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Paula Scher
Born 1948 Washington DC
Studied at the Tyler School of Art in Philadelphia, Pennsylvania
Doctor of Fine Arts - Corcoran College of Art and Design - DC
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CBS Records - 1970’sAtlantic Records
Magazine Art DirectionTime Inc.
Koppel and Scher Design Firm
Pentagram design consultancy
New York
Paula acted as art director for the first album by Boston
1976
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Herbert Matter 1932
Swatch Watch poster1985
Book Jacket Covers
1995 New York Shakespeare Festival poster
Public Theatre
“The Public Theatre Identity was based on being extremely loud, visible, and urban.”
“…the first American Shakespeare posters.”
Poster for Bring in ‘da NoiseBring in ‘da Funk1995
Designed to be seenthroughout all the streets ofNew York City
Type was made to look like noise as well as reflecting the visual style of poster snips
Sniping - the act of plastering the poster on New York City construction barricades.
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1998
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Citibank was shortened to “citi” to compete with other logo brands
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2001
Toulouse Lautrec 1893
Type as imageTypography is used as an illustration for the dancing figure
“If I don’t get in the first crack, I get it in the second, and if I don’t get it in the second I almost never get it….” “…I’ve never been a refiner. My best work are kind of big bold strokes that (come) very quickly…”
“That’s the thing that I kind of live for…you know like there’s this one moment where you figure it out, and you get it, and you think it’s going to be the best thing you ever did. And it’s really exciting…”
Paula Scher
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New Jersey Performing Arts Center exterior2000Cathedral House
The Duke42nd Street Studios
auditorium seats
Painted mapsEscape from the business world6 months to complete