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Paul Pi Managing Director, adidas Hong Kong & Taiwan
C O N S U M E R
O B S E S S E D
G A M E W O R L D L I F E
C O N S U M E R
O B S E S S E D
M A X I M I Z E
T H E B R A N D A N D
B U S I N E S S O P P O R T U N I T Y
C O N S U M E R O B S E S S E D
PRODUCT INNOVATION
R E T A I L E X C E L L E N C E
C O N S U M E R J O U R N E Y
A T R E T A I L
C R E A T E C O N S U M E R
D E M A N D
S P O R T S B A S E C O N S U M E R
E N G A G E M E N T
V I D E O
E V E R Y T H I N G W E D O C O M E S F R O M S P O R T
C O N S U M E R J O U R N E Y
A T R E T A I L
C R E A T E C O N S U M E R
D E M A N D
C O N S U M E R E N G A G E M E N T
18
CORE BELIEF OUR CORE BELIEF
SPORTS STORIES THAT CELEBRATE ADIDAS
INNOVATION AND SUSTAINABILITY
SUSTAINABILITY
COMMUNITIES
EMPLOYEES
THANK YOU