brooks, creeks and all low/clear water condi-tions, TYEE is the smallest egg in the Balls O’ Fire line, yet packs

a mighty punch. TYEE is designed to plunk into tight spaces,behind small boulders, in pockets and under overhanging

banks. These eggs can be used in any angling conditions, butare most effective when fished on 2-pound line on a singleegg hook. Arriving to high-mountain and back countrystreams with a jar of TYEE eggs is the perfect way to match

the hatch in spring and fall when browns, rainbows, cutthroat,golden and brook trout can be spawning. Drifting a single

TYEE egg under a float near inlets and outlets and pitching thesehighly visible eggs in streams and creeks is a dynamite way to con-

vince trout to bite in areas where you traditionally don’t find large fish.

TYEE

GREEN LABELThe original - and after more than 75 years - still the best! Pautzke’s

GREEN LABEL salmon egg is the world’s most recognized and bestselling egg. Hands down, more trout have been caught on GREEN

LABEL than any other egg on the planet. It’s the No. 1 sellingnatural trout bait of all time, and still the most effective. The

workhorse of the Balls O’ Fire lineup since it was created in1934, GREEN LABEL is the most common egg used by an-glers in the world. More than 75 million jars of GREENLABEL been sold since 1934, and at least 500,000 jars are

sold annually. Applicable in any situation, it’s a user-friendlyegg that is derived from king or chum salmon. There isn’t a

wrong place to fish the GREEN LABEL, whether in movingwater or stillwater reservoirs. Cooked in a carefully mastered and

patented Pautzke process, the GREEN LABEL is the most universalegg on the market today and has been for more than seven decades!

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Pautzke’s YELLOW JACKETS are perhaps our most versatile eggs, re-sembling natural spawn, similar to brown trout, rainbow trout and steel-

head eggs. They have an unparalleled natural presentation. Dynamitein low, clear water, YELLOW JACKETS are the world’s most effec-

tive egg for finicky trout and steelhead. They’re similar to OR-ANGE DELUXE eggs in that they retain the characteristics ofnatural colored eggs found in lakes, streams and reservoirs inNorth and South America and Europe. YELLOW JACKETS aretinted yellow, and come swollen with secret juices trout can’t defy.

Whereas our red salmon eggs have been the staple for more than75 years, natural colored eggs have gained popularity in today’s

market where anglers are trying new combinations of colors to over-come increased fishing pressure and master adverse water conditions.YELLOW JACKETS are applicable in canals, ponds, streams, rivers,brooks, creeks and anywhere else trout, salmon or steelhead are found.

YELLOW JACKET

The “Guide’s Choice” for tying spawn sacks in the Great Lakes, British Co-lumbia and Canada’s Lake Ontario, Pautzke’s ORANGE DELUXE

eggs are one of our best multipurpose eggs. They perfectly comple-ment their sister eggs, theYELLOW JACKET, and their versatility.

Another quality egg that bears a resemblance to natural spawn,ORANGE DELUXE is comparable to brown trout, rainbowtrout and steelhead eggs as they occur in fisheries where naturalspawning takes place. Our ORANGE DELUXE eggs give an-glers an incomparable natural presentation. Superlative when

faced with clear and low water or in any area where fishing pres-sure is high, ORANGE DELUXE are prescribed for fussy trout and

steelhead, and can be pitched in brooks, streams, creeks, rivers,ponds and lakes. These eggs are just the thing for anglers targetingchanging water conditions, clear water, and in waters where trout aren’tkeying in on brighter-colored eggs.

ORANGE DELUXE

“Sometimes there’s really no way to foolfish with a brightly colored bait, and youhave to do your best to mimic what’s nat-urally in the water. Pautzke’s YELLOWJACKET and ORANGE DELUXE eggsare by far the most natural baits you canfish in high-mountain streams and clear,low-water streams where trout are reallyspooky. Red eggs are great for most ap-plications, but there are fisheries where aYELLOW JACKET or ORANGEDELUXE will work better.”

-Team Pautzke Pro MIKE NIELSEN

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When we say that Pautzke's BALLS O’ FIREsalmon eggs are our heritage, we’re not kidding.

It started over 75 years ago when Dad Pautzke firstgot into the business of curing, cooking, canning and sell-ing salmon eggs to trout fishermen throughout EasternWashington. That time-honored commitment has beenpassed down from generation to generation since then -four generations under the Pautzke name, to beexact - and is still the motto by which we operate.

We’ve heard it a thousand times: “I caught my first trouton your Green Label salmon eggs.” Pautzke hasbeen part of the fishing tradition of millions of anglersfor decades, and that’s both an honor and a responsibil-ity. We know that anglers expect the finest eggs in theworld, and we continue to deliver with the same in-tegrity that Dad Pautzke started back in the 1930s.

Our eggs are the product of hand-crafted attention todetail and insistence on the highest quality in the indus-try. Here’s to 75 more years of Pautzke excellence.

THE WORLD’S BEST SINCE 1934

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PAUTZKE REDEFINES EGG CURESPautzke Bait Co. built its repu-tation on over seven decades of at-tention to the intricate details of theegg-curing process. We’ve cured lit-erally thousands of TONS of eggsover our 75 years of producting ourfamous Balls O’ Fire eggs and de-veloped the process to an un-matched science. So doesn’t it seemnatural that our very first egg curewould redefine the way salmon andsteelhead anglers cure their eggs?

Pautzke’s FIRE CURE is the

next generation of cure, thanks to apatented formula that combinessome of Dad Pautzke’s most provencuring agents and a longtime secretcure created by West Coastsalmon/steelhead guru Mark Yano,whose basic cure formula was oneof the “secret handshakes” of someof the best salmon/steelhead guidesin the world.

The result: A cure that consistentlyproduces the best, milkiest, bright-est, most effective eggs you’ll ever

fish for salmon or steelhead.

FIRE CURE offers the everydayangler several components that arecritical to any good egg cure. FIrst, itproduces picture-perfect eggsEVERY time thanks to an easy-to-use application process that takesmuch of the hassle out of curingeggs. There are no worries aboutscorching your eggs with FIRECURE: Simply sprinkle on fresh orfrozen egg skeins, store in a jar andlet the cure do its job.

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FIRE CURE contains some of the most powerful scent at-tractants available, including our industry-best Krill scent.,which is what sets it apart from other commercial egg cures.Many of North America’s most respected salmon and steel-head guides have long used some sort of shrimp-based“boost” on their cured eggs, but FIRE CURE goes one bet-ter by incorporating Krill into the basic formula. As a re-sult, the ultra-powerful attractant permeates the eggs andprovides the strongest scent profile imaginable.

FIRE CURE provides extreme flexibility for a multitude ofbaits. Dad Pautzke’s foundational mix of salts, sugars, sea-sonings and various other proprietary curing agents make itan excellent cure for shrimp baits. Combined with our Nec-tar and Fire Power, FIRE CURE is also a key componentfor brining herring, anchovies, squid and various other pop-ular baits.

FIRE CURE is available in four sensational colors: Red,Pink, Orange and Natural. It’s packaged in a 16-ounceshaker bottle for extreme ease of use.

CURE SCIENCE

“One of the best qualities of FIRE CUREis that it’s an extremely “user-friendly”cure that produces a world-class bait re-gardless of your experience level. WithFIRE CURE, all you have to do is followthe directions for a basic, super-effectiveegg for either salmon or steelhead, andyou can customize it to fit any fishery inany season.”-Team Pautzke Pro DUANE INGLIN

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HI TECH MEETS OLD SCHOOLShortly after we turned the egg-cure market upside-down with FireCure, we went to work on one ofDad Pautzke’s most belovedrecipes: A borax-based cure thatcould be used for multiple applica-tions. We took nearly 70 years oftradition, combined it with our mostmodern bait science, and alongcame BOR X O’ FIRE, the mostuniversal bait cure available, barnone.

BOR X O’ FIRE is the perfect 1-2complement to Fire Cure and per-haps the most effective formulaever developed for steelhead. Itstarts out with a tried-and-true,old-school foundation of borax,which has long been a key compo-nent for Dad Pautzke’s favorite eggcures.

BOR X O’ FIRE gets its high-techboost from our universally recog-

nized Krill, which provides a newlevel of attraction to supplementthe salt, sugar and seasonings.

BOR X O’FIRE covers all the spec-trums of diffent types of cures, too.Its borax base allows it to meld per-fectly with either wet or dry brines,and it allows the angler to skip astep in the process by combining thebasic curing agents with borax, all inone easy-to-use bottle.

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Borax-based cures have been part of the salmon & steelhead arsenalfor decades, but anglers will be pleasantly surprised by the true versa-tility of BORX O’ FIRE. As many of our Great Lakes Pro Team mem-bers have quickly discovered, it’s the best cure on the market forspawn sacks (right), creating a bait that’s consistantly durable and in-credibly milky thanks to the patented formula of sugars, borax, dyesand Krill.

It’s also an excellent cure for single eggs fished for trout, giving our tra-ditional Balls O’ Fire eggs an added kick of Krill and an extra edgein durability when fishing light-biting fish.

BOR X O’FIRE is one of the most effective additions to prawns orshrimp you’ll find anywhere. As many of our Pro Team members havefound, BOR X O’ FIRE helps toughen up a bait while imparting ourpatented scent and colors, allowing you to fish a shrimp bait longer.

Those similar qualities make BOR X O’FIRE effective on herringstrips or sprinkled on anchovies or sardines.

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Borax-based cures have been part of the salmon & steelhead arsenaal

BORX O’ FIRE = A MULTI-USE CURE

“Unequivocally, it gives you your first drift, EVERY drift. When Iuse BORX O’ FIRE to cure my eggs, my bags are fresh not justthe first drift, but every drift. After five drifts with natural eggs theeggs start milking out, they lose their color and scent. Curingthem with BORX O’ FIRE we don’t have that problem.”

-Team Pautzke Pro TIM ROLLER-Team Pautzke Pro TED KESSLER

-Team Pautzke Pros MARK CHMURA

TIM ROLLER &DUANE INGLIN

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KOKANEE BAIT MADE EASY!No longer satisfied to be “just a salmon egg com-pany”, Pautzke Bait Co. recently took theNorth American kokanee world by surprise withour new line of FIRE CORN products. And, as

you’d expect from us, FIRE CORN isn't just a jar of

corn. It's proof that shoe peg corn isn't the only typeof corn that catches kokanee!

Tested and approved by the best kokanee guides inNorth America, FIRE CORN is cured with some of

our secret Pautzke family ingredients, includingthose used to create our world famous LiquidKrill. Processed similar to our Balls O' Firesalmon eggs, FIRE CORN is the most potent koka-

nee bait on the planet: It not only adds vibrant col-ors to your chosen kokanee spinner/lure, but alsotoughens the corn so it doesn't sour .

Not only does it provoke massive feeding frenzies, itsaves time by allowing anglers to purchase pre-cured, dyed, scented corn that's usable right out ofthe jar. Grown locally in Central Washington, FIRECORN is a super sweet corn, now made available

in an eight color line-up. FIRE CORN is ideal for

tipping spoons, jigs, spinners and stickbaits and issure to catch you more kokanee than ever!

KOKANEE

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Another one of Dad Pautzke's se-crets, KOKANEE FUEL is back byoverwhelming demand from thekokanee anglers of North America.

Derived from some of the basic in-gredients of our Fire Corn recipe,KOKANEE FUEL has become akey component to kokanee chasersthroughout the U.S. and Canada.Similar to our famous Nectar prod-ucts, KOKANEE FUEL is thestrained runoff from our Fire Corncooking process. It contains all thesalts, sugars, proteins and Krill, butwith some added boosts: We addedmore Pautzke family secretsstemming back more than 75 years!

Historically, a favorite for chum-ming, KOKANEE FUEL is perfectfor pouring, soaking, injecting,smearing, freezing or applying toyour favorite lure or bait, and canalso be used to bolster homemadecorn recipes.

Generously soaking KOKANEEFUEL into live and cut baits can bedeadly on not only kokanee, butalso rainbows, browns and inlandChinook.

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OUR LONGEST-KEPT “SECRET”!One of the critical components ofANY fishery – be it salmon on theWest Coast/Great Lakes, or trout onthe East Coast – is the come-hitherattraction of a bait’s scent profile.And for over 75 years, our NECTARhas provided a secret blast of scentsthat have proven to be absolutelydeadly on virtually everything thatswims.

NECTAR in its most basic form isone of the most attractive scentsproduced anywhere for a variety ofspecies: It’s the liquid that runs offour Balls O’ Fire salmon eggs aswe cook and cure them. That liquid– which includes Dad Pautzke’s75-year-old secret mix of salts, sug-

ars, dyes and other curing agents –is, as Team Pautzke Pros call it:“Mother’s milk for almost anythingyou’ll ever fish for.”

Maybe that’s why a 75-plus-year-old product has ignited like wildfirethroughout North America as someof the most respected guides in theworld have quietly released one oftheir biggest secrets: NECTAR is thekey ingredient for many of theirbrines and scent solutions! Be-cause of its sheer scent potency,you can soak virtually ANY baitin NECTAR.

It’s a sensational scent for curedor brined herring and shrimp -

thanks to both the scent and ourfour vibrant colors - and a greatadditive to virtually any egg-curerecipe (and especially good whenmixed with our Fire Cure to createa potent “milky” bait for salmonand steelhead).

NECTAR has long been known as aperfect kokanee chum component,and its also great for sturgeon, pan-fish and catfish baits!

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fish and catfish baits!

ENSBU

“NECTAR is an all-natural bite enhancer.It really has all the properties you need tojuice up any baits,whether it’s freshwateror saltwater. It’s good for everythying. Idon’t go anywhere without NECTAR. It’sexcellent for any type of shrimp bait andas an additive for almost any kind of eggcure or herring brine.”

-Team Pautzke Pro BILL SWANN

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One of the defining characteristics of NECTARis its functionality for a variety of bait applica-tions. When Dad Pautzke first started to bottlethe runoff from Balls O’ Fire eggs, he knew hewas preserving one of the most basic, flexiblescents known to man.

It turns out that he was also providing the foun-dation for an almost innumerable number ofapplications. NECTAR can be used to scent orcolor everything from cured eggs to herring toalewives to shrimp to cut baits. Nectar is also agreat mask of human scent on terminal tackle!

THE MULTIPLE USES OF NECTAR

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IGNITE A CRAB/SHRIMP FRENZY

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New for 2011-12, Pautzke divesdeeper into the saltwater marketwith our amazingly effective newCRAB N’ SHRIMP FUEL, the mosteffective new scent for all species ofshellfish that anglers throughout theWest Coast fish for!

It’s a fact that the oils and aminoacids in salmon eggs are among thebest baits you can use for crab and

shrimp, and CRAB N’ SHRIMPFUEL starts out with a foundationthat only Pautzke can deliver: Thepure essence of our Balls O' Firesalmon eggs.

This foundation is boosted with DadPautzke’s proprietary mix of scentsand feeding stimulators that draw incrab and shrimp from a wider areathan typical baits, and allow the an-

gler to maximize their time on thewater. CRAB N’ SHRIMP FUEL iseasy to use and deadly effective!

Mix generous amounts of CRAB N’SHRIMP FUEL with commerciallyproduced pellet baits to create a baitslurry, or soak your basic baits (fishcarcasses, chicken, pet food, etc.) inCRAB N’ SHRIMP FUEL for akiller, inexpensive shellfish bait!

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The newest in Pautzke’s line ofscents, HALIBUT & ROCKFISHNECTAR® marks the company’strue entrance onto the saltwaterscene. It’s been in the “testinggrounds” of California, the PacificNorthwest, British Columbia andAlaska for years, and has provenone unavoidable fact: Halibut androckfish are convinced to strikemuch quicker and more often whenHALIBUT & ROCKFISH NEC-TAR® is in range.

The sensational success of HALIBUT

& ROCKFISH NECTAR® is no sur-prise to the West’s top charter cap-tains and guides. It’s formulatedwith the runoff taken from our fa-mous Balls O’ Fire salmon eggs, soit appeals to halibut and rockfish’skeen sense of smell.

Most effective when soaking salmonbellies, herring, octopus, sardinesand anchovies, HALIBUT &ROCKFISH NECTAR® creates ascent trail far more powerful thannatural bait alone. Effective on hal-ibut, salmon, lingcod, rockfish, cod,

sturgeon and many other saltwaterspecies, HALIBUT & ROCKFISHNECTAR® triggers more aggressivestrikes and draws in bigger fish.

It’s best suited when marinated, in-jected or soaked into cut baits, but ispowerful enough to penetrate plas-tics and enhance jigs and artificiallures. Also perfect for use as chumwhere chumming is legal.

SUPER MULTI-SPECIES SCENT!

“Later in the Alaskan halibut season, we’ll freeze oursalmon-belly strips in bags of HALIBUT & ROCK-FISH NECTAR. Soaking our baits in HALIBUT &ROCKFISH NECTAR produces two to three timesmore bites on days when fishing is tough

-Team Pautzke Pro ROB ENDSLEY

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‘Universal’ is the best word to describeLIQUID KRILL. It’s not designed for asingle particular species - rather ALLfish species.

Derived from krill harvested in the Arc-tic, LIQUID KRILL is pure, all naturalattractant, with no chemicals. It’s thepurest form of a forage that’s in everysalt and freshwater fishery in the world.

LIQUID KRILL is the perfect tool forsoaking into baits to draw fish in fromgreat distances. When targetingsalmon, trout and steelhead, apply

LIQUID KRILL to your baits or coatyour spoons and spinners. Inject it intonight crawlers and mealworms for pan-fish, bass and trout. Marinate cut baitssuch as chicken liver, mackerel, an-chovies and sardines when targetingcatfish. One bait, unlimited species.

LIQUID KRILL is also a deadly effec-tive saltwater scent for a multitude ofspecies. It’s perfect for injecting intobaits for sharks, pouring onto jigs for seabass, rockfish, halibut and cod, andsoaking into baits used for crab andshrimp.

‘Universal’ is the best word to describe LIQUID KRILL to your baits or coa

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Good luck finding a more potent, nat-ural, foundational all-species scentboost than the 100 % pure krill powderin Pautzke’s FIRE POWER. Yousimply won’t find one.

The scent profile of FIRE POWERstarts with one of the most effective“building blocks” of any fish’s diet: krill,which is a tiny shrimp species found insome form in virtually every lake, river,stream and saltwater environment inthe world. Our krill, though, is a stepabove: It’s the highest grade of Arctickrill, ground into a super-fine powderand bottled as-is. No chemicals or ad-

ditives. Simply the essense of pure krill.

FIRE POWER is a potent addition tovirtually any style of bait, from curedeggs to nightcrawlers to herring toshrimp. It’s the extra, ultimate boostthat all anglers need.

od luck finding a more potent, nat-Go ditives. Simply the essense of pure krill.

THE ULTIMATE BOOST

“Pautzke FIRE POWER is the origi-nal krill scent and still the most ef-fective. There’s no comparison,period. There isn’t a more powerfuland effective scent additive thanFIRE POWER. It’s works on allspecies, fresh or saltwater.” -Team Pautzke Pro ANDY MARTIN

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Perfectly crafted and engineered to fulfill that sweetniche that classic trout anglers crave, Pautzke’snew BALLS O’ FIRE CAN O’ CORN is just that:Sweet, real corn, mixed with a secret Pautzke familyrecipe that’s been passed down through four gener-ations.

Corn has long been a trout-fishing favorite, butwe’ve taken the classic and applied several newtwists. CAN O’ CORN is made from high-qualityAmerican-grown sweet corn, and cooked to perfec-tion under a hot flame using a proprietary processthat toughens the corn without sacrificing its sweet-ness, softness and trout-attracting juiciness.

CAN O’ CORN outlasts canned corn and comesboosted with our world-leading Krill scent. It’savailable in four vibrant, trout catching colors.

A TROUT CLASSIC WITH A TWIST

Perfectly crafted and engineered to fulfill that sweet

SWEET CORN ANDA BOOST OF KRILL

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Many PAUTZKE products are naturally UV! At top left,you can see that several of our NECTARs light upbrightly under UV light, giving brined and scented baits(see coon shrimp upper right) an added boost. FIREBAIT and BALLS O’ FIRE also have UV qualities.

Part of Pautzke’s promise to ourloyal customers is that we stay aheadof trends that can make your fishingexperience better. We created theworld salmon-egg market, and ourrevolutionary KRILL kick-started anindustry-wide craze that now in-cludes krill-based baits from severalcompanies.

You might not even realize that wewere out in front of another recentcraze in the bait industry: Ultra-Vio-let.

Yep, good ol’ UV. While bait manu-facturers throughout the world haveturned to UV as a new addition totheir baits, many of the products that

we’ve been manufacturing for

decades already contain UV qualities!

For example, our YELLOWJACKET and original BALLS O’FIRE eggs are UV (see photo bottomright). Ditto some of our FIRE BAITcolors (bottom left) and some of ourNECTAR colors.

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PAUTZKE UV

We Joined the UV Craze Long Ago

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See More at WWW. PAUTZKE.COM

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APPARELHigh-quality fishing apparel designed and tested by ourTeam Pautzke pros! Come join Team Pautzke!

HOODIES

BEANIES

Available at WWW. PAUTZKE.COM

T-SHIRTS

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APPARELFishing with no hat? No way! Team Pautzke isproud to introduce a new line of headgear for 2011-12!

NEW HEADGEAR FOR 2011-12

HATSVISORS

Available at WWW. PAUTZKE.COM

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FIRE BAIT

Product Name UPC Code Size Sugg. Retail Price

Red 053398001005 1.5 oz. 3.99 Pink 053398001104 1.5 oz. 3.99 Orange 053398001203 1.5 oz. 3.99Natural 053398001302 1.5 oz. 3.99Chartreuse/Garlic 053398001401 1.5 oz. 3.99Rainbow 053398001500 1.5 oz. 3.99Peach/Garlic 053398001609 1.5 oz. 3.99Yellow 053398001708 1.5 oz. 3.99Green 053398002002 1.5 oz. 3.99Mallow Balls O’ Fire 053398002125 1.5 oz. 3.99Mountain Wildfire 053398002156 1.5 oz. 3.99Garlic Wildfire 053398002187 1.5 oz. 3.99American Wildfire 053398002217 1.5 oz. 3.99Atomic Garlic 053398002248 1.5 oz. 3.99

BALLS O’FIRE SALMON EGGSGold Label 053398002330 1.5 oz. 5.79 Orange Deluxe 053398002422 1.5 oz. 4.99 Yellow Jackets 053398002361 1.5 oz. 4.99Green Label 053398000053 1.0 oz. 4.49Premium 053398000084 1.0 oz. 4.99Tyee 053398000077 1.0 oz. 3.79

EGG LUGEgg Lug 053398000879 1-3 oz. 4.49

FIRE CURERed 053398000251 16 oz. 8.49Pink 053398000282 16 oz. 8.49Orange 053398000312 16 oz. 8.49Natural 053398000374 16 oz. 8.49

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FIRE CORN

Product Name UPC COde Size Sugg. Retail Price

Red 053398000367 1.75 oz. 4.49 Pink 053398000398 1.75 oz. 4.49 Orange 053398000572 1.75 oz. 4.49 Natural 053398000480 1.75 oz. 4.49 Yellow 053398000602 1.75 oz. 4.49 Green 053398000428 1.75 oz. 4.49 Blue 053398000459 1.75 oz. 4.49 Purple 053398000633 1.75 oz. 4.49

KOKANEE FUELRed 053398000275 8 oz. 6.49 Orange 053398000305 8 oz. 6.49 Green 053398000756 8 oz. 6.49Blue 053398000770 8 oz. 6.49

NECTARRed 053398000190 8 oz. 6.49 Orange 053398000213 8 oz. 6.49 Yellow 053398000220 8 oz. 6.49 Blue 053398003009 8 oz. 6.49Purple 053398003139 8 oz 6.49

HALIBUT & ROCKFISH NECTARHalibut/ Rockfish Nectar 053398003030 8 oz. 6.49

BOR X O’FIRERed 053398000909 28 oz. 8.49Pink 053398000923 28 oz. 8.49Orange 053398000947 28 oz. 8.49Natural 053398000961 28 oz. 8.49

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Product Name UPC Code Size Sugg. Retail Price

LIQUID KRILLLiquid Krill 053398000015 2 oz. 4.49

CAN O’ CORNRed 053398003054 1.75 oz. 3.99 Yellow 053398003085 1.75 oz. 3.99 Pink 053398003061 1.75 oz. 3.99 Natural 053398003078 1.75 oz. 3.99

FIRE POWERFire Power 053398000855 2 oz. 6.99

FIRE BRINERed 053398002507 32 oz. 7.99Orange 053398002538 32 oz. 7.99Chartreuse 053398002569 32 oz. 7.99Blue 053398002590 32 oz. 7.99Purple 053398002620 32 oz. 7.99Natural 053398002651 32 oz. 7.99

CRAB N’ SHRIMP FUELCrab N’ Shrimp Fuel 053398002033 32 oz. 10.99

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Unlimited access to Pautzke Bait Co. information24/7: Our new interactive website is a valuable tool foranglers throughout the world. Pautzke Web con-tains the kind of helpful information that drives anglerinterest, and improves the fishing experience for anglersof all skill levels.

Log onto the Pautzke’s Traveling Class-room or check out instructional videos in thePautzke Video Vault. It’s the new fishing desti-nation for members of the Team Pautzke family.

FOLLOW TEAM PAUTZKE ON FACEBOOK, TOO!

O N L I N E

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PAUTZKE BAIT CO, Inc.P. O.Box 36 Ellensburg, WA 98926 (509) 925-6154

www.pautzke.com