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Paul WatkinsHead of Fundraising and Volunteering
South Tees Hospital Charitable Fund
MIG Committee member
Claire BowryMembership Services Manager
Association of NHS Charities
Fundraising MIG Survey 2018
Where does the Fundraising department sit in the organisation?
They keep moving the Chairs though!
Where does the Fundraising department sit in the organisation?
17.0%
46.8%
8.5%
12.8%
14.9%
We are an independent charityand fundraising is a departmentwithin the charity
Fundraising is a separatedepartment in the Trust andreports to the Charitable FundsCommittee
Fundraising is part of theFinance department
Fundraising is part of theComms team
Other (please specify):
The Fundraising Team
• 29% of respondents have only 1 person in
the Fundraising department.
• The average is 4.
• 67% have a charity strategic plan.
• 90% have a fundraising strategy and 93% feel
confident in drawing up a strategy.
• 65% work with another charity/charities.o League of Friends, some with one group at each hospital in the Trust.
o Other health charities on site or in the community.
o Community groups established to support the hospital
o Hospital radio
How do you identify projects for appeals?
● CFC identifies suitable projects from within the
capital programme.
● Regular communication with Trust Board, clinical
leads and senior management.
● It’s important to have the projects identified as
corporate priorities to ensure staff engagement.
Corporate Partnerships59% have corporate partnerships, most have fewer
than 10 partnerships, often small level but valued.
Challenges:
• Meeting expectations with small
fundraising teams
• Agreeing suitable volunteering
opportunities
• Need for money rather than toys or
gifts
• Company doesn’t keep charity
informed of
its activities
• Competition with other charities in
more obvious need (non-NHS)
Trusts and Foundations
• 63% regularly make applications and
another 12% do so during appeals.
• Many charities have received grants
from around 50 Trusts, some are just
beginning to develop this income
stream.
• Largest grant sizes range from £3,000
to £11 million.
Legacy Promotion
64.3%
67.9%
3.6%
0.0%
7.1%
21.4%
Funeral Directors
Local Solicitors
Remember a Charity
Local faith organisations
Other (please specify):
Lotteries
• Of those respondents running lotteries, 68% run a public
lottery and 40% run a staff lottery.
• The majority have the lottery run by an external company.
• Applications are online as well as by leaflet.
• Staff lotteries have payment taken by payroll deduction.
• The average % of your donors with a GAD is 29%, but one member has 70%.
• The majority (38%) submit claims quarterly with 33% submitting them annually.
• 43% of respondents have made a claim through the Gift Aid Small Donations Scheme.
• NHS staff education is seen as key to increasing GADs.
Marketing
• 70% believe that their charity is not very well known in the local community.
• 78% of respondent charities have their own brand logo.
• Of these logos, 86% do not feature the NHS logo.
• 88% of those who answered this question think their charity is represented adequately or worse on site.
• 14% have a Patron or President.
7.0%
14.0%
41.9%
37.2%
Newsletters
Hard copy newsletter
Online newsletter
We do both print andonline versions
We don't have anewsletter
Websites and Online Donations
• 55% have own website.
• Many limitations to only having a page on the Trust’s website.
• 68% have an online donation facility – Just Giving is by far the most popular payment gateway.
95.2%
92.9%
33.3%
28.6%
21.4%
2.4%
2.4%
Snapchat
YouTube
Flickr
Social Media Platforms
Fundraising Reports
61% are happy with the reports produced on their fundraising.
Fundraising MIG Conferences
You are most interested in hearing about:
1) Tribute and In Memoriam Funds
2) Legacies
3) =Managing a Major Appeal
=Corporate Support
4) Regular Giving
5) =Measuring Fundraising Success
= Fundraising from Trusts
Mentoring
The terms of mentoring will be approved by the MIG Committee.
